Colgate-Palmolive Competitive AnalysisAvalon Jones
Competitive analysis of Colgate-Palmolive, with a focus on Tom's of Maine natural toothpaste. Salient competitors: Jason Natural, Arm & Hammer, Crest. References include the sustainability reports of Hain Celestial, Church & Dwight, Procter & Gamble, and Colgate-Palmolive. Techniques include SWOT analysis and Value Innovation Curves.
Colgate-Palmolive Competitive AnalysisAvalon Jones
Competitive analysis of Colgate-Palmolive, with a focus on Tom's of Maine natural toothpaste. Salient competitors: Jason Natural, Arm & Hammer, Crest. References include the sustainability reports of Hain Celestial, Church & Dwight, Procter & Gamble, and Colgate-Palmolive. Techniques include SWOT analysis and Value Innovation Curves.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Project for Integrated Brand Communication at the University of Georgia. This powerpoint and video is part of an assignment to design a campaign to help Blue Apron better reach their target market.
Retail Challengers - Presentation by Dominik Richter, Founder & CEO of Hello Fresh at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
If you are planning to start a new web design company, the first thing you will need is a business plan. Use our sample Robid - Web Design Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new web design firm, spend as much time as you can reading through some examples of the software and mobile app-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Robid - Web Design Business Plan for you to get a good idea about how a perfect web design business plan should look like and what details you will need to include in your stunning business plan.
Fogg perfumes marketing strategy post covid-19RidhiKochar1
We were assigned the responsibility to draw a marketing plan for the Fogg perfume (SPECIFICATIONS: Variant- Spicy Black
Quantity - 120 ml) keeping in mind the post-Covid situation.
We worked out on the 4Ps of Fogg, its STP, SWOT, competitors, and then designed a marketing plan different from its current strategy.
The goal of this project was to develop a marketing strategy that will increase sales by 15% and yield a profit growth of 10% for Pillsbury Instant Gravy product.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
At MMB, I was one of three members of a team that developed this pitch for the Blue Apron ingredient delivery service. Each member played a key role in constructing the presentation. My duties included copywriting, creative input, and assistance in market research.
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Project for Integrated Brand Communication at the University of Georgia. This powerpoint and video is part of an assignment to design a campaign to help Blue Apron better reach their target market.
Retail Challengers - Presentation by Dominik Richter, Founder & CEO of Hello Fresh at the NOAH 2015 Conference in Berlin, Tempodrom on the 10th of June 2015.
If you are planning to start a new web design company, the first thing you will need is a business plan. Use our sample Robid - Web Design Business Plan created using upmetrics business plan software to start writing your business plan in no time.
Before you start writing your business plan for your new web design firm, spend as much time as you can reading through some examples of the software and mobile app-related business plans. Reading sample business plans will give you a good idea of what you’re aiming for and also it will show you the different sections that different entrepreneurs include and the language they use to write about themselves and their business plans.
We have created this sample Robid - Web Design Business Plan for you to get a good idea about how a perfect web design business plan should look like and what details you will need to include in your stunning business plan.
Fogg perfumes marketing strategy post covid-19RidhiKochar1
We were assigned the responsibility to draw a marketing plan for the Fogg perfume (SPECIFICATIONS: Variant- Spicy Black
Quantity - 120 ml) keeping in mind the post-Covid situation.
We worked out on the 4Ps of Fogg, its STP, SWOT, competitors, and then designed a marketing plan different from its current strategy.
The goal of this project was to develop a marketing strategy that will increase sales by 15% and yield a profit growth of 10% for Pillsbury Instant Gravy product.
Procter & Gamble is one of the fastest and largest growing consumer market.
Case Study examines journey of P&G for Light Duty liquid Detergents in various aspects like promotion and development.
At MMB, I was one of three members of a team that developed this pitch for the Blue Apron ingredient delivery service. Each member played a key role in constructing the presentation. My duties included copywriting, creative input, and assistance in market research.
Präsentation der Prüfungsgruppe für Hellofresh aus dem Kurs E-Business an der BiTS Iserlohn aus dem Sommersemester 2013. Veröffentlicht auf www.shopanprobe.de
If I Were in Charge of Marketing at Blue ApronJon Clark
I'm a big fan of Blue Apron - and a big fan of startups in general. Recently I had a chance to talk with the founders and discuss how they might improve their marketing at Blue Apron across all channels.
While this is far from comprehensive, I touched on a handful of things they could improve immediately as it relates to SEO, SEM (Adwords), Social (Facebook, YouTube), E-mail and the website in general.
Kibin is the newest and easiest way to get the things you write looked at by another set of eyes. Upload to Kibin and have another user leave edits and feedback on your writing in less than 24 hours!
Find out more at www.kibin.com or www.angel.co/kibin
Greater Houston Restaurant Association - Social Media, Reputation Management ...Allie Danziger
Integrate and Glazier Foods came together at the Greater Houston Restaurant Association to discuss the benefits and specific tactics for social media and reputation management for restaurants.
Integrate is an award-winning agency that stays true to traditional public relations roots while integrating the limitless strategic potential and power available with direct communication via engaging social media, community partnerships and clever marketing. We thrive on teamwork, strategic coordination of marketing efforts, unifying messages, and harmonizing your brand's voice across multiple communications channels.
Greater Houston Restaurant Association - Social Media, Reputation Management ...Integrate
Integrate and Glazier Foods came together at the Greater Houston Restaurant Association to discuss the benefits and specific tactics for social media and reputation management for restaurants.
A complete digital marketing strategy presentation for Whole Foods Market UKKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Jan '24), worked for three months and presented a complete digital & social media marketing strategy for the Whole Foods Market UK.
This PowerPoint presentation highlights Social Media Marketing Strategy Analysis of the Wendy's fast food chain. Based on highlighted analysis, recommendations are given.
Social Media & Review Sites - Best Practice for Pubs, Restaurants and CafesFood Profits
Presentation 3 - from the "Marketing Mastery Workshop" held at The Jury's Inn Hotel, Nottingham on 2nd September 2014 for Pub, Restaurant and Cafe Owners & Managers.
With constant evolution of your cafeteria's demographic, are you marketing your message effectively? Examine the unique makeup of your stakeholders and how to navigate the delicate differences of intercultural communication. Take home the tools necessary to deliver unified messaging across multiple cultural, communication, and language barriers to prevent your cafeteria's melting pot from boiling over.
With constant evolution of your cafeteria's demographic, are you marketing your message effectively? Examine the unique makeup of your stakeholders and how to navigate the delicate differences of intercultural communication. Take home the tools necessary to deliver unified messaging across multiple cultural, communication, and language barriers to prevent your cafeteria's melting pot from boiling over.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
4. EAT BETTER 4
MUNCHERY OVERVIEW
Munchery Inc. is an online
marketplace for consumers to
purchase meals directly from local
and professional chefs. It was
founded in 2010 by a couple of
busy fathers, Tri Tran and Conrad
Chu and is based in San Francisco,
California.
5. EAT BETTER 5
MUNCHERY IS …
New menus daily. Fresh options each night.
Order from diverse daily menus, with options for all kinds of eaters, and get
it delivered that night.
Handmade. By the best chefs in town.
Crafted from scratch each day.
The finest ingredients. No shortcuts
Your better dinners start with the best ingredients — local, organic &
sustainable whenever possible.
Same-day delivery. By pros at being prompt.
Order that day, or days ahead of time, and schedule delivery to your home
or office each night.
Order Dinner, Give a Dinner
For every order, Munchery provide a meal for someone in need by
donating to the SF & Marin Food Bank
Fastdinners.Forbusyfolks.
7. Goals
•Create brand
awareness via
growing Instagram
followers to +1,500.
•Grow Twitter
followers to +5,500
Brand
Awareness
• Increase orders &
reorders
• Increase Monthly
Account Activations
• Increased website
traffic
• Increase membership
via boosted Facebook
posts and tweets
Lead
Generation
• Create an engaged
community
• Gauge Interest for
New Markets /
Services
• Increase blog
frequency (1-2/month)
on their website
Community
Building
• Increase
communication via
twitter
• Maintain 4.5-5/5
star rating on
Facebook
Customer
Service
EAT BETTER 7
10. Content Matrix
EAT BETTER 10
Company
News
Customer
Stories
Promotions Lifestyle
Customer
Service
Events
Low High Mod High High Mod
Low Mod Mod High High High
High Low Low Low Low Mod
Low High Mod High High Mod
Low High Mod High Low Low
Blog High Low Mod Mod Low Low
Email Mod Low High Low Low Mod
11. Facebook
•Discounts/Promot
ions
•Daily Specials
•Feedback and
Engagement with
customers
•Content from
other channels
Twitter
•Deals and
Promotions
•New Dishes
•Company News
•Upcoming Events
LinkedIn
•Recruitment for
new chefs
•Working at
Munchery
•Entrepreneurship
•Content for busy
professionals
Instagram
•Pictures of meals
•Behind the scene
•Customer photos
Platforms
11
Pinterest
•Recipes
•Chef Spotlights
•Healthy living
snapshots
•Behind the scene
Blogs
•Feature of Chefs &
Benefits
•Information about
the company
(successes, growth,
culture)
•Customer stories
•News
•Meals & Recipes
Emails
•News
•Chef & Customer
Stories
•Meals & Recipes
•Promotion
Website
•Information about
the company
•Sign up for
discounts, emails
& newsletters
•Customer support:
Contact
information & FAQ
12. Content Calendar
EAT BETTER 12
Platform /
Target Aud
Chef
Professionals
Singles/Couples
WED: Check out this
talk on the farm-to-
table delivery
movement!
http://link.com
FRI: Before the
weekend, here’s our
article on the
benefits of less
processed food!
http://blog.com
MON: Tech + Lunch,
two things we’re
passionate about
http://munchery/co
m/jobs
Singles/Couples
Moms
Women
MON: We love the
way our specials look
this week! (PHOTOS
OF SPECIAL MEALS)
WED: We feed your
pain! No type:
launching a startup
when you have a
family with kids
http://blog/muncher
y.com/2012/05
THURS: Kids LOVE
our Fresh Organic
Vegetables with
Hummus (PICTURE
OF MEAL)
Singles/Couples
Professionals
THURS: FREE
Munchery Delivery
for Tomorrow Only!
Use Code:
FREEDELIVER09
TUES: Health, Stress,
and Food! The
connection that
won’t surprise you.
http://blog.blogging.
com
FRI: Got a busy day?
We can get you a
fresh organic meal
with no hassle
(PHOTO OF ITALIAN
SAUSAGE WITH
FARFALLE)
Entrepreneurs
Professionals
Chefs
MON: No Dinner
plan? Try Chef
Urban’s Juniper
Crusted Salmon:
bit.ly/s4lm0n
TUES: We used social
media to do help our
start-up business,
how do you use it?
(PHOTO OF DELIVERY
PERSON WITH FOOD)
THURS: They’re
doing what they love
most – cooking
http://blog.muncher
y.com/2012/06/
Weekly Example
14. People: who is our target audience
EAT BETTER 14
Chefs
Busy Professionals
Entrepreneurs
Couples
Moms
15. 15 EAT BETTER
People: why did we select them?
Busy Professionals
•Delivery to office
•Convenience (easy to order)
•Fresh, healthy, good food
Couples
•Impress partner with fancy food
•Convenient and cost effective
•Healthy eating (locally sourced/organic)
Entrepreneurs
•Delivery to office/home
•Cost effective and healthy
•Share similar company vision
Chefs
•Be their own boss
•Make more money
•Work during day-time
Moms
•Convenience
•Healthy Eating
•Cost-Effective
16. Chef
EAT BETTER 16
Name: Josh McCooker
Occupation: Executive Chef
Josh is a professional chef with a passion for cooking. His specialty is elegant southern cooking
and Mexican Flair
17. EAT BETTER 17
Unicorns Wanted!
Who we're looking for:
Unicorns: rare, amazing individuals
that are believed not to exist in this
world.
Munchery, the
place to hang
your hat!
21. Busy Mom
EAT BETTER 21
Name: Sharon McMom
Occupation: Stay at Home Mom
Kids: Thomas (18 mos.) and Anna (4 yrs)
Age: 33 – 45
Characteristics: Heath Conscious (Eats Organic and Locally Sourced), Cooks Most Meals at
Home, Stay-at-Home Mom or Works Part-Time
25. Busy Professional
Name: Robert McWorkerson
Industry: Finance
Age: 24-38
Characteristics:
Works 50+ Hours a Week, Orders Out for Meals,
Technology Savvy, Organized, Health Conscious
29. Busy Couple
EAT BETTER 29
Name: Rachel and Jeff McCouple
Industry: Director of Global PR for Sephora and Director of Global Media for Intel
Age: Mid-30s
Characteristics: Busy Work and Social Calendar, Technologically Savvy, Foodies
33. EAT BETTER 33
The Entrepreneur
Name: Gabrielle McDesigner
Occupation: Medical Device Regulatory Rep by Day, Aspiring Entrepreneur by Night
Age: late 30’s
Characteristics: Creative, Innovative, Enthusiastic, Health Conscious, Environmentally Conscious
40. EAT BETTER 40
Tools for Measurement
Managing workflow, monitoring and analytics for Munchery’s social media campaigns
Workflow
•HootSuite
•TweetDeck
•Buffer
•Tweriod
Active Listening
•Sysomos
•Topsy
•BrandWatch
•SproutSocial
Analytics
•Google Analytics
•Google Trends
•Facebook Insights
•SimplyMeasured
41. Munchery: Measurement process
41
Channels/Platform Current Objective
Facebook
15,465 likes, 195 ratings, 153 talking
about and 4.8/5 stars via public reviews
Grow to 50,000 likes, 500 ratings, 500
people talking and maintain 4.5-5/5 stars
Twitter
3,332 tweets, 214 photos/videos, 3,856
followers, and following 638 profiles
Expand to +3,500 tweets, +300
photos/videos, follow +1000,
and grow followers to 5,500
LinkedIn
458 followers, 38 employees on LinkedIn,
last blogs posted 6 months ago
Grow followers to +1,000,
include all chefs on LinkedIn,
have chef’s post monthly blogs
Instagram
513 followers,
15 (!) posts, and following 43. No
new post since September, 2013
Grow followers to +1,500, and
increase posts +100. Recurring
posts 2-5 times/week
Pinterest
385 followers, 101 following, 14 boards,
175 pins, 0 likes
Increase followers to +600, grow pins to
+350, and have +100 likes
Blogs
Consistent blogs as of February
2011 via blogs.munchery.com,
chefs + promotion
Grow blogs to consistent
frequency (1-2/month), include
blogs on e.g. LinkedIn
Website/Emails
In last 30 days: 524,400 site visits,
44,5% bounce rate, 2.79 daily page
views/visitor, 2:28 time on site
Grow website visits to +700,000/
month, 25% bounce rate, 3,5
page views/visitor, +3min on site
42. Conclusion
EAT BETTER 42
We have used social media technologies and strategies to actively
engage with target customers
We created content samples, which we believe would resonate
with customers online
We established content pillars, provided measurements for
success and created a social media calendar showing frequency of
content distribution
We organized the Munchery team, and decided on what
technology to use to reach set goals
Company News: founders experience, Day in the Life
Customer Stories: RT, Repost, Share, User cases
Promotions: Deals, Referrals
Lifestyle: Convenience, Health, eco-friendly, recipes, meals
Customer Support
Events: food fairs, new items, new menu, new chefs
Act Out Use case
Busy professional at work in a meeting. It’s 6PM and who knows when the meeting will end. Robert McWorkerson goes on his iPhone Munchery app, browses through healthy dinner options and selects an his home address for delivery. Robert gets home and shortly after Robert receives a similar bag as this and has a full meal ready to eat. Simple, affordable, and very efficient use of time for a busy professional who doesn’t have the luxury of extra time to cook healthy meals.
Platforms
-Post prior to eating times (lunch and dinner) to have your message top of mind for busy professional who are either leaving work or will be leaving relatively soon We want to be top of mind when people are thinking of ordering food while communicating the value add we’re providing to busy professionals.
-Twitter – Send a concise message to large US population who skews younger and who are more likely to work longer hours at work. Provide them relevant information about Munchery that is actionable – Free delivery, half off your lunch order today
-Instagram – Allows us a platform to visually tell the Munchery story to business professionals. Munchery creates food that’s creative and unique that can be difficult to describe in words – pictures allow us to present our offering in a visually appealing way to hungry customers – especially those after a long days work
-Facebook – Facebook allows Munchery to create a space for our users to engage with our brand with the largest reach and provide targeted messaging to users who meet specific characteristics. This will help Munchery tell our story to the right people at the right time – such as users who might work in consulting and travel, knowing this we can target an ad with a dinner deal when the user is likely to check their FB account. This is relevant messaging to a targeted audience based on user indicated preferences.
Jeff is an active user on Twitter, and discovered The Munchery from a tweet by his co-worker Ike Kwon. He immediately checked out the Twitter profile and found beautiful photographs of delicious-looking meals. He showed his wife Rachel the Tweet and this prompted Rachel to Google The Munchery.
As an aspiring entrepreneur, Gabrielle has subscribed to several blog sites of new start ups and entrepreneurs to get tips on how to get started with her business idea. Lucky for Gabrielle, she found the Munchery blog and started following them on Medium.
Source: https://medium.com/startup-storytelling/2f170eab933b
Source: https://medium.com/design-build-sell
After working long hours, there’s scarcely time to cook, not to mention shop for food. Somehow she finds time to work on new ideas for her business. Gabrielle finds just the right fuel at Munchery to keep her creative ideas flowing.
Inspired by the Munchery story and their values of using fresh local organic ingredients, in addition to eco-friendly containers, Gabrielle follows all things Munchery. She often uses the app to order meals when she works late. Once her business gets off the ground, there will probably more late nights and more Munchery.
After a quick Google search and finding a $10 off coupon, Gabrielle ordered this organic lasagna dish made with fresh seasonal tomatoes. Later that night, while pinning design ideas on Pinterest, she pinned her dinner too!