3. CHANNEL 4
This image again goes for the minimalist technique in order to shock the audience. We can clearly see a plain
background is used in order to prevent the focus being drawn from the main image. It also contrasts the purple ‘4’
allowing it to stand out against the rest of the advertisement. This subvert from Channel 4’s usual style of
advertising when their logo is not a main feature of the page. However this is done in order to mirror the
juxtaposing images we see on the left, the plain background against the bright purple emphasises the effect the half
bare and half make up covered face portrays.
As well as this the main image that we see shows a female’s face sliced down the middle with two conflicting
images on either side. These two different looks to be accentuated by the use of lighting. Her left side has darker
lighting causing the lack of make up to be highlighted however the opposing side shows brighter lighting with
make up representing the debate of ‘bare beauty’ vs ‘fake’ beauty and creating a further interest in watching the
show.
We also see a small tag line to promote the name and date of the show however by only giving us this information
we are forced to make assumptions about the show from the images they present and therefore we are further
intrigued.
