Ericsson ConsumerLab has taken a look at the consumer value of innovations such as shared data plans and how the introduction of such plans has impacted consumer behavior, as well as triggers and barriers to their adoption.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Ericsson Mobility Report, November 2015 - Regional report North AmericaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Ericsson Mobility Report, November 2015 - Regional report North AmericaEricsson
The November 2015 edition of the Mobility Report provides updated trends and forecasts for mobile data traffic. From the addition of 87 million new mobile broadband subscriptions in Q3 2015 to the estimate that video will account for 70 percent of total mobile traffic by 2021.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
Informe realizado por ComScore en el que se analiza como el uso de smartphones, tabletas y otros dispositivos conectados están cambiando los habitos de consumo de los estadounidenses. (inglés).
Ericsson ConsumerLab: Internet goes mobile - South AfricaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
access to relevant information at any given time and in
any given place has become integral for consumers
across the globe, and El Salvador is no different.
Ericsson ConsumerLab: Internet goes mobile - NigeriaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
Mobile Technology - Tablets and Workplace Integration (Whitepaper)Fuji Xerox Australia
Smart phones keep getting smarter. Applications for tablet computers are emerging at dizzying speeds. And the cloud that links them all is limitless in scope. Mobile computing is no longer a technology trend, but rather, an integral component of our business and social lives.
As a result, businesses need to be aware of the benefits this might bring, how these technologies are being used, and who is using them. It is important to deliver solutions that make the process of using documentation on these platforms as streamlined as possible.
For more information on improving business process with better document management, visit www.fujixerox.com.au/mobileprint or call us at 13 14 12.
Creating freedom, empowerment and opportunity to transform industries and society while helping find solutions to some of the greatest challenges facing our planet. Get to know the Networked Society essentials.
Embedded subscriber database analytics help operators improve internal efficiency and monetize data assets, while exploring new cross-vertical Internet of Things (IoT) applications.
Informe realizado por ComScore en el que se analiza como el uso de smartphones, tabletas y otros dispositivos conectados están cambiando los habitos de consumo de los estadounidenses. (inglés).
Ericsson ConsumerLab: Internet goes mobile - South AfricaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
access to relevant information at any given time and in
any given place has become integral for consumers
across the globe, and El Salvador is no different.
Ericsson ConsumerLab: Internet goes mobile - NigeriaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
Mobile Technology - Tablets and Workplace Integration (Whitepaper)Fuji Xerox Australia
Smart phones keep getting smarter. Applications for tablet computers are emerging at dizzying speeds. And the cloud that links them all is limitless in scope. Mobile computing is no longer a technology trend, but rather, an integral component of our business and social lives.
As a result, businesses need to be aware of the benefits this might bring, how these technologies are being used, and who is using them. It is important to deliver solutions that make the process of using documentation on these platforms as streamlined as possible.
For more information on improving business process with better document management, visit www.fujixerox.com.au/mobileprint or call us at 13 14 12.
Creating freedom, empowerment and opportunity to transform industries and society while helping find solutions to some of the greatest challenges facing our planet. Get to know the Networked Society essentials.
Embedded subscriber database analytics help operators improve internal efficiency and monetize data assets, while exploring new cross-vertical Internet of Things (IoT) applications.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Ericsson ConsumerLab - Embracing data sharing (presentation)Ericsson
Ericsson ConsumerLab has taken a look at the consumer value of innovations such as shared data plans and how the introduction of such plans has impacted consumer behavior, as well as triggers and barriers to their adoption.
Ericsson ConsumerLab: Connected lifestyles’ expectations identifiedEricsson
http://www.ericsson.com/thinkingahead/consumerlab
This Ericsson ConsumerLab report identifies the key success criteria for the services of tomorrow to satisfy the needs of a connected society.
What Do Consumers Want from Public Wi-Fi? Gain Insights from Cisco's Mobile C...Cisco Service Provider
It seems that the iconic “Wi-Fi Here” badge is turning up everywhere these days. Once found on coffee shop windows to indicate that patrons could connect their mobile devices to the Internet, the symbol can now be seen in countless public venues. Wi-Fi can now be found everywhere from retail stores and hotels to airports, doctor’s offices, and even airplanes. Recent Cisco research found that consumers now own an average of three mobile devices each, almost all of which are Wi-Fi capable. ABI Research estimated that there were 4.9 million public hotspots in 2012, which they expect to grow by 30 percent in 2013 to 6.3 million1. It’s no wonder that we are seeing a huge increase in public Wi-Fi hotspots as mobile users look for places to connect their multiple devices when they are away from home or the office.
For many businesses and public locations, providing Wi-Fi to customers has almost become like electricity or water, a cost of doing business. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The intention is to enhance and differentiate their offering, with the goal of retaining their customers’ business. However, very little knowledge is currently available about how consumers are actually using public Wi-Fi and how they view the overall experience. To derive business value from the deployment of Wi-Fi hotspots, businesses and service providers need to better understand how consumers are using public hotspots and what can be done to improve the experience.
To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, current and future use of public hotspots, and unmet demands. The research findings are important, because they can help businesses and service providers understand the size of the opportunity, develop winning strategies, and optimize their Wi-Fi offerings and network deployments to derive greater business value. This document is part of a series presenting 2013 Cisco mobile consumer research findings. Additional white papers cover changing mobile usage and consumer behavior, as well as opportunities in new localized mobile services.
2012 was another milestone year in the life of mobile as
continued innovation in hardware, software and device
functionality lays the groundwork for the future of the
industry. Smartphones and tablets are ushering in a new
era of multi-platform media, with consumers becoming
increasingly agnostic about how, when and where they
engage with content. This report will examine how these
rapidly changing market dynamics have shaped the current
U.S. and international mobile marketplaces and what these
changes mean for the coming year as comScore helps
bring the mobile future into focus.
WiFi Offload Strategy for Telcos-OperatorsGreen Packet
Given the increase in the number of permutations of device and content available out there, a move towards web-based cloud solutions will inevitably form the need for more mobility and efficiency in delivery. This paper will discuss the implications of the emergence of multifunction, multi-radio systems and multiplatform application and services that are driving forward seamless mobility in the pretext of “now” that allows users to transparently access network connections and ensure session persistence across varied connections for consistent experience together.
Consumers are becoming increasingly dependent on mobile technology. Consumers not only own more mobile devices, but they also use them more often for an increasing number of tasks.
Marketers are searching for ways to grasp opportunities stemming from the extraordinary mobile penetration and usage patterns. Mobile devices provide easier ways for marketers to provide added-values to the consumer and shopper, making their lives easier.
The following presentation discusses several trends and enablers, mainly:Emerging Devices & Technologies, Consumer added values from mobile,Mobile Marketing Best Practices such as apps, gaming, content, commerce etc.
An expanded view by data plan size, OS, device type and LTEDavid Martin
A report demystifying data usage trends on cellular and Wi-Fi networks with an expanded view by data plan size, OS, device type and LTE. Know more at: http://goo.gl/ZQaZMU
The connected world brings many opportunities to healthcare, the question is how do we unlock them?
With the increase in chronic health conditions, and pressure on health services - driven by ageing populations and post-recessionary healthcare budgets - there has never been a better time to leverage the benefits of connected technology.
But with so many possibilities open to healthcare businesses across hardware devices, software applications and operating systems, it’s difficult to know where to focus to create the most value.
This paper highlights the opportunity and details the principles and journey to unlock it.
The new edition of the Ericsson Mobility Report reveals that mobile-data traffic will continue to grow significantly in the coming years, a trend driven mainly by video. Overall data traffic is expected to grow 12-fold by the end of 2018. Increasing usage is driven by continual growth in the amount of content available as well as the improved network speeds that come with HSPA and LTE development.
For more on the latest mobility figures see: http://www.ericsson.com/ericsson-mobility-report
HOW FUTURISTIC TECHNOLOGY CAN CHANGE FUTURE OF MOBILE APP DEVELOPMENTTekRevol LLC
The world of technology and mobile app development is demanding developers to have a more future-oriented mindset. The future of mobile apps is heavily dependent on the evolution of technology. As technology grows, its use cases will create more dynamic change within the app development world. Mobile app technology is diverse and can help break barriers of personalization and convenience. These technologies have immense potential, and when hiring app developers, app development companies have to ensure compliance with these changes. For developers, it is essential to gain expertise concerning these technologies to ensure their applications are competitive and set industry standards.
Similar to Ericsson ConsumerLab - Embracing data sharing (report) (20)
Ericsson Technology Review: Versatile Video Coding explained – the future of ...Ericsson
Continuous innovation in 5G networks is creating new opportunities for video-enabled services for both consumers and industries, particularly in areas such as the Internet of Things and the automotive sector. These new services are expected to rely on continued video evolution toward 8K resolutions and beyond, and on new strict requirements such as low end-to-end latency for video delivery.
The latest Ericsson Technology Review article explores recent developments in video compression technology and introduces Versatile Video Coding (VVC) – a significant improvement on existing video codecs that we think deserves to be widely deployed in the market. VVC has the potential both to enhance the user experience for existing video services and offer an appropriate performance level for new media services over 5G networks.
BRIDGING THE GAP BETWEEN PHYSICAL AND DIGITAL REALITIES
The key role that connectivity plays in our personal and professional lives has never been more obvious than it is today. Thankfully, despite the sudden, dramatic changes in our behavior earlier this year, networks all around the world have proven to be highly resilient. At Ericsson, we’re committed to ensuring that the network platform continues to improve its ability to meet the full range of societal needs as well as supporting enterprises to stay competitive in the long term. We know that greater agility and speed will be essential.
This issue of our magazine includes several articles that explain Ericsson’s approach to future network development, including my annual technology trends article. The seven trends on this year’s list serve as a critical cornerstone in the development of a common Ericsson vision of what future networks will provide, and what sort of technology evolution will be required to get there.
ERIK EKUDDEN
Senior Vice President, Chief Technology Officer and Head of Group Function Technology
Ericsson Technology Review: Integrated access and backhaul – a new type of wi...Ericsson
Today millimeter wave (mmWave) spectrum is valued mainly because it can be used to achieve high speeds and capacities when combined with spectrum assets below 6GHz. But it can provide other benefits as well. For example, mmWave spectrum makes it possible to use a promising new wireless backhaul solution for 5G New Radio – integrated access and backhaul (IAB) – to densify networks with multi-band radio sites at street level.
This Ericsson Technology Review article explains the IAB concept at a high level, presenting its architecture and key characteristics, as well as examining its advantages and disadvantages compared with other backhaul technologies. It concludes with a presentation of the promising results of several simulations that tested IAB as a backhaul option for street sites in both urban and suburban areas.
Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...Ericsson
Critical Internet of Things (IoT) connectivity is an emerging concept in IoT development that enables more efficient and innovative services across a wide range of industries by reliably meeting time-critical communication needs. Mobile network operators (MNOs) are in the perfect position to enable these types of time-critical services due to their ability to leverage advanced 5G networks in a systematic and cost-effective way.
This Ericsson Technology Review article explores the benefits of Critical IoT connectivity in areas such as industrial control, mobility automation, remote control and real-time media. It also provides an overview of key network technologies and architectures. It concludes with several case studies based on two deployment scenarios – wide area and local area – that illustrate how well suited 5G spectrum assets are for Critical IoT use cases.
5G New Radio has already evolved in important ways since the 3GPP standardized Release 15 in late 2018. The significant enhancements in Releases 16 and 17 are certain to play a critical role in expanding both the availability and the applicability of 5G NR in both industry and public services in the near future.
This Ericsson Technology Review article summarizes the most notable new developments in releases 16 and 17, grouped into two categories: enhancements to existing features and features that address new verticals and deployment scenarios. This analysis and our insights about the future beyond Release 17 is an important component of our work to help mobile network operators and other stakeholders better understand and plan for the many new 5G NR opportunities that are on the horizon.
Ericsson Technology Review: The future of cloud computing: Highly distributed...Ericsson
The growing interest in cloud computing scenarios that incorporate both distributed computing capabilities and heterogeneous hardware presents a significant opportunity for network operators. With a vast distributed system (the telco network) already in place, the telecom industry has a significant advantage in the transition toward distributed cloud computing.
This Ericsson Technology Review article explores the future of cloud computing from the perspective of network operators, examining how they can best manage the complexity of future cloud deployments and overcome the technical challenges. Redefining cloud to expose and optimize the use of heterogeneous resources is not straightforward, but we are confident that our use cases and proof points validate our approach and will gain traction both in the telecommunications community and beyond.
Ericsson Technology Review: Optimizing UICC modules for IoT applicationsEricsson
Commonly referred to as SIM cards, the universal integrated circuit cards (UICCs) used in all cellular devices today are in fact complex and powerful minicomputers capable of much more than most Internet of Things (IoT) applications require. Until a simpler and less costly alternative becomes available, action must be taken to ensure that the relatively high price of UICC modules does not hamper IoT growth.
This Ericsson Technology Review article presents two mid-term approaches. The first is to make use of techniques that reduce the complexity of using UICCs in IoT applications, while the second is to use the UICCs’ excess capacity for additional value generation. Those who wish to exploit the potential of the UICCs to better support IoT applications have the opportunity to use them as cryptographic storage, to run higher-layer protocol stacks and/or as supervisory entities, for example.
Mobile data traffic volumes are expected to increase by a factor of four by 2025, and 45 percent of that traffic will be carried by 5G networks. To deliver on customer expectations in this rapidly changing environment, communication service providers must overcome challenges in three key areas: building sufficient capacity, resolving operational inefficiencies through automation and artificial intelligence, and improving service differentiation. This issue of ETR magazine provides insights about how to tackle all three.
Ericsson Technology Review: 5G BSS: Evolving BSS to fit the 5G economyEricsson
The 5G network evolution has opened up an abundance of new business opportunities for communication service providers (CSPs) in verticals such as industrial automation, security, health care and automotive. In order to successfully capitalize on them, CSPs must have business support systems (BSS) that are evolved to manage complex value chains and support new business models. Optimized information models and a high degree of automation are required to handle huge numbers of devices through open interfaces.
This Ericsson Technology Review article explains how 5G-evolved BSS can help CSPs transform themselves from traditional network developers to service enablers for 5G and the Internet of Things, and ultimately to service creators with the ability to collaborate beyond telecoms and establish lucrative digital value systems.
Ericsson Technology Review: 5G migration strategy from EPS to 5G systemEricsson
For many operators, the introduction of the 5G System (5GS) to provide wide-area services in existing Evolved Packet System (EPS) deployments is a necessary step toward creating a full-service, future-proof 5GS in the longer term. The creation of a combined 4G-5G network requires careful planning and a holistic strategy, as the introduction of 5GS has significant impacts across all network domains, including the RAN, packet core, user data and policies, and services, as well as affecting devices and backend systems.
This Ericsson Technology Review article provides an overview of all the aspects that operators need to consider when putting together a robust EPS-to-5GS migration strategy and provides guidance about how they can adapt the transition to address their particular needs per domain.
Ericsson Technology Review: Creating the next-generation edge-cloud ecosystemEricsson
The surge in data volume that will come from the massive number of devices enabled by 5G has made edge computing more important than ever before. Beyond its abilities to reduce network traffic and improve user experience, edge computing will also play a critical role in enabling use cases for ultra-reliable low-latency communication in industrial manufacturing and a variety of other sectors.
This Ericsson Technology Review article explores the topic of how to deliver distributed edge computing solutions that can host different kinds of platforms and applications and provide a high level of flexibility for application developers. Rather than building a new application ecosystem and platform, we strongly recommend reusing industrialized and proven capabilities, utilizing the momentum created with Cloud Native Computing Foundation, and ensuring backward compatibility.
The rise of the innovation platform
Society and industry are transforming at an unprecedented rate. At the same time, the network platform is emerging as an innovation platform with the potential to offer all the connectivity, processing, storage and security needed by current and future applications. In my 2019 trends article, featured in this issue of Ericsson Technology Review, I share my view of the future network platform in relation to six key technology trends.
This issue of the magazine also addresses critical topics such as trust enablement, the extension of computing resources all the way to the edge of the mobile network, the growing impact of the cloud in the telco domain, overcoming latency and battery consumption challenges, and the need for end-to-end connectivity. I hope it provides you with valuable insights about how to overcome the challenges ahead and take full advantage of new opportunities.
Ericsson Technology Review: Spotlight on the Internet of ThingsEricsson
The Internet of Things (IoT) has emerged as a fundamental cornerstone in the digitalization of both industry and society as a whole. It represents a huge opportunity not only in economic terms, but also from a global challenges perspective – making it easier for governments, non-governmental organizations and the private sector to address pressing food, energy, water and climate related issues.
5G and the IoT are closely intertwined. One of the biggest innovations within 5G is support for the IoT in all its forms, both by addressing mission criticality as well as making it possible to connect low-cost, long-battery-life sensors.
With this in mind, we decided to create a special issue of Ericsson Technology Review solely focused on IoT opportunities and challenges. I hope it provides you with valuable insights about the IoT-related opportunities available to your organization, along with ideas about how we can overcome the challenges ahead.
Ericsson Technology Review: Driving transformation in the automotive and road...Ericsson
A variety of automotive and transport services that require cellular connectivity are already in commercial operation today, and many more are yet to come. Among other things, these services will improve road safety and traffic efficiency, saving lives and helping to reduce the emissions that contribute to climate change. At Ericsson, we believe that the best way to address the growing connectivity needs of this industry sector is through a common network solution, as opposed to taking a single-segment silo approach.
The latest Ericsson Technology Review article explains how the ongoing rollout of 5G provides a cost-efficient and feature-rich foundation for a horizontal multiservice network that can meet the connectivity needs of the automotive and transport ecosystem. It also outlines the key challenges and presents potential solutions.
This presentation explains the importance of SD-WAN technology as part of the Enterprise digital transformation strategy. It goes over the first wave of SD-WAN in a single vendor deployment, with Do-it-yourself (DIY) as the preferred model. Then continues with the importance of orchestration in the second wave of SD-WAN deployments in a multi-vendor ecosystem, turning to SD-WAN Managed Services as the preferred model. It ends up with some examples of use cases and the Verizon customer case. More information on Ericsson Dynamic orchestration - http://m.eric.sn/6rsZ30psKLu
Ericsson Technology Review: 5G-TSN integration meets networking requirements ...Ericsson
Time-Sensitive Networking (TSN) is becoming the standard Ethernet-based technology for converged networks of Industry 4.0. Understanding the importance and relevance of TSN features, as well as the capabilities that allow 5G to achieve wireless deterministic and time-sensitive communication, is essential to industrial automation in the future.
The latest Ericsson Technology Review article explains how TSN is an enabler of Industry 4.0, and that together with 5G URLLC capabilities, the two key technologies can be combined and integrated to provide deterministic connectivity end to end. It also discusses TSN standards and the value of the TSN toolbox for next generation industrial automation networks.
Ericsson Technology Review: Meeting 5G latency requirements with inactive stateEricsson
Low latency communication and minimal battery consumption are key requirements of many 5G and IoT use cases, including smart transport and critical control of remote devices. Thanks to Ericsson’s 4G/5G research activities and lessons learned from legacy networks, we have identified solutions that address both of these requirements by reducing the amount of signaling required during state transitions, and shared our discoveries with the 3GPP.
This Ericsson Technology Review article explains the why and how behind the new Radio Resource Control (RRC) state model in the standalone version of the 5G New Radio standard, which features a new, Ericsson-developed state called inactive. On top of overcoming latency and battery consumption challenges, the new state also increases overall system capacity by decreasing the processing effort in the network.
Ericsson Technology Review: Cloud-native application design in the telecom do...Ericsson
Cloud-native application design is set to become standard practice in the telecom industry in the near future due to the major efficiency gains it can provide, particularly in terms of speeding up software upgrades and releases. At Ericsson, we have been actively exploring the potential of cloud-native computing in the telecom industry since we joined the Cloud Native Computing Foundation (CNCF) a few years ago.
This Ericsson Technology Review article explains the opportunities that CNCF technology has enabled, as well as unveiling key aspects of our application development framework, which is designed to help navigate the transition to a cloud-native approach. It also discusses the challenges that the large-scale reuse of open-source technology can raise, along with key strategies for how to mitigate them.
Ericsson Technology Review: Service exposure: a critical capability in a 5G w...Ericsson
To meet the requirements of use cases in areas such as the Internet of Things, AR/VR, Industry 4.0 and the automotive sector, operators need to be able to provide computing resources across the whole telco domain – all the way to the edge of the mobile network. Service exposure and APIs will play a key role in creating solutions that are both effective and cost efficient.
The latest Ericsson Technology Review article explores recent advances in the service exposure area that have resulted from the move toward 5G and the adoption of cloud-native principles, as well as the combination of Service-based Architecture, microservices and container technologies. It includes examples that illustrate how service exposure can be deployed in a multitude of locations, each with a different set of requirements that drive modularity and configurability needs.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
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2. contents
ALL UNDER ONE ROOF 3
DIGITAL CONNECTIVITY CONUNDRUM 4
ASSESSING THE IMPACT 6
FUTURE OF MOBILE DATA SHARING 8
SHARED SATISFACTION 10
This Ericsson ConsumerLab report analyzes smartphone users’
perceptions of shared data plans. We examine the impact
that the introduction of these plans has had on consumer behavior,
as well as the specific triggers and barriers to adoption. As mobile
data traffic accelerates, we also observe the ways in which consumer
expectations around data plans are changing.
The results were gathered through online quantitative interviews
carried out in 2014, with a total of 9,000 smartphone users in the
US, the UK, Japan and South Korea, as well as a more city-based
sample of smartphone users in India and Brazil. Overall, the survey
is representative of 320 million smartphone users across these
6 different markets.
METHODOLOGY
Ericsson ConsumerLab has 20 years’ experience of studying
people’s behaviors and values, including the way they act and think
about ICT products and services. Ericsson ConsumerLab provides
unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global
consumer research program based on interviews with 100,000
individuals each year, in more than 40 countries and 15 megacities
– statistically representing the views of 1.1 billion people. Both
quantitative and qualitative methods are used, and hundreds
of hours are spent with consumers from different cultures.
To be close to the market and consumers, Ericsson ConsumerLab
has analysts in all regions where Ericsson is present, developing
a thorough global understanding of the ICT market and
business models.
All reports can be found at:
www.ericsson.com/consumerlab
the voice of the consumer
9,000 URBAN
SMARTPHONE
USERS
INTERVIEWED
ONLINE
QUANTITATIVE
INTERVIEWS
REPRESENTATIVE
OF 320 MILLION
SMARTPHONE
USERS IN TOTAL
6 DIFFERENT
MARKETS
UK
US
BRAZIL
INDIA
JAPAN
SOUTH KOREA
2 ERICSSON CONSUMERLAB EMBRACING DATA SHARING
3. ALL UNDER ONE ROOF
Mobile data plans are diversifying. In the past, users
would traditionally purchase voice and SMS buckets
from their operator, but now this pattern is changing.
The industry is experiencing a clear shift from voice
to data-focused usage.
One of the latest offerings to emerge is shared data
plans. Managing numerous connections and devices
within one household can be difficult, making it hard
for users to keep track of usage. With shared data
plans, consumers can connect several devices and
multiple users to a single pool of data. They pay
a monthly fee based on the amount of data they use,
and an additional monthly fee for each device added
to the plan. Most consumers also enjoy unlimited
voice and messaging as part of their shared plans,
with free add-ons such as exclusive media content
or cloud storage incorporated in one single bill.
Key findings
Digital complexity within
smartphone households
> The increase in connected
devices in households and
their adoption by multiple
users is creating a complex
array of different bills and
plans. Consumers believe
that the introduction of shared
data plans can help with
solving this complexity
Smartphones form the majority
on shared data plans
> 57 percent of users have only
added smartphones to their
shared data plan, but around
one third of existing users and
shared data plan intenders are
looking to add tablets and
other devices in the future
Value for money could
be improved
> Many users find their mobile
internet usage increases when
on shared plans. While such
plans are considered flexible,
two out of five users are
dissatisfied with the value
for money they offer
Perception creates barriers
> One third of smartphone users
on shared data plans perceive
a decrease in speed while
sharing and increased costs
as the main barriers to
widespread adoption
Future users will be different
> Markets like the US have
seen mainstream adult users
with moderate data usage take
up shared data plans. In high
growth markets it is currently
the young, data-hungry power
users that are first to take up
these plans. In future, we
expect to see a 42 percent
increase in data-hungry users
acquiring shared data plans
Satisfaction means
managing expectations
> Consumers find it hard to
decipher shared data plan
offerings and need real-time
transparency of usage across
multiple devices. While ensuring
adequate app coverage is
critical, 20 percent of existing
users and intenders expect
new capabilities to be added
to shared data plans
A COMMON POOL FOR
MULTIPLE DEVICES
AND FAMILY
MEMBERS
UNLIMITED
VOICE AND
MESSAGING
ONE
MONTHLY
FEE
SINGLE
POOL OF
DATA
ERICSSON CONSUMERLAB EMBRACING DATA SHARING 3
4. DIGITAL CONNECTIVITY
CONUNDRUM
Consumers feel that shared data offerings can help to
solve the digital connectivity conundrum. Saving money
by consolidating subscriptions into a single plan was
cited as the top reason for acquiring a shared data plan.
Other key reasons are the added convenience of
having a single bill per household, and the ability
to share mobile data from one common pool.
Consumers believe this is an efficient way of utilizing
data allowances, since some members within the
family easily use up their allowance, where others might
not use as much. Other features, such as the flexibility
to add and remove members and devices from shared
data plans, were also adoption triggers.
Since shared data plans are a relatively new innovation,
adoption rates are varied across different markets in
the survey, from 26 percent of smartphone users in the
US to 5 percent in India and Brazil.
Growing complexity
Devices require internet connectivity and users rely on
a combination of fixed and wireless access.The average
smartphone user’s household has two mobile internet
subscriptions and an additional connectivity option,
such as DSL or cable broadband.The growing number
of options available is creating a high level of complexity
in managing multiple subscriptions.
This complexity will increase as our homes fill
with more and different types of connected devices.
This is the digital connectivity conundrum. More
and more, consumers are expressing the need for
a single subscription that allows them to consolidate
all their devices.
Across the six markets surveyed, we can already see that most smartphone
users own several connected devices. A typical household has at least six digital
devices, including tablets, laptops, PCs and gaming consoles. These devices are
usually accessed by an average of three internet users per household.
3
internet
users
6
digital
devices
2
mobile internet
subscriptions
1
additional
connectivity
option
COST
Ability to optimize
mobile data spending
DEVICES
Consolidating devices
within a single data plan
FAMILY
Adding members and sharing
from a common data pool
FLEXIBILITY
Adding or removing devices or
family members as required
The average
smartphone user’s
household
TOP REASONS FOR ACQUIRING A SHARED DATA PLAN
Source: Ericsson ConsumerLab, Embracing data sharing, 2015
Base: 9,000 smartphone users in Brazil, India, Japan, South Korea, the UK and the US
4 ERICSSON CONSUMERLAB EMBRACING DATA SHARING
5. Smartphones form the majority
On average, three devices are added
to shared data accounts. 35 percent
of smartphone users indicate they
have more devices on a mobile data
plan since moving to a shared data
plan.This suggests that the number
of digital devices is growing in
households, and that devices used
previously with just Wi-Fi are being
carried over to shared data plans.
Despite multiple devices being
added, smartphones remain
a significant part of shared data
plans. Across the 6 markets
surveyed, 57 percent of shared
data plan users have added just
smartphones to their plans.
In the US, 58 percent of the
smartphone users surveyed also
had a laptop and tablet in their
household. However, 77 percent
of shared data users added only
smartphones to shared data plans.
The dominance of smartphones
within shared data plans can be
observed in Figure 1.
There are many possible reasons
for smartphones being the most
commonly added device, the most
likely being usage location and
fear of exceeding data allowances.
Tablets and other devices are often
used within the home using Wi-Fi
access. Some service providers
offer tethering as an add-on for
shared data plan users, reducing
the need to add more devices to
the plan.
Tablets are primarily sold with
Wi-Fi capabilities. However, even
consumers whose tablets have
cellular capabilities tend to favor
their Wi-Fi connection.
As shared data offerings evolve
and more generous data allowances
are offered, consumers’ fear of
charges is slowly diminishing.
30 percent of shared data plan
users and 37 percent of shared
data plan intenders expressed an
interest in adding tablets to their
plans in the future.
BRAZIL
US
Figure 1. Users and devices owned and added to shared data plans
77%
2%
6%
7%
8%
ADDEDOWNED
58%
1%
7%
29%
5%
34%
32%11%
15%
8%
ADDEDOWNED
76%
2% 4%
13%
5%
Smartphone only Smartphone and laptop only Smartphone and tablet only Smartphone, laptop and tablet None of these/don’t know
Source: Ericsson ConsumerLab, Embracing data sharing, 2015
Base: Smartphone users with shared data plans in the US and Brazil
In the US, the majority
of users only add
smartphones to their
shared data plans.
In Brazil, there is a
stronger tendency to
add multiple devices
ERICSSON CONSUMERLAB EMBRACING DATA SHARING 5
6. Improved consumer perception
47 percent of shared data plan users believe that these
plans are more flexible.These users are also more loyal,
with 54 percent indicating that they intend to continue
with their plans and existing providers.They tend to
have a more positive perception of their operator and
higher Net Promoter Scores (NPS), making them more
likely to recommend their operator to friends and family.
High levels of satisfaction with shared data plans are
partially due to customer profile, particularly for those
who switched over from family plans.These users were
already familiar with the concept of sharing from a pool
of voice minutes and messages, while still paying
individually for mobile data plans on each device.
According to an Ericsson ConsumerLab survey from
2010, 64 percent of mobile phone users in the US were
already on family plans. With shared data plans, they
now have unlimited calling and texting, as well as the
ability to pay for mobile data across multiple devices
in one single bill. Hence, adoption of these plans is
a natural step for these users.
Perceived rise in costs
However, while shared data plans provide flexibility
and convenience, some users perceive a rise in costs,
as evidenced in Figure 2. This perception is particularly
visible in high growth markets like India and Brazil,
where an average of 58 percent claimed their costs
had gone up. In more developed markets like the US
and Japan, around one third said the same. Overall,
two out of every five smartphone users are dissatisfied
with value for money associated with shared data
plans. This is one of the main reasons for differing
levels of adoption across markets.
4 out of every 10 smartphone users believe that their mobile data usage has increased
since they moved to a shared data plan. This can partly be explained by the fact that
consumers are rarely sure of how much data their family needs – so they might buy more
on a plan than they would have done individually. 54 percent claim that they have more
data capacity available to them on a shared data plan than before. As a result they no
longer feel constrained by data caps, so usage naturally increases.
4 out of 10users indicate an increase in mobile
data usage on shared plans
47%of shared data plan customers believe
that these plans are more flexible
Net Promoter Score for
mobile operators in the US
Shared data plan: +19
No shared data plan: +16
ASSESSING THE IMPACT
2 out of
every 5smartphone users on shared
data plans are dissatisfied
with value for money
6 ERICSSON CONSUMERLAB EMBRACING DATA SHARING
7. In India and Brazil, there
is a strong perception
that shared data plans
are expensive
Who are shared data users?
Shared data plans are no longer exclusive to families.
While the majority of users share the common pool
of data with immediate family members, in some
cases data sharing goes beyond the family. In the US
for example, 15 percent of existing shared data users
split their data allowance with others outside the family.
In order to understand the profile of existing shared
data users, smartphone users can be segmented
into six different user groups based on what type of
applications and services they use on their phones,
and how often they use them. Based on 23 application
usage frequency questions, the 6 user groups were
categorized from the heaviest users of applications –
power users – to light data users who exhibit sporadic
app usage. Some 10 percent of all smartphone users in
the US were power users, and this group represented
11 percent of the total in the UK.
Figure 2. User perception of cost level since changing to a shared data plan
Source: Ericsson ConsumerLab, Embracing data sharing, 2015
Base: Smartphone users with shared data plans in Brazil, India, Japan, South Korea, the UK and the US
POWER USERSBROWSER-CENTRIC
USERS
SOCIAL
MEDIA-CENTRIC
USERS
VIDEO-CENTRIC
USERS
LIGHT DATA
USERS
UTILITY USERS
Not expensive Expensive
37% 39%
64%
52%
38% 37%
43%
23%
20%
15%
29%
24%
34%
23%
UK US INDIA BRAZIL JAPAN SOUTH KOREA AVERAGE
HIGH FREQUENCY USAGELOW FREQUENCY USAGE
Power users consume twice as
much data on average per month
than other smartphone users
ERICSSON CONSUMERLAB EMBRACING DATA SHARING 7
8. Future of mobile
data sharing
Different markets, different realities
Half of the smartphone users surveyed in this report
were aware of shared data plan offerings in their
market, with approximately two in every five expressing
an interest in acquiring a shared data plan in future.
In Japan and the US, 6 in every 10 shared data plan
users today can be categorized as light data users
and social media-centric users. The reason for this
bias is the existence of family plans in these markets,
which largely constitute older adults in the family with
moderate data usage. Shared data plans extend
this concept and therefore appeal to such users.
In the years to come, based on the type of users who
express an intention to acquire shared data plans, this
composition will skew towards power and video-centric
data-hungry smartphone users, who will comprise
half of all future shared data plan users.
The situation in high growth markets such as Brazil
and India will be different.The current composition
favors young early adopters – power users and
video-centric users. Going forward, adoption will spread
to light data, browser-centric or social media-centric
users, who will constitute 45–60 percent of shared
data users.
42%
INCREASE IN HEAVY
DATA USERS
Figure 3. Shared data plan users today and in the future
Heavy data users (power users and
video-centric smartphone users)
Other users
Source: Ericsson ConsumerLab, Embracing data sharing, 2015
Base: Shared data plan users in Brazil, India, Japan, South Korea, the UK and the US
TODAY’S SHARED DATA PLAN
USERS ARE PREDOMINANTLY
MODERATE DATA USERS,
BUT THAT IS SET TO CHANGE
SHARED DATA PLAN
USERS TODAY
2
8%
72
%
SHARED DATA PLAN
USERS IN THE
FUTURE
40%
60%
Shared data users of the future
One quarter of smartphone users currently on shared
data plans are power and video-centric users who
consume the bulk of mobile data. In the future, we
expect this proportion to increase by 42 percent, with
heavy data users making up 40 percent of all shared
data plan users across the 6 markets included in
the survey – as shown in Figure 3. Looking at the
overall picture, this is a rise of 12 percentage points
from today. Consequently, shared data plans in future
must be designed to cater to heavy data users, since
they will have very different expectations from the
users of today.
Why not share?
The central barriers preventing some users from
taking up shared data plans are the perception of
higher costs combined with the belief that sharing
a common data plan within the family will lead to
slower speeds when several plan members use it
simultaneously – based on their experience with Wi-Fi.
19 percent of smartphone users worry that these
plans could cause friction among family members
based on arguments over individual usage and
costs. This concern appears across all 6 markets.
In the US, the cost of adding extra devices to the
plan is perceived to be high and is one of the top
adoption barriers.
The top barriers preventing power and video-centric
smartphone users from taking up shared data plans
today, apart from cost, include the discomfort of
having others monitor their usage, and reductions
in both speed and data limit due to sharing.
8 ERICSSON CONSUMERLAB EMBRACING DATA SHARING
9. Could shared data replace Wi-Fi?
New cellular networks can provide consumers with
speeds comparable to fixed internet. We asked
consumers whether they would consider replacing
Wi-Fi usage with mobile cellular network usage from
a shared data pool. Existing shared data users were
less inclined to replace Wi-Fi, however intenders
expressed higher interest, as demonstrated in Figure 5.
Half of light mobile data users who intend to take
up shared data plans in the future would consider
replacing some or all of their existing Wi-Fi usage.
The primary reason cited by intenders which would
make them replace some or all of their Wi-Fi usage
with cellular usage via a shared data plan was cost.
If the cost of individual mobile internet subscriptions
in their household and the cost of fixed broadband
access was equivalent or higher than a shared data
offering, then intenders would consider replacing their
Wi-Fi usage.
Figure 5. Replacing Wi-Fi usage with cellular network
Figure 4. Barriers to acquiring a new shared data plan
WI-FI VS.
CELLULAR
Cost
Data limit
Speed
Could lead to
friction among
family members
Would replace all
Wi-Fi usage
with cellular
Shared data user Shared data intender
Would replace some
Wi-Fi usage
with cellular
Would not change
usage patterns
High cost
Connection speed decrease
Other people in the plan monitor usage/services
Decrease in data limit
Arguments on individual level of usage and data
Additional money transactions between members
The cost to add other devices is high
Devices with built-in mobile internet modems/
connection are expensive
45%
27%
22%
22%
19%
19%
15%
7%
Source: Ericsson ConsumerLab, Embracing data sharing, 2015
Base: Smartphone users in Brazil, India, Japan, South Korea, the UK and the US, who are aware of shared data plans but do not have one
Source: Ericsson ConsumerLab, Embracing data sharing, 2015
Base: Shared data users and intenders in Brazil, India, Japan, South Korea,
the UK and the US
52%
29%
35%
28%
36%
20%
ERICSSON CONSUMERLAB EMBRACING DATA SHARING 9
10. Shared data plan users are likely to
accelerate their usage, and expect
2–3 times
higher
data allowances in future
Realistic expectations
Figure 6 demonstrates that while high data allowances
are the most sought-after element of a shared data
plan, unlimited voice and texting are also appealing.
Most existing shared data users believe that a future
shared data plan with 10 GB of data allowance would
be sufficient. Power users’ expectations are a little
higher at 15 GB – but still not extreme.
However, consumers are starting to look beyond voice,
data and texting to the new services and capabilities
included in a shared data plan. 20 percent of existing
shared plan users, in addition to intenders, have
indicated that free access to movie andTV content,
bundling data usage for messaging services, and the
ability to connect other types of bills are among their
top choices for the most critical elements to be included
in a future shared data plan. In India and Brazil, this
statistic rose to 25 percent.
Hard to decipher
Consumers are finding it hard to decipher their
shared data plans. 46 percent indicated that they
are dissatisfied with price plan options and billing
because they do not understand how they work.
Due to ever-changing promotions, giveaways and
handset financing details, these supposedly simple
pricing plans become over-complicated.
The always-on nature of mobile data and applications
has created different expectations among shared data
users around the control and transparency of their
mobile data allowances, and how they are utilized in
real time across devices and users. Two in every five
users indicate that they are dissatisfied with the ability
to track and modify their usage, spending and account
balance. With many different people and devices using
the same data pool, it is vital that consumers feel fully
in control of their usage.
Figure 6. Elements that users and intenders consider critical to a shared data plan
SHARED SATISFACTION
2 in every 5
shared data users are dissatisfied with
the ability to track and modify their usage,
spending and account balance
Source: Ericsson ConsumerLab, Embracing data sharing, 2015
Base: Shared data users and intenders in Brazil, India, Japan, South Korea, the UK and the US
13%
18%
23% 24%
28% 29%
47%
50%
63%
Ability
to
connect
otherbills
Ability
to
connect
fixed
broadband
data
allow
ance
U
nlim
ited
SM
S
A
free
m
ovie/
film
service
Ability
to
connect
otherdevices,such
as
w
earables
and
consoles
U
nlim
ited
voice
usage
A
very
high
data
cap
Bundling
data
usage
for
com
m
unication
apps
like
Skype,Viber,etc.
Bundling
data
usage
for
online
m
essaging
apps
10 ERICSSON CONSUMERLAB EMBRACING DATA SHARING
11. App coverage must improve
From a user perspective, app coverage is the area
within a mobile network’s coverage that delivers
sufficient performance to run an application at an
acceptable level. Of the six different user groups
previously outlined – power users, the heaviest users
of apps – are the most affected by poor app coverage,
based on their app usage behavior. They use more
apps and therefore tend to encounter more issues,
with 50 percent reporting that they experience
problems daily, compared to just 19 percent of light
data users.The result is that power users are 2.5 times
more likely to stop using their apps.
40 percent of future shared data users are likely to
be power and video-centric app users. It is therefore
critical that app coverage is improved, or these
customers will not experience the true benefits
and flexibility that shared data plans can offer. While
improved app coverage may not impress everyone,
it is vitally important to these heavy app users.
Consumers are building a perception of network
performance based on how well their video streaming
apps perform. This is a particular challenge indoors,
when there is no Wi-Fi available. The proportion of
smartphone users who are satisfied with using video
streaming apps drops by half when moving from
outdoor to indoor locations in markets such as Brazil,
India, Japan and the UK.
Room for more
According to survey data from the Ericsson
ConsumerLab Analytical Platform across the US,
the UK, Japan, South Korea, India and Brazil in 2014,
smartphone users on shared data plans are interested
in connecting more devices. Future shared data plans
will need to accommodate an increasing range of new
devices as wearable technology, connected cars and
connected homes become reality.
Ultimately, the future of shared data plans will depend
on key expectations being met for both existing and
emerging users. As consumer needs continue to
rapidly shift, so the need for innovation increases
when it comes to mobile data plans, promoting
continuous evolution to meet the requirements
of tomorrow’s consumer.
Source: Ericsson ConsumerLab, Embracing data sharing, 2015
Base: Smartphone users in Brazil, India, Japan, South Korea, the UK and the US
SUPERIOR APP
COVERAGE FOR
HEAVY USERS
SIMPLE AND
STREAMLINED
OFFERING
CLEAR
UNDERSTANDING
OF COST
REAL-TIME
VISIBILITY AND
MANAGEMENT
ENHANCED VALUE
THAT EXTENDS TO
OTHER DEVICES
AND CONCEPTS
WHAT DO CONSUMERS EXPECT?
Power users are
the most affected
by poor app coverage
Figure 7. Percentage of smartphone users who have stopped using apps due to bad coverage
POWER USERS VIDEO-CENTRIC
USERS
BROWSER-CENTRIC
USERS
SOCIAL
NETWORK-CENTRIC
USERS
UTILITY USERS LIGHT DATA USERS
36%
34%
31%
25%
22%
56%
ERICSSON CONSUMERLAB EMBRACING DATA SHARING 11