The document provides evaluations of 4 magazine cover designs. Each cover features a model showcasing skate clothing. For each cover, the evaluator discusses their photographic intentions, how the final image fulfills those intentions, how the image anchors the magazine's theme of skating and fashion, and how well the image and accompanying text work together to create meaning for the target audience. Across the covers, the evaluator finds that their intentions were successfully fulfilled by vibrant colors, clear displays of clothing and props, and body language that reinforces the theme of skating.

1. Evaluation

2. Here is the final edited image for cover 1

3. Cover 1
What your intentions were when taking the photographs?
My intentions when taking this photograph was to achieve a good low angle shot which showed the model’s
clothing whilst clearly showing the skateboard’s graphic as it offers a good splash of colour which helps
brighten the image even though the clothing is black.
How the final image fulfils your intentions?
The body language of the model further suits the theme of the magazine because he is about to drop into the
ramp, this also serves as the image being an action shot.
How the image is appropriate for the front cover?
The image is appropriate for the front cover because it represents the theme and also the clothing clearly.
The meaning created?
The meaning which is evident throughout all of the covers is skating and skating locally at that. This image
anchors this meaning by the clothing, props and location.

4. How well the combination of image and text works?
The text complements the image because it is clear to read and not too
distracting away from the main image. The layout flows well with the other
coverlines and it is very clear which is the main coverline.
The meaning created?
The meaning created in the front cover is that of skating and skating in
fresh skate clothing.
How is it appropriate for the target audience?
The cover appeals to the target audience with the skate clothing and the
skateboard with the cool graphic on. This attracts the audience’s attention
to the cover.
Intentions Fulfilled?
The cover fulfils my intentions with focus on the model, skateboard and
clothing. The low angle shot provides as a nice shot because the whole of
the model’s body is in the shot.
Cover 1
Here is the
completed front
cover 1

5. Here is the final edited image for cover 2

6. Cover 2
What your intentions were when taking the photographs?
My intentions upon taking this picture was to have the model looking relaxed whilst sitting the ramp but also
having clear view of the prop and clothing.
How the final image fulfils your intentions?
The image fulfils my intentions because the pink polo is very evident and vibrant and so are the model’s jeans.
How the image is appropriate for the front cover?
The image is appropriate for the front cover because there is room for the coverlines and also the masthead.
The image also anchors the meaning of the magazine and this appeals to the target audience; the elements
which accentuate this are the clothing, props and location in the image.
The meaning created?
The meaning of skating and skate clothing is clear in this image. The clothing offers some good, vibrant
colours. This meaning is supported by the mise-en-scen, especially the clothing and the lighting also supports
this.

7. Cover 2
How well the combination of image and text works?
The text and the image work in unison as they are easy to read and
follow the colour scheme. The masthead is the house style orange
and so is the banner, this works with the name of the magazine ‘Lit’
which has connotations of fire.
The meaning created?
The meaning of skating and skate fashion is anchored by the mise-
en-scen and also the text: Main coverline and other coverlines.
How is it appropriate for the target audience?
The magazine cover is suitale and appropriate for the target
audience because it has clear features which appeal to them, for
example the coverlines which are relevant for their intrests.
Intentions Fulfilled?
This magazine cover fulfils my intentions with the colours and
especially anchoring the meaning and theme of the magazine. Here is the completed
cover 2

8. Here is the final edited image for the third
magazine cover.

9. Cover 3
What your intentions were when taking the photographs?
Upon taking the picture for this cover, I wanted to very clearly show the clothing, model and skateboard to
effortlessly represent the theme of the magazine and appeal to the target audience.
How the final image fulfils your intentions?
I believe the photograph represents the theme as well as I wanted it to. The colours within the image including
the clothing and prop are vibrant and catch the audience’s eye. The model’s body language further anchors
the meaning as he looks completely comfortable on the board.
How the image is appropriate for the front cover?
The image is appropriate for the genre of magazine because the model is clearly on his skateboard about to
drop in the ramp and begin skating . The image creates a subtle meaning of skating at night and being care
free when it comes to cruising on your board - inspiring the audience to not be bothered by the time of day
when skating.
The meaning created?
The meaning of the cover is created by all elements of the mise-en-scen and the theme of skating and skate
fashion is anchored throughout the image.

10. Cover 3
How well the combination of image and text works?
The text and image complement each other because the main
item of clothing is white – that being the polo. Due to it being
such a bright white, the text worked well being completely
white.
The meaning created?
The meaning created in the front cover is that of skating, skate
fashion and also skating at night and this shows the audience
that they should care less about skating when its dark. The main
cover line is both the colour of his clothing and the colour of the
masthead as this creates a good blend of colours and brings out
the clothing tremendously.
How is it appropriate for the target audience?
It is appropriate for the target audience because the text is easy
to read but still looks good and professional. The clothing
appeals to the audience and so does the prop.
Intentions Fulfilled?
This cover fulfilled my intentions to show the clothing and theme
as best as possible due to the colours. Here is the completed
magazine 3

11. Here is the final edited image for cover 4

12. Cover 4
What your intentions were when taking the photographs?
Upon conducting to the photoshoot for the final magazine cover, I wanted to get a long shot of the model to
clearly show the clothing, prop and location in the image to anchor the meaning as much as possible.
How the final image fulfils your intentions?
The final image fulfils my intentions because the clothing is clear on the model and the meaning is evident
even without the text.
How the image is appropriate for the front cover?
The image is suitable for the front cover because there is room for the cover lines and the masthead.
The meaning created?
The meaning is created by the mise-en-scen within the image and this will be anchored further when the text
is included.

13. Cover 4
How well the combination of image and text works?
The text complements well with the image as there is room around the
model in the main image for the cover lines which improves the layout and
makes look clean and structured.
The meaning created?
The meaning of skating and skate fashion is clear in this front cover,
supported by clothing, prop and location. The text helps further anchor the
meaning by including text which attracts the audience by having relevant
topcis for the articles.
How the image is appropriate for the front cover?
The image is suitable for the front cover because there is enough headroom
for the masthead and enough space for the cover lines, this benefit comes
from the shot being a long shot.
Intentions Fulfilled?
The front cover fulfls my intentions by anchoring the meaning of skating and
skate fashion and also the colour scheme furthermore fulfils my intentions
Here is the completed
magazine cover 3