Social Media in Pork Production - PORK Academy - Erin Brenneman, Brenneman Farms; Logan Thornton, 2017 Pig Farmer of Tomorrow; Brad Greenway, 2017 America's Pig Farmer of the Year, from the 2017 World Pork Expo, June 7 - 9, 2017, Des Moines, IA, USA. More presentations at http://www.swinecast.com/2017-world-pork-expo

1. Social Media in Pork Production
Brad Greenway, Logan Thornton, Erin Brenneman

2. Social Media Fast Facts
22% of the
world uses
Facebook
Twitter: 317
million users
22% of the
world uses
Facebook
Facebook:
1.9 billion
users
Instagram:
600 million
users
9,000
snapchats
sent/second
90% of
Instagram
users are less
than 35
70% of
adults use
one social
media site

3. Brad Greenway

4. Our Farm
• Near Mitchell, South Dakota
• Co-operatively owned sow farm
• 14 area farmers
• Managed by veterinary clinic
• Two wean-to-finish barns
• In addition to pigs, also raise:
- Corn
- Soybeans
- Wheat
- Cattle

5. 2016 America’s Pig Farmer of the Year

6. Getting Started in Operation Main Street
• Since 2005 I’ve given 100+ OMS
speeches
• Audiences have included:
– Dietitians
– Culinary Students
– Economic Development/County &
Township Officials
– Civic Organizations & Business
Associations
• Interested? Contact NPB

7. Facebook, Twitter & Tips
• Facebook
– Brad Greenway
– Real Pig Farming
• Twitter
– @GreenwayPork
– @PigFarmerofYear
• Tips
– Use pictures or video
– Kids and pigs
– Humor and positivity
– Be conversational

8. Advice on Getting Started
• Don’t be afraid to ask
your kids for help
• Post often
• What is “normal” for
us is interesting for
the consumer

9. Logan Thornton

10. Our Farm
• The Flying Pig Farm
- 1983
• Lives near Kuna, ID with wife
and three kids
• 250 sow farrow to finish farm
• Sell purebred Berkshires, show
pigs, breeding stock, feed, and
semen
• Uses hoop barns for gestation
and finish

11. 2017 Pig Farmer of Tomorrow

12. Social Media in the Show Pig Industry
• Business promotion
• Start conversations
• Posts do not just reach
show pig people, but
also the entire world

13. What to Share and Not to Share
• Don’t
– Post questionable
images
• Do
– Show how you ensure
proper care and health

14. Twitter & Tips
• Facebook
– The Flying Pig Farm
• Snapchat
– logantfpf
• Twitter
– @loganfpf
• Tips
– Know your audience
– Engage with others
– Video is more powerful than pictures

15. Advice on Getting Started
• Find what makes you
unique
• Find what you are
passionate about
• Take time to show
the farm

16. Erin Brenneman

17. Our Farm
• Washington County, IA
• Farrow to finish and
row crop
• 29,000 sows
• 750,000 hogs to
market/year
• 10 family member
farm

18. #RealPigFarming Social Forces
• Been a member for
three years
• Meet other farmers
• Emphasize different
ways to achieve
social media goals

19. Brenneman Pork on Social Media
• Facebook
– Brenneman Pork, Inc
• Twitter
– @sowmomma
• Snapchat
– spookgal
• Instagram
– sowmomma

20. Snapchat, Instagram & Tips
• Snapchat
– Show things raw and real
– Show daily life on the farm
– Snapchat takeovers
• Instagram
– Pretty pictures
– Friendly audience
– Non-informative posts

21. How To Deal With Internet Trolls
• If they cannot be
respectful, they are
not deserving of
time
• Don’t be afraid to
block

22. Social Media in the Production Company Industry
• Be a resource
• Tell it how it is
• Keep it short and
simple
– Don’t try and educate

23. Questions?

24. This message funded by America’s Pork Producers