This document discusses ecotourism certification in Europe. It notes that over 120 sustainable tourism certificates are offered worldwide, with about 60 in Europe, and 10-20 having a special focus on ecotourism. For ecotourism certificates in Europe to be effective, they should: 1) provide transparency on standards and credible auditing, 2) be recognized by the Global Sustainable Tourism Council, and 3) comply with the European Ecotourism Labelling Standard for businesses. The document emphasizes that certification can help make tourism more sustainable, provide market advantages, and label better choices for consumers.