2. Importance of Feedback
The quality of my final product was heavily reliant on the
feedback I received from my peers. The effectiveness of
my product is tracked and documented by this feedback,
allowing me to assess whether my product meets the
needs of my audience, and what I need to change in
order to do this.
In order to receive the most effective feedback, I targeted
an audience in the same age range and demographic as
my intended audience, mostly females aged 14 to 25. By
doing this I was able to base my changes off of opinions
by my target audience, allowing me to make very specific
changes in relation to this genre.
3. Summary – Draft 1
Google Docs Questionnaire
• For my first edited draft I created a questionnaire on google Docs,
which I distributed to a range of audience members who met my
target demographic. This allowed me to easily distribute a designed
questionnaire to anyone with access to my blog, which they could
fill out freely.
• In my questionnaire, I asked questions such as:
• I tailored my questions to be appropriate/suitable to my target
audience, asking questions that they would be able to understand
with a typed answer option, rather than yes/no multiple choice
answers, so I could receive the most helpful feedback. This also
allowed me to pinpoint exactly where I was lacking particular
elements/features.
4. Points to improve
• From my results, I created a
summary of my first draft, where I
assessed what I had done well and
what I was lacking in my first edit.
This allowed me to make the
appropriate changes to my music
video to improve it’s quality and
build a better response from my
audience.
6. Results
• As a result of this feedback, I made the creative decision to
start editing my video again. Although there were some
good creative elements, I lacked fluency throughout my
video, as well as interest, from my feedback I discovered
that I had good visual representation, but lacked an
engaging narrative. I also decided that the audio was too
long, so decided to alter this too, to keep the video shorter
and more effective. In order to this effectively, I deleted my
first draft and started my editing process again.
• Although re-editing, collecting more effective footage and
cropping the audio was time consuming, it benefitted me in
the long term, as I produced a much better product after
receiving my initial feedback. Some may have seen this as a
setback, but ultimately, it improved my product
significantly, something I would not have been able to
achieve without relevant feedback.
7. Summary – Draft 2
Class / Teacher
• The feedback I received for my second video draft/edit was mainly
from my fellow classmates and teacher. After showing my video to
the class, I received a lot of verbal feedback which I made note of in
order to improve my video further.
• This was particularly helpful as I was able to receive more
knowledgeable and informed feedback from this group than my
previously targeted audience. Although the initial feedback from my
target demographic was useful in addressing the needs of my
audience, by asking my classmates who had a much deeper
understanding of the subject and it’s concepts, I was able to receive
much more valuable and useful comments on how to improve the
quality of my video.
• Throughout the whole editing process I received feedback from my
classmates and teacher, as we continually tracked each others
progress and shared ideas on how to improve certain aspects. This
was very useful, as it helped me to improve parts of my video as I
went along, rather than having to alter huge parts at the end of
each draft.
8. Points to improve
• The feedback I received from my classmates and teacher
was much more constructive and positive than my initial
responses.
• I had established a clearer and more appropriate
narrative/storyline, as well as improving the quality and
relevancy of my footage used. I had been much more
selective with the footage I used and how it visually
represented certain lines or words, and had also changed
my editing style, picking up the pace and making the video
more interesting.
• The points to improve I received from my classmates at this
point focused mainly on achieving more accurate timings in
accordance with the audio, and just adding finishing
touches to improve the quality further. This was all
feedback I took on board, and applied to my final edit,
crucial to my final outcome.
9. What have I learned?
• Through this process, I have learned the importance of
receiving feedback in producing a high quality product.
By creating questionnaires and organising
knowledgeable focus groups, I was able to edit and
construct my video to the best of my abilities, by taking
on key responses from those relevant to my target
demographic, as well as from people who have a
deeper understanding of media conventions and
necessities in producing an effective music video.
Without this audience feedback, I may have had a
completely different outcome, only informed by my
research rather than the valued opinions of my target
demographic.
