The document discusses the concept of communication, including sender-receiver dynamics and different types of communication, emphasizing the importance of ethical practices in business. It highlights that unethical communication can harm a company's effectiveness, particularly through a lack of transparency. Ethical communication is presented as essential for fostering mutual understanding, diagnosing ethical positions, and creating a supportive communication environment.

1. THE ACT OF SHARING OR
EXCHANGING INFORMATION, IDEAS
OR FEELINGS.
COMMUNICATION

2. COMMUNICATION
PROCESS
SENDER
ENCODING
FEEDBACK
CHANNEL
RECEIVER
DECODING

4. This includes interpersonal
communication, mass mediated
communication, and digital
communication.

5. A business with Unethical communication is
not as effective as one with ethical
communication practices.
For example, business with unethical
communication practices may withhold
evidence that it is harming the environment or
breaking a law through a lack of transparence;
while a business with ethical communication
practices will immediately press a release to
the affected parties.

7. For the sake of counterexample, there
maybe a time when censorship is the
more effective business practice: take
the case of trade secrets, when a
design method or management tactic
is not only openly revealed in the
name of competitive advantage; or
when terms of agreement/use that a
business may have with a service
provider forbids transparency.

9. Importance of Ethical Communication
 Helps you discover and make explicit your
ethical position and standards.
 Enables you to diagnose the ethical position of
your interlocutors.
 Provides you with a conceptual framework that
will guide you towards becoming a consistent
business ethical communicator

10. Principles of Communication
Ethics

11. Promote communication climate of caring
and mutual understanding that respect the
unique needs and characteristics of individual
communicators.

12.  Condemn communication that degrades
individual and humanity through distortion,
intimidation and violence, and through the
expressions of intolerance.

13.  Promote access to communication
resources and opportunities as
necessary to fulfill human potential and
contribute to the well being of families,
communities and society.
THAT’S ALL!