The identity of artist Flume is consistent across different media forms through the use of color scheme, typography, his absence from promotional materials, and the recurring Infinity Prism symbol. Pink, white, and black are used throughout album artwork, music videos, and tour posters. The font and layout when writing "Flume" is also consistent. Flume is never physically present, adding an air of mystery. Most importantly, the Infinity Prism - a mysterious hexagonal light installation - appears in all analyzed media, tying his identity together and fueling audience curiosity. These consistencies have helped Flume craft an ambiguous, yet intriguing persona.