This document provides a summary of a presentation on using social media for recruiting. It discusses using LinkedIn to build a professional network and find candidates, the importance of mobile optimization, essential elements of a recruiting platform, tips for engaging on social media, and etiquette for social media posts. The presentation aims to provide strategies for recruiters to find and engage "superstar" candidates using LinkedIn, Twitter, and other social media channels.

1. LinkIn? Tweet? Face?
Real Strategies for Recruiting Superstars!
PRESENTED BY
LaVerne Daley
Vice President
Data Slides
Branding, Engagement
and Resources

2. Learning Objectives
Pipelining Brand Ambassadors
Recruiting & social media integration
Optimized time management and efficency
Your Challenge
Q&A Session

3. Brand Ambassadors
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Brand ambassador is a marketing term for a
person employed by an organization
or company to promote its products or
services within the activity known
as branding. The brand ambassador is meant
to embody the corporate identity in
appearance, demeanor, values and ethicsWiki.

4. Social Media Recruiting Stats

5. Recruiting Platform
Essentials
9 Essentials for Recruitment Success
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• Social recruiting
• Employee referrals
• Applicant tracking
• Email and productivity
• Promoting job openings
• Candidate relationship management
• Candidate sourcing and development
• Career site
• Recruiting intelligence

6. Recruiting Platform
Assessment- Capterra.com

7. Mobile Optimization
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9.3 million workers searched for jobs via their mobile devices
in Mar. 2013, up from 2.3 million in Mar. 2012
31% of people searching for “jobs” on google are doing so
from a mobile device
72% of smart phone users want mobile friendly sites.
79 % indicated that if they land on a website that is not
mobile friendly, they will find another mobile friendly site to
do the job
Since Careerbuilder enhanced the mobile apply process for
U.S. clients last year, mobile applications have increased 50%
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-Careerbuilder_ebook 2013

8. Today’s News-2/12/2014
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“Surprising results just released in Jobvite’s
fourth annual independent Job Seeker Nation
Study. The top news is that 71% of the U.S.
labor force (including the unemployed) is
currently on the job market. That matches
Gallup’s June survey revealing that 70% of
workers are disengaged or actively
disengaged from their jobs. In other words,
“asleep at their desks.”

9. Build Your
Professional Network
Why LinkedIn?
#1 Professional Network- Over 300
Million Users
3 Degrees of connections- your
connections and your connections
connections
5X more jobs views that Facebook, 3x
more than Twitter

10. Contacts, Contacts, Contacts?
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What is the magic #?
How can anyone keep up with all those
contacts?

12. How do I Engage?
Sincere curiosity+ Contact Strategy
+ the 2 most magical sounds
The Power of 2
Every contact action as a 2 step process
with each connecting action followed by a scheduled
next contact date/reason and calendar reminder set
before task is considered complete.
Specific goals

13. Step 1- Build Your
Professional Network
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Step 1- Identify Yourself As A Leading
Professional
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Step 2- Build Your Professional Network
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Step 3- Connect virtually - AND make
REAL Connections

14. How do I find the time?
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The Power of 2- Every action can
serve 2 purposes
Linkedin- Engage, Investigate-2
Facebook, Twitter- find out what your connects do
professionally, ask to connect on Linkedin-2
Meetup.com- find Groups of professionals that share an
interest- social or professional, Link in – 2
Toplinked.com –All “Open to connect” LinkedIn users, grow
by 500+ new contacts in 3 days-2
Use staffing agencies to recruit from industry, get industry
insight- many have the inside track-2

15. Optimizing LinkedIn
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Improve your Profile –Profile Strength: 100%
LinkedIn Profile Picture
Engaging Headline and Summary
Grow Connections & Groups

16. Activity drives resultsLinkedIn/Twitter Cheat Sheet
Daily- by 10:00 a.m.
Weekly
10/10/10- Congratulate, Celebrate,
Investigate/schedule follow up contact
Import contacts from address book &
toplinked.com (free Linkedin users)
Read Influencer Posts for industry or
related industries
Go to industry companies- followread what’s new
Send Inmails/Call candidates that meet Set Advanced Search Alerts for
search criteria
Pipelining- up to 10 free
Participate in targeted group
discussions-2-3 comments per group
Buffer.com-schedule postings,
include tweets to post by 10:00 a.m.
Sync
Email/Contacts/Calendars/Evernote
Sync
Once engaged, schedule value add
updates about news at your company
Integrate-export to Gmail for upload
or directly to ATS if compatible
Ask for referrals; Say my name, Say
my name
Measure SM results- Buffer.com
analytics

17. Social Media Etiquette12 step Checklist
*Before posting, blogging or updating status, please take a moment to ask yourself these
questions…
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Should I target a specific audience with this message?
Will anyone really care about this content besides me?
Will I offend anyone with this content? If so, who? Does it matter?
Is this appropriate for a social portal, or would it best be communicated another way?
How many times have I already posted something today? (More than three can be
excessive.)
Did I spell check?
Will I be okay with absolutely anyone seeing this?
Is this post too vague? Will everyone understand what I’m saying?
Am I using this as an emotional dumping ground? If so, why? Is a different outlet better for
these purposes?
Am I using too many abbreviations in this post and starting to sound like a teenager?
Is this reactive communication or is it well thought-out?
Is this really something I want to share, or is it just me venting?