The document discusses gathering and learning from audience feedback in three sentences: The document defines the target audience for feedback as teenage girls and discusses methods used to gather feedback, including questionnaires, interviews, surveys, and comments on websites and YouTube. Rough cuts of a music video, digipak, and website were feedback, focusing on addressing negatives to improve the products. Final feedback was gathered through a questionnaire to evaluate how the final products were received and could still be improved.

1. Evaluation Question 3:
What have you learnt
from your audience
feedback?
Emily Birks

2. Define your audience by their demographics.
Age: Teenagers (12-18)
Gender: Females
Sexuality: Heterosexual
Social Class: Middle Class // Working Class
Likes & Interests: Music, Fashion, Makeup, Popular Trends, Parties,
Socialising, Shopping
Subcultures: Popular Cliques

3. Evaluate your methods of gathering feedback.
Audience feedback is very important as the media industry can see what their
audiences think of their products. They can use the feedback to change things
that would suit the audience better or keep things that same that the
audience like so that they will consume the products again.
There are a number of different ways that are used to gather audience
feedback including questionnaires, interviews, surveys, feedback sections on
fan websites and also comments left on YouTube.

4. Audience feedback that you’ve collected at different
stages of the production.Music Video Feedback
Digipak Feedback
Website Feedback
http://emilybirksadvancedportfolio.blogspot.co.uk/2015/1
2/rough-cut-music-video-
feedback.html?zx=9cea2317fdd59ac2
http://emilybirksadvancedportf
olio.blogspot.co.uk/2015/12/ro
ugh-cut-digipak-feedback.html
http://emilybirksadvancedportfolio.blogspot.co.uk/2015/12/r
ough-cut-website-digipak.html
This is the feedback that we received from our rough cuts of our 3 products; music video, digipak and our website. After
gathering this feedback we analyse it against each of our products and mainly focused on the negatives in order to improve
our products. Once we had analysed the main points that were seen as negatives we discussed how we could improve these.
For example, one of the negatives of our music video was the guitar playing, so to improve this we re-filmed the guitar
playing and made sure that it looked more realistic. This was quite a simple thing to do. When it came to the digipak it was
all about filling in the empty spaces, linking colours together and adding key bits like spine detail and record label logos etc.
Once we had seen the feedback that we had got for the website from our peers and spoken to our teacher we decided that
we would start over with the website design and created a whole new website. Incorporating the positives from the
feedback that we had received and also improving the website so that all of the negatives that people pointed out were
turned into positives by improving them.

5. Final feedback – How have your final products been
received? What improvements could you make?
I created a questionnaire on Google Forms and asked a range of people to
complete it. In this questionnaire there was questions about each three of
the products and each person gave an opinion on what they did and didn’t
like about each product and what they thought could be improved to make
the products better.
Questions and answers to follow on the next slides.

6. Question 1

7. Question 2

8. Question 3

9. Question 4

10. Question 5

11. Question 6

12. Question 7

13. Question 8

14. Question 9

15. Question 10

16. Question 11

17. Question 12

18. Question 13

19. Question 14

20. Question 15

21. Question 16

22. Question 17

23. Question 18

24. Question 19

25. Question 20