The document summarizes and compares the poster, magazine cover, and trailer created by the student to advertise their fictional serial killer film. The poster uses a simple color palette and features the killer Francesca to hint at her identity through the tagline. Similarly, the magazine cover keeps layout simple and uses Francesca's image from the trailer location to attract attention. Both the poster and magazine cover draw inspiration from real examples in their conventions. Finally, the trailer, poster, and magazine cover effectively tie the advertising campaign together through the consistent presence of the main character Francesca.