This document discusses various aspects of communication. It begins by outlining four main functions of communication in groups: control, motivation, emotional expression, and information. It then describes the basic communication process and different directions of communication flow. It also discusses informal communication methods like the grapevine and gossip. The document outlines different oral and electronic communication channels and some pros and cons of email communication. It provides tips for using social media professionally and concludes with discussions of business writing objectives, strategies, styles, and best practices.

1. Communication

2. Compatibility
Between Parties

3. 3
Serves 4 functions in groups
• Control
• Motivation
• Emotional Expression
• Information

4. 4
Communication Process
• Sender
• Encoding
• The Message
• The channel
• Decoding
• The receiver
• Noise
• Feedback

5. 5
• Downward
• Upward
• Lateral
Direction

6. • Grapevine
• The Rumor Mill
• Arise from conditions that cause anxiety
and/or ambiguity.
• Cannot be eliminated entirely.
• Gossip provides pro-social motivation.
6
Informal

7. 7
Oral Communication
• Meetings
• Networking
• Videoconferencing
• Telephone
• Public speaking

8. Email
• Hard to infer tonality, emotion, mood since no
voice to back up words.
• Spam permeates.
• A avalanche of email = CLUTTER.
• Cold way to communicate emotional issues i.e.
employee terminations (Radioshack).
• Privacy issues.
• Professionalism is lost due to excess familiarity.

9. Social Media for
Business

10. Social Media for Biz
• Integrate Your Personal Online Presence With
Your Professional Brand.
• Potential Employers WILL Check You Out!
• Engage and Interact.
• Build a Following.
• Be Strategic.

12. TThhee CC Chrhaeaziaznint Ge Gr oraouup CpOMPELLING Profile

13. TThhee C ChhaazizGnin Ge Grotrou upEpndorsements

14. TThheRe C Chehacazizonin mG Grormouuppendations MATTER

15. TThhee C YChhaoazuizninr G GSroruouupmp mary Is Your BIO

16. TThhee C ChhaazEizninn G gGroraouugppe Using Groups

17. TThhee C CChharazeiznin aG Gtroreou upYp our Own Groups

19. TThhee C Chhaaziznin G Gror#ouup#p# Hash Tags
Build
Your
Brand!

20. Blogging

21. TThhee C ChhaBazizniln oG Grgorougupipng Builds S.M.E

22. TThhee CA Chhasazkizni n GQ Grouroueuppstions to ENGAGE

23. TThhee C ChhaaziznMin G eGroeroutup pThrough Meetup

24. TThhee C Chhaaziznin G GrorouupJpoin Groups

25. TThhee C Chhaaziznin G GrorouupJpoin Groups

26. TThhee C Chhaaziznin G GrorouuppBe a Star

27. Are you “Pinteresting?”

30. TThhee C Chhaaziznin G Grorouupp
Social Media Mgt

32. TThhee C Chhaaziznin G Grorouupp

33. TThhee C Chhaaziznin G Grorouupp

34. TThhee MC Chohaaznizniint G oGrrorou Yuppour Evolving BRAND

35. TThWhee Ca Chthacazhizni n GY Groorouuuprp Brand Grow (Online)

36. TThhee MC Chohaaznizniint G oGrrorou Yuppour Evolving BRAND

37. TThhee C Chhaaziznin G Grorouupp

38. TThWhee Ca Chthacazhizni n GY Groorouuuprp Brand Grow (Online)

41. Our Textbooks

42. How Do YOU Define
Business Writing?

44. "Throughout the globe, the
written word, in both paper and
electronic forms, is seen less as
strictly a way of archiving the
business already completed and
more as a vital, creative means of
problem solving, collaborating,
and actually doing business."
(SOURCE: R. Inkster and J. M. Kilborn, The Writing of Business, Allyn and Bacon, 1999)

45. How U.S. Business People
Communicate

46. The U.S. is the MOST
Overworked
Developed Nation in
THE WORLD…

47. TThhee C CThhahaziznein G GRroreouupspearch PROVES It

48. TThhee C AChha azFizniin eG Grlordouup op f Study Emerges
• The White-Collar Sweatshop by Jill Andresky
Fraser
• The Overworked American by Juliet Schor
• The Working Life by Joanne B. Ciulla

49. Overworked=More Stress=
 Fatigue
 High Blood Pressure
 Heart Disease
 Overeating
 Substance Abuse
 Lost Time With Loved Ones
 Spousal/Child Abuse
 Anger Management/Road Rage
 Early Death
 Suicide

51. “In a global marketplace,
it is absolutely critical that we
communicate effectively, to
achieve our organizational
goals."
(SOURCE: me, 2012)

52. What’s the PURPOSE of
Business Writing?

53. It’s PURPOSE
• Explain or justify actions already taken.
• To convey information.
• To influence the reader to take action.
• Deliver good/bad news.
• Direct action.
http://grammar.about.com/od/ab/g/businesswritingterm.htm

54. “Writing is
making
sense of life."
(SOURCE: Nadine Gordimer)

55. Poor Writing…
Poor Results!

56. Result of POOR Communication
• Net Future Institute Research study revealed
online communication issue isn’t ENOUGH email
but inability to GET THE POINT ACROSS.
• One in 3 U.S. workers in top companies write
poorly.
• Poorly written business communications wastes
time, drains resources, and causes errors. (HR
magazine June ‘06)
• 85% of survey respondents said poor
communications wastes time, 70% cited lost
productivity (HR magazine April ‘06)

57. BEFORE You
Start Writing…

58. Ask Yourself…
• What’s the situation/problem/issue that is
prompting me to write this?
• Why are you writing this document?
• Who is going to read it?
• What do your readers need to know?
• What action do you want your readers to take?

59. Good business writing
DEMANDS you know what
you are doing.

61. Have a 60-second conversation
with YOURSELF.

62. Developing an Outline
Versus
Free writing

63. Outlining

65. On Writing…

68. The Communication
STRATEGY

69. Communication Strategy
• Strategic communication is based on 5
variables:
– Communicator (Writer) Strategy
– Audience Strategy
– Message Strategy
– Channel Choice Strategy
– Culture Strategy

70. Define Your Objectives
• GENERAL: The broad overall goal.
• ACTION: A series of action outcomes –
specific, measurable, time-sensitive steps
required, to accomplish general objective(s.)
• COMMUNICATION: The result you hope to
achieve from a specific communication effort (a
report, email, presentation, memo.)

71. Your
Communication
“STYLE”

72. Communication STYLE
• Join/Consult Approach: Learn from the
audience. The “inquiry” style. Consult is
collaborative, and Join is even more
collaborative (like brain-storming.)
• Tell/Sell Approach: When you want your
audience to learn from you. In tell you inform
or explain. In SELL, you persuade/advocate for.
(SOURCE: Tannenbaum & Schmidt study of Leadership)

74. Establish Your Credibility

75. Subject Matter Expertise
• Remember how I started this first session…?
• What is your audience’s perception of your
initial credibility? What do they think of you?
• Factors that determine credibility:
– Rank
– Goodwill
– Expertise
– Image
– Common ground

76. Audience Strategy

77. Audience Strategy
• Who are they?
• What do they know and expect?
• What do they feel?
• What will persuade them?

78. Message Strategy

79. Organize
• Key points
• Key questions
• Steps in a process
• Alternatives to compare

80. Audience, Purpose, Scope,
Organization and Channel

81. Letter Versus Memo

82. • Be organized.
• Cite all work not your own with footnotes
and resources (bibliography.)
• Never plagiarize.
• Start with an outline.
• Do NOT interject opinion unless an
opinion piece.
• Introduction, body, summary. Each
paragraph has lead in sentence, 2-3
sentences to support lead in, and a
closing sentence.
82
Writing School Papers

84. Resources

85. Resources