20. Trade Name Franchising:
Provides the franchisee with the right
to use the franchise trade name and
trademark.
21. Product Distribution Franchising:
Provides a franchisee with specific
brand name products that are resold
by the franchisee in a specific agreed
to market (ex. Coca-Cola, Goodyear
Tires, John Deere.)
22. Conversion Franchising:
Provides franchisees with a pre-existing
“umbrella” organization
through which independent
businesses can combine their
resources (ex. Century 21)
23. Business Format Franchising:
The right to use the company’s trade
name, products, business and
marketing plans, and receive national
advertising support (ex. McDonald’s.)
24. During the franchiser review process,
you will receive TWO documents from
the franchisor that you MUST
pay particular attention to…
25. Uniform Franchise Offering Circular:
Standard franchise document outlining
a business’s operations, procedures,
costs and requirements; and
Franchise Agreement