Purposive Communication

1. PURPOSIVE
COMMUNICATIO
N
LECTURE NO. 2

3. G L O B A L I Z AT I O N A N D
C O M M U N I C AT I O N
The term ‘globalization’ is widely used to define a spectrum of
scientific, economic, linguistic, cultural, social, and political
changes that have shaped the world over the past 50-odd years.
Since globalization is a complex and multifaceted phenomenon,
it has been credited with a wide range of powers and effects. Its
proponents claim that it is both ‘natural’ and an inevitable
outcome of technological progress, and it can create positive
economic and political convergences.

4. G L O B A L I Z AT I O N A N D
C O M M U N I C AT I O N
Today globalization has changed the way
people see the world. It has become a road
people can tread to discover many
possibilities although for some this unknown
road can paint terror and fear.

6. G L O B A L I Z AT I O N A N D
C O M M U N I C AT I O N
Globalization has brought about immense changes in the lives of
people nowadays. The oyster of the world is in everyone's hands
because of the pervasive and potent powers of technology
embedded in the growth and impact of the English language.
With the ever-present and existing influences of science,
medicine, and arts, the world has turned into one living village:
borderless, robust, connected, and dynamic. Cultures, traditions,
beliefs, religions, and languages find their way into the current
stream of the World Wide Web or the Internet.

8. O R I G I N S O F G L O B A L I Z AT I O N
Globalization has taken a long stride after its first potent
spark in the heart of the once mighty Great Britain.
 It was Great Britain that started placing value on English.
Globalization has taken a long stride after its first potent
spark in the heart of the once mighty Great Britain.
 It was through communication, transportation, and trade
that globalization took its speed and presence

9. O R I G I N S O F G L O B A L I Z AT I O N
The reversal of power, influence, and reign occurred in the late 18th
century and early 19th century when the New World, America, set
sight of the golden opportunities.
America took pride in science, technology, medicine, and commerce. It
was the vision and mission values of the Americans that also
augmented the robustness and pervasiveness of English.
Today, English is known to be the ‘lingua franca’ or a universal
language which is evident in the areas of education, governance,
communication, entertainment, and business.

10. O R I G I N S O F G L O B A L I Z AT I O N
The reversal of power, influence, and reign occurred in the late 18th
century and early 19th century when the New World, America, set
sight of the golden opportunities.
America took pride in science, technology, medicine, and commerce. It
was the vision and mission values of the Americans that also
augmented the robustness and pervasiveness of English.
Today, English is known to be the ‘lingua franca’ or a universal
language which is evident in the areas of education, governance,
communication, entertainment, and business.

12. E F F E C T S O F G L O B A L I Z AT I O N
According to Nikolay Daney (2017), easy access to
information is a major effect of the process of globalization.
The World Health Organization, in its works focused on the
cultural dimensions of globalization, has expressed the
view that with the spread of commerce, trade, and
businesses delivering Internet, satellite TV, and mobile
services, the costs of such information technologies drop.

13. E F F E C T S O F G L O B A L I Z AT I O N
In connection with education, there is now (what everybody
takes delight in) edutainment.
The Internet has been used to bring in edutainment – an
integration of education and entertainment which is a fun way
of teaching and learning.
Daney (2017) asserted that globalization had influenced global
communication by implementing new techniques for business
conduct among workers at international corporations.

15. I N C R E A S E I N S O C I A L A W A R E N E S S
It has been discussed in the relevant article, entitled
“The Effects of Globalization on Global
Communication ”, that the availability of information,
which is a direct effect of the development of global
communication systems, has led to an increased
social awareness of people across the world.

16. I N C R E A S E I N S O C I A L
AWA R E N E S S
Information technology and networks enable them
to share opinions, views, work on projects and
research different areas. These are among the
main reasons why
the process of globalization is creating a sense of
a global society.

18. LOVE IN TWO WORLDS
AND INSPIRATION VIA
CYBER SPACE

20. THE CHALLENGE?