This document discusses ethics in communication and purposive communication. It defines ethical communication as communication that is truthful, concise, and responsible. The core principles of ethical communication are honesty, consistency, and responsibility. Some key principles of ethical communication discussed are being truthful, active listening, speaking non-judgmentally, considering the receiver's preferred communication channel, avoiding a negative tone, not interrupting others, and respecting privacy and confidentiality. The document encourages accepting responsibility for the consequences of one's communication and provides a group project assignment to create a video demonstrating ethical or unethical communication principles.

1. ETHICS IN
COMMUNIC ATIO
N
LECTURE NO. 3
PURPOSIVE
COMMUNICATION

5. WHAT IS ETHICAL
COMMUNIC ATIO N?
is a type of communication that is
predicated upon certain business
values, such as being truthful,
concise, and responsible with one’s
words and the resulting actions.

6. WHAT IS ETHICAL
COMMUNIC ATIO N?
As a set of principles, ethical communication
understands that one’s thoughts must be
conveyed and expressed effectively and
concisely, and that the resulting actions or
consequences will [potentially] be based
solely on how the message was
communicated.

8. WHAT IS ETHICAL
COMMUNIC ATIO N?
Ethical communication also
assumes that communicated
information is always presented
(and received by the listener)

9. F U N D A M E N TA L S O F E T H I C A L
C O M M U N I C AT I O N
the main principle of ethical
communication is honesty, as other
factors stem from this core value of
presenting information in the most
reliable and factual way possible.

10. F U N D A M E N TA L S O F E T H I C A L
C O M M U N I C AT I O N
the “honesty” principle of ethical
communication is linked inexorably
to other core principles - consistency
and responsibility.

11. F U N D A M E N TA L S O F E T H I C A L
C O M M U N I C AT I O N
1. Openness and Transparency
2. Consideration for Any Potential
Roadblocks
3. Accessibility to Technology
4. Development of Relationship

13. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Be Truthful and Honest
Being honest means communicating what is known to be
true (only 100 percent the facts) to a listener, with no
intent to deceive or present only parts of the truth. It also
means being as objective as possible, that is, not tailoring
the story based on what the speaker wants the listener to
believe. Ethical communication should be based on
accurate information and facts - in a word, do not lie.

15. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Active Listening
Hearing someone and listening to them are two different
things. In order for ethical communication to be effective,
it is necessary for the recipient to pro-actively listen to
the speaker, and to not just hear what they want to hear, or
to hear only parts of the conversation. This also means
asking questions when any point is not completely
understood, for the sake of clarification.

17. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Speak Non-Judgmentally
Ethically and concisely communicating means
speaking in a non-judgmental manner with every
recipient, negating unnecessary conflict, which
typically creates a breakdown in communication and
causes misunderstandings.

19. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Speak from Your Own Experience
Bringing your personal experience into a dialogue
with business listeners is important, providing backup
for your arguments with something more tangible.

21. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Consider the Receiver’s Preferred
Communication Channel
You risk losing an audience if you use a communication
channel that is not preferred by your intended receiver. o
effectively communicate with your listeners, use the most
preferred communication channel, whether that be face-to-
face, email, conference call, phone call, messenger app,
etc.

23. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Strive to Understand
While it is important to be proactive in listening, it is
important for listeners to also strive to fully
understand what is being said before responding.
While asking for clarification or confirmation of a point
is fine, many times questions that listeners pose have
already been answered.

25. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Avoid a Negative Tone
Ethically communicating assumes the speaker will
avoid rudeness, be polite and professional, and have
tact. The ethical communicator knows that it’s not only
important what you say, but how you say it. Tone is one
of the most critical facets of communication.

27. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Do Not Interrupt Others
Allowing others to speak is important for the creation
of a civil, effective working environment. Interrupting
others results in misunderstandings and unnecessary
conflicts and a breakdown in workplace communications,
which only hinders corporate progress and creates
problems.

29. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Respect Privacy and Confidentiality
Most businesses should include a clause in their code
of ethics defining what is appropriate when it comes
to honoring client and employee confidentiality and
privacy.

31. P R I N C I P L E S O F E T H I C A L
C O M M U N I C AT I O N
Accept Responsibility
As noted before, a core tenant within any ethical
communication framework is taking responsibility for the
actions that result from ones words, whether it be good or
bad. This includes both short term and long term
consequences of one’s communications. Owning one’s
words reinforces the importance of being conscientious
about ethical communication.

33. ANY QUESTIONS?
THANK YOU!

34. G R O U P P R O J E C T
CREATE A VIDEO SHOWING ANY OF
THE ETHICAL AND UNETHICAL
COMMUNICATION.
TO BE SUBMITTED ON: OCTOBER
10, 2022