This document summarizes the key design elements used in magazine advertisements and digital packaging (digipaks) for music releases. For magazine ads, it notes that placing the artist's face prominently and including their name and album title in large font follows standard conventions. However, it subverts expectations somewhat by having the artist look away from the camera, and includes links to social media instead of typical release details. For digipaks, it maintains conventions like featuring many images of the main artist across panels to promote them. It also replicates a consistent color theme and similar clothing for the artist in each photo, as seen on an example digipak for Chris Brown's album.

1. Magazine Advert
- This is our magazine advert for our song ‘New York’ by Paloma Faith.
It is very common on the front of magazine adverts to include the
artists face (as you can see in the collage bottom left) and we have
followed this convention by having Paloma(Annalise) right in the
centre of the advert in front of a faded New York skyline connoting
she is very important and a star. Plus, to promote the hit single ‘New
York’.
- One way we have subverted magazine advert front covers is by
having Annalise not looking at the camera and somewhere else, this
intrigues the audience and is a good way off attracting the audience.
-We followed the conventions of having the artists name and the
album name on the magazine advert to make it bold and clear who the
artist is and what the album is called. You can see this in the examples
(left) such as Ellie Goulding, her name and her album name stand out
on her front cover as they are in a larger font so therefore stand out a
lot more.
- In addition, a convention usually seen on magazine adverts, are the
reviews, dates it is available, and information about the record label.
We subverted this slightly, by having information about iTunes, Twitter
and Facebook. This is because, the use of digital technology and social
networking sites have increased at a rapid rate, our target audience
younger members of the public who like the music genre of pop will
be able to access these websites to gain further information about the
artist.

2. Digipak
A convention of digpak’s that we stuck to was a number of
images of the main artist within the panes. This is done to
promote the artist themselves and to show they are the
most important figure. On the right is the Digpak for Chris
Browns album ‘Exclusive’ and as you can see he is on each
of the panes, and we tried to replicate this in our Digipak
by placing an image of Annalise who plays Paloma on most
of the panes.
Furthermore, you can also see a clear consistent colour
theme throughout the digipak. Chris brown also seems to
be wearing a suit in most of the images of him . Again we
tried to do this with our digipak by the colour of each back
ground being a blend of dark red and purple, and also her
being in similar clothing in each of the pictures. This can be
seen as very simplistic but simple elements can be most
effective.
From the digipak you should gain an idea of what genre is
being represented. Chris browns album consists of pop,
RnB and hip hop. You can see this through the front cover
art, and the different colours used .