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Evaluation 4
- 1. Evaluation Four How did you use media technologies in the construction and research, planning and evaluation stages?
- 2. For all thethree productions I was using an Apple computer. I did this by using them it would gain me experience in using both Mac and Windows programs. I came into a couple of issues when using iMac and MacBook. One that seemed to catch me out the most was different programs on the macs. The college owns the iMac’s and I own the MacBook and both have different softwares. To create a document, powerpoint, etc I use the iWork softwares whereas the college use Open Office. This has caused me a lot of agony due to the two softwares not being able to read each others softwares. So when I save a document that I want to finish off at college or vice versa, I have to save it as a Word document so the software is able to read it. There have been many time were I have forgotten this.
- 3. Research When itcame to doing researching into the music video scene I didn’t have to go far. The strongest tool that I needed for this area was the internet. Using the internet has allowed me to find information almost instantly. The website that I used the most would be YouTube. The site meant I was able to watch a wide range of different music video of diverse genres; thus causing me to gain the concept of how to make an enticing music video, as well as leading me to notice the conventions of a rock genre music video. The internet in general is a brilliant research tool. Which also helped me when exploring digipaks and CD adverts. However, I did find it harder to find the right sort of information that I was looking for. Due to this reason I decided to look else where.
- 4. For researching digipaksI came across some issues. One was that nowhere on the internet seemed to have up loaded images of finished digipaks. However while looking through my iTunes I noticed I had songs that were not listened too, from good bands and solo artists. To my surprise it was interactive digipak that had come with the download of the album. Using this service I was able to look into the conventions of digipaks. However it wasn’t as easy to access CD adverts, I still had to go to my local newsagents to purchase their music magazines. I bought the magazines Q and kerrang to look at the range of genre conventions. In doing this it gave me a better understanding of what was needed in a CD advert.
- 5. Planning & Construction In the planning and construction stages I had to use a wide range of different technologies to complete my three products. With the creation of the music video with each process we were going through I documented it on Blogger, where I have my own media blog. Using this service allowed me to access my work from home and college without having to remember a USB. I also used blogger for the creation of the digipak and advert. I used it by uploading drawn ideas along with annotations. I used blogger throughout all of the stages of the three productions because of it being simple and easy to access.
- 6. In the preproduction stages we had decided that to make the video energetic it would have to be an edit job. However we decided to come up with some shots that we could use. From these idea I drew them on to the computer using a graphic tablet. After getting the outlines and some sketches of the band equipment and colour, I then completed them by hand which took a long time. The drummer is the first one that I did and the guitarist is the last and as you can see the more I did the better I got at drawing on to the tablet
- 7. To be ableto draw on to the computer via the graphic tablet I had to use a software called Photoshop, which is a complex version of Windows Paint. I have had to use the software many times during the three productions. Two of which were created on Photoshop. When it came to designing the digipaks I didn’t have much experience on Photoshop, I had only briefly used it before to edit images. It was clear to me that I was going to need help, so I went to Google and did a search for tutorials. I found many and watched about the same amount. with the first digipak design (the blue slow shutter one) I was mainly using tutorials to show me how to create the effect.
- 8. I used thistutorial website: http:// graffititools.blogspot.co m/2009/01/slow- shutter-effect.html To create this effect I had to use the pen tool to draw out what you wanted the text to look like or to say. After that you need to select the paint tool and make sure the colour is on one that you would want to use, mine was white. Then go back to the pen tool then right click on the pattern you made and click on fill in, which then used the paint tool to go over the pattern in white. After that you right click on the layer and click on outer glow and then choose your intensity and colour and it should look like this.
- 9. When it cameto the process of having to film the music video we had a choice of which camera we were going to use. We had a choice a of a standard HD sony miniDV camcorder or the Sony HVR-HD1000E (top right). We decided to use the HVR because of our production choice to use only handheld shots, and this one would give us more stability than a hand strap. Due to choosing the large camera we then had to take a large tripod to keep the camera steady. We needed the tripod for the opening pan.
- 10. During the wholeproduction stages I have used the film editing softwares iMove and Final Cut. I Used iMovie for small project for me talking about ideas and what we are going to do. I have used Final Cut for the music video as the editing you can do to make it look more professional. When we recorded the music video and came to capturing the clips we decided to use iMovie because it much simpler and easier to capture the video on this software than Final Cut. This meant that after the capture we had to move the clips over to Final Cut which wasn’t a problem.
- 11. When we finallystarted editing the music video we started setting up the opening scene. When we finished it was a brutal 30 seconds long - too long for a music video so we had to cut it down to 15 seconds. This was done so that the audience could be entertained and not loose interest. To cut down so much we used jump cuts, that happened on every beat which was effective. After this we started to play around with what worked and what didn’t. We had a clip of Connor swinging the microphone and I had the idea of slowing it down in the middle, when he was halfway through his swing. After doing this on Final Cut Pro we decided that it didn’t work with the other clips we had, so we decided not to use it.
- 12. When we addedin the black and white filter to the beginning I felt it was to saturated so I decided to add depth. I did this by increasing the blacks in the scene to create a bigger contrast between the white, thus adding depth. Further into the editing process we came across a nice drum beat and decided to reverse a clip. The clip is of the band running into a corn field. We reversed the clip, but decided that it didn’t fit in so I slowed it down to 90% so when the band landed on the ground it was on a beat. When we had finished the video we decided that we should use jump cuts. We did this because this was the only clip that we had reversed and it seemed out of place and by doing the jump cuts it would fit in with the opening.
- 13. In the musicvideo we only used one transition, a fade to black at the very end. This was to show how when the song ended the energy was leaving, which had a more profound effect on how energetic the music video was.