Dolls Domain evaluation

1. Dolls Domain
evaluation
By Fern Disney

2. In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?
• We develop forms of real media products by having scary women in our
media text about child-like things for example dolls and playing with
dollhouses and toys. This develops real media products because from our
research of films such as Annabelle, dead silence and the women in black,
the main character (protagonist) is male and the evil character
(antagonist) is female. As this is also present in our media text it suggests
we help develop this stereotypical view of childlike factors being creepy
and/or scary .

3. How does your media product
represent particular social groups?
• Through the use of our antagonist, I would say our media
product represents the social group of the mainstream, going
from the social grade of E (those of lowest level) to about social
grade C1 (the lower middle class).

4. What kind of media institution might
distribute your media product and
why?
• I think the media institute which would distribute our media
product is BBC films. This is because films they have already
distributed before hand are ones such as Woman In Black. The
reason I believe this goes with our film is because The Woman
In Black film opens in a similar way to ours, with the child
innocence manipulated to be creepy.

5. Who would be the audience for your
media product?
• Through the use of a teenage as our main featured
character in this media product. The main age for
viewing would be around teenagers. However due to
this being a horror film it would be appropriate for only
teenagers aged 15 and up. Also those aged older who
are fans of these types of horrors would also be suitable
for our media product.

6. How did you attract/ address your
audience?
• Before we began to film I wrote up a variety of different
questions to ask our focus group (this is a video in which I
have uploaded to YouTube linked in my blog) to find out
how they would feel about our media product and give
their thoughts of variety of different horror based
questions, for example, whether our focus group (all aged
between 16-17) preferred jumpy horror films or
psychological. Therefore our answers gathered were
addressed in the creating of our media product. A way in
which we address our product was by playing the tune
lots in class. May people began humming it and were
further intrigued to what we were actually creating.
Therefore we attracted our audience by releasing small
teasers to make them want to watch it.

7. What have you learnt about
technologies from the process of
constructing this product?
• In a small section of our media product we printed our
a variety of different images and physically edited
them, then filming them in the Forrest. However in our
final product, we only ended up using 1 of the frames
because they other ones ruined the atmosphere built
up. This shows what I have learnt about the
technologies of photoshop, I had to upload the image,
changing the size and then further printing it. I was
also the editor of the whole product therefore I learnt
about premier.

8. Looking back at your preliminary task,
what do you feel you have learnt in the
progression from it to the full product?
• Comparing my editing with the preliminary task and
the primary task of Dolls Domain, there is a massive
jump of progression which I can personally see. For
example I learnt different techniques to manipulate my
frames, for example learning how to use a vignette
around them. I also learnt how to add something called
'noise' as a type of filter to make it looks like an old
media piece. Additionally, I learnt how to put in key
frames, this enabled me to change factors of my work,
such as slowly zooming in or changing the volume mid
clip. A another factor I learnt how to do is to make
written text roll upwards on the screen.

9. Overall…
• Overall looking at the final cut of Dolls Domain, I am
rather proud of it, I believe it creates and forms the
idea which I originally planned for it, the theme of the
creepy human clockwork doll works in creating that
creepy tension, people are further intrigued and want
to watch the rest- for this I would say it is a success.
However, the thing I would change for this media
product is at the end I put a rolling set of credits to
show my progression, although I do not think it works
very well and don't really like it, I think due to the
credits already being present in the media on the
chalkboard, it isn't really that necessary to be there,
except it is a good example of my progression.