G321 AS Media Evaluation Joe Holroyd


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This is my final evalaution

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G321 AS Media Evaluation Joe Holroyd

  1. 1. Media Evaluation By Joseph Holroyd
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? <ul><li>My product does this in many ways. One of these way is that I have gone through a selection of different music's. Usually my genre, would use fast pace music grouped with a shot transition every 2-3 seconds. Examples of the films these techniques have used in include pirates of the Caribbean and The dark knight. In my product, some of my shots last longer than this. </li></ul><ul><li>Usually these shots go in order of two shots before that last 2-3 seconds than one shot that lasts around 5 seconds. This is because it helps to draw in my audience by building up the tension as the combat is taking place. But then it drops the tension by using this shot as I allow my audience to relax and give them a chance to catch up if they missed what had just happened. </li></ul>
  3. 3. Question 1 continued <ul><li>Another way I challenge the forms and conventions of real media products is by using a large number of black outs to introduce titles. This was good because it helped to separate each character out and show there differences. If I was to continue with my product, I would have allowed my audience to see them in further depth and get to know my two main characters in further detail. The black outs also help to slow the pace so that my audience can relax into my product as I have tried to keep the tension low and slowly build it up. A researched film that des not use this technique, but does the opposite is the film the dark knight. At the beginning when he fights the scarecrow it is very fast paced and he is there already. </li></ul><ul><li>If I was to carry on with my media product I would have also challenged the usual narrative structure, usually being linear. I would do this by beginning my media product in the middle of a fight. This way my audience are not to sure what is happening. This will help to create tension and to catch the attention of my audience and keep it. Also, I could use the main character who is doing the chasing to go to the site and look around. There would be flash backs of what is happening. </li></ul>
  4. 4. How does your media product represent certain social groups? <ul><li>In my media product I did not originally decide to use teenagers as my main characters. However, this is good as it means my audience, being targeted around 12 – 15 year olds, they can relate to this media product. </li></ul><ul><li>The sort of stereotypical audience group that would watch this movie would be today's youth that possibly plays video games, wears baggy clothing and perhaps attends youth events. Other movies this stereotypical group may watch would be the dark knight, pirates of the Caribbean, Avatar, The sorcerers apprentice and other such movies. </li></ul>
  5. 5. What kind of media institution might distribute your media product and why? <ul><li>One media institute that might distribute my media product would be cinema. This would be because this is the largest view point and a good way to begin making income to cover the costs of production. However, getting one of these larger media production groups on board would be difficult. </li></ul><ul><li>Alternatively I could present it to a T.V. channel, such as watch or Sci-fi, as a series such as Hero’s or No Ordinary Family. </li></ul><ul><li>Another way I could do it if I had a finished film would be to offer it as a low budget film to a small film company or film counsel who are often sponsored by the national lottery fund. This way I could offer it to one or two single viewings. </li></ul><ul><li>With what I have now I could easily be able to put the media product on Youtube. This way I could get a few reviews on how to improve it and were I could go from there </li></ul><ul><li>Another media institute that might distribute my product would be a DVD, blue ray, or video rental or retail store. This would be because my audience can have a permanent copy of the film and is a good way to rap up the total income and profit to cover the production and marketing stages of the product. </li></ul>
  6. 6. Who would be your audience for your media product? <ul><li>After reviewing the BBFC (British Board of Film Classification) After watching the first five minutes of my media product, my audience would be affected by implicit segmentation through the certification of 12 or 12A. This would be because of the influential violence and scenes of violence. </li></ul><ul><li>If I was to carry on the film product, I would have gone into further depth with the choreographed fight scenes, hopefully introducing more closer combat for longer periods of time. I would have also gone into more depth with my main characters social lives. By combining both of these ideas, my product may have gone up to a rating of 15. If I was to carry on with the media product I would try to aim it at a mass market. I would do this by adding in a romance aspect through the main character. I would have action included to thrill the audience through the use of the training my actors already have in park ore and acrobatics. I would add in some aspects of slap stick comedy during the lower points in the movie as well. </li></ul><ul><li>I have received feedback from my target audience that suggests that my film meets their expectations of this genre. One example of this is that one comment said that through the use of special effects, such as fire and lighting, they were thrilled. I have also been asked to display my piece a number of times for the same audience to watch again. This suggests to me that they have enjoyed the movie and would like to see it a second time. </li></ul>
  7. 7. How did you attract/ address your audience? <ul><li>I use a number of techniques found in many films that match my genre choice. </li></ul><ul><li>A key way I have addressed my audience at the beginning of my film, so that they can relax into my media product, is to use long blackouts with titles in them. This is so that I can keep the tension low for the first few seconds of my film and build it up slowly later as more action is introduced and to allow my fight scenes to develop. </li></ul><ul><li>Another one of the techniques I have used was influenced by the movie ‘Final Fantasy’. This was the use of operatic, slow music to suit the fast action. This helps to draw in the audience and create tension. </li></ul><ul><li>Right at the beginning I used a very common convention of action thrillers. That was to use an establishing shot to introduce my movie. In this shot there would be no characters as such. I did however introduce circling birds. This was to start creating tension as this is a very stereotypical ominous sign of oncoming danger. </li></ul>
  8. 8. What have you learnt about technologies from the process of constructing this product? <ul><li>At the beginning of my media product, I very quickly learnt the barriers that come with the editing software and that a lot of things I wanted to accomplish with my editing stage was not possible. However I did find a number of ways to over come these barriers. </li></ul><ul><li>One of these barriers was that the editing software we used, adobe premier elements, did not come with pre-installed sound effects that could have been available for my media product. However, I got past this problem as another software called audacity recorded sounds and sound effects. This allowed me to record the sounds I needed for my product and import them into my piece and use them appropriately. </li></ul><ul><li>I have also learnt to set up, import and organise an appealing looking blog. I have learnt to organise media. </li></ul><ul><li>I have learnt to take clips for research from Youtube and convert them into and flv file and have learnt how to upload them to my blog. </li></ul>
  9. 9. Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? <ul><li>I have learnt how to overcome the problems we had with the sound effects. </li></ul><ul><li>I have learnt how to use the animated clipart to its fullest extent. This includes positioning the clips and resizing them to match the footage of my film. </li></ul><ul><li>I have learnt to hold shots more steady through the positioning of my hands and, when walking, to use a heavy bag to level it out and stop bumps. </li></ul><ul><li>Using distance and angles for my advantage in order to get certain shots to make the action shots look more impressive. </li></ul>