3. Composition
How have you chosen to set out your designs and why?
(Reference layout, image/text ratio, busy/simplistic etc)
I chose to layout my recipe cards in a creative
but formal way to link it nicely for my target
audience. I added curves to the banners at the
top and bottom of the cards to make it look
more exciting. However the text on the cards is
all flat so that it is easy for the readers. Even
though the text layout is formal, the fonts
themselves are creative which gives it a bit of
mix and match. I thought that they worked well.
4. These are the banners with curves
These are the banners with curves
Text is formal written in
straight lines, however they
have a funky font
5. Image Construction
Discuss the contents of your final images and reflect upon decisions made.
(Content used- image/text/graphic, use of colour, original or stock images etc)
On 3 of my recipe cards I used images that I took myself,
however I sourced images from Google for 1 of the recipe
cards. This is because the final product of my recipe
didn’t look presentable. All images used were then used
as the focus so that I could match my banner colours and
also the font colours to the images. This happens
throughout all 4 recipe cards.
When placing images onto my recipe cards I thought that
some images didn’t look very nice and wouldn’t make
people want to eat them. Therefore I had a change of
curves, levels, brightness and contrast to get the images
looking nice.
6. The green leaves in the salad matches
the font colour and banner colour
7. Representation
Discuss the semiotics and connotations created from the content you have
included.
(What meaning or suggestions are created from the images/colours/designs you have used?)
On my recipe cards I included shapes with
different shades of a colour which makes it look
like a gradient. I did this to make it look more
interesting.
I used similar shapes as bullet points, these
shapes connect to the recipe card in some kind
of way.
8. I looked at this existing product to
get the idea of the shape on top the
finished product.
This is another recipe card cover that I used
as an existing product. However I did not
feel this was good or presentable for a
recipe card.
9. I used stars to link
together nicely
with the Potato
Stars recipe card
Here are the stars with a gradient
colour created by me
11. Create an audience profile of your chosen demographic
(Age, gender, psychographic, geodemographic, NRS Social Grade, hobbies, sexuality [if appropriate] etc)
My target audience is Adults having a party for a young
child with plenty of other young party friends joining
them. However, rather than creating my recipe cards for
those adults, I created them so that the child would pick
them up to show their parent. I think that most parents
listen to younger children and what they’d like at a party.
My recipe cards do not include a gender as there are
usually specific colours used in a particular way. For
example dark blues are the typical colour for a boy
whereas pinks are used to represent girls. However young
girls may be more interested in my recipe cards as they
seem to be attracted to stars – my work includes lots of
stars.
12. My images in the recipe cards are representing
how many servings there are. For example
there are 3 different bowls of salad, this
suggests that this will serve 3 children.
13. How have you constructed your work to appeal to this audience?
Use box below for text or page space to include an annotated copy of an example of your work to help illustrate how you have done this. You
can use a combination of the two.
I have chosen to use bright
colours which will appeal to my
audience as children seem to
focus well with brighter colours
rather than dull. The image used
is full of most children’s
favourite fruits and colours. The
idea of the fruit kebab is exciting
which most children would like
to try.
This recipe is fantastic for
children as it is exciting and
fun as well as tasty and
healthy. I have chosen to zoom
in on the image of the food as
the full size image doesn’t
appeal to the audience very
well. I added the pattern in the
bottom corner for excitement
with for the children.
15. What did you use as your design influences and why were they chosen?
(What existing media products influenced the final look of your work?)
Images such as this helped
the design of my recipe card.
They influenced my work by
helping me decide what types
of images would look good. I
didn’t use an existing product
as I decided to just use my
own imagination. However if I
was to do this task again I
would research existing
products which would maybe
influence my work more and
help me finish with an overall
better grading mark.
16. Do vegetarian products have a specific design aesthetic and how does your
project reflect/contrast this? Why?
I found that vegetarian
food looks more healthy
than other types of diets.
I saw that there are lots
of colourful foods
included in a vegetarian
diet however some of
the foods don’t look as
colourful and appetizing.
This looks nice and colourful
Not so appetizing
18. Does your finished product reflect your initial plans? How? If there are
any differences, describe why changes were made.
(You can use visual examples of flat plans and finished products to illustrate this)
My finished product does reflect my initial plan, however with
some change. My first idea was to create recipe cards for
children for children’s parties. Then I realised that the children
will not be able to make the food alone. Therefore the
language I used on my recipe cards was towards the adults
and the design was to attract the children.
I also thought of some great ideas when creating flat plans.
However these did not work out so well and did not make it
into the production of my recipe cards. When I look back to
my flat plans there was some very exciting ones I should have
chosen to create.
If I was to do the task again in the future I would pay more
attention to the research and initial ideas as I did not focus on
those things and decided to do my own thing.
19. Does your finished product match what you were set in the brief? How?
I think that my finished product matched the
brief well. This is because throughout the task I
kept referring to the brief to ensure that it set
well. If my work did not meet the brief I would
later have to change it to do so. Therefore I
found it would be easier working from the brief
from start to finish.
20.
21. • I made up the recipes but went on Google
images to see existing products
• All images were my own excluding the potato
stars images
• I did cook potato stars however they were not
up to photography standards so I chose to
source the images from the internet for that
recipe card
22. How did the use of peer feedback help you in your production?
(Reference specific examples and their final outcome in finished product)
I found the peer feedback very useful as it gave
us time to see what others thought of our work,
if they liked or disliked it and to spot any errors
made.
The feedback I got from 2 peers helped me a lot.
The good feedback was nice to see that they
liked my ideas, colour schemes and images.
However the bad feedback was also good
because it helped me improve my work.
23. Here, one of my peers pointed out that I
had a spelling error which helped a lot
because if the cards were to be
published and sold, a spelling error is
real bad.
A peer added that I could have
the title on both sides both I did
not feel that it would be
appropriate. I thought that this
would make the cards look
cramped with a lack of space.
This is not the look I aimed for.
Another feedback comment
was that the text located to the
right – which is in on my recipe
card – is too small which is
unreadable. I then changed the
size and asked the same peer if
they preferred it now. This
helped my work.
24. Discuss the strengths and weaknesses of your final product regarding its
technical and aesthetical qualities.
Use box below for text or page space to include an annotated copy of your work to help illustrate how you have done this. You can use a
combination of the two.
Reference what you like and dislike about the work with consistent reference to correct terminology of tools/effects used.
• In my work I think that
the basic design worked
well
• I like the shapes on top of
the main images to add
excitement and patterns
• I like the banners and how
they flow throughout the
recipe cards
• I like how all my recipe
cards have a circled image
on the opposite side
25. What skills/knowledge have you gained/developed in this project? How could
these be applied in future practice?
I have learnt the knowledge that I must go ahead with
plans to avoid failure. For example, I should have
communicated with my group. Vegetarian and vegan
foods was a bit complicated to me, but now I understand
the difference between the two and which foods fall into
which group. Them skills could help me in the future if I
was to cook for anybody who is a specific eater.
Before this project I was rather confused with the tools
on Photoshop and whilst using the programme to create
my recipe cards, I got the hang of it. I learnt how to you
the ellipse tool, marquee tool and the feather tool. This
will come in handy on any other project I need to use the
programme including these tools.
27. Do you believe your work is creative and technically competent? Why?
(Reference specific examples (use images if this will help) of where you believe your work is particularly visually or technically impressive)
I think that some parts
of my work is relatively
creative. However I feel
that I should have had
creative skills
consistent throughout
the work. If I had made
all of my recipe cards
more creative, they
would look a lot better.
I like how I created these
stars have a gradient colour o
them and I created them
myself.
28. How effectively did you manage your time?
(Could you have used time more wisely? Did a particular aspect of the project take longer than expected? Did you complete everything on
schedule?)
I think that I managed my time well. However when
I created the production plan I spread my activities
out across 3 weeks which was not the right thing to
do as I worked quite quickly on this. However we
then changed our time to 2 weeks rather than 3
which made everything ok. 2 weeks was the correct
amount of time as I finished all my work on the final
day. Creating the actual pages took less time than I
expected as I didn’t realise I could use the same
template size of paper throughout the 4 recipe
cards.
29. If you could repeat the process what would you do differently?
If I was to do this project again I think that I
would work alone so that I could be more
focussed. However my team members ideas did
help me on this particular project.
I would prefer to work on my own so that I could
use my own ideas and do recipes which I
actually found interesting. I would chose a
different target audience as I did not like
designing recipe cards for a younger audience.
32. What constraints did you encounter and how did you consider/avoid them?
Legal Constraints
for this project I used 1 sourced image. If I was
to publish this, I would have to get copyright
permission to have that image in my work. To
avoid any copyright I should use my own images
taken by myself. The reason I did not do this and
chose to source images, was that my image was
not at a good standard and I did not think they
were very presentable.
33. What constraints did you encounter and how did you consider/avoid them?
Regulatory Constraints
01 compliance – all work must be truthful,
factual and not breaking the law. I have stuck to
this throughout my work.
05 children – children must not be allowed to
work with hazardous substances and dangerous
equipment. I made sure this didn’t happen by
designing the cards for the children but they are
actually for the adults who are going to be
cooking the food.
34. What constraints did you encounter and how did you consider/avoid them?
Financial Constraints
I researched how much money it would cost me
to hire a photographer, chef, graphic designer
and writer and saw that it would be far too
much. Therefore I did all these jobs so that there
was no charge. However I did need to buy the
ingredients to do the recipe. When I did buy the
ingredients I bought the cheaper products
rather than the more expensive foods.
35. Management:
How did you work as part of a group?
(Did you lead the project? What parts of the project did you take charge of? Did you enjoy working as part of a group? Why?)
I worked with maddie on this project. However we
mainly just worked together as a group during the
research and things up until actually cooking the
food. After we stopped spending time together on
this work we made sure we kept our ideas the
same. Also, we kept checking that our recipe cards
linked in some ways. However we went a bit of
track by forgetting to check what the other person
was doing. Therefore the only thing linking our
recipe cards together is the banner located at the
top and bottom of each recipe card.
36. How important is communication when working in a group?
(Use specific examples from working in a group on this project)
Communicating in a group is vital as it could
make or break the work. In my case it was the
failure of my work. If me and Maddie
communicated more whilst working on our
recipe cards, our group work would have been a
more group based type of work.
37. What have you learnt about working in a group and how will you apply this to
future practice?
I have learnt that the key task of working in a
group is communication. Without
communication whilst working in a group, a plan
will fail. If I was to work in a group in the future,
I would definitely talk to the other group
members about work and let other people
opinions in as well as telling other people my
opinions.
38. What have you learnt about working in to a brief and how will you apply this
to future practice?
I have learnt that working to a brief is much
easier than working with nothing. It is good to
be told what to do rather than having to come
up with my own ideas. Working to a brief is
good for those without a wide imagination as
some people do not have a clue where to start.
However this particular brief helped me a lot as
it told us what to do, how to do it and even told
us what needed to be on the brief.
