The document discusses a student's media production project and their reflections on how it challenges conventions, represents social groups, could be distributed, and who the target audience would be. The student believes their spoof comedy film challenges conventions through its professional editing, music, and mock film cover. It represents different social classes through its characters and London setting. A film studio like Working Title could potentially distribute it due to its high production quality. The target audience would be families and males/females ages 15 and up, since it's rated 15 and a comedy genre which appeals widely. Attracting this audience requires an exciting trailer and cover. Through making this project, the student learned advanced video editing skills and how technology enables high quality filmmaking.

1. Media Main Task Evaluation By Sam Morris Candidate Number: 3142

2. In what ways does your media product use, develop or challenge forms and conventions of real media products? I believe that my media product can challenge many forms and conventions of real products as my product has been put together in a very professional style, for instance our film has been well edited with music in the background, we have designed a front cover that looks almost like a real front cover with official holograms on the cover. Also the genre is Spoof comedy which compares to films such as ‘Jonny English’ and ‘White Chicks’, our film has many funny moments and I think the opening sequence can compete with others.

3. How does your media product represent particular social groups? My media product represents social groups in many ways. First, the iconic setting of the film which was London, buy filming iconic buildings for instance represents the social group of ‘city workers. Also with characters in the film has represented social areas. E.g. Agent Morris represents the upper class ‘hero’ and ‘Russof Denzy’ the villain represents the law breakers of society. I believe that all our characters have been represented in a very positive way, but on the other hand we have had a Russian villain stereotype but he hasn’t been represented negatively. I believe that the production does represent social different social groups in many ways.

4. What kind of media institution might distribute your media product and why? I believe that my media product could be fit to be distributed by media institutions. I believe the product would strive in the film industry. For example Working title could have this film distributed. I think this because the product has all the conventions of a good production and has been professionally put together.

5. Who would be the Audience for your media product? Considering the classification of the film (15) and also considering the genre of my film which is a spoof comedy my product I believe can have a wide range of audience. I think families, females and males from 15 and above, I just think this because the genre can apply so a massive audience and that’s the reason this product can be really successful. Also linking this to the setting of the film, London this is an iconic setting which will have an impact on attracting people, also I think it would be vital to have a short trailer broadcasted, this is because me as a consumer I only go and watch the film that looks good because of the trailer, if you don’t have a trailer that’s exiting and gripping, you wont get a wide ranged audience.

6. How did you attract/ address your audience? In order to attract our audience we needed to make a really good front cover as this will attract more people that attracts to the audience, also with making a suitable soundtrack and make the very first opening sequence exiting and entertaining with doing this correctly my product can attract my intended target audience. We can also attract the audience by shooting a trailer that could be broadcasted on national T.V. and in the cinemas by doing this the film will be able to attract a wide range of audience to watch the film.

7. What have you learnt about technologies from the process of constructing this product? From constructing this product I have learnt that technology is so good these days you can make a really good film to a high standard, such as the editing programme ‘Adobe premier pro 1.5’ was fantastic to use and its amazing what you can do, and also in the film industry where there would be more funding in technology it must be a pleasure to put media productions together. I have also learnt how to use editing programmes and have also learnt how to use a camera and using technology to make a professional media product.

8. • Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? From looking at the preliminary task I have learnt many skills that are vital for putting a quality production together. Skills such as shooting techniques being aware of filming in different light and how different camera angles can create a better effect. Also using the editing programme for the preliminary task prepared me well for editing a more complex main task. So in fairness the preliminary task has taught me a lot and progressed my knowledge and skills in filming and this helped me put together a good main task.