Evaluation 3
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The document discusses feedback gathered on indie rock music products from their target audience. It provides details on the target audience for indie rock music/magazines which is mostly male aged 24. It also discusses the importance of research and feedback in understanding the target audience. Various methods used to collect feedback during development are outlined like surveys, social media, and feedback on drafts from others. The feedback received suggested improvements like shorter video shots, more band members shown, and varied designs for cd packaging.
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The document summarizes the results of a music magazine questionnaire. It found that the target audience is mostly students and unemployed individuals who view music videos daily online or on TV. The most popular music channel is The Hits and most viewers use YouTube. Hip hop and rap are the most popular genres and narrative music videos are preferred over concept or performance videos. Slow music videos are also popular with this audience.
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This document is a project proposal for a landscape-driven music video. It outlines the rationale, concept, research plan, evaluation process, bibliography, and production schedule. The rationale discusses skills developed in previous projects and how they will be applied. The concept is to create still and slow-motion shots of landscapes accompanied by a drone soundtrack. Research will include analyzing similar music videos and books on the purpose of music videos. Evaluation will involve ongoing reflections and a final self-assessment. The bibliography lists 10 potential sources including primary research interviews. The production schedule spans 16 weeks from initial proposal through presentation.
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- The audience provided feedback on the student's music video and print productions through questionnaires.
- For the music video, the audience suggested shortening the drug exchange scene and using more black and white color filters.
- For the digipak, the audience preferred the pinkish, textured design and thought the magazine ad logos were too large.
- Based on this feedback, the student made changes like shortening the drug scene, adding more black and white filters, reducing logo sizes, and linking designs between productions.
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Evaluation 2
From surveys distributed through Survey Monkey, the creator learned:
- EDM was the preferred music genre for the video.
- Most of the target audience enjoyed the music video and found the elements linked well to genre codes and conventions.
- Some had difficulty following the video's narration.
Feedback from additional surveys and questionnaires helped the creator improve their understanding of what the target audience liked and disliked. This informed changes made to create a final product that met audience expectations.
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The document summarizes the various research methods used to inform the creation of a music video project, including primary research like surveys and focus groups, secondary research of the target artist and genre online, and analysis of audience feedback. Focus groups and surveys provided mostly positive feedback on designs and confirmation that the narrative and style fit the song well. Online research on the band Honne and genre trends helped select the band and genre. Audience feedback lacked in some areas but overall informed the look and direction of the final video project.
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வெற்றி
மனத்தை ஒருமுகப்படுத்து, சிந்தனையை ஒழுங்குபடுத்து, செயலின் வெற்றியை உறுதிப்படுத்து.
இயலாமை எனும் இருட்டை குறை கூறி என்ன இலாபம்?.
அறிவு என்னும் விளக்கை ஏற்றி இயலாமை என்னும் இருட்டை அகற்றினால் நாம் அனைத்திலும் இலாபம் என்னும் வெற்றியை அடையலாம்.
KOWSHIKAA CONSULTANCY - R.RAJARAM - 9865118262
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- For the music video, the audience suggested shortening the drug exchange scene and using more black and white color filters.
- For the digipak, the audience preferred the pinkish, textured design and thought the magazine ad logos were too large.
- Based on this feedback, the student made changes like shortening the drug scene, adding more black and white filters, reducing logo sizes, and linking designs between productions.
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- EDM was the preferred music genre for the video.
- Most of the target audience enjoyed the music video and found the elements linked well to genre codes and conventions.
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Feedback from additional surveys and questionnaires helped the creator improve their understanding of what the target audience liked and disliked. This informed changes made to create a final product that met audience expectations.
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The document discusses feedback received from an audience focus group about a music video. The feedback indicated that the audience felt nostalgic, happy, and connected to the artist's life as intended. While the feedback was positive, the creator notes they would have varied the shot types more. They also received positive feedback on accompanying print work and would only change it slightly based on the feedback.
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Amber Gardner discusses her coursework and examination for her AS Media course. For her coursework, she created a front cover, contents page, and double page spread for a new music magazine. She enjoyed this task and felt it improved her skills with programs like Photoshop. For the examination, she analyzed aspects of a TV drama clip like mise-en-scene and completed a question on ownership in the music industry. Overall, she felt she gained valuable knowledge about media and topics like the music industry and TV dramas, though she could have done more research for her exam.
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The document discusses research conducted on a target audience for a music video. It found that the majority of the target audience are teenagers who prefer pop, rock, and dance music. They prefer colorful, performance-based music videos watched occasionally on YouTube. To meet expectations, the summary recommends a fast, narrative performance music video in color for the teenage target audience.
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Initially, the target audience for the band's music was males and females aged 16-24. They based this on the genre of music and bands like Mumford and Sons and The Killers that appealed to a similar demographic. Questionnaires and interviews confirmed this target audience liked their style of music. The questionnaires provided information on listeners' favorite genres and what they liked in music videos. This informed the band that their genre was popular with the target age range. Focus groups also provided feedback that music videos should have narratives. Marketing the video through a digipak and poster used feedback from draft designs to successfully promote the video to the intended audience.
Audience research
The document summarizes research conducted with a target audience of teenagers and young adults aged 15-28 to determine their tastes and habits regarding music. The research found that most in the target audience preferred magazines like DJ and NME, did not pay for music or buy it physically, had an interest in rap music and artists like Eminem, and were more interested in photos of and information about upcoming concerts rather than magazine content or gossip about artists. The conclusions were that focusing on rap music, Eminem, and information about concerts would be effective ways to target this audience.
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Initially, the target audience for the band's music was males and females aged 16-24. They based this on the genre of their music and bands like Mumford and Sons and The Killers that appealed to similar audiences. They conducted questionnaires and interviews to learn about music preferences within this age range. The questionnaires found that the genre was popular within the target audience. This helped them in planning their video marketing. They also held a focus group to learn what people like about music videos. The focus group provided many new ideas that benefited the video. Audience feedback on their first video was overall positive.
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The document summarizes the various research methods used to inform the creation of a music video project, including primary research like surveys and focus groups, secondary research of the target artist and genre online, and analysis of audience feedback. Focus groups and surveys provided mostly positive feedback on designs and confirmation that the narrative and style fit the song well. Online research on the band Honne and genre trends helped select the band and genre. Audience feedback lacked in some areas but overall informed the look and direction of the final video project.
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வெற்றி
மனத்தை ஒருமுகப்படுத்து, சிந்தனையை ஒழுங்குபடுத்து, செயலின் வெற்றியை உறுதிப்படுத்து.
இயலாமை எனும் இருட்டை குறை கூறி என்ன இலாபம்?.
அறிவு என்னும் விளக்கை ஏற்றி இயலாமை என்னும் இருட்டை அகற்றினால் நாம் அனைத்திலும் இலாபம் என்னும் வெற்றியை அடையலாம்.
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வெற்றி = பணம் என்று வாதத்திற்கு ஒப்புக் கொண்டால்
அந்த பணத்தை அடைய CASH என்பதிற்கு பதிலாக KASH என்பதை
நீங்கள் வளர்த்தல் வேண்டும்.
அது என்ன KASH ?
K = KNOWLEDGE = அறிவு
A = ATTITUDE = மனப்பான்மை
S = SKILL = திறமை
H = HABIT = பழக்கம்
இவை தான் உங்கள் வெற்றியை தீர்மானிக்கும் .
ஏன்? எதற்கு? எங்கே? எப்பொழுது?
ஏன்?
உங்கள் வியாபார வளர்சிக்கு தேவையான தொழில் வளக்கலை.
எதற்கு?
1.விற்பனை அதிகரிக்க.....
2.மார்க்கெட்டிங் துறை சார்ந்த அனைத்து பிரச்சனைகளுக்கும் சரியான வழிகாட்டுதல்.
3.புதிய தயாரிப்புகளை சந்தைபடுத்த தேவையான ட்ரைனிங் .......
4.உங்கள் தயாரிப்புகளுக்கு தனி ப்ரண்ட் அங்கிகாரம் பெற தேவையான ட்ரைனிங் ....
5.ஸ்டார்ட் அப் தொழில் அமைப்புகளுக்கு தங்கள் தயாரிப்புகள் மார்க்கெட்டிங் செய்ய தேவையான அனைத்து மார்க்கெட்டிங் ட்ரைனிங் நாங்கள் உங்களுக்கு தருகிறோம்.
மனிதவளத்துறை சார்ந்த வழிகாட்டுதல்.
செயல் திறன் மேம்பாடு ஒன்று மட்டுமே உங்கள் தொழில் வெற்றிக்கு வழிவகுக்கும்.
1. நீங்கள் யார் உங்களுக்குள் இருக்கும் பிரச்சனைகளுக்கு சரியானவழிகாட்டுதல்.
2.உங்கள் முடிவு எடுக்கும் முறை ஒழுங்குபடுத்த
3.உங்கள் தாழ்வு மனப்பான்மை மாற
4.உங்கள் வியாபார வெற்றிக்கு தேவையான அனைத்து ட்ரைனிங் எங்களிடம் உள்ளது.
எங்கே?
உங்களுக்கா உங்களிடத்தில்.
எப்பொழுது?
உங்கள் வெற்றிக்கான நாளை நீங்களே தீர்மானியுங்கள்.
நாளைய அறிவு இன்றய வெற்றி.
அணுகவும்
கௌசிகா கன்சல்டண்சி ர.ராஜாராம் - 9865118262
kowshikaa2009@gmail.com
Recruitment and Selection of Workers
This document discusses recruitment and selection processes. It outlines 8 main stages of recruitment including job analysis, description, specification, advertisement, application, interviewing and selection. It also discusses internal and external recruitment methods and their advantages and disadvantages. Examples are provided of job descriptions for various roles like shop assistant, office junior, and factory supervisor to illustrate recruitment considerations.
Vietnam Major Attractions
This document outlines tourism options around Vietnam, including destinations near Hanoi such as Ninh Binh, Mai Chau, Halong Bay, Sapa, and Ha Giang. It also lists attractions around Hue like Phong Nha cave, Da Nang and Hoi An, coastal cities like Nha Trang, Da Lat, and Mui Ne. In southern Vietnam it covers Saigon, the Mekong Delta, Vung Tau, Cu Chi Tunnels and destinations like Phu Quoc and Con Dao islands. Transportation options and sample accommodation choices are also provided.
Rais aqmaril abdurrasyid
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Teguh syahrizal tanjung
Dokumen tersebut memberikan informasi mengenai persiapan menghadapi ujian semester di Pondok Pesantren Daar El-Qolam. Terdapat himbauan untuk belajar, berdoa, menjauhi maksiat, tidak malas, membaca buku, serta gedung tempat ujian yang akan menjadi saksi bagi keberhasilan atau kegagalan siswa. Ada juga komentar dari beberapa siswa mengenai kesiapan dan persiapan mereka menghadapi ujian.
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Similar to Evaluation 3
Question 3
The document discusses the importance of gathering audience feedback and how the student used various methods like surveys, interviews, and focus groups with professionals and their target audience to inform the design of their promotional media package for a rock band. The feedback helped them understand what would appeal to their primary target audience of males aged 16-25 who listen to rock music. They incorporated this feedback throughout the development and construction of their music video, website, and other ancillary products to make sure it aligned with their target audience's preferences.
Question 3
Audience research provided valuable insights that informed the creation of the promotional package. Conducting surveys and focus groups revealed that the target audience was most interested in the music itself and wanted a personal message from the artist. This guided decisions like including the artist's message in the digipak and website. Playing a song for participants helped understand the mood it conveyed, influencing the sad, slow-paced music video. Feedback also showed a preference for visual art and countryside imagery, which shaped designs of the hand-painted digipak interior and video locations. Multiple rounds of audience testing helped refine elements like the logo, digipak cover design, and website content.
Evaulation question 3
Audience feedback is essential for creating successful media products that appeal to target audiences. The author created questionnaires and conducted face-to-face interviews to gather feedback at the beginning and throughout the process. This provided important insights into audience preferences for colors, styles, and content. Feedback allowed the author to improve draft products and ensure the final music video, magazine advert, and digipak met the needs and tastes of the target rock and pop audience.
Evaluation question 3
The document discusses audience feedback methods used for a media project. It defines the target audience as males aged 16-24 and describes tailoring content to their interests like meaningful lyrics. Feedback was gathered through online surveys, pie charts, and peer reviews at different draft stages. The peer feedback helped improve locations, typography, images and video elements. Overall, the audience feedback helped ensure the content appealed to the target demographic and identify small changes needed to further improve the final products.
Evaluation question 3
Liam Smith collected feedback from his target audience of 16-25 year olds on his music products at various stages of development. He received initial informal feedback from friends, then more formal feedback from classmates in his program through evaluation cards after a pitch presentation and again after a rough cut. This feedback helped Liam refine his products to better suit a wider target audience by varying the digipak images and improving shots in the music video. For the final product, Liam again received written feedback cards praising elements like the beach location but noting areas like lip syncing that could be improved with more time.
Question 3 - Part 2
The document summarizes audience feedback on a music video and ancillary tasks created to promote an artist. [1] The music video was generally well-received but could have benefited from more editing effects. [2] The digipak and website effectively captured the genre but the digipak could have included more information. [3] Receiving feedback helped the creators understand how to potentially improve their work and be more effective in promoting the artist.
Evaluation 3
Samantha obtained feedback on her music video, digipak, and magazine advertisement from a focus group of 10 people who evaluated the projects. The focus group consisted mainly of females aged 16-20 from Harlow who listened to acoustic rock. Feedback was positive for elements like props and costumes but identified areas for improvement like some shot types, lighting, and font readability. Overall the projects worked well together capturing the theme of "distance and journey" but could be made more eye-catching and professional with experimentation and technical skills.
Evaluation question 3
1. Audience feedback was crucial throughout the project and allowed the creators to receive constructive criticism and improve their work before deadlines.
2. Research identified the target audience as "Indie Scenesters" and "Creatives" who are influenced by opinion leaders and develop style based on music genres.
3. An online survey of students received feedback on how audiences access music and opinions on marketing techniques, which informed the design of mock album covers.
Q3 - Audience Feedback
- The group gained feedback at various stages of editing their music video and other products from their target audience to improve the work.
- Feedback suggested shortening repetitive shots in the video and adding brighter lighting. This feedback was used to reshoot footage.
- Later feedback indicated some shots could be brighter and use more vibrant colors, and include more close-ups of the couple and less of the artist.
- Audience surveys found the video told the story well through a mix of performance and narrative shots with consistent pace.
Evaluation 3
The student obtained feedback on their music video, digipak, and magazine advertisement from a focus group of 10 people within their target audience. Both strengths and weaknesses were identified for each media product. While mise-en-scene elements like props and costumes received positive feedback, camera shots, lighting, and design elements could be improved. Overall the projects worked well together but feedback will help the student enhance their technical skills and make their future work more eye-catching and professional.
Evaluation q 3
The document discusses gathering and learning from audience feedback in three sentences:
The document defines the target audience for feedback as teenage girls and discusses methods used to gather feedback, including questionnaires, interviews, surveys, and comments on websites and YouTube. Rough cuts of a music video, digipak, and website were feedback, focusing on addressing negatives to improve the products. Final feedback was gathered through a questionnaire to evaluate how the final products were received and could still be improved.
Q3
The document discusses feedback received from the audience on a media project. It describes conducting a focus group with the target audience to get in-depth feedback on aspects like location and costumes. A questionnaire was also used to get audience opinions on mock-ups, helping decide which designs to pursue. While social media feedback was positive, it lacked constructive comments. Verbal feedback sessions on video edits proved most useful, providing suggestions to tighten shots, add humor, and avoid obvious endings. This feedback helped strengthen the project.
Evaluation three
The group began gathering audience feedback early in the process by distributing a Google form to peers to help decide on a genre. The feedback showed indie rock was preferred. Their research found audiences enjoy escapism in music videos. As a result, they included shots of the actor floating in clouds. They also tailored the video based on audience demographics like age and gender. Feedback was received through Google forms, YouTube comments, and screenings which helped improve the video.
Media Evaluation 3
The document discusses the importance of audience feedback in developing promotional materials for an unsigned artist. The creator gathered feedback at various stages of production, including questionnaires about music video conventions, comments on early edits of the video, and surveys about album artwork and magazine advertisements. This feedback revealed preferences of the target audience and helped shape the final products to better appeal to viewers. Changes like adding a color filter to the video and selecting the most popular album design increased the likelihood that the audience would engage with and purchase the artist's music and materials.
Evaluation Q3
The document discusses audience feedback received on a promotional package created for an indie-folk artist. Key learnings were that logos, barcodes, and copyright info should be added to the digipak. Images, settings, and filters effectively conveyed the genre. The fonts worked well but the album title needed enlarging. Coherence was seen between the three products. The digipak cover color stood out and should match the others. Improvements made included adding common digipak elements, and further adjustments would make the digipak design cohesive.
Question three media
Leah Aston created a questionnaire to gather feedback on a music video and ancillary tasks from their A2 course. They found that an online questionnaire distributed via social media was an effective way to easily share the survey and collect qualitative and quantitative data. The questionnaire included nine questions about various aspects of the music video and ancillary tasks like the digipak and album advert. Based on the results, most respondents had positive impressions of the music video and felt it adhered to pop genre characteristics. They also felt the editing and ancillary tasks were successful matches for the genre. However, some noted the locations in the video were confusing and the white color of the ancillary tasks didn't catch attention as well.
Evaluation !uestion 3
The document discusses how the author conducted three audience surveys at different stages of creating a music video, website, and digipak to gather feedback. The pre-project survey established popular music genres and how audiences consume music. The mid-project survey provided advice to improve their work. The end survey evaluated their final products. They used the feedback to select dance as the genre and improve elements like their research and planning based on mid-project comments.
Question 3
The document discusses the audience feedback gathered for a media project focused on dubstep/hip-hop music. Surveys, interviews, pitches, and written feedback were used to collect input from the target audience of males aged 18-30. Key findings included that black and red were the most associated colors, music should be fast-paced, and music videos should be set in clubs or outdoor urban areas. Detailed feedback from interviews provided guidance on the music video, website, and album artwork. Pitches and draft reviews also helped refine the project to better appeal to the target demographic.
Evaluation 3 - Planning
This document outlines plans to gather audience feedback on various aspects of a media project to improve it based on that feedback for Evaluation 3. It discusses collecting feedback on initial music video rough cuts, magazine advertisements, a digipak, and social media presence from primary, secondary, and wider audiences. The feedback will be gathered through focus groups, surveys, social media, and filming audience reactions. The feedback will help determine which ideas to use and how to further improve the project based on what audiences liked and disliked.
Evaluation 3
The student gathered audience feedback through online surveys, YouTube statistics, focus groups, and target audience interviews to evaluate their music video campaign. Some positive feedback indicated that the band's rebellious image and lead singer's strong performance were successful. However, feedback also suggested that the average watch time of 48 seconds indicated viewers lost interest halfway through, and that adding more narrative elements could improve engagement. While the red/black color scheme worked well, the green and blue used on the dancer were seen as a distraction. Applying theories of encoding/decoding and uses and gratification helped the student analyze the feedback and learn how to better meet audience needs.
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Evaluation 2
The document discusses how different marketing materials for a band's products are connected to promote synergy. The cover art for the band's digipak and website use matching costumes, colors, and band positioning from the same photo shoot. Additionally, the video aims to show the friendship between band members. Both the digipak and website use the same font color and typeface to further link the materials. Photos on the website also come from the same concert as footage in the music video to give audiences a sense of what attending a live show would be like and encourage ticket purchases.
Evaluation 3
This document contains summaries of ways to improve a music video, digipak, and band website.
For the music video, it would be better to use an electric guitar to match the sounds, keep the camera positioning consistent when band members are featured, and include actual performance footage to give a better sense of atmosphere.
Regarding the digipak, a single photo stretched across the inside would be more effective if split into three separate images. The filter and back cover do not match the other panels due to differences in starting colors.
Finally, the website could be improved with more information as it currently looks empty, and should feature more merchandise for sale since that is a major revenue source.
Evaluation 3
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness and well-being.
Evaluation 1
The document compares the design elements of an amateur band's album packaging to a professional digipak. Both album covers feature the band members against a plain background with a filter or effect applied. Key details like the logo, fonts, and positioning of band members and copyright information are arranged similarly on the front and back covers of both albums to achieve a cohesive and recognizable design. The professional digipak utilizes techniques like varied fonts, legible text colors, and desaturated images that enhance readability while retaining a consistent aesthetic.
Question 4 technology
Question 4 of evaluation- All technology, both hardware and software we used to make our products and record on our blog.
Call sheets
The document provides details for filming a music video for a college band. It requests that anyone not in the band arrive at the filming location on September 24th at 1pm and to wear plain, non-bright clothing unless otherwise instructed. It also lists filming dates for the band from September 18th to 24th at various locations and provides contact information for the organizers.
Storyboard
The document provides lyrics and instructions for a music video. It follows a band along a walk and at performances. Scenes include band members getting ready, rehearsing, messing around, pretending to protest, showing off, writing songs, performing for an audience, and solo parts. It shows the band interacting and capturing different angles. The lyrics describe the band's journey and a woman who comes to their shows.
Questionnaire
The document contains feedback from multiple people on an indie rock music video, album digipak design, and band website. Regarding the music video, most respondents rated it an 8 out of 10 and enjoyed the personal feel, chemistry between band members, and performance shots. Suggested improvements included adding more performance footage and locations. The album digipak received positive feedback for its indie aesthetic, color scheme, and use of photos from the video. Slight adjustments to fonts and images were proposed. Finally, most felt the website matched the style of the video and digipak but could be more visually cohesive and colorful. The homepage was the favorite page shown due to its professional and spacious layout.
Digipak research
This document discusses and provides examples of different album cover designs for a digipak. It includes summaries and photos of several album covers that use simple black, white, and red designs. One cover is described as using a comic book style with red and black. The document also discusses designs for the back cover, including listing songs in two columns and including required legal and production information. It recommends including a quote on the inner information page from a band member or artist that inspired the band.
Digipak research
This document discusses and provides examples of different album cover designs for a digipak. It includes summaries of 5 different album covers, noting design elements like the use of color, images of the band, and song listings. It also provides details on what information is typically included on the back cover and inside pages, such as songwriting credits and a quote related to the band or their music.
Pitch
The document provides details about a student music video project. It discusses using the song "She Moves In Her Own Way" by The Kooks for inspiration. It plans to feature a narrative about a girl attending a gig and moving through the crowd. It also discusses taking influence from other music videos visually. The group will hold a mock gig with model band and friends as audience to film performance scenes. They created a mock band website and sent a copyright permission email to use the song. A mock digipack design is shown and audience research questions are mentioned to help improve the final video.
Presentation of gender
This document discusses common gender stereotypes in music videos. Women are often sexualized through clothing, camera focus on breasts, and portrayed in romantic competitions. Men are usually shown as gangsters, also in romantic competitions but as popular and masculine. Some argue artists like Rihanna and Nicki Minaj empower women by embracing sexuality, while others say videos like Robin Thicke's "Blurred Lines" reinforce oppressive stereotypes through close-ups on scantily clad women portrayed as objects for the male gaze. Meghan Trainor's "All About That Bass" challenges body norms but still implies women exist to please men.
Skills development
Anya discusses her skills development during a fortnight course where she learned to use video and photography equipment like cameras, lights, and editing software. She realized the importance of lip syncing to music and uploading videos online. For her next project, Anya plans to improve her research, storyboarding, costumes, props, and time management. As her genre will be different, she needs to research the target audience more. For her main folk music production, Anya will research that genre's artists, videos, outdoor lighting, costumes, and instruments to create an authentic video that appeals to multiple generations.
Evaluation 3
Similar magazines are usually advertised on television for weekly/monthly collectors issues, but the author's music magazine may be better suited to billboard or poster advertisements. The magazine would create a Facebook page and website to allow social sharing and support among a younger audience that spends time on social media. In addition to retail availability, the magazine could offer subscriptions with special offers, free gifts, and exclusive digital content to encourage recurring orders delivered directly to subscribers' homes.
Question 1
- The document compares the student's media product to a real magazine, noting similarities and differences in layout, images, and design conventions used
- Key elements recreated from the magazine include the placement of models on the cover, use of bold fonts and colors for the masthead, and inclusion of sell lines and boxes for important features
- The student aims to represent the indie music genre through choices of models, images, fonts, and elements like a model smoking that show independence
- On the double page spread, the student replicates the layout from the professional magazine including a large central image and blocks of text, but notes room for improvement in color and image choices
Genre Research
The Indie magazine genre uses a single dominant color theme in backgrounds and limited or simple props to convey independence and misbehavior. Photos are typically taken in studios but can also depict natural scenes like parties to showcase rebellious attitudes. Pop magazines employ bright, attention-grabbing colors, bold fonts, and happy or sexy subjects enhanced by bright props and patterns against plain backgrounds to highlight moods.
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Evaluation 3
- 1. Question 3
- 2. Audience A survey done by the NME magazine found that the target audience for Indie Rock music/readers of their magazine had the average age of 24 , 63% male. WE took this into account when doing our surveys, to ensure we asked the correct people for our target audience. We also found that 29% of readers were full time students, 52% were in full time work and 7% had part time work, this may suggest that readers of this indie rock music magazine are well educated and by the 71% who say it is worth paying more money for good quality clothing, it may suggest they have good jobs and make good money. However in comparison to perhaps classical music it maybe more listened to by a lower class.
- 3. Importance of Feedback In the professional music industry research is done on the target audience so that products are appropriate and are attractive to the target audience. Many companies do this using the internet to send out surveys, polls, questionnaires. They can find the target audience through sites such as facebook and youtube by linking to the interests of the account holder. Its can also be done through feedback/comments left by the audience on social media.
- 4. Feedback and Improvements For Our Products At each point in the development in our products we collected some form of data on the reactions from our target audience. We used many different ways to do this, such as; First Pitch, we simply resented our work and ideas to the class, who then asked questions and wrote feedback then gave back to us. - Work on digipak For the first draft of our video we tweeted to a professional music video editer to ask for feedback. - More shots of performance with varied angles and location. - Tighter editing
- 5. Feedback We Gathered and What We Learnt When we had a draft of all three products we sent out a questionnaire via google: Video - Shorted shots - More locations - show more of the other members during the gig - Improve syncing Digipak - Keep colours/filter throughout - More individual images - Three different images on the top panel Website - Some pages need adjustment to fit the genre
- 6. Final Feedback Digipak- We could have designed a separate design for the disk. Three different images across the inside panels would have been better than one. Video- More performance shots and varied angles. Good varied locations and good outdoor, ‘tour’ footage. Website- More merchandise and music mp3’s. Social media could be on the homepage.