What have you learnt from your audience feedback?

1. What have you learnt from your
audience feedback?

2. In a wider context, the audience feedback was used throughout
the production of making a music video, website and digipak
to gain an insight into what the audience members want to
see to make the products popular. This was gained through
different methods, including primary data collection such as
interviews, surveys and spoken conversations, and secondary
data collection by researching on the internet, and using
social networking websites such as Facebook, Twitter,
Blackberry Messenger and YouTube. The reason behind
collecting feedback is to make adjustments to the products if
needed, as well as getting ideas from outside sources. After
the project is finished, it should be that viewers have many
factors that they like personally and appeals to them
individually. Therefore the product will be more popular in the
long run, leading to an overall success, all due to responses
from members of the public/audience, and their help to
improve the products.

3. Pre-Production Questionnaire
• Our main idea for quick editing came
as a result of handing out
questionnaires to peers, where we
enhanced the fact that our key aspects
of the video involved montage editing.
This was therefore used throughout
the process of editing, as well as some
slow editing to contrast the quick, as
also required by audiences.
• The results also showed that a
performance driven music video is
most preferred, followed by narrative
and concept. Therefore we used this
information by making performance
the main feature of the music video,
however to make it as original as
possible, we added the other two
factors as well to increase how
interesting the video is.

4. Pre-Production Questionnaire
• Mise-en-scene was used majorly, including
costume, makeup, props, lighting and location,
which took into consideration the importance to
the viewer of those choices specifically. This also
included the fact that initially a zoo was going to
be used for filming, but eventually we realised
using a bold contrast in colours of the white wall,
red lipstick and rosy cheeks would be far more
effective.
• Special effects were the most important factor for
the audience, as well as the song that was
chosen. This was evident after showing different
members the possible songs to be used, and
finally the greatest response came from Muse –
Newborn (the chosen song) due to the arty feel to
the song to make the video more individual.
• Audience’s advice was also taken to shorten the
length of the song to avoid the video getting
boring.

5. Changes made after responses
It is seen to be evident that viewer’s responses are
extremely important to the outcome of the
video. This is because the audience determines
the feedback or success of the products.
This was seen to be evident as much of the
feedback to the chosen song was that it was
possibly too long with the potential for the
video to be far more eye-catching and
interesting if it did not go on for so long. This is
because images would not have to be repeated
as much, and furthermore make people bored
during the viewing.
Overall, the audience’s opinion was taken, as they
are the people who need to be pleased by the
finished product.

6. Viewing in school
• The music video was shown in
school to an audience to gain
responses via the post-production
questionnaire on what was good
or bad of our project, to be
informed what to improve on or
possibly chance if necessary. As
well as this, it gives us an idea of
things to do differently if a similar
activity is set in the future.
• This was extremely useful as via a
couple of viewings, we were able
to get a wider range of opinions
from different types of people.

7. Opinions on website and digipak cover
• The website and digipak planned layouts, and also the final
products were shown to audiences to seek their reaction on what
they think is most appealing/original.
• What was learnt from this is that the more individual a website or
digipak cover is, the more likely viewers are to be attracted to the
product and take more interest. This is extremely important in
sales, as the product being marketed must be appropriate.

8. Target Audience
• It is crucial to make the product applicable and relatable the the target
audience chosen. Therefore, by asking the types of people that the
products will be aimed at what they would like to see, it is more likely
that the packages will be appropriate to the specific types of viewers.
• Audience feedback ensures that this is possible, but as well as finding
out from asking around school at the particular age group, it is also
important to ask a larger variety of people. Friends and family’s opinions
were also taken into consideration, to improve the music video overall –
by showing them different designs/versions of the video. However, the
video could only be shown to peers at school during the editing process
due to the equipment and programmes being located at school.

9. Post-Production Questionnaire
• This was crucial to conduct as it is necessary to see
that if any changes were required to be made, they
could be before the final music video was published.
• The results showed that factors that were requested
highly such as special effects, a lively speed and
upbeat tempo, worked as a success overall. This
shows the benefits of getting audience feedback
initially, as it proves to be great help in the long run.
• As well as this, mise-en-scene including the location
and actors also turned out to be enjoyed and
appreciated on a large scale, which clearly also made
a great impression on the viewer.
• In summary, in terms of surveys and questionnaires,
feedback is very important. For example, the final
question told us whether viewers were satisfied, on
edge, unsatisfied or bored, and after conversation
with the audience previewing the music video, we
were able to find out background reasons for this,
and what to improve on.

10. Social Networking Sites
• Facebook was used in an extremely helpful way to gather information after a link to the
music video was posted. It allowed members of the audience to view the music video
online in the comfort of their own homes, and comment on what was good or bad about
the video. This benefitted our group, as it gave a wider range of opinions to what parts
were preferred or not, such as the characters and montage editing which the feedback
was positive for.
• Although a large majority of the feedback was pleasant comments congratulating our
group due to being from friends and family, in person I would ask people who have seen
the video any constructive criticism they could recommend.
• Posting a link to the video on Twitter and YouTube enabled the public to also view the
music video. This gave a wider perspective from comments from the public, as well as an
aim to gain more views on the YouTube video, for the video to become more spoken
about and potentially passed on to others nationally.

12. MY TWEET
RESPONSES

13. Using Hotmail is another way to communicate, where responses were gained
through emailing, including permission letters, and responses from family members
such as grandparents who do not have Facebook or Twitter.

14. The comments helped our music video as
twitter replies were very broad giving
thorough feedback on how to improve.
Examples of this were a few points where lip-
synching was out of time, and there was a gap
in the timeline showing a black screen for a
slight second in the original version. Without
audience feedback, our group may of not
been aware of this, therefore the music video
would not be completely perfect as a finished
product.

15. In conclusion…
Audience feedback is beneficial as it helps to inform the group of changes that
need to be made. It allows viewers to have the opportunity to voice their
opinion on what they believe would improve the products (music video, website
and digipak cover). Overall, our group was able to keep to the childish ‘ragdoll’
theme throughout the ancillary texts due to positive responses from the
audience after viewing the music video.
As well as this, responses, comments and criticisms are always constructive if
not to improve this project, but for future projects. It is good to get a range of
opinions from age groups and types of people (differing in interests), to improve
products even further.
One main point that has been evident is that before making a music video, a
clear plan must be made first to ensure an accurate and professional outcome
of the product.
The constructive criticisms such as some lip-synching being out of time, gaps in
the timeline needing to be removed, and some colour changes, have allowed
our group to perfect different parts of our work to come out with an ideal
finished product.