Eva alcaide. auchan
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1) The document discusses on-shelf availability (OSA) and shares best practices from the ECR France OSA working group. 2) Measurement of OSA is a key principle, with ECR France developing a shared measurement tool using daily POS data from retailers. 3) Actions to improve OSA that were achieved include identifying root causes of out-of-stocks and mapping stakeholders involved in OSA. Further work is needed on tools and expanding participation.
![Wednesday 2d of June 2010 On-Shelf Availability Eva ALCAIDE, B2B Manager, AUCHAN International (Group), Co-chair of the French OSA working group ,[object Object],[object Object],[object Object],© ECR France 2010 /23](https://image.slidesharecdn.com/evaalcaide-auchan-100610084558-phpapp01/85/Eva-alcaide-auchan-1-320.jpg)
![[object Object],[object Object],[object Object],[object Object],© ECR France 2010 /23](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Eva alcaide. auchan
- 4. Why is it an ECR Working Group ? The Shoppers behavior when meeting an OOS © ECR France 2010 /23
- 6. A joint continuous improvement process to work on OSA ? © ECR France 2010 /23 Measurement Action Alert Stakes evaluation Ranking Root causes investigation Corrective actions identification Implementation Results Results
- 8. Detailed sales to build the measurement tool © ECR France 2010 /23 Daily rate complete stock-outs (DRCS) : 1/ 6 = 17% Daily rate partial stock-outs (DRPS) : 2/ 6 = 33% Abnormally low sales for a Saturday Lost sales: usual sales (€) - real sales (€) Mon. Tues. Wed. Thurs. Fri. Saturday Zero sales Abnormally low sales for a Tuesday
- 16. © ECR France 2010 /23 Examples of Dashboard (6/6) Dispersion by Category
- 22. Next steps: An “OOS one page document” for everyone © ECR France 2010 /23 In progress in the ECR France Working Group
Editor's Notes
- Montrer pourquoi et comment le pays qui a lancer le concept en Europe (repris par ECR Russie) travaille, les difficultés rencontrées et les enseignements à partager avec ECR Russie. Ces enseignements concernent la gestion d’un projet et l’outil de mesure (ECR Russie a développé un outil de mesure).
- Enjeu de ne pas être au rdv des consommateurs – donc du CA
- Measurement : Do we really need to work on OOS and where ? Action : What can we do to improve OSA ? If it was so simple, we would have done that before “ Retail is detail”… and always a roll-out question
- On prend les produits don’t la vente moyenne sur la période est > ou = à 3 unités par jour. (statistic)
- Exhaustif : on mesure dondc plus que tout autre outil de mesure manuel Les résultats ne sont plus cachés dans les moyennes pusque l’on descend au niveau du détail
- Lorsque l’on mesure, on voit ! – plus l’instrument de mesure est puissant, plus on trouve
- Chaque enseigne, si elle le souhaite, sait quel est son n°, mais l’information n’est pas partagée entre les enseignes
- You can earn more than 13 millions euros working on the frozen and ice cream department OOS or 13,6% of the turnover. These are numbers before substitution and report. 6% of the turnover in France is lost because of OOS, almost 200 millions euros every 3 months.
- Lorsque l’on travaille ensembles, les résultats sont cachés dans les moyennes
- Work on the main sources instead of all the 42 root causes
- Give to each actor a road map / one page document, to solve OOS in his own perimeter