1) The document discusses ways the author's media product challenges conventions through the use of blackouts between titles and a nonlinear narrative structure. 2) It represents teenagers as its target audience and discusses how extending the product could attract a broader mass market. 3) The author learned how to overcome technical barriers in editing and sound design through additional software.

1. Evaluation of my Main Task By Joseph Holroyd Centre Number: 42139 Candidate Number: 8029 http://2dtrading.com/kingdom-hearts-crown-ring-necklace-p-2155.html?osCsid=416b60a158af56b69c08f4d435d41ca8

2. I what ways does your media product use, develop or challenge forms and conventions of real media products? Another way I challenge the forms and conventions of real media products is by using a large number of black outs to introduce titles. An example were this doesn’t happen is Pirates of the Caribbean. This was good because it helped to separate each character out and show there differences. If I was to continue with my product, I would have allowed my audience to see them in further depth and get to know my two main characters in further detail. The black outs also help to slow the pace so that my audience can relax into my product as I have tried to keep the tension low and slowly build it up. If I was to carry on with my media product I would have also challenged the usual narrative structure, usually being linear. I would do this by beginning my media product in the middle of a fight. This way my audience are not to sure what is happening. This will help to create tension and to catch the attention of my audience and keep it. If I was going to carry on this product further, I would also go and record the location again once the weather had changed and take in one character. They would look around as if remembering what had happened there.

3. Q1 Continued Another way I challenge the forms and conventions of real media products is by using a large number of black outs to introduce titles. An example were this doesn’t happen is Pirates of the Caribbean. This was good because it helped to separate each character out and show there differences. If I was to continue with my product, I would have allowed my audience to see them in further depth and get to know my two main characters in further detail. The black outs also help to slow the pace so that my audience can relax into my product as I have tried to keep the tension low and slowly build it up. If I was to carry on with my media product I would have also challenged the usual narrative structure, usually being linear. I would do this by beginning my media product in the middle of a fight. This way my audience are not to sure what is happening. This will help to create tension and to catch the attention of my audience and keep it. If I was going to carry on this product further, I would also go and record the location again once the weather had changed and take in one character. They would look around as if remembering what had happened there.

4. How does your media product represent particular social groups? In my media product I did not originally decide to use teenagers as my main characters. However, this is good as it means my audience, being targeted around 12 – 15 year olds, they can relate to this media product. The stereotypical group who may watch this type of film would be the modern teenage area. I think the specific area would be the type who play video games, go to youth social events, wear loose baggy clothing and aren’t particularly into fashion. Other movies they may watch include the dark knight, pirates of the Caribbean, avatar and the sorcerers apprentice.

5. What kind of media institution might distribute your media product and why? One media institute that might distribute my media product would be cinema. This would be because this is the largest view point and a good way to begin making income to cover the costs of production. However, getting one of the larger production companies on board would be difficult. Another media institute that might distribute my product would be a DVD, blue ray, or video rental or retail store. This would be because my audience can have a permanent copy of the film and is a good way to rap up the total income and profit to cover the production and marketing stages of the product. Alternatively I could present it to a TV channel such as Watch and Sci-fi for a series. Other programs that are already on these channels that are similar to mine include Heroes and No Ordinary Family A low budget or small film company who are often sponsored by the national lottery fund may want to make it into a small film, or I could go to the UK film council to see what they think and try to get them on board.

6. Who would be your audience for your media product? After reviewing the BBFC (British Board of Film Classification) After watching the first five minutes of my media product, My audience would be affected by implicit segmentation through the certification of 12 or 12A. This would be because of the influential violence and scenes of violence. If I was to carry on the film product, I would have gone into further depth with the choreographed fight scenes, hopefully introducing more closer combat for longer periods of time. I would have also gone into more depth with my main characters social lives. By combining both of these ideas, my product may have gone up to a rating of 15. Although my media production is only aimed at the niche market of stereo typical groups mentioned in question two at the moment, if I was to carry on with my film I would aim it at a mass market. I would do this by adding in aspects of other movie genres. For example I would add in a romance aspect between the main character and a minor. I would also add in slapstick comedy to compliment the action scenes The feedback I have acquired from my target audience suggests my film had met their expectations of this genre. An example of this is when I had played it for my audience, they asked if they could see it again. This suggests to me that they had enjoyed it and would like to see it again.

7. How did you attract/address your audience? I use a number of techniques found in many films that match my genre choice. A key way I have addressed my audience at the beginning of my film, so that they can relax into my media product, is to use long blackouts with titles in them. This is so that I can keep the tension low for the first few seconds of my film and build it up slowly later as more action is introduced and to allow my fight scenes to develop. Another one of the techniques I have used was influenced by the movie ‘Final Fantasy’. This was the use of operatic, slow music to suit the fast action. This helps to draw in the audience and create tension. Right at the beginning I used a very common convention of action thrillers. That was to use an establishing shot to introduce my movie. In this shot there would be no characters as such. I did however introduce circling birds. This was to start creating tension as this is a very stereotypical ominous sign of oncoming danger.

8. What have you learnt about technologies from the process of constructing this product? At the beginning of my media product, I very quickly learnt the barriers that come with the editing software and that a lot of things I wanted to accomplish with my editing stage was not possible. However I did find a number of ways to over come these barriers. One of these barriers was that the editing software we used, adobe premier elements, did not come with pre-installed sound effects that could have been available for my media product. However, I got past this problem as another software called audacity recorded sounds and sound effects. This allowed me to record the sounds I needed for my product and import them into my piece and use them appropriately. I have also learnt to set up, import and organise an appealing looking blog. I have learnt to organise media and to display it appropriately and in an easy format so that my audience can navigate the site easily. I have taken clips for research from Youtube and have converted them into flv files before uploading them to my blog I have learnt to use a converting software and to convert media to a suitable format to match the medias needs.

9. Looking back at your preliminary task, what do you think you have learnt in the progression from it to the full product? I have learnt how to overcome the problems we had with the sound effects. This includes importing a suitable format of sound and slowing down, speeding up and cutting it so that it fits appropriately with the action of each shot and the already positioned sound track I have learnt how to use the animated clipart to its fullest extent. This includes positioning the clips and resizing them to match the footage of my film in a way that matches the action of each frame I have also learnt how to break down my clips through the use of titles on their own frames. This is a particularly useful technique as it helps to break down my film and helps to keep my audience attentive I have learnt to hold shots steady using both hands I have leant a technique that allows me to walk and keep the shot steady I have learnt to use distances and angles to my advantage in order make certain action shots look more impressive and to help keep the audiences attention.