This document discusses the process of creating a media product and what was learned throughout the process. It describes choosing Film4 as the distributing media institution due to their target young British audience and genres distributed. The intended audience is identified as males aged 15-25 due to the action/comedy genre and content. Techniques used to attract this audience included comedy, exaggerated situations, action scenes, and a rock music opening. Technologies learned to use included editing software, cameras, and computer skills which provided transferable skills. Progress from preliminary tasks included improved filming, editing, conventions, and consistency.

1. Kvarne Bukowski

2. What kind of media institution might distribute
your media product and why?
 Distribution is a very important factor for a film, due to the fact that it allows the media
product to be shown to the intended target audience of the film and allows it to attract
other types of audiences. A media institution that may distribute my media product
could be Film4. I think Film4 may distribute my media product due to the fact that
Film4 are owned by Channel 4 who are a British company and are likely to distribute a
successful movie set in England. Also due to the fact that Film4 purpose is to attempt
to entertain and intrigue the audience there is a good chance that Film4 would
distribute our film due to the fact that the genre our film is an action comedy and may
appeal to a Film4 audience.

3.  Also, Film4's target audience is generally a young audience based in Britain, so an
action comedy film is likely to be distributed due to the fact that a young audience
enjoy those genres of film. For example, Film4 distributed the film 'Attack the Block'
which is a British action movie, made more successful Film4, and that is why I believe
Film4 would be the kind of media institution to distribute my media product due to the
British content for young adults which is shown on there. Film4 are a very local,
successful company are would be very likely distribute my media product if it fits theirs
media audience, however due to the comedy nature or my media product and the fact
that Film4's audience is very likely to be young people, especially when Film4 have
their 9'clock movie specials, and this is why Film4 are more likely to distribute my
media product. Also if my group had a larger budget and could have the specific
contents to make a successful action comedy then a media institution such as
‘Colombia Productions’ would be likely to distribute my media product due to the fact
that this production company has distributed movies such as ’21 Jump Street’ which is
a very similar film to my own, this suggests that if I was to have more funds and a
wider choice of locations then this company could be likely to distribute my product
due to the action and comical content of my film.
 In addition, the production logo which I used in the opening was ‘Colombia
Productions’ used it as I aimed to intend my movie to portray the image of a well
known and professional production who generally distribute ‘block-busters’ and that is
the impression I aimed to create with my film.

4. Who would be the media audience for your
media product?
 The intended media audience of my media product would be in fact young
people; particularly males aged 15-25. My film would be aimed at people this
age to the fact that the film contains some aspects of violence and strong
language and according to British Board of Film Classification this age group
would be appropriate for my film. This demographic profile would be the
intended audience of my media product due to the fact that my film is an
action comedy and aims to entertain the audience; the age group of 15-25
generally enjoy comedy film and are usually aimed at that age group. This is
due to the content and nature of my film may be appropriate for that age
group due to the fact that they may find the things we intend to be funny
more than an older audience due to the fact that in some situations in my
film we dramatise things that young people may find amusing.

5.  Furthermore, the language used in my media product also affects the
intended target audience, as an older audience may not understand it
compared to an older audience and they may not understand it or perhaps
they may not even tolerate it, also due to the fact that in the title sequence of
my film it begins with rock music, this straight away may appeal to young
people due to their interest in music.
 Also, after conducting my own primary research and analysing various
secondary research I found that males generally enjoy action comedies
compared to females, this supports the stereotype that males enjoy action
comedies more due to the violent and dramatic nature of these films. I also
found that 93% of participants understood that a police man would suitable
for an action comedy compared to a doctor, sailor and a clown. This relates
to audience identification involving demographics and psychographics as my
audience would most likely to be a teenager to young adult male and their
preferences in a movie stereotypically would be to enjoy action related films.

6. How did you attract/ address your audience
 In my media product I attracted my target audience in the different ways. For
example, due to the fact that our target audience is people aged 15-25, in
my media product we used comedy and action to entertain and attract the
audience. We attempted to over dramatise minor things and situations in my
media product and make everything much more dramatic and exaggerated,
this may make the our young adults target audience attracted to my product
due to the fact that many people aged 15-25 are usually big fans of comedy
movies and find them very funny and amusing, so that is the way in which
we decided to attempt to attract my audience.

7.  Also I attempted to attract my audience by using action filled scenes. This
may attract my intended audience which is young adults due to the fact that
that age group are usually interested in fast paced, action packed action
movies, due to the fact that it is very adrenaline filled and is very exciting with
all the violence in it. Also the action aspect of this genre may attract that
audience of teenager to young adult males as stereotypically the
psychographic profile of this audience of males is that they enjoy fast paced
and violent action, this is a contrast to females who would stereotypically
enjoy more emotional films where they can connect with the main characters
such as romantic films, which is a reason why I will not aim my film at
females.
 Also, the use of music I used within my media product would attract my
audience which would be young people aged 15-25, males in particular. The
genre of rock music would normally be listened to by those of a teenage
aged due to the loud and fast paced nature of the music; we used the rock
music in the opening of our films directly attracting our audience. In addition
this type of music would suggest action due to the dramatic and loud nature
of it, and therefore would suggest to our audience that they would be going to
watch an action film.

8. What have you learnt about technologies from
the process of constructing this product?
 In the making of my media film, I learnt how to use many different technology
and technology products. The computer computers we used were HP 2210
work station which were built for multi and interactive media technologies
along with the computer program we used to make and edit of our media
footage (Adobe premium elements 11). Prior to my media project I did not
know how to use this program however in the making of my media work I have
learnt how to use it and have used it successfully in the making of my media
product. This has given me transferable skills as I will next year perhaps need
to use these skills of editing for my media work next year.

9.  Also in the making of my media product I spent a large amount of time using
digital video cameras, prior to the making of my media work, I had no idea
how to use the provided digital camera and tripods, however over the last
year the media studies course has given me these transferable skills that I
can apply to different situations which makes the making of my media
product very effective. I also have an enhanced knowledge of how to use
editing programs and generally using the computers now after the making of
my media product. In the progression of my media product I learnt how to do
many things editing wise.
 For example, I learnt throughout the year how to use and create transitions
for my media video which aided me to make successful and effective videos
leading up to my final piece as at the start of my media studies course I did
not have a vast knowledge in this area. I also learnt how to create effects, for
example, I learnt how to add lighting effects, at the beginning of the year I did
not know how to do this, however, during the progression of my media
studies course my ability in the editing software has improved and now I have
a vast knowledge in it and use the knowledge in the future if I ever need to
use editing in the future. On the other hand, I learnt that there are some faults
with the editing software, for example, when we had uploaded the video,
occasionally the software would be very slow and would freeze and would
need rendering, this stunted my work productivity due to the fact that it was
quite frequent.

10. Looking back at your preliminary task, what do
you feel you have learnt in the progression from
it to the full product?
 I feel that in terms of filming and editing quality since the preliminary task I
have progressed to make more successful and affect pieces of media films.
After finishing the preliminary task I have learnt how to make a more
consistent piece of film and enhance the use of conventions I use, and
subsequently understand how to successfully get a good grade in creating a
piece of film. I also learnt and progressed in the editing of my film, as in the
progression my knowledge of using the editing software has gradually been
enhanced as I have learnt how to cut shots, add music to shots, make a
effective and creative title sequence and ending. I also learnt in the
progression to my full product that it is essential to go back and correct any
anomalies or inconsistencies or it can affect your film very much due to the
lack of consistency, however the things I've learnt as I've progressed has
helped me to make a very successful and effect media product. Furthermore
during the preliminary tasks, the shots I used were extremely basic and
would not have got me many marks and due to the fact that it was just an
interview in the preliminary task and it was extremely difficult to be creative
and use some more advanced camera shots, and were limited with the
setting due to the fact that the footage could only stay in the school building.

11.  However in progression to my final video I was able to practice to film in a
setting of my choice which aided me in achieving this and helped me to use
more advanced shots in my final piece making my film opening more
successful. Also in the progression of making my media product personally I
feel that I learnt how to be independent with my group, in terms of not using a
teacher’s assistance and using our own creativity to formulate ideas and
construct our own piece of work that was formed entirely by ourselves.
Furthermore, I've learnt how to work in a team, due to the fact that my media
product was done in a group, this is a transferable skill and can be used in
my future studies.

12.  Another thing I have learnt during the progression of my media product is
how to successfully make a effective opening and closing titles of my media
film, in the preliminary task of my media product the opening title was lacked
creativity and was quite boring, due to the fact that we did not have the
knowledge or the skill to make it look effective, as I've progressed through my
media studies course, I have learnt many things which have aided my editing
skills, in which the title and credits on my opening of my film was very
successful in my opinion. In the opening of my film, we did the credits of the
people involved with the making of the opening of the film using a freeze
frame; this goes along with the overly dramatic conventions of a comedy
drama due to the fact that it is overly exaggerated. On the other hand in the
end credits of the opening of my film, instead of doing the name of the film at
the start we decided to do it at end, with a creative name which was 'Useless
In Uniform', this was very creative in my opinion due to the fact that the
'useless' aspect of the title portrays the two main characters lack of common
sense and the 'uniform' aspect of the title portray the fact that the two
character are police officers and are in uniform. We also decided to use a
police themed rap song in the ending credits, the song goes along with the
conventions of a police action comedy.

13. Preliminary Task Final Task