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Forecasting Staff Needs for Carrefour and Tesco
Nelson Romero
Florida Southwestern state college
Michael engdahl
Mar3232
Importance of Forecasting Staff Needs
Remaining competitive in the retail sector is an important and
difficult endeavor.
Progressive retailers are always seeking ways within their
enterprises where they can reduce costs and increase sales.
Retailers like Carrefour and Tesco have to ensure they have the
optimal staff levels.
The optimal staff level ensures they maximize sales
(Rothaermel, 2015).
Achieving the optimal staff levels needs highly accurate
forecasts.
Remaining competitive in the retail sector is an important and
difficult endeavor. To that extent, progressive retailers are
always seeking ways within their enterprises where they can
reduce costs and increase sales (Rothaermel, 2015). Retailers
like Carrefour and Tesco have to ensure they have the optimal
staff levels. The optimal staff level ensures they maximize
sales. Achieving the optimal staff levels needs highly accurate
forecasts.
2
Staffing Tools
Most methods available today do not consider the discrete
challenges faced by Carrefour and Tesco in managing their
workforce.
The tools do not provide the needed store visibility that
facilitates optimization for Carrefour and Tesco.
Carrefour and Tesco can overcome the shortcoming of
forecasting by using comprehensive and advanced solutions.
The comprehensive and advanced solutions account for each
variable impacting labor demand, like employee needs, labor
rules, and historical traffic (Rothaermel, 2015)..
Most methods available today do not consider the discrete
challenges faced by Carrefour and Tesco in managing their
workforce. More importantly, the tools do not provide the
needed store visibility that facilitates optimization for Carrefour
and Tesco. Carrefour and Tesco can overcome the shortcoming
of forecasting by using comprehensive and advanced solutions.
The comprehensive and advanced solutions account for each
variable impacting labor demand, like employee needs, labor
rules, and historical traffic (Rothaermel, 2015).
3
Key Customer Demand Indicators
It is important that Carrefour and Tesco comprehend crucial
consumer demand indicators, like store traffic, item sale
amounts, and number of units sold.
The behavior of key customer indicators should be observed in
the short run and long run (Rothaermel, 2015)..
Short term demand forecasts are utilized plan and deploy store
operation each day.
Long-term forecasts are critical for strategic planning.
It is important that Carrefour and Tesco comprehend crucial
consumer demand indicators, like store traffic, item sale
amounts, and number of units sold. The behavior of key
customer indicators should be observed in the short run and
long run (Rothaermel, 2015). . Short term demand forecasts are
utilized plan and deploy store operation each day, while long-
term forecasts are critical for strategic planning.
4
Optimized Mathematical Forecasting
Carrefour and Tesco need a scientific and methodical method
for both short-and long-term forecasts.
The scientific and methodical method can examine the key
customer demand indicators.
Carrefour and Tesco can use optimized mathematical
forecasting to illustrate customer demand for staff planning.
(Rothaermel, 2015).
Optimized mathematical forecasting uses intricate, multi-
variable mathematical examination of historical demand to
predict future staffing needs.
Carrefour and Tesco need a scientific and methodical method
for both short-and long-term forecasts. The scientific and
methodical method can examine the key customer demand
indicators. Carrefour and Tesco can use optimized mathematical
forecasting to illustrate customer demand for staff planning
(Rothaermel, 2015). Optimized mathematical forecasting uses
intricate, multi-variable mathematical examination of historical
demand to predict future staffing needs.
5
References
Rothaermel, T. (2015)Strategic management. New York, NY:
McGraw-Hill.
Presenter’s Name
Country
Name
Country Analysis
Consider adding a
few photos to grab
the attention of the
audience!
This guide is a suggested approach for
proficiently meeting the final project rubric
requirements. Your country may require
additional depth in any particular area to
reach exemplary rubric scoring.
Introduction: Country Name
From Module One Discussion
(Included in Checkpoint One)
Rationale
Share the reasoning you have for choosing this country and
provide examples to emphasize
Location and Geography
Use The World Factbook and World Atlas to identify
geographic characteristics for this section.
• Regional Location
• Water access
• Bordering countries
• Natural Hazards or Climate
(National Geographic, 2015)
Include a map(s) to illustrate
the location and terrain
Remember: Always include an APA 6 ‘in-text’ resource
citation for each idea, fact or graphic. The format is:
(Author Last Name(s), Year Published).
(Author(s), Year)
https://www.cia.gov/library/publications/the-world-factbook/
http://www.worldatlas.com/
Sociocultural Environment
From Module One Discussion
(Included in Checkpoint One)
Country Composition
Use The World Factbook to identify elements of country
composition.
• Literacy Rate
• Rate of Urbanization
• Heavily Populated Cities
• Major Religions
• Educational Data
• Age Structure
25.50%
16.80%
42.90%
8.10%
6.70%
AGE STRUC TUR E
0-14 15-24 25-54 55-64 65+
Consider a chart
or graphic to
illustrate your
most important
data set
(Author(s), Year) Citation for each resource used
https://www.cia.gov/library/publications/the-world-factbook/
Sociocultural Environment
From Module Two Discussion (Included in Checkpoint One)
Values and Communication
• Use The Hofstede’s Centre or The Seven Dimensions of
Culture to identify elements of culture
relevant to the chosen foreign country compared to the United
States
• Use The World Factbook to identify specific languages spoken
in the country
• Use Commisceo Global Culture Guides to assess non-verbal
communication
Business Etiquette
Use Commisceo Global Culture Guides to identify Five rules of
business etiquette. Consider
greetings, gift giving, punctuality, business attire, meeting
details.
(Author(s), Year) Citation for each resource used
(Author(s), Year) Citation for each resource used
https://www.hofstede-insights.com/product/compare-countries/
http://www.mindtools.com/pages/article/seven-dimensions.htm
https://www.cia.gov/library/publications/the-world-factbook/
http://www.commisceo-global.com/country-guides
http://www.commisceo-global.com/country-guides
Sociocultural Environment: Observation Deck
Based on Discussions from Module One & Two (Included in
Checkpoint One)
Based on the previous sociocultural research, what observations
can you make
regarding business? Consider the following:
• Marketing
• Employment and Labor Force
• Product Demand
• Managerial Approach
• Rules to Business Etiquette
Explain your research. What are
the most relevant opportunities
and risks a US executive should
consider before deciding if or how
their firm is going to do business
in your foreign country? Why are
these factors important?
Political - Legal Environment
From Module Three Discussion (Included in Checkpoint One)
Government and Ideologies
Use The World Factbook and current news reports to identify
the political situation in the country chosen. Identify the
following elements:
• Government Type
• Political Leaders and their ideologies
• Political Pressure Groups
• Recent Changes in Governing Rule
Corruption
Use Transparency International and other resources to identify
3 measures of corruption and explain their impact. Consider
the following elements:
• Corruption Perception Index
• Enforcement
• Bribery measures
(Author(s), Year) Citation for each resource used
(Author(s), Year) Citation for each resource used
Are your slides becoming cluttered?
PowerPoint allows for additional detail
and explanation to be recorded in the
Speaker’s Notes Section of each slide.
Learn more about using them here!
https://www.cia.gov/library/publications/the-world-factbook/
http://www.ucdenver.edu/academics/InternationalPrograms/CIB
ER/GlobalResources/Pages/BusinessNewsbyCountry.aspx
http://www.transparency.org/research/
https://support.office.com/en-us/article/Add-speaker-notes-to-
your-slides-26985155-35f5-45ba-812b-e1bd3c48928e?ui=en-
US&rs=en-US&ad=US
Political - Legal Environment
From the Module Four Discussion
(Included in Checkpoint Two)
Trade Regulations and Legal Considerations
Identify FOUR measures of government influences on trade and
employment
• Use Wage Indicator to identify various employment laws in
the country. These might include minimum
wages, medical leave, holidays, discrimination laws, etc. You
made need to use the translation service
through Google Chrome when accessing various sites.
• Use Sales Tax Rates to identify sales tax and rates for a
country.
• Use Treasury.gov Sanctions Programs List to identify various
sanctions influencing business in the country
• Use various government websites to learn more about tariffs,
labeling, restricted items, and other barriers to
trade. Consider using the U.S. Trade Representative resource to
identify trade regulations
(Author(s), Year) Citation for each resource used
http://www.wageindicator.org/main/labour-laws/labour-law-
around-the-world
https://www.ey.com/gl/en/services/tax/worldwide-vat--gst-and-
sales-tax-guide---rates
http://www.treasury.gov/resource-
center/sanctions/Programs/Pages/Programs.aspx
https://ustr.gov/countries-regions
Political - Legal Environment: Observation Deck
Based on Discussions from Module Three & Four
(Included in Checkpoint Two)
Based on the previous political –legal environment research,
what observations can
you make regarding business? Identify political and legal risks
and opportunities.
Consider the following:
• Safety Concerns
• Additional Costs
• Specific Industry Barriers
• High Corruption Rates
• Risky Political Ideologies In Government
Explain your research. What
are the most relevant
opportunities and risks a US
executive should consider
before deciding if or how their
firm is going to do business in
your foreign country? Why
are these factors important?
Economic - Infrastructural Environment
Economic Measures – From Module Five Discussion
(Included in Checkpoint Two)
Use The World Factbook , World Bank, Trading Economics,
and International Trade Centre to find the following
economic data:
• Interest Rates
• Unemployment
• Inflation
• Income Growth
• Exchange Rates
• Exchange Rate
Regime (pp.336-337
course text)
• GDP
• Labor Force
• Major Industries
• FDI Rates
Trade – From Module Six Discussion (not included in
Checkpoint
Two, but incorporated into Final Project)
Use the WTO –RTA website to identify the following
elements of trade:
• Major Trading Partners
• Major Imports/Exports
• Regional Trade Agreements &
Member Countries
Consider organizing
information in chart
format. Ensure font
size is legible to
reader.
(Author(s), Year) Citation for each resource used (Author(s),
Year) Citation for each resource used
https://www.cia.gov/library/publications/the-world-factbook/
http://data.worldbank.org/
http://www.tradingeconomics.com/
http://www.intracen.org/itc/market-info-tools/statistics-inward-
country-industry/
https://www.wto.org/english/tratop_e/region_e/rta_participation
_map_e.htm
Economic - Infrastructural Environment
From Module Five Discussion
(Included in Checkpoint Two)
Use The World Factbook and other resources to identify the
following:
• Major Airports/Seaports
• Railway Stations (Research Government websites for more
detail)
• Internet Users
• Mobile Providers – Use TxtNation to identify Mobile
Operators by country
• Logistics Performance Index Rating - Use the World Bank –
Logistics Performance Index to identify the LPI
rating
(Author(s), Year) Citation for each resource used
https://www.cia.gov/library/publications/the-world-factbook/
http://www.worldaerodata.com/countries/
http://www.worldportsource.com/countries.php
https://clients.txtnation.com/entries/301118-All-Countries-List-
Of-Mobile-Operators-By-Country-slow-loading-
http://lpi.worldbank.org/international/global
http://www.mapsofworld.com/international-airports/
Economic - Infrastructural Environment:
Observation Deck
Based on Discussions from Modules Five and Six
(Not included in Checkpoint Two, but incorporated into Final
Project)
Based on the previous Economic and Infrastructural research,
what observations
can you make regarding business? Consider the following:
• Ease of Distribution
• Economic Growth
• Telecommunication Barriers
Explain your research. What
are the most relevant
opportunities and risks a US
executive should consider
before deciding if or how their
firm is going to do business in
your foreign country? Why are
these factors important?
Final Recommendations
Market Entry Strategies Based on concepts covered in Module
Seven (Not included in
Checkpoints, but incorporated into the Final Project)
Make a final recommendation based on the risks and
opportunities you identified as to whether a US
company should enter the foreign market and to what degree
(indirect and/or direct entry levels and what
modes would be suitable at the suggested level).
Outline market entry mode options for this country. Riskier
regions might need a less risky entry mode,
while regions full of opportunities and minimal risks, could use
a risky approach. Refer to Chapters 14 &
15 of the course text for more information on Modes of Entry.
Consider imports/exports, Acquisition,
Greenfield Investments, Licensing, Franchising, Turnkey
Operations and Joint Ventures.
Cultural Awareness Based on concepts covered in Module Two
(Not included in Checkpoints,
but incorporated into the Final Project)
Apply elements of culture identified in this report that should
be addressed when entering this country.
What considerations should be made for marketing,
employment, and business interactions? Refer to
Chapter 2 of the course text for more information on Cultural
Environments.
References
All resources should be cited using APA version 6 format. That
means your ‘in-text’
citation markers should be placed on every slide for each of the
resources you
utilized. The citation markers should look like: (Author last
name(s), Year published).
On this slide you will provide the full details of each reference
used for the viewer
to research themselves.
For more information on proper citation methods using APA 6
format, consider:
Shapiro Library
Purdue Online Writing Lab
http://libguides.snhu.edu/apa
https://owl.english.purdue.edu/owl/resource/560/01/
Presenter’s Name
Country Name
Country Analysis
1
Introduction: Country Name
Rationale
Location and Geography
Insert Map Here
2
Sociocultural Environment
Country Composition
3
Sociocultural Environment
Values and Communication
Business Etiquette
4
Sociocultural Environment: Observation Deck
Business Observations
5
Political-Legal Environment
Government and Ideologies
Corruption
6
Political-Legal Environment
Trade Regulations and Legal Considerations
7
Political-Legal Environment: Observation Deck
Business Observations
8
Economic Measures
Trade
Economic-Infrastructural Environment
9
Economic-Infrastructural Environment
10
Economic-Infrastructural Environment: Observation Deck
Business Observations
11
Final Recommendations
Market Entry Strategies
Cultural Awareness
12
References
13
INT 113 Final Project Guidelines and Rubric
Overview
The final project for this course is the creation of a country
analysis PowerPoint presentation that will answer the following
prompt: What country-specific
information is important in the consideration of market entry?
How do cultural differences impact business communication and
decisions?
Your assessment for this course will require you to place
yourself in the role of an international business professional.
Imagine you work for an organization that
has decided it wants to enter a foreign market, but has not
settled on the region or country. Your boss has received the
directive to research some countries for
market entry and, in turn, has asked you to select a country and
perform a country analysis for market entry. Your boss expects
you to present your research and
general recommendations for market entry.
Keeping this scenario in mind, select a country other than the
United States for your research. When selecting a country,
consider the following:
tries would you like to visit?
Once you have selected your country, you will begin your
research on the relevant forces—including cultural, political,
and economic—that could impact business
operations and decisions. You will then determine your final
recommendations, communicating all in a PowerPoint
presentation. The research will be
communicated in presentation format, giving you the
opportunity to practice business communication skills.
Checkpoint submissions will be posted within Modules Three
and Six, which will allow the opportunity for you to upload
your project-in-progress for a
participation score. You should follow the Final Project Guide
and use research incorporated into the weekly discussions to
complete the checkpoints. Project
elements will be covered in the weekly discussions to scaffold
learning and ensure quality final submissions. Your
comprehensive final PowerPoint presentation
will be submitted in Module Seven.
In this assignment, you will demonstrate your mastery of the
following course outcomes:
international market conditions
ey apply to and
inform market analyses and business communication
practices applicable to global organizations in preparation for
market entry
ade for informing
international business opportunities and determining risks
Prompt
Your country analysis should answer the following prompt:
What country-specific information is important in the
consideration of market entry? How do cultural
differences impact business communication and decisions?
Specifically, the following critical elements must be addressed
in consideration of your country of choice:
I. Introduction and Country Choice
A. Rationale: Select your country and share why you chose your
specific country for further analysis.
B. Location: In what region is your country located? Is the
country landlocked or does it have water access? Describe the
geography of the region
and include a map for visual impact.
II. Macroenvironment: Address the following with respect to
your chosen country.
A. Sociocultural Environment
i. Country Composition: What are elements of country
composition that impact business decisions? Consider literacy
rates, urbanization
rates, heavily populated cities, age structure, major religions,
and educational data.
ii. Values and Communication: How do cultural values shape
communication and behaviors? Highlight cultural norms that
align with
Hofstede’s and/or Trompenaars’s cultural dimension models.
Outline major languages and nonverbal communication. For
example, you
could include nonverbal cues, physical contact, and body
language.
iii. Business Etiquette: What are some behaviors in business
that are driven by culture? Highlight five rules of business
etiquette that are
pertinent in the region. For example, consider gift giving and
greetings.
iv. Observation Deck: In what ways do sociocultural elements
apply to business practices and market entry? For example,
highlight cultural
issues that impact marketing or consider the following areas:
employment, consumer demand, managerial approach, and
business
etiquette.
B. Political–Legal Environment
i. Government and Ideologies: Who is the ruling political party
and leader? Has there been a recent change in ruling parties?
Does a large
opposition group exist?
ii. Corruption: How do unethical practices impact business?
What are three measures of corruption that characterize risks in
the market?
Explain your findings.
iii. Trade Regulations and Legal Considerations: What are four
measures of government influence on trade and employment?
Consider
sanctions, tariffs, labeling requirements, restricted items, or
other barriers to trade, minimum wage rates, employment-
discrimination
laws, or environmental regulations.
iv. Observation Deck: How would a company apply political
and legal information to market-entry decisions and business
practices? Make
an observation regarding political and legal risks or
opportunities. For example, consider safety risks, additional
costs, industry barriers,
high corruption rates, risky ideologies, and so on.
C. Economic-Infrastructural Environment
i. Economic Measures: What are some economic measures and
development data that impact business? Include data on interest
rates,
unemployment, inflation, GDP growth rate, exchange rates
against the USD, exchange rate regime, GDP, labor force, major
industries,
and FDI rates.
ii. Trade: Describe the important aspects of trade in your
country of choice. Specifically, answer the following questions:
a. Trade partners: Who are the most significant trading
partners? What percentage of trade do they fulfill?
b. Imports: What are major imports to the region?
c. Exports: What are major exports to the region?
d. Trade agreements: What are some important regional trade
agreements (RTA) impacting the country? Who are the members
of the
agreement?
iii. Transportation and Telecommunication: How does
infrastructure impact trade? Identify major airports, seaports,
railway stations,
internet users, mobile providers, and the Logistics Performance
Index rating.
iv. Observation Deck: What economic and infrastructural
elements apply to multinational business practices and market
entry? For
example, consider ease of distribution, economic growth, and
telecommunication barriers.
III. Final Recommendations
A. Market Entry Strategies: Based on the research findings and
your knowledge of market entry strategies gained in this course,
which market
entry strategy is most attractive? Considering the risks, should
the company enter this market?
B. Cultural Awareness: What specific cultural considerations
should be addressed if the company were to enter this market?
Checkpoints
Checkpoint Submission One
In Module Three, you will submit your project-in-progress. Use
the work completed in Modules One through Three discussions
and transfer your work into the
Presentation Template document. This will cover the following
critical elements of the final project: Rationale, Location,
Country Composition, Values and
Communication, Business Etiquette, Sociocultural Environment
Observation Deck, Government Ideologies, and Corruption.
This checkpoint submission is for
participation credit only.
Checkpoint Submission Two
In Module Six, you will submit your project-in-progress. Use
the work completed in Modules Four and Five discussions and
transfer your work into the
Presentation Template document. This will cover the following
critical elements of the final project: Trade Regulations and
Legal Considerations, Political-Legal
Environment Observation Deck, Economic Measures,
Transportation, and Telecommunication. This checkpoint
submission is for participation credit only.
Final Submission: Country Analysis Presentation
In Module Seven, you will submit your country analysis
PowerPoint presentation. It will include cultural, political, and
economic research that may impact
business operations and decisions. You will determine your
final recommendations, communicating all in your PowerPoint
presentation. The research will be
communicated in presentation format, giving you the
opportunity to practice business communication skills. It should
be a complete, polished artifact containing
all of the critical elements of the final product. It should reflect
the incorporation of feedback gained throughout the course.
Your final submission will be graded
using the Final Project Rubric.
Final Project Rubric
Guidelines for Submission: Your PowerPoint presentation
should be approximately 11 to 15 slides—not including the title
slide and reference slide—with all
references in the most recently published APA format.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Introduction:
Rationale
Meets “Proficient” criteria and
rationale is exceptionally well
detailed or includes examples
to emphasize rationale
Provides detailed rationale for
country choice
Rationale is present but is
unclear and/or includes few
details
Does not provide rationale for
country choice
3.04
Introduction:
Location
Meets “Proficient” criteria and
is exceptionally detailed or
informative
Accurately illustrates the
location and geography of the
chosen country with a map for
visual impact
Illustrates the location and
geography of the selected
country with a map but with
gaps in accuracy
Does not illustrate the location
and geography of the selected
country with a map
4.6
Sociocultural
Environment:
Country
Composition
Meets “Proficient” criteria and
includes substantive details to
illustrate country composition
Accurately identifies elements
of country composition,
including literacy rates,
urbanization rates, heavily
populated cities, age structure,
major religions, and educational
data
Identifies elements of country
composition but information is
limited or inaccurate
Does not identify elements of
country composition
4.6
Sociocultural
Environment: Values
and Communication
Meets “Proficient” criteria and
includes examples to support
the analysis
Analyzes cultural norms of the
country that correspond to
Hofstede’s and/or
Trompenaars’s models and
describes the cultural values
that shape communication,
including major languages and
non-verbal communication
Analyzes cultural norms of the
country that correspond to
Hofstede’s and/or
Trompenaars’s models and
describes the cultural values
that shape communication but
analysis includes gaps in details
Does not analyze cultural norms
and values of the country
7.66
Sociocultural
Environment:
Business Etiquette
Meets “Proficient” criteria and
description is supported by
examples
Describes five rules of business
etiquette pertinent to the
region
Describes five rules of business
etiquette pertinent to the
region but with gaps in accuracy
or key information
Does not describe five rules of
business etiquette pertinent to
the region
7.66
Sociocultural
Environment:
Observation Deck
Meets “Proficient” criteria and
shows keen insight into
applying sociocultural elements
to business practices of the
chosen country
Applies sociocultural research
to business practices in the
chosen country
Applies sociocultural research
to business practices in the
chosen country but with gaps in
appropriateness or detail
Does not apply sociocultural
research to business practices
in the chosen country
5.75
Political-Legal
Environment:
Government and
Ideologies
Meets “Proficient” criteria and
explanation is supported as
necessary with sources or
examples
Explains governing parties and
political ideologies in the
country, including research on
political leaders, opposition
groups, and any recent changes
to leadership
Explains governing parties and
political ideologies in the
country but misses key
information or is inaccurate
Does not explain governing
parties and political ideologies
7.66
Political-Legal
Environment:
Corruption
Meets “Proficient” criteria and
provides examples to
contextualize explanation
Accurately explains three
corruption measurements
Explains corruption
measurements, but with gaps in
detail or accuracy
Does not explain corruption
measurements
4.6
Political-Legal
Environment: Trade
and Legal
Meets “Proficient” criteria and
including examples to highlight
accuracy of explanations
Explains four elements of
government influence on trade
and employment
Explains four elements of
government influence on trade
and employment, but with gaps
in detail
Does not explain four elements
of government influence on
trade and employment
7.66
Political-Legal
Environment:
Observation Deck
Meets “Proficient” criteria and
shows keen insight in
identifying risk and opportunity,
based on political and legal
research
Applies political and legal
research to business practices,
identifying risks and
opportunities
Applies political and legal
research to business practices,
identifying risks and
opportunities, but with gaps in
details or accuracy
Does not apply political and
legal research to business
practices
5.75
Economic: Economic
Measures
Meets “Proficient” criteria and
description shows insight into
economic measures
Describes economic measures
of the country, including
interest rates, unemployment,
inflation, GDP growth rate,
exchange rates, exchange rate
regime, GDP, labor force, major
industries, and FDI rates
Describes economic measures
of the country but with gaps in
detail
Does not describe economic
measures of the country
4.6
Economic: Trade
Meets “Proficient” criteria and
provides examples to support
the description
Describes aspects of trade in
the country, including major
trading partners, list of
imports/exports, and details of
RTAs and member countries
Describes aspects of trade in
the country but with gaps in
details
Does not describe aspects of
trade in the country
7.66
Economic:
Transportation and
Telecommunication
Meets “Proficient” criteria and
supports description with
examples or illustrations
Describes infrastructural
elements that impact trade,
including major
airports/seaports/train stations,
internet users, mobile
providers, and a Logistics
Performance Index rating
Describes infrastructural
elements that impact trade but
with gaps in detail or relevancy
Does not describe
infrastructural elements that
impact trade
4.6
Economic:
Observation Deck
Meets “Proficient” criteria and
provides examples to support
the accuracy of application
Applies economic and
infrastructural research
elements to business practices
and market entry
Applies economic and
infrastructural research
elements to business practices
and market entry, but with gaps
in detail
Does not apply economic and
infrastructural research
elements to business practices
and market entry
5.75
Final
Recommendations:
Market Entry
Strategies
Meets “Proficient” criteria and
recommendation is
substantiated with research,
examples, or substantive detail
to show keen insight into
market entry
Provides logical, applicable
market entry recommendation
based on previous research
Provides market entry
recommendation but lacks logic
or applicability based on
previous research
Does not provide market entry
recommendation based on
previous research
5.75
Final
Recommendations:
Cultural Awareness
Meets “Proficient” criteria and
elements described
demonstrate keen cultural
awareness regarding market
entry in the country of choice
Describes reasonable and
relevant elements of culture
that should be addressed during
market entry
Describes elements of culture
that should be addressed during
market entry but with gaps in
reason or relevancy
Does not describe elements of
culture that should be
addressed during market entry
7.66
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Total 100%
Presenter’s Name
Country Name
Country Analysis
1
Introduction: Country Name
Rationale
Location and Geography
Insert Map Here
2
Sociocultural Environment
Country Composition
3
Sociocultural Environment
Values and Communication
Business Etiquette
4
Sociocultural Environment: Observation Deck
Business Observations
5
Political-Legal Environment
Government and Ideologies
Corruption
6
Political-Legal Environment
Trade Regulations and Legal Considerations
7
Political-Legal Environment: Observation Deck
Business Observations
8
Economic Measures
Trade
Economic-Infrastructural Environment
9
Economic-Infrastructural Environment
10
Economic-Infrastructural Environment: Observation Deck
Business Observations
11
Final Recommendations
Market Entry Strategies
Cultural Awareness
12
References
13
6-1 Checkpoint Submission Two
Assignment
Use the work completed in Modules Four and Five discussions
and transfer into your existing Presentation Template from
Checkpoint Submission One in Module Three. This will cover
the following critical elements of the final project: Trade
Regulations and Legal Considerations, Political-Legal
Environment Observation Deck, Economic Measures,
Transportation, and Telecommunication.
Submit the presentation for participation credit and instructor
guidance to assist you in completing your final project, which is
due in Module Seven. Use the Final Project Guide to assist you
in the development of this presentation.
For additional details, please refer to the following documents:
· Final Project Guidelines and Rubric
· Final Project Presentation Template
· Final Project Guide
Discussion 4
Measures of Government Influence on Trade and Employment
Employment law (Mywage.org/Jamaica, 2019)
· The current minimum wage in Jamaica took effect on Aug 01,
2018
· All workers, except security guards, receive 7,000 Jamaican
dollars per week
· Private security guards receive at least 9,700 Jamaican dollars
per week
· Female workers are entitled to 12 weeks of maternity leave;
with possible extension for another two weeks - Maternity
Leave Act
Sales Tax ((Duty Calculator, 2019)
· VAT (sales tax): 33.3%
Trade Policies (Ministry of Foreign Affairs and Foreign Trade,
2019)
· The ministry makes regular reviews on the overall national
development objectives, economic trends, and tariffs
· Import duties on some agricultural products, including
vegetables, chicken, and consumer goods
· Export subsidies based on specific or ad valorem basis ranging
from 5-15 percent on most agricultural and dairy products
Business Observations
· High protection of a domestic import-competing industry
· Increasing government to liberalize the investment and trade
since the early 2000s
· Institutional and legislative reforms to facilitate enhanced
transparency and market-opening initiatives
· Stagnation of per capita income characterized by slow growth
due to high public debt
· The government should improve the predictability of reforms
for investors through increasing the multilateral commitments
References
Ministry of Foreign Affairs and Foreign Trade (2019). Ministry
of Foreign Affairs and Foreign Trade,
Jamaica. https://mfaft.gov.jm/jm2/
Mywage.org/Jamaica (2019) https://wageindicator.org/labour-
laws/labour-law-around-the-world
Discussion 5
China Brown posted Oct 2, 2019 4:52 PM
Subscribed
This page automatically marks posts as read as you scroll.
Adjust automatic marking as read setting
Interest rates
0.05%
Unemployment
7.8%
Inflation
4.1%
GDP
15.72 billion US dollars in 2018
GDP growth rate
0.7% (2017 est.)
Exchange rates against USD
Jamaican dollars (JMD) per US dollar -
128.36 (2017 est.)
Exchange rate regime
Floating (2018)
Labor force major industries
Agriculture: 16.1%
Industry: 16%
Services: 67.9% (2017)
FDI rates in jamaica
FDI increased by 197.10 USD Million in the first quarter of
2019
Major airports and seaports
Major airports: Norman Manley International (KIN) in
Kingston, Donald Sangster International airport (MBJ) in
Montego Bay, Tinson Pen Aerodrome in Kingston, Negril
Aerodrome-of course in Negril, Boscobel Aerodrome in Ocho
Rios, and the Ken Jones Aerodrome in Port Antonio.
Major seaport(s): Discovery Bay (Port Rhoades), Kingston,
Montego Bay, Port Antonio, Port Esquivel, Port Kaiser, Rocky
Point
Railway stations (government websites)
Illustrated in the figure below
Internet users
1,336,653
45% percent of the population (July 2016 est.)
Mobile providers
Claro (América Móvil) and Digicel (Digicel Group)
Logistics performance index rating
2.52
The nation has a high unemployment rate of 7.8 percent, which
signifies low levels of economic activity and progress that
result in reduced per capita GDP (Central America: Jamaica -
The World Factbook. n.d.). The floating exchange rate could be
beneficial for the nation because it would promote a stable
balance of payments and eliminate the restriction occurring with
foreign exchange and capital flows. It would also remove the
necessity of maintaining vast foreign currency reserves, which
would protect the nation against imported inflation. However,
this regime could expose the country to high levels of exchange
rate volatility and reduced currency control, which would
inhibit economic growth and recovery. The industrial sectors of
manufacturing and services present numerous opportunities
because of the strategic location of the nation and reliable
transport networks. Transportation issues in the country are
minimal because of multiple road and railway networks as well
as the accessibility of major airports and seaports.
References
Central America: Jamaica - The World Factbook. (n.d.).
Retrieved from https://www.cia.gov/library/publications/the-
world-factbook/geos/jm.html
Jamaica GDP | 2019 | Data | Chart | Calendar | Forecast | News.
(2019, October 1). Retrieved from
https://tradingeconomics.com/jamaica/gdp
China Brown
Jamaica
Country Analysis
1
Introduction: Jamaica
Rationale
The selection of the states is predetermined by Hofstede’s
findings on the culture in Jamaica.
The culture of this state is characterized by masculinity,
individualism, uncertainty avoidance, and power
distance(Hofstede Insights,2019).
Its cultural diversity forms a better background for the analysis
Location and Geography
The country is not landlocked.
It is an island in the Caribbean sea estimated to be 10990km2.
Its topography is characterized by mountains.
It is capital city is Kinston.
Insert Map Here
Being a country with diverse culture, it provides a better
platform for critic as they cultures interact in business
operations. It an island therefore not vast, its limited area
provides a better ground for interaction of all parties. Thriving
in this country is based on the natural selection laws.
2
Sociocultural Environment
Country Composition
The country heavily relies on the provision of services rather
than the exchange of goods.
Foreign exchange is mostly obtained from remittances tourism.
The literacy of the state is at 88.1% in adults.
More than half of the population lives in urban centers, thereby
providing a ready market for goods and a ready supply of labor
for industries.
The cities are therefore densely populated as most people live in
the urban centers. It is a state that is cultural attractive thereby
attracting more tourists. Selling of services is categorized as the
one of the major selling item in the state.
3
Sociocultural Environment
Values and Communication
Rules are leniently followed as associations are the most
preferredThey communicate what they think as the country has
low Uncertainty Avoidance (Commisceo Global, 2019).
Formal communication is prevalent in horizontal
communication
Relationship building is gradual
Business Etiquette
businesses work with scheduled appointments in advance for
punctuality.
They hate high-pressure sales tactics
Business hierarchy is maintained where the senior makes
decisions(Commisceo Global,2019).
4
Sociocultural Environment: Observation Deck
Business Observations
The way of life affects business operations in the following
methods.
Formal communication is applicable in business in horizontal
communication.
The citizens hate bargaining tactics associated with high
pressure.
Since familiarity is not approved with the first greetings
relationship in business is also develops gradually
Punctuality is ensured as companies operate on appointments.
Business hierarchy is maintained when the seniors make
decisions.
5
Political-Legal Environment
Government and Ideologies
The ruling party is Jamaica Labor Party. Its is led by Prime
Minister Andrew Holness, who is the current leader.
The opposition is strongly emanating from the PNP whose
leader is Dr. David Phillips.
There have been no recent changes in the ruling reign
Corruption
The country is ranked 70/180 in terms of CPI with a score
44/100.
More persons are engaging in corruption, especially in public
offices. This is a negative attribute that may drive investors
away as according to Transparency International, there is an
increase in cases of corruption in the country(Transparency
International, 2019).
6
Political-Legal Environment
Trade Regulations and Legal Considerations
Being a member of CARICOM, some items are subjected to
Common External Tariffs.
Foreign workers have challenges obtaining work permits.
The high cost of electricity impacts businesses negatively.
There are phytosanitary and sanitary restrictions regardless of
trade liberalization in the state.
7
Political-Legal Environment: Observation Deck
Business Observations
The information provided may be useful to an organization in
the following ways.
Information regarding trade restriction may help an investor
identify goods allowed.
The high cost of electricity in the country may act as a business
gap.
Countries that are members of CARICOM enjoy free duty,
thereby attracting other countries to invest.
The increase in the rate of corruption is a warning to investors
who are against the vice.
8
Economic Measures
The GDP growth as was at 1.7%. The inflation rate was at 3.4%
as at 2017.
The unemployment rate as at 2013 was at 9.6%
More than 75% of the population is living above the poverty
line
Trade
The main export partners are USA contributing 40.8%
Canada, Netherlands, the United Kingdom each contributing
less than 15%
The main import partners include US, Trinidad, China, Japan,
Brazil with the main export item being bauxite beverages,
chemicals
The main items of import include food, industrial supplies
machinery.
Agreements made on CARICOM and CET dominate the
exchange of items.
NFTA has also made investments possible
Economic-Infrastructural Environment
9
Economic-Infrastructural Environment
Investments in information communication technology have
boosted investments in the country as communication has been
aided. Cellular mobiles, fixed lines, and other technologies are
used.
The country has invested a lot in constructions of roads that
make it easy for the transportation of industrial good.
Security is not a concern in the area making it suitable for
investments.
10
Economic-Infrastructural Environment: Observation Deck
Business Observations
The country is ranked 70th in terms of ease of doing business.
There are fewer telecommunication barriers thereby promoting
business operations.
Trade agreements such as CARIMA, WTO, NFTA provide a
better playing ground for member states to interact with
Jamaica.
The increase in corruption rates is a delimiting factor.
The GDP of the state is also attractive to investors.
The low unemployment rate facilitates this.
11
Final Recommendations
Market Entry Strategies
Turnkey projects is a suitable strategy as it is most applicable in
countries that rely on services as it is in this case. Services such
as environmental consulting are appropriate in this state.
It is one of the best ways of getting assurance in payment as the
government in most cases is the buyer.
Cultural Awareness
The cultural elements to be considered in this case include the
tariffs present.
A country will be placed better if it is sharing a general trade
agreement with the state.
Other factors such as the way of life of the citizens will not
affect as the relationship is between the government and the
service provider.
12
References
Commisceo Global. (2019). Jamaica - Language, Culture,
Customs and Etiquette. Retrieved from https://www.commisceo-
global.com/resources/country-guides/jamaica-guide
Hofstede Insights. (2019). Country comparison: What about
Jamaica? Retrieved from https://www.hofstede-
insights.com/country-comparison/jamaica/
Jamaica map
https://www.google.com/maps/place/Jamaica/data=!4m2!3m1!1s
0x8eda2a1bc6cf719d:0x59a0d1c0b5120efa?sa=X&ved=2ahUKE
wj18-Ps8dzkAhUpxYUKHWOeDmUQ8gEwKHoECA4QBA
Transparency International. (2015). Corruption by
country/territory: Jamaica. Retrieved from
https://www.transparency.org/country/JAM
13

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Forecasting Staff Needs for Carrefour and Tesco Nelson Romer.docx

  • 1. Forecasting Staff Needs for Carrefour and Tesco Nelson Romero Florida Southwestern state college Michael engdahl Mar3232 Importance of Forecasting Staff Needs Remaining competitive in the retail sector is an important and difficult endeavor. Progressive retailers are always seeking ways within their enterprises where they can reduce costs and increase sales. Retailers like Carrefour and Tesco have to ensure they have the optimal staff levels. The optimal staff level ensures they maximize sales (Rothaermel, 2015). Achieving the optimal staff levels needs highly accurate forecasts. Remaining competitive in the retail sector is an important and difficult endeavor. To that extent, progressive retailers are always seeking ways within their enterprises where they can reduce costs and increase sales (Rothaermel, 2015). Retailers like Carrefour and Tesco have to ensure they have the optimal staff levels. The optimal staff level ensures they maximize sales. Achieving the optimal staff levels needs highly accurate forecasts. 2
  • 2. Staffing Tools Most methods available today do not consider the discrete challenges faced by Carrefour and Tesco in managing their workforce. The tools do not provide the needed store visibility that facilitates optimization for Carrefour and Tesco. Carrefour and Tesco can overcome the shortcoming of forecasting by using comprehensive and advanced solutions. The comprehensive and advanced solutions account for each variable impacting labor demand, like employee needs, labor rules, and historical traffic (Rothaermel, 2015).. Most methods available today do not consider the discrete challenges faced by Carrefour and Tesco in managing their workforce. More importantly, the tools do not provide the needed store visibility that facilitates optimization for Carrefour and Tesco. Carrefour and Tesco can overcome the shortcoming of forecasting by using comprehensive and advanced solutions. The comprehensive and advanced solutions account for each variable impacting labor demand, like employee needs, labor rules, and historical traffic (Rothaermel, 2015). 3 Key Customer Demand Indicators It is important that Carrefour and Tesco comprehend crucial consumer demand indicators, like store traffic, item sale amounts, and number of units sold. The behavior of key customer indicators should be observed in the short run and long run (Rothaermel, 2015).. Short term demand forecasts are utilized plan and deploy store operation each day. Long-term forecasts are critical for strategic planning.
  • 3. It is important that Carrefour and Tesco comprehend crucial consumer demand indicators, like store traffic, item sale amounts, and number of units sold. The behavior of key customer indicators should be observed in the short run and long run (Rothaermel, 2015). . Short term demand forecasts are utilized plan and deploy store operation each day, while long- term forecasts are critical for strategic planning. 4 Optimized Mathematical Forecasting Carrefour and Tesco need a scientific and methodical method for both short-and long-term forecasts. The scientific and methodical method can examine the key customer demand indicators. Carrefour and Tesco can use optimized mathematical forecasting to illustrate customer demand for staff planning. (Rothaermel, 2015). Optimized mathematical forecasting uses intricate, multi- variable mathematical examination of historical demand to predict future staffing needs. Carrefour and Tesco need a scientific and methodical method for both short-and long-term forecasts. The scientific and methodical method can examine the key customer demand indicators. Carrefour and Tesco can use optimized mathematical forecasting to illustrate customer demand for staff planning (Rothaermel, 2015). Optimized mathematical forecasting uses intricate, multi-variable mathematical examination of historical demand to predict future staffing needs.
  • 4. 5 References Rothaermel, T. (2015)Strategic management. New York, NY: McGraw-Hill. Presenter’s Name Country Name Country Analysis Consider adding a few photos to grab the attention of the audience! This guide is a suggested approach for proficiently meeting the final project rubric requirements. Your country may require additional depth in any particular area to reach exemplary rubric scoring. Introduction: Country Name From Module One Discussion (Included in Checkpoint One) Rationale
  • 5. Share the reasoning you have for choosing this country and provide examples to emphasize Location and Geography Use The World Factbook and World Atlas to identify geographic characteristics for this section. • Regional Location • Water access • Bordering countries • Natural Hazards or Climate (National Geographic, 2015) Include a map(s) to illustrate the location and terrain Remember: Always include an APA 6 ‘in-text’ resource citation for each idea, fact or graphic. The format is: (Author Last Name(s), Year Published). (Author(s), Year) https://www.cia.gov/library/publications/the-world-factbook/ http://www.worldatlas.com/ Sociocultural Environment From Module One Discussion (Included in Checkpoint One) Country Composition
  • 6. Use The World Factbook to identify elements of country composition. • Literacy Rate • Rate of Urbanization • Heavily Populated Cities • Major Religions • Educational Data • Age Structure 25.50% 16.80% 42.90% 8.10% 6.70% AGE STRUC TUR E 0-14 15-24 25-54 55-64 65+ Consider a chart or graphic to illustrate your most important data set (Author(s), Year) Citation for each resource used
  • 7. https://www.cia.gov/library/publications/the-world-factbook/ Sociocultural Environment From Module Two Discussion (Included in Checkpoint One) Values and Communication • Use The Hofstede’s Centre or The Seven Dimensions of Culture to identify elements of culture relevant to the chosen foreign country compared to the United States • Use The World Factbook to identify specific languages spoken in the country • Use Commisceo Global Culture Guides to assess non-verbal communication Business Etiquette Use Commisceo Global Culture Guides to identify Five rules of business etiquette. Consider greetings, gift giving, punctuality, business attire, meeting details. (Author(s), Year) Citation for each resource used (Author(s), Year) Citation for each resource used https://www.hofstede-insights.com/product/compare-countries/ http://www.mindtools.com/pages/article/seven-dimensions.htm https://www.cia.gov/library/publications/the-world-factbook/ http://www.commisceo-global.com/country-guides http://www.commisceo-global.com/country-guides
  • 8. Sociocultural Environment: Observation Deck Based on Discussions from Module One & Two (Included in Checkpoint One) Based on the previous sociocultural research, what observations can you make regarding business? Consider the following: • Marketing • Employment and Labor Force • Product Demand • Managerial Approach • Rules to Business Etiquette Explain your research. What are the most relevant opportunities and risks a US executive should consider before deciding if or how their firm is going to do business in your foreign country? Why are these factors important? Political - Legal Environment From Module Three Discussion (Included in Checkpoint One) Government and Ideologies Use The World Factbook and current news reports to identify the political situation in the country chosen. Identify the
  • 9. following elements: • Government Type • Political Leaders and their ideologies • Political Pressure Groups • Recent Changes in Governing Rule Corruption Use Transparency International and other resources to identify 3 measures of corruption and explain their impact. Consider the following elements: • Corruption Perception Index • Enforcement • Bribery measures (Author(s), Year) Citation for each resource used (Author(s), Year) Citation for each resource used Are your slides becoming cluttered? PowerPoint allows for additional detail and explanation to be recorded in the Speaker’s Notes Section of each slide. Learn more about using them here! https://www.cia.gov/library/publications/the-world-factbook/ http://www.ucdenver.edu/academics/InternationalPrograms/CIB ER/GlobalResources/Pages/BusinessNewsbyCountry.aspx http://www.transparency.org/research/
  • 10. https://support.office.com/en-us/article/Add-speaker-notes-to- your-slides-26985155-35f5-45ba-812b-e1bd3c48928e?ui=en- US&rs=en-US&ad=US Political - Legal Environment From the Module Four Discussion (Included in Checkpoint Two) Trade Regulations and Legal Considerations Identify FOUR measures of government influences on trade and employment • Use Wage Indicator to identify various employment laws in the country. These might include minimum wages, medical leave, holidays, discrimination laws, etc. You made need to use the translation service through Google Chrome when accessing various sites. • Use Sales Tax Rates to identify sales tax and rates for a country. • Use Treasury.gov Sanctions Programs List to identify various sanctions influencing business in the country • Use various government websites to learn more about tariffs, labeling, restricted items, and other barriers to trade. Consider using the U.S. Trade Representative resource to identify trade regulations (Author(s), Year) Citation for each resource used http://www.wageindicator.org/main/labour-laws/labour-law- around-the-world https://www.ey.com/gl/en/services/tax/worldwide-vat--gst-and-
  • 11. sales-tax-guide---rates http://www.treasury.gov/resource- center/sanctions/Programs/Pages/Programs.aspx https://ustr.gov/countries-regions Political - Legal Environment: Observation Deck Based on Discussions from Module Three & Four (Included in Checkpoint Two) Based on the previous political –legal environment research, what observations can you make regarding business? Identify political and legal risks and opportunities. Consider the following: • Safety Concerns • Additional Costs • Specific Industry Barriers • High Corruption Rates • Risky Political Ideologies In Government Explain your research. What are the most relevant opportunities and risks a US executive should consider before deciding if or how their firm is going to do business in your foreign country? Why are these factors important?
  • 12. Economic - Infrastructural Environment Economic Measures – From Module Five Discussion (Included in Checkpoint Two) Use The World Factbook , World Bank, Trading Economics, and International Trade Centre to find the following economic data: • Interest Rates • Unemployment • Inflation • Income Growth • Exchange Rates • Exchange Rate Regime (pp.336-337 course text) • GDP • Labor Force • Major Industries • FDI Rates Trade – From Module Six Discussion (not included in Checkpoint Two, but incorporated into Final Project) Use the WTO –RTA website to identify the following
  • 13. elements of trade: • Major Trading Partners • Major Imports/Exports • Regional Trade Agreements & Member Countries Consider organizing information in chart format. Ensure font size is legible to reader. (Author(s), Year) Citation for each resource used (Author(s), Year) Citation for each resource used https://www.cia.gov/library/publications/the-world-factbook/ http://data.worldbank.org/ http://www.tradingeconomics.com/ http://www.intracen.org/itc/market-info-tools/statistics-inward- country-industry/ https://www.wto.org/english/tratop_e/region_e/rta_participation _map_e.htm Economic - Infrastructural Environment From Module Five Discussion (Included in Checkpoint Two) Use The World Factbook and other resources to identify the following: • Major Airports/Seaports
  • 14. • Railway Stations (Research Government websites for more detail) • Internet Users • Mobile Providers – Use TxtNation to identify Mobile Operators by country • Logistics Performance Index Rating - Use the World Bank – Logistics Performance Index to identify the LPI rating (Author(s), Year) Citation for each resource used https://www.cia.gov/library/publications/the-world-factbook/ http://www.worldaerodata.com/countries/ http://www.worldportsource.com/countries.php https://clients.txtnation.com/entries/301118-All-Countries-List- Of-Mobile-Operators-By-Country-slow-loading- http://lpi.worldbank.org/international/global http://www.mapsofworld.com/international-airports/ Economic - Infrastructural Environment: Observation Deck Based on Discussions from Modules Five and Six (Not included in Checkpoint Two, but incorporated into Final Project) Based on the previous Economic and Infrastructural research, what observations can you make regarding business? Consider the following: • Ease of Distribution
  • 15. • Economic Growth • Telecommunication Barriers Explain your research. What are the most relevant opportunities and risks a US executive should consider before deciding if or how their firm is going to do business in your foreign country? Why are these factors important? Final Recommendations Market Entry Strategies Based on concepts covered in Module Seven (Not included in Checkpoints, but incorporated into the Final Project) Make a final recommendation based on the risks and opportunities you identified as to whether a US company should enter the foreign market and to what degree (indirect and/or direct entry levels and what modes would be suitable at the suggested level). Outline market entry mode options for this country. Riskier regions might need a less risky entry mode, while regions full of opportunities and minimal risks, could use a risky approach. Refer to Chapters 14 & 15 of the course text for more information on Modes of Entry. Consider imports/exports, Acquisition, Greenfield Investments, Licensing, Franchising, Turnkey Operations and Joint Ventures. Cultural Awareness Based on concepts covered in Module Two
  • 16. (Not included in Checkpoints, but incorporated into the Final Project) Apply elements of culture identified in this report that should be addressed when entering this country. What considerations should be made for marketing, employment, and business interactions? Refer to Chapter 2 of the course text for more information on Cultural Environments. References All resources should be cited using APA version 6 format. That means your ‘in-text’ citation markers should be placed on every slide for each of the resources you utilized. The citation markers should look like: (Author last name(s), Year published). On this slide you will provide the full details of each reference used for the viewer to research themselves. For more information on proper citation methods using APA 6 format, consider: Shapiro Library Purdue Online Writing Lab http://libguides.snhu.edu/apa https://owl.english.purdue.edu/owl/resource/560/01/
  • 17. Presenter’s Name Country Name Country Analysis 1 Introduction: Country Name Rationale Location and Geography Insert Map Here 2 Sociocultural Environment Country Composition 3 Sociocultural Environment Values and Communication Business Etiquette
  • 18. 4 Sociocultural Environment: Observation Deck Business Observations 5 Political-Legal Environment Government and Ideologies Corruption 6 Political-Legal Environment Trade Regulations and Legal Considerations 7 Political-Legal Environment: Observation Deck Business Observations
  • 19. 8 Economic Measures Trade Economic-Infrastructural Environment 9 Economic-Infrastructural Environment 10 Economic-Infrastructural Environment: Observation Deck Business Observations 11 Final Recommendations Market Entry Strategies Cultural Awareness
  • 20. 12 References 13 INT 113 Final Project Guidelines and Rubric Overview The final project for this course is the creation of a country analysis PowerPoint presentation that will answer the following prompt: What country-specific information is important in the consideration of market entry? How do cultural differences impact business communication and decisions? Your assessment for this course will require you to place yourself in the role of an international business professional. Imagine you work for an organization that has decided it wants to enter a foreign market, but has not settled on the region or country. Your boss has received the directive to research some countries for market entry and, in turn, has asked you to select a country and perform a country analysis for market entry. Your boss expects you to present your research and general recommendations for market entry.
  • 21. Keeping this scenario in mind, select a country other than the United States for your research. When selecting a country, consider the following: tries would you like to visit? Once you have selected your country, you will begin your research on the relevant forces—including cultural, political, and economic—that could impact business operations and decisions. You will then determine your final recommendations, communicating all in a PowerPoint presentation. The research will be communicated in presentation format, giving you the opportunity to practice business communication skills. Checkpoint submissions will be posted within Modules Three and Six, which will allow the opportunity for you to upload your project-in-progress for a participation score. You should follow the Final Project Guide and use research incorporated into the weekly discussions to complete the checkpoints. Project elements will be covered in the weekly discussions to scaffold learning and ensure quality final submissions. Your comprehensive final PowerPoint presentation will be submitted in Module Seven. In this assignment, you will demonstrate your mastery of the following course outcomes:
  • 22. international market conditions ey apply to and inform market analyses and business communication practices applicable to global organizations in preparation for market entry ade for informing international business opportunities and determining risks Prompt Your country analysis should answer the following prompt: What country-specific information is important in the consideration of market entry? How do cultural differences impact business communication and decisions? Specifically, the following critical elements must be addressed in consideration of your country of choice: I. Introduction and Country Choice A. Rationale: Select your country and share why you chose your specific country for further analysis. B. Location: In what region is your country located? Is the country landlocked or does it have water access? Describe the geography of the region
  • 23. and include a map for visual impact. II. Macroenvironment: Address the following with respect to your chosen country. A. Sociocultural Environment i. Country Composition: What are elements of country composition that impact business decisions? Consider literacy rates, urbanization rates, heavily populated cities, age structure, major religions, and educational data. ii. Values and Communication: How do cultural values shape communication and behaviors? Highlight cultural norms that align with Hofstede’s and/or Trompenaars’s cultural dimension models. Outline major languages and nonverbal communication. For example, you could include nonverbal cues, physical contact, and body language. iii. Business Etiquette: What are some behaviors in business that are driven by culture? Highlight five rules of business etiquette that are pertinent in the region. For example, consider gift giving and greetings. iv. Observation Deck: In what ways do sociocultural elements apply to business practices and market entry? For example, highlight cultural issues that impact marketing or consider the following areas: employment, consumer demand, managerial approach, and business etiquette.
  • 24. B. Political–Legal Environment i. Government and Ideologies: Who is the ruling political party and leader? Has there been a recent change in ruling parties? Does a large opposition group exist? ii. Corruption: How do unethical practices impact business? What are three measures of corruption that characterize risks in the market? Explain your findings. iii. Trade Regulations and Legal Considerations: What are four measures of government influence on trade and employment? Consider sanctions, tariffs, labeling requirements, restricted items, or other barriers to trade, minimum wage rates, employment- discrimination laws, or environmental regulations. iv. Observation Deck: How would a company apply political and legal information to market-entry decisions and business practices? Make an observation regarding political and legal risks or opportunities. For example, consider safety risks, additional costs, industry barriers, high corruption rates, risky ideologies, and so on. C. Economic-Infrastructural Environment i. Economic Measures: What are some economic measures and development data that impact business? Include data on interest rates,
  • 25. unemployment, inflation, GDP growth rate, exchange rates against the USD, exchange rate regime, GDP, labor force, major industries, and FDI rates. ii. Trade: Describe the important aspects of trade in your country of choice. Specifically, answer the following questions: a. Trade partners: Who are the most significant trading partners? What percentage of trade do they fulfill? b. Imports: What are major imports to the region? c. Exports: What are major exports to the region? d. Trade agreements: What are some important regional trade agreements (RTA) impacting the country? Who are the members of the agreement? iii. Transportation and Telecommunication: How does infrastructure impact trade? Identify major airports, seaports, railway stations, internet users, mobile providers, and the Logistics Performance Index rating. iv. Observation Deck: What economic and infrastructural elements apply to multinational business practices and market entry? For example, consider ease of distribution, economic growth, and telecommunication barriers. III. Final Recommendations A. Market Entry Strategies: Based on the research findings and your knowledge of market entry strategies gained in this course, which market entry strategy is most attractive? Considering the risks, should
  • 26. the company enter this market? B. Cultural Awareness: What specific cultural considerations should be addressed if the company were to enter this market? Checkpoints Checkpoint Submission One In Module Three, you will submit your project-in-progress. Use the work completed in Modules One through Three discussions and transfer your work into the Presentation Template document. This will cover the following critical elements of the final project: Rationale, Location, Country Composition, Values and Communication, Business Etiquette, Sociocultural Environment Observation Deck, Government Ideologies, and Corruption. This checkpoint submission is for participation credit only. Checkpoint Submission Two In Module Six, you will submit your project-in-progress. Use the work completed in Modules Four and Five discussions and transfer your work into the Presentation Template document. This will cover the following critical elements of the final project: Trade Regulations and Legal Considerations, Political-Legal Environment Observation Deck, Economic Measures, Transportation, and Telecommunication. This checkpoint submission is for participation credit only. Final Submission: Country Analysis Presentation In Module Seven, you will submit your country analysis PowerPoint presentation. It will include cultural, political, and economic research that may impact business operations and decisions. You will determine your final recommendations, communicating all in your PowerPoint presentation. The research will be
  • 27. communicated in presentation format, giving you the opportunity to practice business communication skills. It should be a complete, polished artifact containing all of the critical elements of the final product. It should reflect the incorporation of feedback gained throughout the course. Your final submission will be graded using the Final Project Rubric. Final Project Rubric Guidelines for Submission: Your PowerPoint presentation should be approximately 11 to 15 slides—not including the title slide and reference slide—with all references in the most recently published APA format. Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Introduction: Rationale Meets “Proficient” criteria and rationale is exceptionally well detailed or includes examples to emphasize rationale Provides detailed rationale for country choice Rationale is present but is unclear and/or includes few
  • 28. details Does not provide rationale for country choice 3.04 Introduction: Location Meets “Proficient” criteria and is exceptionally detailed or informative Accurately illustrates the location and geography of the chosen country with a map for visual impact Illustrates the location and geography of the selected country with a map but with gaps in accuracy Does not illustrate the location and geography of the selected country with a map 4.6 Sociocultural Environment: Country Composition
  • 29. Meets “Proficient” criteria and includes substantive details to illustrate country composition Accurately identifies elements of country composition, including literacy rates, urbanization rates, heavily populated cities, age structure, major religions, and educational data Identifies elements of country composition but information is limited or inaccurate Does not identify elements of country composition 4.6 Sociocultural Environment: Values and Communication Meets “Proficient” criteria and includes examples to support the analysis Analyzes cultural norms of the country that correspond to Hofstede’s and/or Trompenaars’s models and
  • 30. describes the cultural values that shape communication, including major languages and non-verbal communication Analyzes cultural norms of the country that correspond to Hofstede’s and/or Trompenaars’s models and describes the cultural values that shape communication but analysis includes gaps in details Does not analyze cultural norms and values of the country 7.66 Sociocultural Environment: Business Etiquette Meets “Proficient” criteria and description is supported by examples Describes five rules of business etiquette pertinent to the region Describes five rules of business etiquette pertinent to the region but with gaps in accuracy or key information
  • 31. Does not describe five rules of business etiquette pertinent to the region 7.66 Sociocultural Environment: Observation Deck Meets “Proficient” criteria and shows keen insight into applying sociocultural elements to business practices of the chosen country Applies sociocultural research to business practices in the chosen country Applies sociocultural research to business practices in the chosen country but with gaps in appropriateness or detail Does not apply sociocultural research to business practices in the chosen country 5.75
  • 32. Political-Legal Environment: Government and Ideologies Meets “Proficient” criteria and explanation is supported as necessary with sources or examples Explains governing parties and political ideologies in the country, including research on political leaders, opposition groups, and any recent changes to leadership Explains governing parties and political ideologies in the country but misses key information or is inaccurate Does not explain governing parties and political ideologies 7.66 Political-Legal Environment: Corruption
  • 33. Meets “Proficient” criteria and provides examples to contextualize explanation Accurately explains three corruption measurements Explains corruption measurements, but with gaps in detail or accuracy Does not explain corruption measurements 4.6 Political-Legal Environment: Trade and Legal Meets “Proficient” criteria and including examples to highlight accuracy of explanations Explains four elements of government influence on trade and employment Explains four elements of government influence on trade and employment, but with gaps in detail Does not explain four elements
  • 34. of government influence on trade and employment 7.66 Political-Legal Environment: Observation Deck Meets “Proficient” criteria and shows keen insight in identifying risk and opportunity, based on political and legal research Applies political and legal research to business practices, identifying risks and opportunities Applies political and legal research to business practices, identifying risks and opportunities, but with gaps in details or accuracy Does not apply political and legal research to business practices 5.75 Economic: Economic Measures
  • 35. Meets “Proficient” criteria and description shows insight into economic measures Describes economic measures of the country, including interest rates, unemployment, inflation, GDP growth rate, exchange rates, exchange rate regime, GDP, labor force, major industries, and FDI rates Describes economic measures of the country but with gaps in detail Does not describe economic measures of the country 4.6 Economic: Trade Meets “Proficient” criteria and provides examples to support the description Describes aspects of trade in the country, including major trading partners, list of imports/exports, and details of RTAs and member countries
  • 36. Describes aspects of trade in the country but with gaps in details Does not describe aspects of trade in the country 7.66 Economic: Transportation and Telecommunication Meets “Proficient” criteria and supports description with examples or illustrations Describes infrastructural elements that impact trade, including major airports/seaports/train stations, internet users, mobile providers, and a Logistics Performance Index rating Describes infrastructural elements that impact trade but with gaps in detail or relevancy Does not describe infrastructural elements that impact trade
  • 37. 4.6 Economic: Observation Deck Meets “Proficient” criteria and provides examples to support the accuracy of application Applies economic and infrastructural research elements to business practices and market entry Applies economic and infrastructural research elements to business practices and market entry, but with gaps in detail Does not apply economic and infrastructural research elements to business practices and market entry 5.75 Final Recommendations: Market Entry Strategies
  • 38. Meets “Proficient” criteria and recommendation is substantiated with research, examples, or substantive detail to show keen insight into market entry Provides logical, applicable market entry recommendation based on previous research Provides market entry recommendation but lacks logic or applicability based on previous research Does not provide market entry recommendation based on previous research 5.75 Final Recommendations: Cultural Awareness Meets “Proficient” criteria and elements described demonstrate keen cultural awareness regarding market entry in the country of choice Describes reasonable and relevant elements of culture that should be addressed during
  • 39. market entry Describes elements of culture that should be addressed during market entry but with gaps in reason or relevancy Does not describe elements of culture that should be addressed during market entry 7.66 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar,
  • 40. spelling, syntax, or organization that prevent understanding of ideas 5 Total 100% Presenter’s Name Country Name Country Analysis 1 Introduction: Country Name Rationale Location and Geography Insert Map Here 2 Sociocultural Environment Country Composition
  • 41. 3 Sociocultural Environment Values and Communication Business Etiquette 4 Sociocultural Environment: Observation Deck Business Observations 5 Political-Legal Environment Government and Ideologies Corruption 6
  • 42. Political-Legal Environment Trade Regulations and Legal Considerations 7 Political-Legal Environment: Observation Deck Business Observations 8 Economic Measures Trade Economic-Infrastructural Environment 9 Economic-Infrastructural Environment 10 Economic-Infrastructural Environment: Observation Deck Business Observations
  • 43. 11 Final Recommendations Market Entry Strategies Cultural Awareness 12 References 13 6-1 Checkpoint Submission Two Assignment Use the work completed in Modules Four and Five discussions and transfer into your existing Presentation Template from Checkpoint Submission One in Module Three. This will cover the following critical elements of the final project: Trade Regulations and Legal Considerations, Political-Legal Environment Observation Deck, Economic Measures, Transportation, and Telecommunication. Submit the presentation for participation credit and instructor guidance to assist you in completing your final project, which is due in Module Seven. Use the Final Project Guide to assist you in the development of this presentation.
  • 44. For additional details, please refer to the following documents: · Final Project Guidelines and Rubric · Final Project Presentation Template · Final Project Guide Discussion 4 Measures of Government Influence on Trade and Employment Employment law (Mywage.org/Jamaica, 2019) · The current minimum wage in Jamaica took effect on Aug 01, 2018 · All workers, except security guards, receive 7,000 Jamaican dollars per week · Private security guards receive at least 9,700 Jamaican dollars per week · Female workers are entitled to 12 weeks of maternity leave; with possible extension for another two weeks - Maternity Leave Act Sales Tax ((Duty Calculator, 2019) · VAT (sales tax): 33.3% Trade Policies (Ministry of Foreign Affairs and Foreign Trade, 2019) · The ministry makes regular reviews on the overall national development objectives, economic trends, and tariffs · Import duties on some agricultural products, including vegetables, chicken, and consumer goods · Export subsidies based on specific or ad valorem basis ranging from 5-15 percent on most agricultural and dairy products Business Observations · High protection of a domestic import-competing industry · Increasing government to liberalize the investment and trade since the early 2000s · Institutional and legislative reforms to facilitate enhanced transparency and market-opening initiatives
  • 45. · Stagnation of per capita income characterized by slow growth due to high public debt · The government should improve the predictability of reforms for investors through increasing the multilateral commitments References Ministry of Foreign Affairs and Foreign Trade (2019). Ministry of Foreign Affairs and Foreign Trade, Jamaica. https://mfaft.gov.jm/jm2/ Mywage.org/Jamaica (2019) https://wageindicator.org/labour- laws/labour-law-around-the-world Discussion 5 China Brown posted Oct 2, 2019 4:52 PM Subscribed This page automatically marks posts as read as you scroll. Adjust automatic marking as read setting Interest rates 0.05% Unemployment 7.8% Inflation 4.1% GDP 15.72 billion US dollars in 2018 GDP growth rate 0.7% (2017 est.) Exchange rates against USD Jamaican dollars (JMD) per US dollar - 128.36 (2017 est.) Exchange rate regime Floating (2018) Labor force major industries
  • 46. Agriculture: 16.1% Industry: 16% Services: 67.9% (2017) FDI rates in jamaica FDI increased by 197.10 USD Million in the first quarter of 2019 Major airports and seaports Major airports: Norman Manley International (KIN) in Kingston, Donald Sangster International airport (MBJ) in Montego Bay, Tinson Pen Aerodrome in Kingston, Negril Aerodrome-of course in Negril, Boscobel Aerodrome in Ocho Rios, and the Ken Jones Aerodrome in Port Antonio. Major seaport(s): Discovery Bay (Port Rhoades), Kingston, Montego Bay, Port Antonio, Port Esquivel, Port Kaiser, Rocky Point Railway stations (government websites) Illustrated in the figure below Internet users 1,336,653 45% percent of the population (July 2016 est.) Mobile providers Claro (América Móvil) and Digicel (Digicel Group) Logistics performance index rating 2.52 The nation has a high unemployment rate of 7.8 percent, which signifies low levels of economic activity and progress that result in reduced per capita GDP (Central America: Jamaica - The World Factbook. n.d.). The floating exchange rate could be
  • 47. beneficial for the nation because it would promote a stable balance of payments and eliminate the restriction occurring with foreign exchange and capital flows. It would also remove the necessity of maintaining vast foreign currency reserves, which would protect the nation against imported inflation. However, this regime could expose the country to high levels of exchange rate volatility and reduced currency control, which would inhibit economic growth and recovery. The industrial sectors of manufacturing and services present numerous opportunities because of the strategic location of the nation and reliable transport networks. Transportation issues in the country are minimal because of multiple road and railway networks as well as the accessibility of major airports and seaports. References Central America: Jamaica - The World Factbook. (n.d.). Retrieved from https://www.cia.gov/library/publications/the- world-factbook/geos/jm.html Jamaica GDP | 2019 | Data | Chart | Calendar | Forecast | News. (2019, October 1). Retrieved from https://tradingeconomics.com/jamaica/gdp China Brown Jamaica Country Analysis 1 Introduction: Jamaica Rationale
  • 48. The selection of the states is predetermined by Hofstede’s findings on the culture in Jamaica. The culture of this state is characterized by masculinity, individualism, uncertainty avoidance, and power distance(Hofstede Insights,2019). Its cultural diversity forms a better background for the analysis Location and Geography The country is not landlocked. It is an island in the Caribbean sea estimated to be 10990km2. Its topography is characterized by mountains. It is capital city is Kinston. Insert Map Here Being a country with diverse culture, it provides a better platform for critic as they cultures interact in business operations. It an island therefore not vast, its limited area provides a better ground for interaction of all parties. Thriving in this country is based on the natural selection laws. 2 Sociocultural Environment Country Composition The country heavily relies on the provision of services rather than the exchange of goods. Foreign exchange is mostly obtained from remittances tourism. The literacy of the state is at 88.1% in adults. More than half of the population lives in urban centers, thereby providing a ready market for goods and a ready supply of labor for industries. The cities are therefore densely populated as most people live in the urban centers. It is a state that is cultural attractive thereby attracting more tourists. Selling of services is categorized as the
  • 49. one of the major selling item in the state. 3 Sociocultural Environment Values and Communication Rules are leniently followed as associations are the most preferredThey communicate what they think as the country has low Uncertainty Avoidance (Commisceo Global, 2019). Formal communication is prevalent in horizontal communication Relationship building is gradual Business Etiquette businesses work with scheduled appointments in advance for punctuality. They hate high-pressure sales tactics Business hierarchy is maintained where the senior makes decisions(Commisceo Global,2019). 4 Sociocultural Environment: Observation Deck Business Observations The way of life affects business operations in the following methods. Formal communication is applicable in business in horizontal communication. The citizens hate bargaining tactics associated with high pressure. Since familiarity is not approved with the first greetings relationship in business is also develops gradually Punctuality is ensured as companies operate on appointments. Business hierarchy is maintained when the seniors make
  • 50. decisions. 5 Political-Legal Environment Government and Ideologies The ruling party is Jamaica Labor Party. Its is led by Prime Minister Andrew Holness, who is the current leader. The opposition is strongly emanating from the PNP whose leader is Dr. David Phillips. There have been no recent changes in the ruling reign Corruption The country is ranked 70/180 in terms of CPI with a score 44/100. More persons are engaging in corruption, especially in public offices. This is a negative attribute that may drive investors away as according to Transparency International, there is an increase in cases of corruption in the country(Transparency International, 2019). 6 Political-Legal Environment Trade Regulations and Legal Considerations Being a member of CARICOM, some items are subjected to Common External Tariffs. Foreign workers have challenges obtaining work permits. The high cost of electricity impacts businesses negatively. There are phytosanitary and sanitary restrictions regardless of trade liberalization in the state.
  • 51. 7 Political-Legal Environment: Observation Deck Business Observations The information provided may be useful to an organization in the following ways. Information regarding trade restriction may help an investor identify goods allowed. The high cost of electricity in the country may act as a business gap. Countries that are members of CARICOM enjoy free duty, thereby attracting other countries to invest. The increase in the rate of corruption is a warning to investors who are against the vice. 8 Economic Measures The GDP growth as was at 1.7%. The inflation rate was at 3.4% as at 2017. The unemployment rate as at 2013 was at 9.6% More than 75% of the population is living above the poverty line Trade The main export partners are USA contributing 40.8% Canada, Netherlands, the United Kingdom each contributing less than 15% The main import partners include US, Trinidad, China, Japan, Brazil with the main export item being bauxite beverages, chemicals The main items of import include food, industrial supplies machinery.
  • 52. Agreements made on CARICOM and CET dominate the exchange of items. NFTA has also made investments possible Economic-Infrastructural Environment 9 Economic-Infrastructural Environment Investments in information communication technology have boosted investments in the country as communication has been aided. Cellular mobiles, fixed lines, and other technologies are used. The country has invested a lot in constructions of roads that make it easy for the transportation of industrial good. Security is not a concern in the area making it suitable for investments. 10 Economic-Infrastructural Environment: Observation Deck Business Observations The country is ranked 70th in terms of ease of doing business. There are fewer telecommunication barriers thereby promoting business operations. Trade agreements such as CARIMA, WTO, NFTA provide a better playing ground for member states to interact with Jamaica. The increase in corruption rates is a delimiting factor. The GDP of the state is also attractive to investors. The low unemployment rate facilitates this.
  • 53. 11 Final Recommendations Market Entry Strategies Turnkey projects is a suitable strategy as it is most applicable in countries that rely on services as it is in this case. Services such as environmental consulting are appropriate in this state. It is one of the best ways of getting assurance in payment as the government in most cases is the buyer. Cultural Awareness The cultural elements to be considered in this case include the tariffs present. A country will be placed better if it is sharing a general trade agreement with the state. Other factors such as the way of life of the citizens will not affect as the relationship is between the government and the service provider. 12 References Commisceo Global. (2019). Jamaica - Language, Culture, Customs and Etiquette. Retrieved from https://www.commisceo- global.com/resources/country-guides/jamaica-guide Hofstede Insights. (2019). Country comparison: What about Jamaica? Retrieved from https://www.hofstede- insights.com/country-comparison/jamaica/ Jamaica map https://www.google.com/maps/place/Jamaica/data=!4m2!3m1!1s 0x8eda2a1bc6cf719d:0x59a0d1c0b5120efa?sa=X&ved=2ahUKE wj18-Ps8dzkAhUpxYUKHWOeDmUQ8gEwKHoECA4QBA Transparency International. (2015). Corruption by country/territory: Jamaica. Retrieved from