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EUROTOUR HERITAGE
A participative approach for the improvement of
rural cultural tourism and eco-tourism

2nd European Ecotourism conf. - Brasov Romania - 23 oct. 2013
Eurotour Heritage

Developing a participatory
approach

Sustainable tourism projects suppose
 A high quality offer through certification programs

 A territorial approach through networking and participation
Through participatory approach, tourism project can:
 Fit to the competences and the need of the local socioeconomic stakeholders
 Community benefit
 Preserve local heritage, as territorial assets for tourism
 Natural and cultural heritage benefit
 Comfort viability and guaranty for tourism businesses
 Tourism business benefit
Key words of the
methodology
 Viability: active participation of local stakeholders
 Participatory Heritage Workshops
 Sustainability: Involving young people in the
development of sustainable tourism
 European Volunteer Campuses

 Quality: improving and applying expertise
 Cross-expertise
Professional network: improving and
applying expertise

Greece

France

 Upgrading the diagnostic of the regional assets for
rural tourism
 Network of tourism businesses in the region of
Olympus-Kissavos
 Promotion of tourism and local products abroad
Participatory Heritage
Workshops
 Working group of local public and private
stakeholders

 Objective: design of a rural tourism product
based on heritage

 Promotor/animator: business, NGO, local
public organisation,…
3 Steps of the PHW
 Territorial analysis:
Gathering knowledge and
diagnostic
 Making choices: Strategy
and quality standards
 Action program: Build on a
tourism offer
PHW - Vaucluse « Haute-Nesque – Pays de Sault » /
France

A one year process
10 to 20 persons
5 workshops
A facilitator and 2 experts
 Project of an Ecomuseum




Involving young future
professionals: the European
Campuses
What is a campus?




a multi-disciplinary international field-based workshop
giving a helping hand to a territory

Why?




Campuses are about awareness-raising and training of young people
living in rural areas
Campuses are about providing intelligence on a voluntary basis
to support a local project

How?






a multi-disciplinary team of 10-15 international students and/or young
professionals
an assignment, corresponding to a local need
3-4 weeks of field visits, meetings and research: experiencing a real-life
professional situation
tangible achievements and public presentation
Creation of an ecomuseum for the Monts
de Vaucluse area – France, Provence
Setting up of a new cultural, educative and
ecotouristic tourist project

Proposal for an ecomuseum
Espace 1
The Dry
stone Room
Interactive
map
Making the best of participative methods
and networking:
 Improvement of sustainable local economy
 Consolidation of public and private support
for sustainable use of cultural and natural
heritage
 Community support for expanding tourism
projects in rural areas
 methodology guide
Participatory approach: A way to improve
the benefits provided by
Certification Programs and Standards
Waiting for you at the final
seminar May 2014 - Mallorca!

APARE
www.apare-gec.org

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EUROTOUR HERITAGE: A participative approach for the improvement of rural cultural tourism and eco-tourism

  • 1. EUROTOUR HERITAGE A participative approach for the improvement of rural cultural tourism and eco-tourism 2nd European Ecotourism conf. - Brasov Romania - 23 oct. 2013
  • 2. Eurotour Heritage Developing a participatory approach Sustainable tourism projects suppose  A high quality offer through certification programs  A territorial approach through networking and participation Through participatory approach, tourism project can:  Fit to the competences and the need of the local socioeconomic stakeholders  Community benefit  Preserve local heritage, as territorial assets for tourism  Natural and cultural heritage benefit  Comfort viability and guaranty for tourism businesses  Tourism business benefit
  • 3.
  • 4. Key words of the methodology  Viability: active participation of local stakeholders  Participatory Heritage Workshops  Sustainability: Involving young people in the development of sustainable tourism  European Volunteer Campuses  Quality: improving and applying expertise  Cross-expertise
  • 5. Professional network: improving and applying expertise Greece France  Upgrading the diagnostic of the regional assets for rural tourism  Network of tourism businesses in the region of Olympus-Kissavos  Promotion of tourism and local products abroad
  • 6. Participatory Heritage Workshops  Working group of local public and private stakeholders  Objective: design of a rural tourism product based on heritage  Promotor/animator: business, NGO, local public organisation,…
  • 7. 3 Steps of the PHW  Territorial analysis: Gathering knowledge and diagnostic  Making choices: Strategy and quality standards  Action program: Build on a tourism offer
  • 8. PHW - Vaucluse « Haute-Nesque – Pays de Sault » / France A one year process 10 to 20 persons 5 workshops A facilitator and 2 experts  Project of an Ecomuseum    
  • 9. Involving young future professionals: the European Campuses What is a campus?   a multi-disciplinary international field-based workshop giving a helping hand to a territory Why?   Campuses are about awareness-raising and training of young people living in rural areas Campuses are about providing intelligence on a voluntary basis to support a local project How?     a multi-disciplinary team of 10-15 international students and/or young professionals an assignment, corresponding to a local need 3-4 weeks of field visits, meetings and research: experiencing a real-life professional situation tangible achievements and public presentation
  • 10. Creation of an ecomuseum for the Monts de Vaucluse area – France, Provence Setting up of a new cultural, educative and ecotouristic tourist project Proposal for an ecomuseum
  • 11.
  • 12.
  • 15.
  • 17.
  • 18.
  • 19. Making the best of participative methods and networking:  Improvement of sustainable local economy  Consolidation of public and private support for sustainable use of cultural and natural heritage  Community support for expanding tourism projects in rural areas  methodology guide
  • 20. Participatory approach: A way to improve the benefits provided by Certification Programs and Standards
  • 21. Waiting for you at the final seminar May 2014 - Mallorca! APARE www.apare-gec.org

Editor's Notes

  1. {"16":"<number>\nEducative tools\n","11":"Results from this team of achitects, designers, tourism developers – from France, Italy, Turkey, England\nArchitectural proposal\n","17":"<number>\nSeveral tools\n","12":"<number>\n","18":"<number>\n","7":"In this case, in Vaucluse, they decided to create an ecomuseum\n","13":"Inside design\n","20":"The targets of our standards are easier to reach if we support tourism project with a participatory process\n","4":"Viability: through an active participation of local stakeholders\nTool developed  Participatory Heritage Workshops \nSustainability: by involving young people in the development of sustainable tourism  European Volunteer Campuses\nQuality: through cross expertise, improving and applying the respective expertise of partners\nThe project also aims at defining European quality standard for rural tourism offer but not yet developed\n","10":"Objective of the campus: the Setting up of a new cultural, educative and ecotouristic tourist project  The eco-museum\n"}