SlideShare a Scribd company logo
these slides: bit.ly/sree3yrs
#sreetips
Sree Sreenivasan,
Former Chief Digital Officer
The Metropolitan Museum of Art
sree@sree.net
● Twitter:	@sree
● Instagram:	@sreenet
● Linkedin:	/in/sreenivasan
● 5	TEDx	videos
● Podcast	on	iTunes:	@Sree	Show
● #LearnSocMedia:	
bit.ly/sreesocmedia
● Social	Media	Guide:	
bit.ly/sreesoc
● Facebook:	SreeTips &	group:	
Sree’s	Advanced	Social	Media
3 Years @MetMuseum:
Digital, Mobile, Social Lessons
Always	Be	
Charging	
Always	Be	
Connecting
Always	Be
Collecting
According	to	TwitterCounter,	this	is	my	
pitiful	rank	based	on	number	of	followers:
@Pontifex provides unusual
reason to follow him
At The Met we think about four spaces:
Millennials and Media
While much of the journalism being produced
by legacy news organizations is of value to
younger readers, it does not entirely speak their
language nor fully reflect their lives.
- @dkiesow's must-read essay
Find new ideas, trends, sources
Connect with audiences in new,
deeper ways
Bring eyeballs, traffic and attention
to your work
Help create, craft and enhance
your brands
What Social Media Can Do For You
Are you using these free tools?
#WhenIWasYoung	I	wanted	to	be	a	millionaire.	Just	
didn’t	know	it	would	be	in	
unread	@Gmail	messages.
From Mary Meeker’s 2015 slides at #CodeCon @Recode
From Mary Meeker’s 2015 slides at #CodeCon @Recode
1870
ca.1970
2015
ONE YEAR IN MET DIGITAL MEDIA
26 cycles of updates on metmuseum.org
36,000 new records created in TMS
20 new essays on the Timeline of Art History
500 new blog posts
1,100 Facebook posts, 3,800 Tweets, 400 Instagram posts
450 email campaigns to 19 million email addresses
100 new videos for permanent collection,
special exhibitions, and online
70+ digital media installations and 6 audio tours for
20+ special exhibitions
Mobile: Audio Guide
Mobile: The Met App
Media Lab
The Met’s Primary Social Channels
● Facebook: 1.2 million likes
● Twitter: 1 million followers
● Instagram: 1 million followers
● Pinterest: 560,000 followers
● YouTube: 17,492,000 video views
and 29,000 subscribers
● Flickr: 3,817,000 photo views and
22,000 photos in the Group Pool
Social media posts in 2014
● 3,812 tweets
● 2,997 pins and 18 new
Pinterest boards
● 1,153 Facebook posts
● 417 Instagrams
Social Media: @metmuseum
Met Social Media team:
@TaylorCNewby & @MuseumMammy
Additional Met Social Channels
● @MetPhotoStudio Instagram
● Special Events Instagram
● The Costume Institute Library
Instagram
● Watson Library Instagram
● Watson Library Facebook page
● Visitor Services Instagram
● Thomas P. Campbell Instagram
● The Met Store Facebook page
● The Met Store Pinterest account
● The Apollo Circle Facebook page
● College Group at the Met Facebook
page
● Met Teens Facebook Page
● K-12 Educators Facebook page
● Weibo account
@thomasPcampbell on Instagram
The	Dirty	Secret	of	Social	Media:
Almost	everyone	will	miss	almost	
everything	you	do	on	social	media.
The	Dirty	Secret	of	Social	Media:
Almost	everyone	will	miss	almost	
everything	you	do	on	social	media.
Until	you	make	a	mistake.
Jabach painting blog posts by
Keith Christiansen, head of European
Paintings and Michael Gallagher,
head of Painting Conservation
5 slides w/ @5slidesApp bit.ly/sree2015
@Sree's Social Media Success Formula
Your tweets,
Facebook
postings, etc,
should have
as many of
these
attributes
as possible...
helpful
useful
timely
informative
relevant
practical
actionable
generous
credible
brief
entertaining
fun
occasionally funny

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