This document summarizes the results of an audience research survey about music magazines. It shows responses to questions about how people hear about music, how often they buy magazines, their preferred music magazine genres, and their opinions on important design elements, pricing, and the inclusion of online/social media content for a music magazine. The bar graphs provide a visual representation of the number of responses for each answer option for the various multiple choice and ranking questions included in the survey.

1. Audience Research Responses

2. Gender

3. How do you hear about music?
7
6
5
4
3
2
1
0
How do you hear
about music?

4. How often do you buy magazines?
2
1
Once a Week
Once a Month
Once a Year
Never
7

5. What genre of music magazine are
you most likely to read?
1
1
RnB
Pop
3
Indie
Electronic
5

6. Put in order which of the below
features of a music magazine is most
important (1) to least important (5).
Main Image
7
6
5
4
Main Image
3
2
1
0
1
2
3
4
5

7. Masthead
5
4
3
Masthead
2
1
0
1
2
3
4
5

8. Secondary Stories
4
3.5
3
2.5
2
1.5
1
0.5
0
Secondary Stories
1
2
3
4
5

9. Competition
4
3.5
3
2.5
2
1.5
1
0.5
0
Competition
1
2
3
4
5

10. Consistant Colour Scheme
3
2.5
2
Consistant Colour
Scheme
1.5
1
0.5
0
1
2
3
4
5

11. How much should a magazine cost?
3
3
£0.50
£1.00
£1.50
£2.00
£2.01
0
0
4

12. Should a music magazine be linked to the
internet/social media?
yes
0
no
10