Music Industry
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The document discusses the effects of the internet on the music industry. It has caused both positive and negative impacts. Negatively, it has led to the decline of music channels like MTV which used to play music videos 24/7, and the closure of many record stores as people can now download music online. However, the internet has also allowed unsigned artists to gain popularity through uploading songs on sites like YouTube and MySpace, helping them get record deals. Overall, while the internet has disrupted the industry, it has also created new opportunities for artists.
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Web 2.0 - effecting the music industry
The document discusses how Web 2.0 technologies have impacted the music industry. It describes how people now use sites like YouTube, MySpace, and peer-to-peer file sharing to access music for free. Artists can use social media to promote themselves, like The Arctic Monkeys did on MySpace. Record labels now scout talent online. The music industry has adapted by offering digital downloads on stores like iTunes to compete with illegal file sharing and reflect changing consumer preferences. Overall, Web 2.0 has shifted the industry from physical to digital music distribution and changed the relationship between artists, labels, and consumers.
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The document discusses how the music industry produces and distributes media products and has been significantly impacted by technological changes. It describes how music downloading, both legal and illegal, has replaced physical purchases and hurt music shops. While major labels mass produce unoriginal music, independent labels work closely with artists but have less financial resources. Technological advances both help unknown artists gain exposure but also threaten the decline of physical media and disenfranchise those who don't adopt new technologies. The music industry must adapt to these changes while preserving traditional aspects.
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This document outlines a brand positioning initiative for the social networking site MySpace. It begins with an overview of MySpace's current position, noting declining user numbers. It then examines the main competitors that are drawing users away from MySpace, such as Facebook, Twitter, LinkedIn, and YouTube. The document proposes a new brand promise for MySpace centered around "Music that defines our generation." It suggests changes to the brand image, targeting audience, and features to better compete. The long term strategy involves rebranding MySpace as the leading music social network through new tools and upgrades over time.
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Subscription services will become more popular but may not be profitable as many users opt for free ad-supported versions. More artists will embrace social media to promote their music at no cost. Music videos will continue to thrive online, driving traffic to sites like Vevo. Music piracy will remain an issue despite efforts to curb it, as many do not feel artists deserve payment for songs. The cloud will become increasingly integral to how people access and store digital music files and content.
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This document summarizes the key details of Apple's new iCloud service as it relates to the music industry. The iCloud allows consumers to purchase a song once and have access to it across all of their Apple devices. It also includes a feature called iTunes Match that will scan a user's music library and match songs to those in the iTunes store catalog, giving users access to those songs on any device for a $25/year fee. While competitors like Google and Amazon offer cloud storage services, Apple has music licenses that its competitors currently lack. The iCloud could provide new revenue streams for record labels and help address the issue of illegal downloads.
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This article discusses Coca-Cola's partnership with the music licensing company Music Dealers. Some key points:
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- A case study describes how Music Dealers helped source a song for a Coca-Cola campaign that launched the career of a Swedish band.
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Spotify – how it all started
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon with the goal of providing online music streaming that was better than piracy. It launched a private beta in 2007 and publicly in 2008 with about 40 employees and 10 million songs. By focusing on improving the user experience of accessing music across devices rather than fighting piracy, Spotify grew to over 10 million users across 7 markets and about 220 employees by 2009.
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The Music Industry
The music industry is now dominated by three major global recording labels - Warner Music, Universal, and Sony - which control around 95% of the worldwide music distribution. Independent labels also exist but have smaller audiences. Digital downloads and streaming on platforms like YouTube have largely replaced CDs, causing industry revenue from album sales to drop significantly from 2008-2010. Artists now rely heavily on social media like Twitter to promote their music directly to large fanbases. The industry combats illegal downloading by promoting legal platforms like Vevo, iTunes, and AmazonMP3 for high-quality, paid music access.
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The document discusses Spotify's "freemium" business model. It summarizes that Spotify aggregates music content from rights holders and distributes it to consumers for free with ads or through a subscription without ads. Spotify's model has generated billions in revenue and disrupted the traditional music industry model. It provides value to both music listeners and advertisers through its multi-sided platform approach.
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This document discusses trends in how people access and experience music in the digital age. It outlines 26 "Things to Watch" regarding changes in the music industry, based on research and expert interviews. Some of the key trends highlighted include:
1. Access to music through streaming services is becoming more prominent than ownership of music files or albums.
2. People are shifting from collecting music to capturing songs they discover through apps and sharing platforms to add to their libraries on streaming services.
3. With widespread streaming access, people can listen to almost any song instantly, focusing more on discovering new music for the present rather than building a long-term collection.
Ten ways that technology-driven changes have impacted musicians
The document discusses how technology has impacted musicians in recent years. It outlines 10 ways the music industry has changed, both positively and negatively. Positively, musicians now have vastly more platforms to distribute their music, greater access to the music marketplace, and more revenue streams. However, traditional income streams have declined or been fragmented, competition is intense, and musicians face new responsibilities like online promotion. Overall, recent changes present both opportunities and challenges for those working in music.
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The document discusses how technology has made the relationship between artists and record labels almost unnecessary, as it is now easier for independent artists to upload their music online and build an audience without a label. While record labels provide benefits like marketing, distribution and access to expensive production resources, they also influence the music produced and can limit an artist's creative freedom. As a result, some artists like Ed Sheeran and Ludacris have gained mainstream success through independent releases online before signing with major labels.
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The document provides an analysis of the opening to a student-created thriller film. It discusses how the opening borrows conventions from other thrillers, such as "Vacancy", including a couple stranded in a broken down car. It also uses stylistic shots like a close-up of a character reflected in a mirror to create tension and separation between the characters. The analysis then discusses how the opening establishes conventions of the thriller genre through its use of isolation, impending danger, questions raised, and a mysterious POV shot with a red filter.
Questionnaire Results
This document analyzes the results of a survey about what audience wants to see in an unsigned band's first music video. The survey showed that the audience wants a performance-based video filmed in a forest location. They indicated a preference for lively, entertaining videos that follow the performance over strictly following lyrics. Respondents said they expect to see mid and close-up shots of the band along with mostly handheld camerawork but some static shots. The band will use these results to plan their first music video.
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- Steve Jobs is interviewed about his career at Apple and the company's recent successes in digital music.
- Apple launched the iTunes Music Store in 2003, allowing people to purchase and download individual songs for $0.99 each, and has since sold over 20 million songs.
- Jobs believes digital downloads will eventually replace physical music formats like CDs, and that Apple's legal download services can compete with and replace illegal file sharing by offering convenience and reasonable prices.
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The document discusses the history and evolution of the digital music business from 1999 to 2011. It describes how Napster launched the first music sharing platform in 1999 but was shut down in 2001 for facilitating illegal sharing. In 2003, Apple launched the iTunes Store and sold over 10 billion tracks, helping to commercialize digital music. However, music streaming services like Spotify that relied solely on advertising struggled. The document also introduces Jamendo, founded in 2005, which offers music under Creative Commons licenses for both free private streaming and paid commercial use, giving artists an alternative to traditional record labels.
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This article discusses Coca-Cola's partnership with the music licensing company Music Dealers. Some key points:
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- The deal allows Coca-Cola to legally and efficiently source music internationally for branding campaigns. Music Dealers provides access to emerging artists.
- A case study describes how Music Dealers helped source a song for a Coca-Cola campaign that launched the career of a Swedish band.
- The partnership model highlights a new efficient way for global brands to license music for advertising from trending independent artists.
Should an Artist Today Sign to a Major Record Label or an Indie Record Label?
This document compares the pros and cons of signing with a major record label versus an independent label. It notes that major labels were once dominant but now indie labels are leading the industry as major labels focus more on distribution. The document discusses how digital distribution and platforms like YouTube have leveled the playing field for artists. While major labels can provide promotion and access to radio, they also expect commercial success and control the artist's work. Independent labels offer more freedom but less promotion power. Overall, the best choice depends on the individual artist and their goals.
Things to Watch: Music Edition (October 2011)
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Spotify – how it all started
Spotify was founded in 2006 by Daniel Ek and Martin Lorentzon with the goal of providing online music streaming that was better than piracy. It launched a private beta in 2007 and publicly in 2008 with about 40 employees and 10 million songs. By focusing on improving the user experience of accessing music across devices rather than fighting piracy, Spotify grew to over 10 million users across 7 markets and about 220 employees by 2009.
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Jacques Habra moderates 2011 New Noise event on funding for up and coming entrepreneurs serving the music industry.
The Music Industry
The music industry is now dominated by three major global recording labels - Warner Music, Universal, and Sony - which control around 95% of the worldwide music distribution. Independent labels also exist but have smaller audiences. Digital downloads and streaming on platforms like YouTube have largely replaced CDs, causing industry revenue from album sales to drop significantly from 2008-2010. Artists now rely heavily on social media like Twitter to promote their music directly to large fanbases. The industry combats illegal downloading by promoting legal platforms like Vevo, iTunes, and AmazonMP3 for high-quality, paid music access.
Business model of Spotify
The document discusses Spotify's "freemium" business model. It summarizes that Spotify aggregates music content from rights holders and distributes it to consumers for free with ads or through a subscription without ads. Spotify's model has generated billions in revenue and disrupted the traditional music industry model. It provides value to both music listeners and advertisers through its multi-sided platform approach.
Musicclubpdf
This document discusses trends in how people access and experience music in the digital age. It outlines 26 "Things to Watch" regarding changes in the music industry, based on research and expert interviews. Some of the key trends highlighted include:
1. Access to music through streaming services is becoming more prominent than ownership of music files or albums.
2. People are shifting from collecting music to capturing songs they discover through apps and sharing platforms to add to their libraries on streaming services.
3. With widespread streaming access, people can listen to almost any song instantly, focusing more on discovering new music for the present rather than building a long-term collection.
Ten ways that technology-driven changes have impacted musicians
The document discusses how technology has impacted musicians in recent years. It outlines 10 ways the music industry has changed, both positively and negatively. Positively, musicians now have vastly more platforms to distribute their music, greater access to the music marketplace, and more revenue streams. However, traditional income streams have declined or been fragmented, competition is intense, and musicians face new responsibilities like online promotion. Overall, recent changes present both opportunities and challenges for those working in music.
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Spotify Case Study #TTUME
Spotify is a music streaming service launched in 2008 in Stockholm, Sweden by Daniel Ek, originally failing but growing its userbase. It provides free streaming supported by ads, or premium subscriptions without ads. Spotify purchases music licenses to stream its library to users, who can listen online or offline with a premium account, keeping it legal. Its goals have been to offer free music while gaining profits from ads and premium subscriptions.
Contemporary issues
The document discusses how technology has made the relationship between artists and record labels almost unnecessary, as it is now easier for independent artists to upload their music online and build an audience without a label. While record labels provide benefits like marketing, distribution and access to expensive production resources, they also influence the music produced and can limit an artist's creative freedom. As a result, some artists like Ed Sheeran and Ludacris have gained mainstream success through independent releases online before signing with major labels.
Short FIlm Analysis
Sony Music Entertainment is the second largest global recorded music company. It is controlled by Sony Corporation of America and employs over 12,000 people worldwide across 70 countries. In 2010, Sony Music reported a 2% rise in revenue with profits of $1.81 billion. Sony Music represents local artists in 70 territories globally and also represents major international artists such as King of Leon, Pink, and Michael Jackson.
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Should an Artist Today Sign to a Major Record Label or an Indie Record Label?
Should an Artist Today Sign to a Major Record Label or an Indie Record Label?
New noise 2011 – funding – where to find money for artists and companies
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Ten ways that technology-driven changes have impacted musicians
Ten ways that technology-driven changes have impacted musicians
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The document provides an analysis of the opening to a student-created thriller film. It discusses how the opening borrows conventions from other thrillers, such as "Vacancy", including a couple stranded in a broken down car. It also uses stylistic shots like a close-up of a character reflected in a mirror to create tension and separation between the characters. The analysis then discusses how the opening establishes conventions of the thriller genre through its use of isolation, impending danger, questions raised, and a mysterious POV shot with a red filter.
Questionnaire Results
This document analyzes the results of a survey about what audience wants to see in an unsigned band's first music video. The survey showed that the audience wants a performance-based video filmed in a forest location. They indicated a preference for lively, entertaining videos that follow the performance over strictly following lyrics. Respondents said they expect to see mid and close-up shots of the band along with mostly handheld camerawork but some static shots. The band will use these results to plan their first music video.
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New Colour Storyboard
The document is a storyboard for a music video featuring the band ATWI. It includes computer generated drawings
of each band member in their planned shots and outfits. For each band member, the drawings show the planned
shot composition and discuss how it will look interesting visually while relating to the member's role in the band.
The clothing choices are also described in terms of representing the rock genre and distinguishing each member.
Feria Ingenieria de Software 2009
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Digipak
The document summarizes the results of a survey about a music band's digipak packaging. Key findings include:
1. Respondents associated the genre with rock/alternative, consistent with the band's labeling.
2. Reasons for the genre association varied from the lines on the cover to it not fitting other genres.
3. The intended age group of 17-21 was correctly identified, with some saying it appealed to 22-28 year olds.
4. The text on the digipak was found to be easy to read with only one respondent saying it was difficult to read.
5. Comments on the theme were positive about it being stylish, professional and
Location
The document summarizes a scouting trip to West Raynham to find potential filming locations for a music video by the band And The Winner Is.... The group photographed different areas of the abandoned building to identify shots that could work in the opening or be incorporated throughout the video. Specific ideas are proposed to link certain shots or camera movements to lyrics in the song being filmed. Backup plans are mentioned in case access to the building becomes an issue.
Media Case Study pt1
Hannibal Rising opens with scenes establishing a peaceful setting that will soon change. Young Hannibal and his sister play by the water, while ominous music hints at impending danger. When the family flees violence to their isolated home, the film sets up Hannibal's transformation from innocent boy to the monstrous killer he becomes through the use of lighting, sound effects and ominous foreshadowing.
Equipment
This document discusses the equipment choices for filming a music video. It was decided to use a Sony HVR-HD1000E camera for its manual focus and shoulder rest capabilities. A tripod was also brought for panning shots. Six 60-minute tapes were purchased to ensure enough recording time. The band's own equipment was brought to the location to make the performance feel realistic. Transporting all the equipment required coordination, but it was achieved in a single car trip with help from crew members.
Evaluation 2
The document evaluates the effectiveness of linking media products to ancillary texts. It summarizes that the links in its own media products are not as strong as those created by Paramore in their music video and album artwork. It describes efforts made to link an unsigned band's music video, CD, and advertisement by capturing the band's energetic characteristic and including matching imagery across the materials to clearly show they are promoting the same project.
Alone
The document is a three-scene story about a young girl who is being abused by her father in an attic. In the first scene, she kills a woodlouse and interacts with her teddy bear before her father rapes her. In the second scene, she wakes up injured and covered in blood, frightening herself further. In the third scene, after hiding a screwdriver, she attacks rescuers who enter the attic, stabbing wildly with the screwdriver.
Evaluation 1
The music video created was for an unsigned rock band called 'And The Winner Is...' to help promote them. The video drew upon conventions of rock music videos identified by Goodwin, such as genre characteristics, relationships between lyrics/music and visuals, and close-ups of band members. Some conventions were followed, like a performance-based video and black and white filter to suggest rock. Other conventions were challenged, like using unusual farming equipment in shots. The video aimed to create a lively, energetic expression of the band through techniques like changing shots on the beat and unique props. Both conforming and challenging conventions helped make the video original and attention-grabbing.
Evaluation 4
The document discusses the use of media technologies in the planning, construction, and evaluation of three projects: a music video, CD digipak, and CD advertisement.
For research, the internet was used extensively, particularly YouTube to research music video conventions and iTunes for researching digipak designs. Photoshop and graphic tablets were used to design the digipak and draw ideas.
A variety of cameras, including a Sony HVR camcorder, were used to film the music video. iMovie was used to capture footage and Final Cut Pro for advanced editing of the music video, including adding filters, speed adjustments, and jump cuts.
Blogger was used throughout to document the process by uploading
Funeral Party - Just Because
The document provides information about the band Funeral Party and analyzes their music video for the song "Just Because" and their debut album "Golden Age of Knowhere".
The music video uses techniques like jump cuts and changing shots with the beat to give an energetic feel. Scenes of the band having fun are meant to make them seem likable as a new band. Lyrics in the song are about losing one's way due to a girl.
The album cover features a photo of the band playing for an audience to give the impression they are playing for the viewer. Elements are designed to attract the band's target audience of 16-25 year olds, such as relatable behavior in videos and
Media Case Study pt2
The document provides information about the 2006 crime thriller film Lucky Number Slevin. It includes sections on the director, writers, production companies, release date, genre, country of origin, budget, worldwide box office gross, intended audience and reception, how technology has increased audience access and knowledge, conventions and codes of the thriller genre, use of sound, and representations of characters. The document analyzes various elements of the film in detail to understand its key aspects.
CD Advert
The document summarizes the feedback from testing an advertisement for a rock music CD. The feedback showed some confusion around the genre and target age range. To clarify, the advertisement will be updated to include more rock themes and focus on a 17-21 age range. Other suggestions included adding color to make the black and white design less bland, improving image quality, and adjusting text sizes for readability.
Evaluation 3
The document discusses feedback received from test screenings of a music video and designs for a digipak and CD advert. For the music video, feedback from 20 16-18 year-olds identified shots that did not fit well and needed shortening. For the digipak, the same age group preferred the simple black and white design over a more complex blue design. Online surveys further confirmed people liked the design but wanted more information added. Three drafts of the CD advert were created based on negative feedback that the initial design was too plain.
The History of MTV
MTV launched on August 1st, 1981 and originally focused on playing music videos hosted by VJs. Over time, MTV shifted away from exclusively playing music videos and began adding various reality, comedy, and drama shows to attract broader audiences. This included popular shows like The Real World in the 1990s and The Osbournes, Punk'd, and Pimp My Ride in the 2000s. By the late 2000s, MTV was only playing around 3 hours of music videos per day and had transformed into more of a general entertainment channel focused on reality television.
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The document discusses how the internet, iTunes, MTV, and technology have impacted the music industry. The internet has made music more accessible and allowed new artists to promote themselves. iTunes allowed people to purchase individual songs instead of full albums, which initially hurt sales for record companies. MTV changed how music is promoted by emphasizing music videos over song quality and focusing on mainstream artists. Technology has continued to evolve how music is accessed, distributed, and promoted through various devices, music channels, games, and advertisements.
How has you tube, vimeo and social media effected the music industry
YouTube and social media have significantly impacted the music industry by changing how music is produced, promoted, shared, and consumed. Digital downloads and streaming have largely replaced CDs as the primary means of accessing music. YouTube and other sites allow artists to self-promote and find audiences without traditional industry support, and social media has become a key tool for viral promotion and word-of-mouth growth of artist fanbases. Television channels like MTV have declined as YouTube and the internet deliver music videos on demand to a much larger global audience.
Basic Music Industry Research
The document discusses how the music industry has changed in recent decades due to digitalization and the rise of downloading/file sharing. It notes that major labels have struggled to adapt while independent labels have seen opportunities. Live music remains important for promotion and revenue. Digital sales now account for 29% of industry revenue, with streaming and downloads replacing physical formats. Issues around piracy and its impact on sales continue to challenge the industry's business model. The future will rely on new approaches and artists having more control over their careers.
Presentation web
Web 2.0 has affected the music industry in several ways. It allows artists to promote themselves on social media sites like MySpace and YouTube to reach a large audience without spending money. It also lets people easily download and share music files, which has reduced CD sales. While file sharing has hurt sales, legal download services like iTunes have been successfully adopted as they are cheaper and more convenient for users while still providing some revenue to artists. The music industry must now adapt to digital music distribution online rather than trying to prevent file sharing through restrictions.
New York Times:MySpace
MySpace is launching a new music service called MySpace Music in partnership with the major music labels. MySpace Music will allow users to stream full songs and create playlists for free, supported by advertising. It aims to compete with iTunes and recapture lost music industry revenue. Music labels hope it can weaken Apple's dominance in digital music and generate profits through advertising, downloads, and artist services. MySpace Music is set to launch by the end of September with millions of songs available.
Webtech
The document discusses issues around music piracy and file sharing. It outlines current piracy laws in Australia and Europe, including penalties for individuals and corporations. It discusses both the cons and pros of file sharing for the music industry. It also outlines government responses in Britain and France, which have implemented "three strikes" policies that can result in internet disconnection for repeat offenders.
WebTech
The document discusses issues around music piracy and file sharing. It outlines current piracy laws in Australia and Europe, including penalties for individuals and corporations. It discusses both the cons of file sharing for the music industry, such as decreased music sales and lack of support for new artists, and the pros, such as increased promotion of unknown artists. The document also examines graduated response laws in countries like Britain and France and the music industry's efforts to combat piracy through online music stores and enforcement of copyright.
Spotify
This document discusses Spotify, a streaming music service. It covers Spotify's history and relationship with major record labels, how its freemium business model works with different subscription tiers, and its goal to grow internationally. The freemium model offers a free option with ads, an unlimited ad-free computer option, and a premium all-device option. In France, the free option has additional restrictions not seen elsewhere. The document also examines Spotify's financial performance over the last two years and its organizational structure.
December 2010 - MBJ
This article provides an overview of BigChampagne and its attempts to create an alternative music chart called the Ultimate Chart that aims to more accurately track an artist's success based on online metrics like social media, streaming, and video views rather than just physical sales. It notes that while still in its early stages, the Ultimate Chart presents a challenge to the traditional Billboard charts and SoundScan methods which only measure physical sales and radio airplay. The article examines differences between the Ultimate Chart, Billboard chart, and iTunes song rankings, and argues that the Ultimate Chart provides a more "multidimensional picture" of an artist's true popularity. It also uses Lady Gaga as an example of an artist who dominates online but is underrepresented
Music industry theory work
There is an oligopoly in the music industry, with the top four record labels (Universal Music Group, Sony Music Entertainment, Warner Music Group, and Independent Labels) controlling around 88% of the market. The internet has transformed music production by enabling easy importing and exporting of music and sounds online, though some aspects like magazines and TV music channels remain popular. While the internet makes illegal music downloads easy, encouraging unlawful behavior, sites like YouTube pay artists for streams. Younger audiences are becoming "prosumers" by both consuming and producing their own music. Media convergence affects the music industry through shared ownership of media companies, production that considers other mediums, and wider audiences through cross-promotion.
Introduction to Music Industry
The music industry in Britain has seen significant changes over the past two decades. Recording artists now rely primarily on live performances and merchandise for income rather than recorded music sales. Record companies have introduced "360 deals" where they take a percentage of artists' revenues from all sources in order to benefit from their entire income stream. While digital singles sales are rising, digital and physical album sales continue to decline in the UK due to high levels of illegal downloading. More than three-quarters of downloaded music in Britain is obtained illegally, costing the music industry over £1 billion since 2007.
The future of the music industry
Illegal downloading from sites like Pirate Bay and Limewire threatens the future of the music industry by causing large losses of money for record labels and artists. This loss of funding means record labels cannot sign new bands, threatening the careers of future artists. In response, the Digital Economy Act was introduced to prosecute illegal downloaders. However, some argue it can benefit artists by promoting their music and drawing larger audiences that may spend more at live shows. New methods of music discovery like recommendations on Last.fm and iTunes, as well as social media, have replaced traditional radio as the main way people find new music.
The future of the music industry
Illegal downloading from sites like Pirate Bay and Limewire threatens the future of the music industry by causing large losses of money for record labels and artists. This loss of funding means record labels cannot sign new bands, threatening the careers of future artists. In response, the Digital Economy Act was introduced to crack down on illegal file sharing and downloading through prosecution. However, some argue illegal downloading can help promote artists by exposing audiences to music and driving increased attendance at live shows. New methods of music discovery like recommendations on Last.fm and iTunes, as well as social media, now provide easier legitimate ways for users to explore new music without illegal downloading.
Sony husic Entertainment and theEvolution of the Music Indu.docx
Sony h/usic Entertainment and the
Evolution of the Music Industry
A. J. Strickland
The Ilniversitg of Alabama
Andrew Pharaoh
2015 Undergraduate,
The Universitg of Alabama
d d A t such a pivotal time for music, it's more
ffi imRortant than ever to develop a fertile,d \ creative environment that generates the
highest quality of artists and music, while seeking to
fully exploit the many opportunities that new digital
services and products provide in reaching audiences
around the world."r
The remarks of Sony Music Entertainment CEO
Doug Morris in 2011 illustrated an accurate under-
standing of the environment of music sales. Morris,
a globally influential executive and music innovator,
agreed to join Sony Music Entertainment as chief
executive officer effective July 1, 201l. In a time of
great change in the music marketplace, it was abso-
lutely necessary that Sony take active steps to remain
competitive. Morris took the job graciously, but he
placed himself into a business whose margins were
becoming thinner and thinner. With a declining
industry that had been made less lucrative by the
wide availability of substitutes, Morris was forced to
develop a strategy to contend with industry change
and unfavorable competitive forces in 2014.
F"$$ST#ffiV #ffi S#NY f'1U$$*
ffiNTKreT&!Iq P--$ffiNY
American Record Company, the company that would
laterbecome Sony Music Entertainment, was founded
in 1929 and then acquired by Columbia Broadcasting
Company in 1938. In March 1968, Sony, at that rime
Seth Kennedg
2014 Llndergraduate,
The Universitg of Alabama
a Japanese company, began a joint venture with the
American company CBS to form CBS/Sony Records
Inc. In September 1976, Sony introduced the optical
digital audio disc, now known as the compact disc
(CD). In 1983, CBS Inc., as an American company,
allowed introduction of the CD to American markets.
In January 1988, CBS Records Inc. was absorbed,
and in January 1991, the new company was renamed
Sony Music Entertainment Inc.
In August 2004, Sony BMG Music Entertain-
ment was established as a new joint venture with Ber-
telsmann AG. Later, in August 2008, Sony acquired
BMG's 50 percent stake in Sony Music Entertain-
ment and began operation once again as Sony Music
Entertainment, a wholly owned subsidiary of Sony
Corporation. In July 2012, Sony/AIV Music Publish-
ing, a joint venture between Sony and the Michael
Jackson Family Trust, along with a consortium of
other investment firms, bought the publishing arm of
the EMI Group, which solidified Sony's position as
the world's largest music publisher.
#VffiRV!HW ffiT THffi ML,}$$T
il N,EM M$TruV
Before the 1900s, music and entertainment media had
a strong emphasis on performance. If theater, magic,
or music was wanted in a certain venue, individuals
Copyright O 2014 by A. J. Strickland. All rights reserved.
who could perform the arl personally were found and
paid to do so. At the beginning of the 20th century,
music began to become ownership-driven. .
Similar to Music Industry (16)
How has you tube, vimeo and social media effected the music industry
How has you tube, vimeo and social media effected the music industry
Sony husic Entertainment and theEvolution of the Music Indu.docx
Sony husic Entertainment and theEvolution of the Music Indu.docx
More from c09harrison
Drew, drugs and deceit
Drew steals £1 million in drug money from a bag at a club owned by a notorious drug lord named Frank. Drew takes the money back to his home with a girl he met. The next day, Drew realizes Frank has a tracking device on the bag and is coming for him. Frank and his guard search Drew's home but only find an empty bag. Drew has fled with the money in his car to escape Frank, who vows to find and kill Drew for stealing from him.
Target Audience
We have chosen 16-22 year olds as our target audience. This age range matches the members of similar bands and will allow us to reach a large number of potential fans. Promoting the band on college radio stations and Facebook will help generate interest from students and young adults. Creating fun music videos that our target audience can relate to is another way to engage them and promote the band.
Digipaks2
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Coloured Storyboard
The storyboard for a music video only showed the beginning due to wanting to decide which clips worked best. The artist drew computer-generated images of the band based on descriptions from the lead guitarist and photos found on Facebook to depict the equipment, clothing, and shots planned for the video. Creating the drawings took time and faced some challenges in accurately drawing the band members' faces.
Digipacks
The document discusses features that are common across different music album digipaks. It examines digipaks from two albums, Gym Class Heroes' "The Quilt" and The Black Eyed Peas' "The E.N.D.", noting that both include the song lyrics, titles, and photos of the band. However, "The Quilt" digipak uniquely allows the images to merge into a single poster. The document concludes by identifying common elements of digipaks like photos and lyrics, and notes this information will inform the design of its own digipak.
Day of Filming
The document summarizes the filming of a music video for the band "And The Winner Is...". The film crew started by getting individual shots of each band member playing their instrument at the barn where they were setting up. They had some issues with the singer not staying in rhythm. They then filmed shots of the full band playing together. After lunch, they filmed more solo shots of the band members and decided to also film in a nearby cornfield. They finished by experimenting with more shots and filming b-roll of the band joking around.
Storyboard
The document is a storyboard for a music video. It outlines various shots including the band jumping over a metal bar, landing on the floor and walking to their instruments, close-ups of each band member playing, and shots of the full band playing that will keep time with the music. While the opening was planned, the ending was still being decided on how to film it.
Cover analysis 2
The document summarizes various techniques used on the cover of a rock music magazine to promote it and attract readers. These include including a free CD inside, stories about other bands, free posters of famous rock bands, and an advertisement for a chance to win VIP concert tickets. The cover features the title of the magazine in bold letters and a picture related to the band Panic at the Disco, indicating the magazine's focus on rock music content.
Cd analysis 3
This document analyzes and summarizes the album cover for Tinie Tempah's upcoming album "disc-overy", which is set for release on October 4th. The album cover features Tinie Tempah standing with stars and clouds in the background, holding a section of buildings. This is believed to symbolize Tinie Tempah discovering God and having a sense of being God, based on the album's religious theme. However, the vibrant cover does not clearly indicate the album's genre of hip hop/electro.
Cd analysis 2
The album cover features Florence + the Machine in a relaxed pose, surrounded by flowers pinned to a curtain. The title "Lungs" is placed over an image of lungs that Florence wears as a necklace. A white border brings attention to the cover against the black background, while the bright red lungs draw the eye to identify the album title immediately.
Magazine analysis
The Kerrang! magazine front cover features the band You Me At Six prominently to promote them as the main selling point. Additional bands are advertised to entice readers interested in the rock genre. Black and white colors keep with the magazine's style while accent colors like red and green are used to draw attention to special sections like a free poster and feature articles on other bands. The layout is designed to highlight the key attractions while maintaining Kerrang!'s recognizable brand identity.
History of the album cover
The document discusses the history and importance of album covers. It covers three main points: 1) To advertise and identify the music, 2) Convey the artist's vision, and 3) Serve as promotional material. During the 90s, album covers became more elaborate with booklets, lyrics, posters, and inserts. Notable examples include Sgt. Pepper's Lonely Hearts Club Band and The Dark Side of the Moon. Designers like Hipgnosis became famous for their iconic album artwork. However, with digital downloads, extras like inserts became obsolete, leading to innovations like iTunes' interactive album artwork.
Cd analysis
The document discusses and compares the album artwork of two bands - Miike Snow and Gym Class Heroes. For Miike Snow's self-titled debut album, the cover features a rabbit logo which represents their experimental music style. The Gym Class Heroes album "As Cruel As School Children" depicts an overweight blue child being laughed at by other students, representing the theme of being different and relating to the album title. Both covers are analyzed in terms of representing the bands' music genres and themes through unique visual designs.
30 seconds to mars
This 3 sentence summary provides the key details about the music video:
The music video for the song "Kings + Queens" by Thirty Seconds to Mars directed by Bartholomew Cubbins tells a story through a series of shots that change with the music and depicts people riding bikes through a city at sunset and underground roads, with one person getting hit by a car but then revived, symbolizing heaven and hell.
Bob marley
The music video for Bob Marley & The Wailers song "Three Little Birds" features a young girl who finds a broken television. As she interacts with the TV, it shows footage of Bob Marley singing and images related to the lyrics. Throughout the video, flashes of color are used to depict the cheerful and optimistic message of the song as the girl goes about her day. The production company Rage created the video to portray Bob Marley as cheerful and happy, though it could also represent his positivity in the face of his cancer diagnosis.
More from c09harrison (17)
Music Industry
- 1. WHAT EFFECT HAS THE INTERNET HAD ON THE MUSIC INDUSTRY? The internet is an incredible software that allows for worldwide connection instantly. This has caused both positive and negative effects for the musical industry. In this case study I will look into how this instant connection is effecting the industry as a whole. Music Channels and The Internet With the birth of the internet came the creation of the websites. This has allowed any person with the software to create a web page. A popular page that has had a considerable negative influence on the music channel, is Youtube. Youtube is a video sharing website that allows users to upload, view and comment on videos. This allowed anybody to upload music videos. From its creation it now has a section dedicated to music videos allowing anybody to view any video whenever they want. The instant streaming has had a profound affect for the Music Channels as they are unable to compete with the ability to watch any music video whenever the viewer wants. A company that this has had a large affect on is MTV. The channel was launched in 1981 and played music videos 24/7. However, since the launch of Youtube and similar websites it has cut down the amount of music videos it plays, due to not getting sufficient views. However the company did not lose money just the main musical background that it started on. It has since then shown TV shows instead of the music videos, thus causing it to be a channel not a music channel. Although Youtube and similar website can be blamed for the fall of the music channels it has caused artists to become famous because of their video which gains money for the music industry. A teenager who became an ‘internet sensation’ is Justin Bieber. One of his home made music videos received 10+ million views on the video sharing site, thus causing him to be signed by Ushers label RBMG. Even though the site has had a negative affect it has also had a positive influence for the unsigned musicians. These artists are now able to find stardom as easily as Lily Allen did. Lily Allen had put together an array of songs with little help from her label London Records. She was struggling to gain interest in her music, so she decided to set up a MySpace account and posted demos online. This attracted thousands of listens and became her breaking point into the musical world. This show how powerful and positive the internet can be.
- 2. Music Stores and The Internet Their seems to be a correlation with every positive thing there is a negative that is destroying the music industry. The music business has come across a number of large issues but none have caused an extinction of the industry. The record stores have disappeared down the high street. According to an article by The Telegraph from 2000 to 2009 the independent record stores have fallen by 404, a massive drop from the original 700 shops. This is believed to be due to the instant downloading websites and software like iTunes. On the 8th of April 2003 iTunes store was opened, in 2010 it reached it’s 10 billionth download. This statistics show a correlation in the rise of downloads to the decrease in the amount of record stores. This is one of the major issues that the internet has created for the music business. Other than making the stores close down the internet has caused the local companies to reduce the amount they spend on CD’s. This then causes less money to be spent on the actual CD cases thus taking away money from the industry. However, the industry still makes money through the buying of the CDs online, even though its cheaper. The effects of the world wide web has not just affected the local business it has caused larger established companies to struggle with their income. HMV stores was not able to solve the internet problems it was facing so it was forced to change. It is not just a store anymore it is an internet store. I believe that they tried to find a way to beat the internet but then decided to join. From doing this they are still able sell their stock to two consumers, the ones that go to the stores and the one that download. Compared to the music channels the stores have been able to adapt to the effects of the internet. Although the local companies have not been so luckily. Piracy and the Music Industry However there is one thing that the download sites and the stores cannot hide from, piracy. Piracy is the leading cause for the destruction of the music industry, in 2009 95% of music downloaded was illegal. This just shows hows much of an issue music piracy is. Napster was the first website that exploited the world wide web connection. Napster was a peer-to-peer (P2P) file sharing website that specified in audio files, it allowed any user to click on an audio file they want and it downloaded for free. However this corporation was shut down to copyright violations, and has reopened as an online music store. Napster opened the doors to a world of online music piracy. This has lead to more P2P file sharing operations to start up one that has caused massive loses to the industry is the software Limewire. It works in exactly the same way as Napster did. The only issue with Limewire is it has yet to be closed down, as it is up to the person to allow their files to be downloaded or to download files making them
- 3. legally responsible not. The illegal download of music is killing the industry. It has caused a massive decline in the amount of records sold and the number of record stores that are in the UK. The internet has a direct line to the result of this. THE AFFECTS For better or worse the internet has developed the way we consume music in an immense way. This has been because of all the illegal and legal actions that have taken part along the expansion of the internet. Without Napster we would still be going to record stores and not the instant download pages. Without the internet we wouldn’t have been able to find the likes of Lily Allen and Justin Bieber, the internet has given power to the people to decided who's going to be the next best thing instead of the record companies. The internet has changed and is still changing the music industry.