The document discusses new and old ways of communication for nonprofit campaigns. It notes that the line between traditional media and social media is blurring, and that new models focus on regular dialogue, addressing negative comments quickly, and treating all online users as potential journalists. New campaigns are tailored, low-cost, allow interaction, and deliver content when audiences need it. Traditional and digital teams can work together on blogs, videos, and press releases to find homes for dogs and raise awareness of issues like battery farming. Hashtags, videos, celebrity outreach, and supporter engagement on social media can help spread messages.
CrowdfundSW1 launched a new initiative to help support local charities and community groups by providing them with a platform to promote their projects and increase awareness at Microsoft HQ in London Victoria on 21 March 2012. The aim is to enable funding to reach into the heart of the local community where it is most needed.
This is the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. The event (organised by CrowdfundSW1, Microsoft and Time & Talents Westminster) will be hosted by Steven D'Souza, internationally renowned speaker and author of the bestselling book Brilliant Networking.
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
Optimising video for social in 2018 | Content strategy conference | 22 Februa...CharityComms
Ed Hardy, creative lead, Raw London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crafting Your Nonprofit Story in a Digital WorldBenjamin Wong
We live in a digital world where your potential donor can be targeted by up to 5000 marketing messages a day. The best way to cut through the noise is to tell amazing stories to capture their heart. It may sound simple, but digital storytelling is something that nonprofits continue to struggle with.
Join Ben Wong, Creative Director at Blackbaud’s Interactive team, to learn how you can craft your stories to inspire your users to take action.
In this webinar you’ll learn:
The fundamentals of creating a story
How to invite the audience to participate in the story as the hero
How to create your brand story architecture
Tools and platforms to tell your story
Share Powerful Stories at Your Fundraising EventsBloomerang
https://bloomerang.co/resources/webinars/
Join Master Storyteller and Fundraising Culture Changer, Lori L. Jacobwith, as she takes you through unique and effective ways to infuse your mission into any gathering. If you are ready to add more sizzle to your gala, golf event, wine tasting, walk-a-thon, annual meeting, open house or any other events, this webinar is for you!
CrowdfundSW1 launched a new initiative to help support local charities and community groups by providing them with a platform to promote their projects and increase awareness at Microsoft HQ in London Victoria on 21 March 2012. The aim is to enable funding to reach into the heart of the local community where it is most needed.
This is the first crowd funding platform in the world to focus on fundraising for grassroots charities in a specific locality. The event (organised by CrowdfundSW1, Microsoft and Time & Talents Westminster) will be hosted by Steven D'Souza, internationally renowned speaker and author of the bestselling book Brilliant Networking.
Benevolent Societies presentation on WK social media, 8 July 2010Rob Dyson
Some of this overlaps with other presentations I have uploaded - *but* there is lots new content and it's serves as a 'summary' of how Whizz-Kidz employs all of it's social media platforms; including some experimentation in fundraising via Soc Med.
Optimising video for social in 2018 | Content strategy conference | 22 Februa...CharityComms
Ed Hardy, creative lead, Raw London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crafting Your Nonprofit Story in a Digital WorldBenjamin Wong
We live in a digital world where your potential donor can be targeted by up to 5000 marketing messages a day. The best way to cut through the noise is to tell amazing stories to capture their heart. It may sound simple, but digital storytelling is something that nonprofits continue to struggle with.
Join Ben Wong, Creative Director at Blackbaud’s Interactive team, to learn how you can craft your stories to inspire your users to take action.
In this webinar you’ll learn:
The fundamentals of creating a story
How to invite the audience to participate in the story as the hero
How to create your brand story architecture
Tools and platforms to tell your story
Share Powerful Stories at Your Fundraising EventsBloomerang
https://bloomerang.co/resources/webinars/
Join Master Storyteller and Fundraising Culture Changer, Lori L. Jacobwith, as she takes you through unique and effective ways to infuse your mission into any gathering. If you are ready to add more sizzle to your gala, golf event, wine tasting, walk-a-thon, annual meeting, open house or any other events, this webinar is for you!
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
Robbie de Santos, head of campaigns, Stonewall
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
Social Media For Irish Fashionista Business OwnersMaryrose Lyons
Here's a talk I gave for IMAGE Magazine about Social Media for Fashion Beauty Business Owners SME's in Ireland. Includes Irish social media case studies. #imagenb
Goose Island: Social Media Seen Through a GlassChicago AMA
Adam Lilly, Brand Director, Goose Island Beer Company discusses how to evaluate, execute and measure social media campaigns to boost business. Within his presentation you will get tips on how to turn online social interactions into earned media through word of mouth marketing.
Using qualitative research to create powerful campaign messages. Audience fir...CharityComms
Ali Jeremy, director of communications, NSPCC; Stephen Nutt, senior campaigns officer, NSPCC
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Why You Need Digital Marketing? - Digital Marketers IndiaAsh (Ashvini) Vyas
Explore why you and your business need digital marketing service. Some interesting facts about users, clients, social media and competitors which prove you need to start digital marketing for your business today.
How digital content strategy can improve user experience and supporter journe...CharityComms
Paul Isaacs, digital content manager and Isabelle Andrews, digital content specialist, Unicef UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Share The Love - Using Social Media to Engage Donors (Scott County Community ...Bloomerang
https://bloomerang.co/resources/speaking/
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.
This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.
Learning Outcomes:
Discover time-honored gift acknowledgement techniques that translate perfectly to social media
Learn how to formulate a relevant social content strategy for your organization
Understand data-driven best practices in timing, format and style of social posts across all networks
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...CharityComms
Sally Holden, media and PR manager and Liam Colman, senior press officer, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Impress London: "Punching above your weight using social media"Bright One
Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
Rainbow Laces: connecting with hostile audiences | 'Burst the bubble' - how d...CharityComms
Robbie de Santos, head of campaigns, Stonewall
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
A presentation given at Magazines West in Vancouver on June 17, 2011: How the National Post, Best Health, Today's Parent, Flare and BlogTO are using social media right.
Social Media For Irish Fashionista Business OwnersMaryrose Lyons
Here's a talk I gave for IMAGE Magazine about Social Media for Fashion Beauty Business Owners SME's in Ireland. Includes Irish social media case studies. #imagenb
Goose Island: Social Media Seen Through a GlassChicago AMA
Adam Lilly, Brand Director, Goose Island Beer Company discusses how to evaluate, execute and measure social media campaigns to boost business. Within his presentation you will get tips on how to turn online social interactions into earned media through word of mouth marketing.
Using qualitative research to create powerful campaign messages. Audience fir...CharityComms
Ali Jeremy, director of communications, NSPCC; Stephen Nutt, senior campaigns officer, NSPCC
Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do.
http://www.charitycomms.org.uk
Why You Need Digital Marketing? - Digital Marketers IndiaAsh (Ashvini) Vyas
Explore why you and your business need digital marketing service. Some interesting facts about users, clients, social media and competitors which prove you need to start digital marketing for your business today.
How digital content strategy can improve user experience and supporter journe...CharityComms
Paul Isaacs, digital content manager and Isabelle Andrews, digital content specialist, Unicef UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Share The Love - Using Social Media to Engage Donors (Scott County Community ...Bloomerang
https://bloomerang.co/resources/speaking/
Did you know that 53% of donors lapse because of poor donor communication? Though social media usage has become pervasive among nonprofits, it is still used primarily for promotion. Those organizations who are utilizing networks like Facebook, Twitter and Instagram to show authentic and personalized appreciation to supporters are reaping the benefits of increased engagement and donor loyalty.
This session will help you discover how to maximize your nonprofit’s social media accounts through thankfulness, instead of promotion. We will examine real-life examples of effective social media usage from organizations large and small, as well as the latest research into what works and what doesn’t.
Learning Outcomes:
Discover time-honored gift acknowledgement techniques that translate perfectly to social media
Learn how to formulate a relevant social content strategy for your organization
Understand data-driven best practices in timing, format and style of social posts across all networks
The World's Biggest Coffee Morning: how to keep your annual campaigns fresh |...CharityComms
Sally Holden, media and PR manager and Liam Colman, senior press officer, Macmillan Cancer Support
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Impress London: "Punching above your weight using social media"Bright One
Rob Dyson, PR Manager at Whizz-Kidz, presented "Punching above your weight using social media" at Impress London on 11 November 2010.
Find out more at http://impress.brightone.org.uk/
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
If Facebook were a country, it would be the most populous nation on earth ahead of China, with 1.39 billion people logging in each month. It has a suite of free and powerful tools enabling charities to reach new audiences and communicate their impact. But how can charities make the best of Facebook to connect with supporters and increase engagement with their cause?
In this webinar with digital marketing expert, Dawn Newton we will cover:
1 - Setting goals to increase engagement
2 - How to find out what interests your audience
3 - How to create varied content
4 - Becoming more playful and visual
5 - Clearly inviting interaction and crafting questions
6 - Listen and responding when you get interactions and encourage further discussion
7 – Review, refine and constantly improve
Lasa does lots more charity tech help and advice - find out more at:
Twitter: @lasaict
Web: www.lasa.org.uk/lasaict
This webinar is supported by the City of London Corporation's charity, City Bridge Trust.
Want more Customers? ... Give them a HUGOla Agbaimoni
What is a Business HUG
HUG =
Hear
Understand and
Give back incredible value
HUGS In General
What is required to get a HUG in the real world
Know
Like
Trust
Your Business Hug is your relationship marketing strategy designed to foster customer loyalty, interaction and long-term engagement.
Rationale
The customer really is always right and he/she now has more power than ever before to exercise being right!
Today customers choose where to spend their hard earned cash based on their ‘relationship’ with the company in question.
Benefits of being HUG-able
Builds your bottom line by
Increased word-of-mouth activity
Repeat business
Customers willing to provide their information
The great thing about a HUG is if you give a good enough Hug you will always get a Hug back.
When a customer Hugs you back it will always lead to:
More strangers becoming prospects
More prospects turning into leads
More leads converting into customers and
More customers becoming raving fans
How to HUG your customers?
Start by HEARING what your customers are saying
Who are your customers?
Listen
Engage
Survey
UNDERSTAND what this means for your business
The so what...
How are you the solution?
How are you Standing out in the crowd?
GIVE back incredible value
Convenience: Make your product/service more convenient to access or pay for
Speed: deliver the product or service faster than your competitors
Education and training: be a thought leader, the go to person
Eliminate risk: Transfer risks from the customer to your business
Quality: provide a high-quality services/products.
Safety and security:
Social Media in Small Business is Anything But SmallMark Schmulen
For entrepreneurs, business owners, investors, and consultants, one of the most exciting prospects of social media, lies in the ability to dramatically amplify your visibility and value proposition among existing and potential stakeholders. Social Media finally places small, local and emerging businesses in the spotlight in ways that up until this point, were largely unattainable. Social media marketing works for both big and small organizations. Attendees at this event will learn from Brian Solis how small business social media trends differ from those of large corporations and how they can drive positive results even without the human capital and resources only available to large corporations.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
Digital Conversations - Margaret Manning - The Future of the Internet - Beyon...Reading Room Singapore
Reading Room's CEO Margaret Manning's presentation on The Future of the Internet - Beyond Social Media, at Reading Room Singapore's Digital Conversations evening, June 2011.
ICAWC 2015 - The Power of Play - Alasdair BunyanDogs Trust
Play can be used as a highly valuable reinforcement, but in order to use play in our training a greater awareness of breed specific play styles and canine communication must be understood.
Alasdair will discuss the importance of play, play styles, appropriate and inappropriate play and thoughts on motivation and how to use play as reinforcement to both the handlers and dog’s benefit.
ICAWC 2015 - Reinforcing the Canine Human Bond Through Training - Alasdair Bu...Dogs Trust
The working relationship between the handler and the dog, and the dog’s understanding of the concept of training should be built prior to any intense behavioural modification taking place. Alasdair will discuss the working relationship fundamentals and then the prime behaviours that should be implemented before any behavioural modification takes place.
Heather will illustrate a pilot welfare assessment protocol which has been trialed and refined at two existing TNR programmes. The authors have identified gaps in current understanding and interpretation of dog behaviours, highlighting the need for a solid understanding of canine behavioural communication.
ICAWC 2015 - Ins and outs of homing cats - David NewallDogs Trust
This talk will focus on Cats Protection’s thoughts on the sort of changes they have made and continue to make to homing processes; avoiding relinquishment, direct home-to-home adoptions etc. David will also include pieces from Cats Protection research, a lot of which is relevant to shelters in any country.
ICAWC 2015 - Humane Community Development - Kate Nattrass Atema Dogs Trust
Humane Community Development: An “inside-out” approach to humane dog population management
This presentation will discuss IFAW’s newest approach to humane dog management: a community-centered process called Humane Community Development.
Dogs Trust, with the help of Animal Rights Protection Lithuania, has undertaken two investigations looking at the illegal import of puppies across the EU. Despite conclusive evidence from the 1st investigation being presented to the EU and national government along with a series of urgent recommendations set out by Dogs Trust to help curb the trade, the puppy trafficking trade has continued unabated. In early 2015, Dogs Trust went back into Eastern Europe to highlight that the Pet Travel Scheme (PETS) is still being used as a cover by commercial breeders and dealers in Lithuania and Romania on a regular basis to illegally import puppies, often in horrendous conditions, and transporting them thousands of miles without their mothers.
ICAWC 2015 - Nick Daniel - Standing out from the crowdDogs Trust
All too often companies and charities don’t focus on the things they need to achieve their aims. This presentation highlights some of the things we get wrong and some examples of brands who’ve got it right.
ICAWC 2015 - Luke Gamble - Mission Rabies Dogs Trust
Mission Rabies and Dogs Trust have worked together with key local NGOs in world rabies hotspots to vaccinate over 250,000 dogs in the last 18months and educate over 300,000 children in how to interact with street dogs. This presentation seeks to illustrate some of the Mission Rabies flagship projects, the NGO’s involved and provide some tips as to how your shelter/NGO can integrate a humanitarian component which will strengthen and champion the objective of increasing moral perception towards animals in local communities – as well as boost the profile of your organisation.
ICAWC 2015 - Claire Calder - EU Activity UpdateDogs Trust
The EU Dog & Cat Alliance was launched at ICAWC in 2014 and is made up of dog and cat welfare organisations from across the EU, which have come together to lobby for action to protect dogs and cats.
This talk will give an update on EU activities and the Alliance’s achievements so far. This includes their work on puppy smuggling, as well as the launch of a ground-breaking report which brings together the national legislation on dog and cat breeding and trade in all 28 EU countries for the first time.
ICAWC 2015 - Puppy Smuggling in Europe - Paula Boyden & Brigita KymantaiteDogs Trust
Dogs Trust, with the help of Animal Rights Protection Lithuania, has undertaken two investigations looking at the illegal import of puppies across the EU.
In this talk, Sarah explores the idea of a dog’s “bank account” and whether the opportunities that add value to a individual dog’s life outweigh the inevitable outgoings that will occur or whether they are operating on consistently low reserves.
ICAWC 2015 - Paul Wass & Alasdair Bunyan - Building for future welfare Dogs Trust
This presentation looks at the design constraints that Dogs Trust had to overcome when building their latest centre in Manchester on an industrial estate.
ICAWC 2015 - When Love Breaks Down - Sandra Duarte CardosoDogs Trust
Sandra discusses the findings from a study which recorded the reasons for relinquishment of dogs and cats in the municipalities of Sintra and Cascais, both districts in Lisbon.
IACWC 2015 - Workshop - Rick Hayman - Infection control in the animal shelterDogs Trust
This talk includes advice and recommendations for improving infection control within an animal shelter, covering recommended equipment, guidelines and disinfectant portfolios as well as ideas on preventing outbreaks and reducing risks of cross infection within the shelter environment.
9. Old model
• You press release the good news
• Request a next day correction for
inaccurate/negative stories or call up the
journalist
• Online news sites sent the same
information as print titles
• 90% focused on communicating with the
media to spread your message
10. Outdated campaigns
• Appeal to mass audience
• Often expensive to produce
• Only allow one way dialogue
• Advertising and PR are separate
• Your voice is through a media filter
11.
12.
13. New model
• A regular flow of news and dialogue – by regular we
mean daily
• Inaccurate or negative comments online can
snowball quickly – they need to be addressed as
soon as possible
• Not reliant on a perfectly crafted press release – a
picture or a video is often better than text
• Treat everyone online as a potential journalist
• More monetisation of news content
14. Today’s campaigns
• Are tailored for narrow target groups
• Can be very low cost
• Allow interaction and two way dialogue
• Are about delivering content when your
audience needs it
• Speak directly to the ‘man on the web’
• The media will find you via your social
platforms
24. It’s not all scary
Compare this to David Cameron’s
first party conference speech as
Prime Minister – just total 666 views
610,000
visits in
just 10
days
32. Fast facts:
• Globally 500 million people use Facebook
- half of them are using it every day, for
approximately 55+ minutes a day
• Facebook is used in more than 35
different languages and 170 countries
and territories
• Women over 55 remain the fastest
growing group
33. Fast facts
• Twitter had 105,779,710 registered users
as of April 2010
• New users are signing up at the rate of
300,000 per day
• In total users are tweeting an average of
55 million tweets a day
35. Time consuming?
• A few minutes in every hour
to monitor activity and
respond to questions
• Use free tools to make this
easier (Echofon, Twilert,
Google Alerts)
• Build this into your daily
schedule and routine
36. Jack from Leeds
• PR and Digital departments worked together (and with the centre) to create
two blog posts, two videos, two press releases
• Jack was rehomed after 18+ months in kennels, within 3 weeks
39. PR Content
• Online poll showing how many people
would inadvertently buy a battery farmed
puppy
• Simple and striking image of egg box
• Video content of Chris Laurence showing
an example battery farm pen
• Video interview with owner of rescued
breeding bitch
40. Bonfire Night Blues
• Press release with tips and tricks
• Online step-by-step YouTube video link to Training and
Behaviour Advisor and vet with a ‘before the day’ and ‘during’
guide
- Over 2,000 views in 5 days
• Video works as interview taster
for TV and radio planners
41. Christmas cooking
• Press release with details of
dangerous foods for a dog
at Christmas
• Recipes of safe festive dog
treats sent to all TV shows
with cookery items
• Online cookery
demonstration for YouTube
on ‘Channel Paw’
52. First steps
• Start reading other relevant blogs that you can
comment on, follow, and participate in
• Know the spaces where your
supporters/audiences are- be there and be
active!
• Follow media commentators on Twitter or their
social network pages to know what they are
interested in
• Realise that it doesn’t happen over night…
54. Hashtags
• Journalists in the UK are using the hashtag
#journorequest to help them find facts / stats /
case studies for stories
• Follow papers/TV shows to see what their
news agenda is and offer comment or an
interview
55. Video footage
• People love to have a sneaky peak at what
goes on behind the scenes at an organisation
• Day in the life of a member of staff or
particular animal
• How to ‘tutorials’ from you as animal experts
– demonstrate your interview potential!
• A mobile phone can do the job
56. Celebrities
• Use Twitter to make connections with celebrities,
particularly pet-owning ones.
• By holding a simple conversation with them, even just
commenting on how cute their dog is in the picture they’ve
tweeted, you’re making the charity known to them
• Build up a rapport so you can ask if they’d be
free to come to an event you’re holding, or help
publicise a certain dog or story
• Twitter is better than Facebook because celeb
accounts are verified
• You can interact directly with a celebrity and
bypass their agent so potentially save money
57. Supporters
• You can post appeals for food, volunteers,
toys – anything
• You never know who will see it and be able to
help
• Our Glasgow rehoming centre wanted to
create a more dynamic exercise space for the
dogs and appealed online for donations of
flower pots, tubes, sand etc
59. Lobbying
• Harnessing supporters online to put pressure
on politicians or councillors – add a simple
counter button to register their
agreement/disagreement about an issue
• Get their views on new/pending legislation to
influence your campaigns
• Post template emails and letters for
supporters to pass on
60. Thank you for listening!
charlotte.speedy@dogstrust.org.uk
laurier.nicas@dogstrust.org.uk
Editor's Notes
Not sure this adds that much to the presentation
The web is perfect for enabling the coming together of disparate communities