This document discusses ethics in communication. It defines ethics as rules or guidelines that determine what is right or wrong. Effective communication requires transmitting information ethically without altering the content or context. The document outlines several ethical principles for communication, including seeking to understand others, avoiding speaking for others, and ensuring all parties have equal opportunity to speak. It also discusses how one's morals and values shape communication behaviors and notes that effective communication must be ethical.

1. E T H I C S
I N C O M M U N I C A T I O N
J A M I E L O U I S E C A Y A B Y A B
P U R P O S I V E C O M M U N I C AT I O N

2. H E
L
L
O
T O D AY ' S A G E N D A
Objectives
Ethics and Communication
Ethics in Communication
Ethical Principles in Communication
Activity
Summary

3. LEARNING
OUTCOMES
• Identify and explain the different ethics in
communications and why ethical
communication is essential; and
• Apply these ethics in real life situations.

4. TELL
US
A
TRUTH

5. E T H I C S A N D C O M M U N I C AT I O N
Ethics is defined as a set of rules or guidelines; these are theories as to which is right or wrong.
In communication, ethics is considerable important because it would likely guide everyone to
effective communication. These ethical principles are universal in the sense that all people
should consider these things because of their vitality in the communication process and
effectiveness.
"Effective communication is ethical communication."
Communication is beyond simply putting words into thoughts and emotions. It is done
effectively only when information is transmitted without changing both the content and the
context of the message.

6. F O R M S O F C O M M U N I C AT I O N

7. E T H I C S I N C O M M U N I C AT I O N
Communication ethics is the notion that an individual's or group's behavior are governed by
their morals which in turn affects communication.
The questions that need to be asked are the following:
1. What do ethics have to do with communication?
2. How can ethics (the consideration of right and wrong) help us in crafting our
communications?
3. Is it possible to be an effective communicator and yet not an ethical communicator?

8. T E N B A S I C S O F E T H I C A L C O M M U N I C AT I O N
1. Seek to "elicit the best" in communications and interactions with other group members.
2. Listen when others speak.
3. Speak non-judgmentally.
4. Speak from your own experience and perspective, expressing your own thoughts, needs, and feelings.
5. Seek to understand others (rather than to be "right" or "more ethical than thou").
Johnson (as cited in Bernales, Balon and Biligan, 2018)

9. T E N B A S I C S O F E T H I C A L C O M M U N I C AT I O N
Johnson (as cited in Bernales, Balon and Biligan, 2018)
6. Avoid speaking for others, for example by characterizing what others have said without checking your
understanding, or by universalizing your opinions, beliefs, values, and conclusions, assuming everyone shares
them.
7. Manage your own personal boundaries: share only what you are comfortable sharing.
8. Respect the personal boundaries of others.
9. Avoid interrupting and side conversations.
10. Make sure that everyone has time to speak, that all members have relatively equal ―air time if they want it.

10. E T H I C A L P R I N C I P L E S O F C O M M U N I C AT I O N
7 C ’ S I N
E F F E C T I V E
C O M M U N I C A T I O N
Clarity - “message is
clear"
Consideration -
“stepping into the shoes
of others”
Completeness -
"complete and
accurate"
Correctness - "no
grammatical errors in
communication"
Courtesy - "it is not at all
biased"
Concreteness - “specific;
supported with facts and
figures"

11. I S I T E V E R O K AY T O L I E ?

12. A C T I V I T Y

13. Summary in key points
1. Ethics is a set of rules and guidelines
2. There are seven (7) ethical considerations in communication. These 7 C‘s are:
completeness, concreteness, courtesy, correctness, clarity, consideration, and
conciseness.
3. Our moral and values matter in communication.
4. Effective communication is ethical communication.

14. I S E V E R Y T H I N G C L E A R ?

15. I G N O R A N C E E X C U S E S N O O N E .

16. B
Y
E
T H A N K Y O U F O R
A L O V E LY S E S S I O N .