Ericsson User and IoT Data Analytics Insights

User and Iot
Data Analytics
Empowered by Ericsson User Data Consolidation (UDC)

Source: Ericsson Mobility Report, Nov 2015
Connected Devices
in 2021
28 BILLION
15 billionINDUSTRY and CONSUMER M2M / IoT DEVICES
13 billionMOBILE PHONES, PC’S, LAPTOPS, TABLETS

new demands from IoT
IoT
Consumer IoT devices
(Cellular and non-Cellular)
Industries IoT devices
(Cellular and non-Cellular)

Leverage on the data asset
User
Cellular and non-Cellular communication
Consumer IoT Industry IoT
+ +Leverage
existing
subscriber
data asset
Identification SecurityAuthentication Services
~12.5B*~5.5B*~10B*
* Estimated numbers for 2021. Source: Ericsson Mobility Report November 2015

Launching Ericsson
User and IoT Data Analytics
User and IoT
subscriber
database
Other data
sources
Contributing to:
UDC
Operational
efficiency
User
experience
Vertical
opportunities
Extract
insights
Create
Value
Analyze
UDC embedded analytics
Unlock
data

User and IOT data analytics
solution characteristics
Analyze Expose
ReportView
Data management
embedded analytics
Real-time
Massive data
analysis
Database
performance
› FAST to deploy
› FLEXIBLE to customize
› QUICK to scale
› SIMPLE to integrate
Consolidate - Analyze - Expose
Protecting
users privacy

Ericsson subscriber data
management solution
Empowering the Internet of Things value chain
Real-time
analytics on
data
Controlled
access and
exposure of
data
Service access
for users and
IoT devices
Data consolidation Data monetization Data security
New New

New Values from Insights
User
experience
Vertical
opportunities
Personal management
of connected devices
Monetize insights
towards the industry
Operational
efficiency
Internal efficiency on
IOT and User data
management
Analytics use cases
IOT Cross DB
consistency
Plan-to-
provision
Smart
alarm
KPI
monitoring
Roaming
analytics
Roaming
analytics
Connected
house
Connected
bicycle
Connected smart
billboard

Ericsson and Swisscom working together to improve network and
operational efficiency based on subscriber data analytics.
CHALLENGE
› How to secure network performance
while extracting insights from
subscriber database in real time.
› Be prepared for the unknown.
Different stakeholders requesting
different answers - and they need
fast answers
SOLUTION
Ericsson User Data
Consolidation (UDC)
Empowered with embedded
Data Analytics functionality
GOALS TO SWISSCOM
› Efficiency and speed
› Answer to stakeholders
needs quickly
› Securely pave the way
towards Big Data
In collaboration with:

Use case examples

Iot cross DB Consistency
Ericsson
Subscriber
database
BSS/OSS
System
› Reduce revenue leakage
› Reduce cost by removing device data from core
network, in case these devices were deleted in
CRM OSS/BSS systems
› Reduce complaints from customers, due to data
inconsistency
Operator
Automating the
process to
ensure that all
connected
devices are
properly served
and paid for
Operational efficiency
DB
Consistency
Efficiency Customer Vertical

Plan-to-Provision IOT
Ericsson
Centralized
Database
Analyze
Expose
Fresh
database
360o view of data
› Be ready for massive roll-out of IoT devices with
different characteristics
› Agile management of devices (e.g. active,
deactivate, reconfigure)
› Optimize provisioning data for each device type
› Export only relevant data and attributes (no “noise”
data)
Operator
Bulk provision
Managing mass IoT
devices more efficiently
Be able to add, remove
and change device
configurations centrally
Operational efficiency
Examples
› Optimize services quality settings on device basis
› De-provision inactive devices (upon certain
conditions)
› Move massive number of devices to new access
types or service (e.g. 3G to 4G and later 5G)

Facilitating devices monitoring and
KPI measurements
E.g. Imagine an enterprise or company that
wants to measure the effectiveness of a
marketing campaign immediately on daily
basis.
ATTACHED NOW
NOT ATTACHED
THIS WEEK
ATTACHED
YESTERDAY
ATTACHED NOW
ATTACHED LAST
MONDAY
ATTACHED NOW
AnalyzeExpose
› Know if a device moved location
› Status monitoring
› Check video streaming quality from cameras
› Data consumption from different device types
Examples
Kpi reporting
Vertical opportunities
Ericsson
Centralized
Database
› Effective tool to measure existing KPIs
› Agility to implement new KPIs
› Enable forecasting of services planning
› Predicting how network changes may
affect the KPIs
› Reduce trouble shooting time
Devices monitoring
Operator and Verticals

Connected bicycle
User experience and Vertical opportunities
› Device monitoring (e.g. find my bike)
› Control from distance (e.g. lock/unlock)
Consumer
Smart bike
Ericsson
Centralized
Database
External
databases
User and
device data
Analyze Expose
User and IoT
data analytics
› Target offerings to owners of high-end
bikes (e.g. racing bikes or mountains bikes)
› Potential fraud/theft detection and control (e.g.
bike moving in a different location than its owner,
notify owner, lock, locate)
Vertical - Insurance company
› Bike rental history (who rented it, when)
› Planning and maintenance (insights and
reporting on bike service usage and bikes’
connectivity )
› Locate available bikes (service to consumers)
Vertical - Community bicycles
Insurance
City bikes
Empowering Operators to provide
more value in the IoT chain

Smart alarm
› Easy procedure to connect IoT personal
device to the network and manage it
(download applications, manage status)
› Maximize sleeping time and wake up
quality making the alarm intelligent
Consumer
› Create Personal IoT devices ecosystem
around customers
› Connect new category of SIM/non-SIM
devices to the network
› Offer new IoT Consumer applications
playing a role of service provider in the
IoT value chain
Operator
City
+
Smart alarm
1. Connect device
and activate “Smart
alarm” application
2. Retrieve data about
traffic, weather
conditions, city events
Improving quality of life
E.g. Imagine an alarm that
every morning adjust its
time according to prediction
of traffic conditions
User experience
Transport
4. Automatically
configure the
ring time in the
morning
3. Predictive analytics
about traffic conditions

Connected Heater
at remote location
(no Wi-Fi available)
Connected House
User experience
Device Status
data
Making interaction
between users
and home devices
easier
E.g. Make sure that
the water pipes in
the house does not
freeze on winter
› Remote control
› Status monitoring
› Automatic alerts (e.g. devices status,
weather conditions)
Consumer
Connected
Heater
Ericsson
Centralized
Database
Analyze
and
Expose
Connected
house App

IoT roaming Analytics
Ericsson
Centralized
Database
Global insights
› Providing better device tracking
capabilities
› Improving revenues
› Ensuring QoS when roaming
Operational efficiency and Vertical opportunities
› Track where the containers are
› Track where they have been and if they
deviated from the planned route
Vertical – Containers’ company
› Track roamers location
› Optimize roaming partnerships
› Evaluate how changes in regulation will
affect roaming revenue
Operator
Resources
Roaming
optimization

Connected smart Billboard
› Revenue from brokering anonymized
subscriber info
› Income from high volume data usage
(billboard content)
Operator
Changing the way companies
interact with consumers
E.g. Imagine a billboard that can
dynamically adjust advertisement to
segments of people passing-by
› Safe, simplified and centralized update
of advertisements remotely
› Reach consumers, based on their location,
country, phone type and spending behavior
› Insights on advertisement relevance
Vertical - Advertising company
Smart
Billboard
Vertical opportunities

Ericsson- The right partner
Experience, credibility and market presence
Analytics with simplicity
Device agnostic solution

Ericsson User and IoT Data Analytics Insights

Ericsson User and IoT Data Analytics Insights

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