The document provides an evaluation of the technical quality and production of movie posters created as the final product for an assignment. It discusses the layout, images, colors, and text used in the posters. It describes the skills learned and improved during the process, such as using effects like rain and color changes in Photoshop. While some intentions like specific photo shots were not achieved due to limitations, the final posters generally matched the original goals of portraying characters and scenes from a story about being trapped in virtual reality. Time management and problem-solving were needed when plans changed and locations could not be secured. Feedback indicated the posters appealed most to younger male audiences interested in fantasy genres.

1. Evaluation
Technical qualityof final product
FirstlyI’ll give myopiniononthe posterastheirfinal outcome,there are 8 photos,4 landscape and 4
portrait,whenIcreateda layoutplanthere wasonlytwothat I createdand one I never got round to
do because it wasn’t possible but the other was but it was the basis of the final design but I never
createdone for landscape because Ionly decided to use landscape when taking the images which I
decided to try and they looked good so I used the full title for landscape and short for the portrait
and I thought that it was a wise decision.
Some of the imagesIfeltdidn’tworkwiththe textasinpositionasthough it didn’t fit but I was able
to find it suitable place even though it felt I could find the right space for the poster, it works well
withthe coloursbecause onthe firstimage I usedan orange colour scheme for the scenery to make
it look fictional and in a virtual world, I think I was successful choosing that right colour, I was
contemplating on a few colours but overall I decided with orange and added the colour of the red
text to go with.
On the lines of changing I added a stroke and a glow to give the text a better look it changes
throughout the posters as you can see it starts with white but then changes to black, the process
wentwell alsowiththe editingitwashardat firstbecause Icouldn’tgetthe rightlookbut graduallyI
got used to what I wanted it to look like and I think it came out great.
Improvementswouldbe makingsure the ideasIhave,make the situation.Forexample,the first one
I used a rain effect but I wanted it to look more realistic to improve that I would go out when it is
rainingthiswouldcause more risksbutstill geta betterresultinimagerybutalso better location for
an improvementbecause Iwasoriginallytryingto ask Hilton hotel to use their room but I never got
contacted letting me take photos there.
Productionskillsyouhave newlyacquiredandexistingskillsyouhave furtherdeveloped
Next is the editing they were very similar with the text I used the same credits because I choose
themand I thoughtitlooked alright as it is, all I had to do was re-position it and re-size it. With the
other text it was the same but instead I used all the fonts and from the chosen selected I picked a
finally font to go with the poster and as you can see the results of each poster not all fonts are the
same,whichI gave differentfeels.Forexample the arcade photo I used a more gaming font, for the
libraryphotoI used a Asian styled font, I thought it worked very well with the images making both
the image and text stand out.
NextI’ll talkaboutthe wayI editeditand how my skills improved and if anything I’ve learned new.
To start, I learned an easy way to create a rain effect, which was easy to use with the blur effect I
addedon the firstphoto,I wasgoing to make it look like a wet look by making the ground look wet
and create a puddle onthe floorbut itwas tootime consuminganddidn’thave enoughtime todoit,
like I’ve saiditwouldbe abetteradvantage if itwas rainingbecause itwouldgive abetterlookandit
would give a better look to it rather than editing it in.
The other pointwouldbe wouldbe the colour change to a few of the photos, instead of its original
greensceneryithasan orange scenery,itgave ita sci-fi lookbutalsoit wastime consumingbecause

2. I had to zoom in close to the scenery to erase just the grassy areas and make sure I didn’t go out of
the lines,thismade myPhotoshopskillsmore developedbecause itlookedsmoother making it look
right and not out of place and no green scenery that I missed out.
How closely your final product matches your original intentions
There is also the text I used, that took a good week to select the fonts I wanted to use because I
wanted to make the fonts seem relevant with the photo, the colouring of the font was mostly a
gradientmapeithera colourwithblack or white, with white or black stroke and a white glow and a
blackshadow,the more I usedit the more it was easy to use making me be able to do it easier than
it wouldnormallybe when editing text. Then you have the editing of the actual photos, it can vary
on the photo quality because some of my images were too bright which made me need to change
the brightness,thenIgraduallyaddingsaturationandcontrasttoget the imagesthat are there now.
For the designof the poster when I first looked at doing posters I created layout plans and like I’ve
saidI was unable todo the group photo and decided to do landscape photos as well, but the initial
ideawasto get the personinshot to be focused on and understand what happening on the poster.
There wasalso the separationissue Ihadwhere Ihad to leave mypartnerinworkingon a short film,
we realiseditwastoomuch time consuming and wouldn’t finish for the deadline so we disbanded
and wentourown wayswithproject.The plotof the short film was based in virtual reality and they
were trappedinside, the poster shots I took were based on the exposition of the story, where you
meetthe characters.For example,the libraryposterswere thatthe main character is a librarian and
is informed of the VR system, then there was the arcade I was hoping to find a more retro arcade
but I had to deal with a casino styled on in Trafford centre. The others are based in a park it
introduces the villain the feeling of it was so that you couldn’t see his face so you wouldn’t know
whohe isuntil the reveal in the film. I was going to go with a more an abandoned church or throne
room where he issat on the throne whilstthe maincharacter is on the floor dead in a pool of blood
but couldn’t find somewhere that was such a place. It would also ruin the story when you see the
character dead, but still could work because one of the characters was just an illusion. I was also
goingto create movingposters whichwouldshow the rainingonthe firstimage makingit look more
realistic,alsoIhad another idea where a piece of the ground started to float out of the ground and
revealingthe code of the virtual reality where in a game where you see the lines of the uncreated
world.Thiswouldgive the effect that it is not reality. There was also other photos I wanted to take
such as a shot in the convenience store and a building with a full wall window and a dining room
picture,Icouldhave done these ideasbutI didn’twanttouse the same person for all of the posters
because itwouldn’tlooklikethere are othercharacters,whichisalso why I never created the group
photo because I was unable to get the help of other only 2 I relied on and got the job done.
Time management and problem solving
For the time management I used a project schedule, this was created on Microsoft excel. It
contained what I planned to do and changed it every Monday, if I needed it to change it. For
example,addingaweekortakingaway a week for a certain task then I had a production diary that I
completedeveryFriday,thisconsistedof doing what progress I made during the week and what I’d
expect to do on the next week.

3. There wasa problemduringthe 9/03/15 because Idecidedtoscrap original ideaof shortfilm due to
it wouldhave takenabitlongerthanthe deadlinewhichwouldhave been a problem so I decided to
change from shortfilmtomovie postercampaign.SoI createda new project schedule on the 12th
to
show what I was going to do instead of the previous schedules.
The actual problem was that the person who I was working with seemed to be not coming which
meantI couldn’tdiscusswithhimonthe scriptand endedupdoingthe pitch on my own which I felt
I could do something else instead because I was also relying on him for some tasks, therefore I
decided to disband and work on my own creating the posters instead.
For the other problems were when I was taking the photos, there were a few things that were a
problem for example, I contacted a few places to ask permission to use a place for the shoots but
never got an answer, this was a problem because this mean I either had to forget and not do that
ideaor try and findanotherplace,unfortunately I didn’t have the time to find somewhere else so I
couldn’tdothat. The otherproblemwas that I had not a lot of help, I was able to get two people to
helpme unfortunatelyI would have needed 5 people in all to do the shots I wanted this was also a
problem because I couldn’t do most of my ideas therefore I had to do with what I can. Then the
otherproblemswere aboutthe locationsIdidgoto, firstlythere was the arcade, it wasn’t the look I
was looking for, it was a more retro look so I just adapted to what was there, next there was the
library,itwasn’ta biglibrary with high wooden shelves filled with books this also wasn’t the look I
was looking for which made me adapt to what was there and finally there was the park, I was
originally going to have him sat on a throne in darkness but I wouldn’t know where there could be
such a place,soI resortedto the park.This leadtoanotherproblembecause itwassunnyI wantedit
to have a dark feel,soIwantedto have itrainingand cloudybutinsteaditwasclear skiesandsunny,
so I usedthatand editedthe photos later, next time I would have to try again when the weather is
bad because then I’d get a better outcome.
Audience Feedback
Next would be my audience feedback I did a short survey, on survey monkey and asked a few
questions gathered on the audience and their feedback. To start I asked for age and gender as my
first two questions, the age range seemed to be around the ages of 18 to 35 this indicate that it is
interestingto the youngadultaudience butalso the gender seemed to be more male this indicates
that malesthinkitismore appealingthanthe female.ThenIaskedfor their favourite genre and the
majorityseemedtobe fantasy,the genre I was aiming for was fantasy/action because it was based
ina virtual realitywhichiskindof afantasykindof land.The nextquestionwasdidtheywantto find
out more about the film because they looked at the posters, the most of the answers want to find
out more a few examples why are; ‘I want to know what 'the end is near' means’ and ‘I want to
know why everyone seems so mysterious’ this indicates that the audience is intrigued to find out
more about the film. Forthe nextquestionIaskeddoesitlookprofessional,thiswasall yesseswhich
means it appealed to them as though someone doing it for more time did it. Then I asked the
audience toselecttheir favourite poster, they seemed to like most of the posters and not just one
whichseemedtobe whatI wantedas thoughthey are different characters and would have wanted
to like all the characters that would have been in the film. Next I asked them to rate the campaign
out of ten and it seemed that the average vote was around 7 which is good because it means that
there isstill time toimprove onmyPhotoshop skills, saying that It comes to my last question and is

4. there anythingIcan improve,itseemedasthoughitwasfocusedonthe font,eitherthe colourcould
have beenchanged or not easy readable I will take this criticism and do a better job when creating
new posters in the future.
Conclusion
I conclude thisevaluationbysummarising what I’ve talked about, it has seems that I did a good job
when it comes to my skills on Photoshop but still can be improved for the future, I also got a good
feedbackfromthe audience whichmeansthatthe campaignwassuccessful because the main point
of itwas to attract the target audience inwantingtosee more and I believe that I reached that with
these results. There isroomtoimprove thoughwithmyPhotoshopskills but also with planning and
gettingpeople tohelpme outthiswill give me abetterchance of makingthe posterslook better. If I
was to redo this I think I would have created a trailer instead because it would have been more
experience usingaftereffectandothersoftware thatI’mnot familiarwithbecause I’vealready used
Photoshop a lot so would be best to try other software this would be helpful when creating new
projects in media.