The Garlic Seed Foundation is proposing a strategy to get 1500 existing donors to upgrade their donations by 50% by connecting donors ("sponsors") directly with garlic growers. Sponsors would be matched with an individual grower and bulb, receiving periodic updates on the grower's harvest. Sponsors would receive bulbs from their sponsored grower at harvest time. Additional perks for sponsors include forming an online community, accessing exclusive recipes, and hosting garlic-themed dinner parties to raise additional funds for the foundation.

1. Garlic Seed Foundation Lindsay Sievewright, Ian Campbell, Sarah Cope, Sibylle Grosjean, Lorenzo Catapano, Diana Ruano

2. Objectives Out of a support base of 150K, have an active base of 1500 donors upgrade their donation by 50% Create a community through social networking

3. Strategy for the lovers… First Step- To get the garlic lovers to upgrade we have a simple proposal…

4. Sponsor a Grower!

5. Sponsor a Grower We propose to have lovers connect with growers by having a lover matched with a grower. Once the match is made with a grower, you will be assigned a particular bulb that you have a particular Connection with..

6. Sponsor a Grower - You will receive news periodically from the grower about how the harvest is going - The growers will have a blog in order to communicate at any time with the sponsors. It will have updated information on the season, the climate, etc He/she can download pictures from the garden so that the sponsors can proudly see them

7. Sponsor a Grower When the harvest is right, the sponsors will receive some bulbs from his/her garden with a personalized note from the grower!!

8. Additional Perks of being a Sponsor All sponsors will form their own online community via facebook and on a special section on www.garlicseedfoundation.org

9. Additional Perks of being a Sponsor Once you’re a part of this community, you can have access to exclusive recipes from other lovers and growers

10. Additional Perks of being a Sponsor All sponsors Can also Host a Garlic Party

11. Additional Perks of being a Sponsor - Hosts will receive a kit from the organization with an apron, garlic press and some tips on cooking garlic and health benefits of garlic - He/she will receive instructions on how to set up a personal page so they can invite their friends and family to the dinner. All attendees will make a donation to the foundation. The fee can be set by the person hosting the party. All will be encouraged

12. Additional Perks of being a Sponsor The personal page will include an indicator of how much has been raised compared to the objective. It can also include top 10 donators

13. Additional Perks of being a Sponsor In order to incentivize all sponsors that are hosting a party, the host that raises the most money will be invited to a garlic evening with Jamie Oliver.

14. Just a thought… Growers and garlic lovers are one in the same!