This document discusses various aspects of the student's media product project. It describes how the opening sequence compares to the urban drama genre. It discusses how the media product represents particular social groups through the characters' ages, races, genders, classes and costumes. Finally, it identifies Channel 4 as a media institution that might distribute the product due to its similar target audience and genres.

1. In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
• My groups opening sequence can be compared to the genre ‘Urban Drama’ My
analysis of an opening sequence didn’t relate to this genre so I’m going to talk
about one of my group member Shannon’s; she analysed ‘Anuvahood’ In some
aspects this compares to films of this type because of the way our characters and
Anuvahood’s characters are dressed and how they act and carry themselves.

2. How does your media product
represent particular social groups
• Myself and my group constructed our characters by taking
into consideration their ages, races, genders, class, sexuality
and if they had any disabilities. Most of our groups actors
were of a black race. The males and one females costumes
consisted mainly of jeans, tracksuits and hoodies and trainers.
The other girl wore a Mac coat with jeans.

3. What kind of media institution might
distribute your media product and why?
• Channel 4 would distribute my groups media
product because they show content which is
similar to our genre which is teen
urban/drama. I think they would distribute it
because recently they’ve been showing many
teen drama’s and it has been very popular.

4. Who would be the audience for your
media product?
• The audience for our product would be mainly
people aged from 15-30 as supported in our
focus group that myself and my group
conducted. Mostly people of the white race
would watch this.

5. How did you attract/address your
audience?
• Myself and my group attracted our target audience by
incorporating colloquial language in our film. We did this
because it related to our target audience age range.
Characters costumes could also be related to because this is
basic clothing that our target audience wears as we showed in
our primary research questionnaires.

6. What have you learnt about technologies from
the process of constructing this product?
• I have learnt how to use a number of things such as Final Cut, all the
camera equipment for example the beam pole, tripod and camera. Final
Cut is what I used to edit my final film. I learnt how to add motions to the
film, change the colour (desaturate), cut out parts I didn’t need and add in
text and titling. I learnt how to record on the camera and set up the tripod
and headphones on it and hold the beam pole in the right position to get
accurate sound.

7. Looking back at your preliminary task, what do
you feel you have learnt in the progression it to
the full product?
• In my preliminary task there were quite a few changes that had to be
made such as planning before filming because our group in the
preliminary task never did this. I have also learnt how to manage time and
keep to that time so everything goes to plan. The shooting script helped
along with this. I have learnt how to use Final Cut in a lot more detail this
is apparent in my final film in comparison to my preliminary task film. My
group and I also got the hang of separating roles so things get done more
efficiently. All in all I believe that my main film was a success and am
pleased with the final product.