t2's presence on Instagram is vibrant and boasts of regular updates as per the brand's character and DNA. Our intention through this study was to analyze who are the brands from Eastern India on instagram and how are they performing vis-a-vis t2's instagram performance.

1. t2 on Instagram – measuring effectiveness

2. Let us have a quick look at t2’s performance on Instagram

3. •t2 on Instagram: @t2telegraph.
•t2 has over 2.4k followers since it’s first update on July 11, 2013.
•There have been above 700 updates ever since.
•t2 is the only lifestyle supplement in all of Eastern India to have an Instagram account.
Click Here for a quick-view at t2: http://youtu.be/VJCSNqaWfRo

6. From concerts to food pictures and special previews, t2 shares it all!

7. When celebs are in town for events – movie promos/shows.

8. People love talking about their city. From festive days to ordinary days, one can often find
city updates, favourite moments shared on t2’s Instagram.
City Updates!

9. Big contests run by t2 which were carried on, on FB and Twitter!

10. Contests on Instagram!

11. Numbers on t2 Instagram

12. Average ‘likes’ per update is 49.

13. The most engaging Instagram updates in the past 3 months

14. July 2013 to January 2015 – t2’s Growth chalked out!

15. Let’s take a look at other Calcutta-based well-known orgs. on Instagram

16. Mrs. Magpie

17. Bijoli Grill

18. Hungerz Delivery

19. Conclusion:
While this document is not a comparison, we try to showcase the fact that a marriage between strong visual
connect with a relevant context often results in vibrant conversations as present on the t2 Instagram profile.
We also derive to the point that not many of the Eastern India brands have understood the power of a visual SM
platform like Instagram.
t2 on the other hand, packs quite a punch. The trick here is to stay relevant with what the audience wants.