This Ericsson ConsumerLab report analyzes evolving consumer needs related to connected lifestyles across the US, Brazil, and Indonesia. Data was collected through online research, focus groups, and surveys totaling 150 million smartphone owners. Key findings include:
1) Seven emerging consumer need areas were identified: instant access everywhere, customizing experiences, switching off, assisted productivity, enhanced togetherness, feeling in control, and location-based services.
2) Consumers want simplified management of content, payments, and usage in one place to reduce complexity.
3) New services need to offer real-time customized solutions based on location to fit mobile lifestyles.
4) Evolving consumer needs open new
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Ericsson ConsumerLab: Internet goes mobile - South AfricaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
Ericsson ConsumerLab: Family CommunicationEricsson
The Ericsson ConsumerLab report Family Communication, based on studies carried out in the US, shows that all families differ from one another – from the way they communicate to how they create rules and spend time together.
The report compares the behavior of families with high usage of communication services with that of families with low usage. Those two groups of families are equally sized, and both demonstrate extreme behavior. And usage varies greatly – not only between the parents, but even between the children in the two types of families.
Eighty percent of families using a lot of communication services believe that as a result, they are happier, have more communication with each other and better knowledge about each other. But for these families, there are also more concerns that appear.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Ericsson ConsumerLab: Keeping smartphone users loyal Ericsson
This report assesses the impact of network performance on consumer loyalty to operators.
The main purpose of the report was to identify what drives customer loyalty to operators, and in addition the monetary value that can be gained by improving network performance.
For more from our ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Ericsson ConsumerLab: Internet goes mobile - South AfricaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
Ericsson ConsumerLab: Liberation from locationEricsson
Ericsson ConsumerLab releases report showing consumers are increasingly performing tasks across multiple locations, such as shopping online at work or performing work tasks at home. People spend most of their time indoors and they therefore want to invest more in improving their indoor connectivity experience. Globally, consumers use internet services in a similar manner, although the devices used differ
Ericsson ConsumerLab: Family CommunicationEricsson
The Ericsson ConsumerLab report Family Communication, based on studies carried out in the US, shows that all families differ from one another – from the way they communicate to how they create rules and spend time together.
The report compares the behavior of families with high usage of communication services with that of families with low usage. Those two groups of families are equally sized, and both demonstrate extreme behavior. And usage varies greatly – not only between the parents, but even between the children in the two types of families.
Eighty percent of families using a lot of communication services believe that as a result, they are happier, have more communication with each other and better knowledge about each other. But for these families, there are also more concerns that appear.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Ericsson ConsumerLab: Internet goes mobile - NigeriaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
The mobile maze EY has conducted a major global online customer research study covering 6,000 consumers in 12 countries worldwide. The research, carried out in May and June 2012, was designed to highlight short-and medium- term issues facing mobile operators involved in the mobile services/applications value chain. As part of our primary research, we asked consumers to detail their usage of specific mobile value-added services, exploring take-up drivers and inhibitors, along with their attitudes toward their mobile service providers in key aspects such as communications quality and payment preferences. In both developed and emerging markets across the world, consumers’ rapid adoption of internet-enabled smartphones and tablets has been one of the most significant social, business and technology trends of recent years. As this growth continues, and as device experiences evolve and use cases expand, the market for mobile services and applications is becoming increasingly complex for operators and their customers.
Ericsson ConsumerLab - Embracing data sharing (report)Ericsson
Ericsson ConsumerLab has taken a look at the consumer value of innovations such as shared data plans and how the introduction of such plans has impacted consumer behavior, as well as triggers and barriers to their adoption.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
With their frequent and wide-ranging use of the internet, netizens might appear to be creating an exclusive subculture. However, a new study by Ericsson ConsumerLab entitled The Networked Life shows that netizens are forerunners of a networked lifestyle that is being embraced by 82 percent of consumers.
Ericsson ConsumerLab: Smartphone Usage Experience ReportEricsson
For more from the ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Having access to an internet connection has become an integrated part of everyday life. Each day, around 40 percent of smartphone owners use their smartphones before they have
even got out of bed. On the morning commute, data usage peaks at nearly 70 percent and remains high throughout the day, with users accessing the network in short and frequent bursts.
For the purpose of this report, Ericsson ConsumerLab conducted surveys across Finland, Switzerland and the Netherlands. Consumers were asked to discuss their
perception of network quality, including current satisfaction levels and common problems encountered. from this, it was possible to assess the potential impact for operators. The findings compare feedback from 3,000 smartphone users who took part in an online survey alongside the experiences of a further 500 smartphone users. These 500 users were provided with a tailor made app with which to log the nature and frequency of any issues encountered – and their reactions to these issues.
Digital Banking Personas and the Tailored Experience - Fiserv White Paper (2013)mistervandam
A perspective on how consumer segments look at digital banking, and how the various digital channels (mobile, tablet and online) differ from each other.
Dialing Up Digital: Retaining a New Generation of CustomersCognizant
Our survey confirmed that to attract and retain young, tech-savvy customers, communications service providers must act fast to enhance their current services, better understand these customers’ needs, and make their digital support channels easier to use. This involves analyzing the differences between younger and older customers, and using that information to retain them and build their confidence. CSPs must also ensure that efforts to personalize solutions and services deliver the expected value, and also provide the levels of security and privacy these customers demand.
Ericsson ConsumerLab: Internet goes mobile - NigeriaEricsson
Consumers in Sub-Saharan Africa want to be able to keep conversations going with family and friends in different places and stay informed and connected at all times. People are used to being connected to meet personal and professional needs, wherever they are according to reports from Ericsson ConsumerLab.
The mobile maze EY has conducted a major global online customer research study covering 6,000 consumers in 12 countries worldwide. The research, carried out in May and June 2012, was designed to highlight short-and medium- term issues facing mobile operators involved in the mobile services/applications value chain. As part of our primary research, we asked consumers to detail their usage of specific mobile value-added services, exploring take-up drivers and inhibitors, along with their attitudes toward their mobile service providers in key aspects such as communications quality and payment preferences. In both developed and emerging markets across the world, consumers’ rapid adoption of internet-enabled smartphones and tablets has been one of the most significant social, business and technology trends of recent years. As this growth continues, and as device experiences evolve and use cases expand, the market for mobile services and applications is becoming increasingly complex for operators and their customers.
Ericsson ConsumerLab - Embracing data sharing (report)Ericsson
Ericsson ConsumerLab has taken a look at the consumer value of innovations such as shared data plans and how the introduction of such plans has impacted consumer behavior, as well as triggers and barriers to their adoption.
Ericsson Mobility Report - June 2015 - North America appendixEricsson
Ericsson Mobility Report is one of the leading analyses of data traffic available, providing in-depth measurements from the world’s largest selection of live networks spread all around the globe.
The report uses those measurements and analysis, together with internal forecasts and other relevant studies, to provide insights into current traffic and market trends in today’s Networked Society.
The June 2015 report looks at global subscription growth and how the pattern is set to continue to 2020.
In a digital world, Telecom operators face challenging customer exceptions. Learn more about the ideal one click customer journey and Ericsson ConsumerLab insights.
With their frequent and wide-ranging use of the internet, netizens might appear to be creating an exclusive subculture. However, a new study by Ericsson ConsumerLab entitled The Networked Life shows that netizens are forerunners of a networked lifestyle that is being embraced by 82 percent of consumers.
Ericsson ConsumerLab: Smartphone Usage Experience ReportEricsson
For more from the ConsumerLab visit: http://www.ericsson.com/thinkingahead/consumerlab
Having access to an internet connection has become an integrated part of everyday life. Each day, around 40 percent of smartphone owners use their smartphones before they have
even got out of bed. On the morning commute, data usage peaks at nearly 70 percent and remains high throughout the day, with users accessing the network in short and frequent bursts.
For the purpose of this report, Ericsson ConsumerLab conducted surveys across Finland, Switzerland and the Netherlands. Consumers were asked to discuss their
perception of network quality, including current satisfaction levels and common problems encountered. from this, it was possible to assess the potential impact for operators. The findings compare feedback from 3,000 smartphone users who took part in an online survey alongside the experiences of a further 500 smartphone users. These 500 users were provided with a tailor made app with which to log the nature and frequency of any issues encountered – and their reactions to these issues.
Digital Banking Personas and the Tailored Experience - Fiserv White Paper (2013)mistervandam
A perspective on how consumer segments look at digital banking, and how the various digital channels (mobile, tablet and online) differ from each other.
Dialing Up Digital: Retaining a New Generation of CustomersCognizant
Our survey confirmed that to attract and retain young, tech-savvy customers, communications service providers must act fast to enhance their current services, better understand these customers’ needs, and make their digital support channels easier to use. This involves analyzing the differences between younger and older customers, and using that information to retain them and build their confidence. CSPs must also ensure that efforts to personalize solutions and services deliver the expected value, and also provide the levels of security and privacy these customers demand.
Quality of Experience in a Digital World: A CSP Action Plan for Millennials a...Cognizant
Customers of communications service providers want easier to use digital channels, proactive and personalized offerings, and the ability to bring connected technologies to life, our latest research reveals.
Ericsson ConsumerLab: Communication in the World of AppsEricsson
http://www.ericsson.com/consumerlab
Ericsson ConsumerLab report examines how users interact with their smartphone apps and what the future may look like as technology continues to evolve.
Telecommunications is at the heart of the digital economy, driving and enabling the changing consumer behaviors and demands that have transformed how people consume products and services across many sectors. However, digitization is as much a struggle for Telcos as it is for traditional organizations in many industries.
Our latest survey of over 5700 mobile consumers in the US and Europe has found, for example, that consumers are discontented with their operators.
Extending the Case for Digital: Health Plan Members SpeakCognizant
Cognizant's exclusive study shows that healthcare consumers’ appetite for digital continues to expand and deepen across all channels and age ranges: 10 key findings that will help health plans refine their digital member experience strategies in 2018 and beyond.
Business Case #7 Internet Marketing The Internet has b.docxRAHUL126667
Business Case #7
Internet Marketing
The Internet has been the fastest-growing marketing medium in recent years. As Internet
technology has developed and broadband penetration has increased, numerous opportunities have
arisen which more and more companies are trying to exploit.
This note describes various aspects of online marketing. Each section of the note is self-contained
and addresses a particular theme:
The first section, “The online audience”, explains how, and how widely, the Internet is used today.
A medium is only useful for marketing purposes if it allows sellers to reach potential buyers. This
section looks at online shoppers and their willingness to research and carry out purchases online.
The second section, “Particularities of the Internet”, compares the Internet with other media. The
Internet is different from other media in certain respects, but there is nothing to be afraid of. The
challenge is to exploit its particularities so as get the best possible return on investment.
The third section, “Potential of Internet marketing”, shows how the Internet can be the vehicle for
marketing activities at all stages of the purchase process. Whether the aim is to arouse consumer
interest in a sales proposition, explain the proposition or close a sale, the Internet has the tools to
do it.
The fourth section, “Options for Internet marketing”, describes the most widely used online
marketing tools.
The fifth section, “The Internet marketing market”, presents the players in the market. To find the
right service provider, assuming we have decided what we expect from our online campaign and
how we want to approach it, we need to know the types of companies there are and the services
they offer.
The last section of the note, “Examples of Internet use”, describes some advertising campaigns
that have included the Internet in their media plan. This section is not intended as an exhaustive
sample but presents different ways in which the Internet has been used by companies that
advertise online.
At the end of the note we attach a list of sources of up-to-date information about the Internet.
Although the ideas and concepts set forth in the note are relatively well established, the statistics
are likely to change quite rapidly. Anticipating this eventuality, we indicate public sources from
which the latest figures on Internet marketing can be obtained.
Business Case #7
The Internet Audience
Who is Online?
One of the first questions to be considered when organizing a communication campaign is who
the intended audience is. The larger the population that use a given medium as a source of
information, the more communication options that medium will offer.
The population of Internet users in Spain is around 22.5 million and the population of daily users,
around 12 million. This makes the Internet the sixth most widely used medium.
Figure 1. Penetration of the m ...
consumer buying behavior for new mobile connection7620212071
This project will help marketing student who is looking for the project in mobile connection.so i request to all please go through the project and let me know if required,just mentioned your mail id i will forward you.
Also i will help the student to make there project successful in any stream. (asati.vinay@yahoo.in) this is my mail id where you can write whatever thigs you required related any projects, In future i will upload more projects.
From the marketplace to the boardroom, from schools
to households, the free flow of ideas and information
shapes our lives and our everyday decisions. Therefore,
having access to relevant information at any given point
in time and place has become integral for consumers
across the globe. Brazil is no different, where the
population shows a high need for connectedness
and being updated, and indulges in different online
activities on their mobile devices.
”The Networked Life in Lebanon” is an Ericsson ConsumerLab report highlighting that consumers in Lebanon are adopting a ’networked lifestyle’ similarly to their global counterparts. This is defined not only by socio-cultural trends but also by the products they consume and the services they use online. It also highlights that Lebanese consumers are active sharers and social participants on the internet, and their consumption behaviors are being shaped by the internet and mobile apps. Mobile broadband ownership in Lebanon is also higher than the global average.
Similar to Ericsson ConsumerLab: Connected lifestyles’ expectations identified (20)
Ericsson Technology Review: Versatile Video Coding explained – the future of ...Ericsson
Continuous innovation in 5G networks is creating new opportunities for video-enabled services for both consumers and industries, particularly in areas such as the Internet of Things and the automotive sector. These new services are expected to rely on continued video evolution toward 8K resolutions and beyond, and on new strict requirements such as low end-to-end latency for video delivery.
The latest Ericsson Technology Review article explores recent developments in video compression technology and introduces Versatile Video Coding (VVC) – a significant improvement on existing video codecs that we think deserves to be widely deployed in the market. VVC has the potential both to enhance the user experience for existing video services and offer an appropriate performance level for new media services over 5G networks.
BRIDGING THE GAP BETWEEN PHYSICAL AND DIGITAL REALITIES
The key role that connectivity plays in our personal and professional lives has never been more obvious than it is today. Thankfully, despite the sudden, dramatic changes in our behavior earlier this year, networks all around the world have proven to be highly resilient. At Ericsson, we’re committed to ensuring that the network platform continues to improve its ability to meet the full range of societal needs as well as supporting enterprises to stay competitive in the long term. We know that greater agility and speed will be essential.
This issue of our magazine includes several articles that explain Ericsson’s approach to future network development, including my annual technology trends article. The seven trends on this year’s list serve as a critical cornerstone in the development of a common Ericsson vision of what future networks will provide, and what sort of technology evolution will be required to get there.
ERIK EKUDDEN
Senior Vice President, Chief Technology Officer and Head of Group Function Technology
Ericsson Technology Review: Integrated access and backhaul – a new type of wi...Ericsson
Today millimeter wave (mmWave) spectrum is valued mainly because it can be used to achieve high speeds and capacities when combined with spectrum assets below 6GHz. But it can provide other benefits as well. For example, mmWave spectrum makes it possible to use a promising new wireless backhaul solution for 5G New Radio – integrated access and backhaul (IAB) – to densify networks with multi-band radio sites at street level.
This Ericsson Technology Review article explains the IAB concept at a high level, presenting its architecture and key characteristics, as well as examining its advantages and disadvantages compared with other backhaul technologies. It concludes with a presentation of the promising results of several simulations that tested IAB as a backhaul option for street sites in both urban and suburban areas.
Ericsson Technology Review: Critical IoT connectivity: Ideal for time-critica...Ericsson
Critical Internet of Things (IoT) connectivity is an emerging concept in IoT development that enables more efficient and innovative services across a wide range of industries by reliably meeting time-critical communication needs. Mobile network operators (MNOs) are in the perfect position to enable these types of time-critical services due to their ability to leverage advanced 5G networks in a systematic and cost-effective way.
This Ericsson Technology Review article explores the benefits of Critical IoT connectivity in areas such as industrial control, mobility automation, remote control and real-time media. It also provides an overview of key network technologies and architectures. It concludes with several case studies based on two deployment scenarios – wide area and local area – that illustrate how well suited 5G spectrum assets are for Critical IoT use cases.
5G New Radio has already evolved in important ways since the 3GPP standardized Release 15 in late 2018. The significant enhancements in Releases 16 and 17 are certain to play a critical role in expanding both the availability and the applicability of 5G NR in both industry and public services in the near future.
This Ericsson Technology Review article summarizes the most notable new developments in releases 16 and 17, grouped into two categories: enhancements to existing features and features that address new verticals and deployment scenarios. This analysis and our insights about the future beyond Release 17 is an important component of our work to help mobile network operators and other stakeholders better understand and plan for the many new 5G NR opportunities that are on the horizon.
Ericsson Technology Review: The future of cloud computing: Highly distributed...Ericsson
The growing interest in cloud computing scenarios that incorporate both distributed computing capabilities and heterogeneous hardware presents a significant opportunity for network operators. With a vast distributed system (the telco network) already in place, the telecom industry has a significant advantage in the transition toward distributed cloud computing.
This Ericsson Technology Review article explores the future of cloud computing from the perspective of network operators, examining how they can best manage the complexity of future cloud deployments and overcome the technical challenges. Redefining cloud to expose and optimize the use of heterogeneous resources is not straightforward, but we are confident that our use cases and proof points validate our approach and will gain traction both in the telecommunications community and beyond.
Ericsson Technology Review: Optimizing UICC modules for IoT applicationsEricsson
Commonly referred to as SIM cards, the universal integrated circuit cards (UICCs) used in all cellular devices today are in fact complex and powerful minicomputers capable of much more than most Internet of Things (IoT) applications require. Until a simpler and less costly alternative becomes available, action must be taken to ensure that the relatively high price of UICC modules does not hamper IoT growth.
This Ericsson Technology Review article presents two mid-term approaches. The first is to make use of techniques that reduce the complexity of using UICCs in IoT applications, while the second is to use the UICCs’ excess capacity for additional value generation. Those who wish to exploit the potential of the UICCs to better support IoT applications have the opportunity to use them as cryptographic storage, to run higher-layer protocol stacks and/or as supervisory entities, for example.
Mobile data traffic volumes are expected to increase by a factor of four by 2025, and 45 percent of that traffic will be carried by 5G networks. To deliver on customer expectations in this rapidly changing environment, communication service providers must overcome challenges in three key areas: building sufficient capacity, resolving operational inefficiencies through automation and artificial intelligence, and improving service differentiation. This issue of ETR magazine provides insights about how to tackle all three.
Ericsson Technology Review: 5G BSS: Evolving BSS to fit the 5G economyEricsson
The 5G network evolution has opened up an abundance of new business opportunities for communication service providers (CSPs) in verticals such as industrial automation, security, health care and automotive. In order to successfully capitalize on them, CSPs must have business support systems (BSS) that are evolved to manage complex value chains and support new business models. Optimized information models and a high degree of automation are required to handle huge numbers of devices through open interfaces.
This Ericsson Technology Review article explains how 5G-evolved BSS can help CSPs transform themselves from traditional network developers to service enablers for 5G and the Internet of Things, and ultimately to service creators with the ability to collaborate beyond telecoms and establish lucrative digital value systems.
Ericsson Technology Review: 5G migration strategy from EPS to 5G systemEricsson
For many operators, the introduction of the 5G System (5GS) to provide wide-area services in existing Evolved Packet System (EPS) deployments is a necessary step toward creating a full-service, future-proof 5GS in the longer term. The creation of a combined 4G-5G network requires careful planning and a holistic strategy, as the introduction of 5GS has significant impacts across all network domains, including the RAN, packet core, user data and policies, and services, as well as affecting devices and backend systems.
This Ericsson Technology Review article provides an overview of all the aspects that operators need to consider when putting together a robust EPS-to-5GS migration strategy and provides guidance about how they can adapt the transition to address their particular needs per domain.
Ericsson Technology Review: Creating the next-generation edge-cloud ecosystemEricsson
The surge in data volume that will come from the massive number of devices enabled by 5G has made edge computing more important than ever before. Beyond its abilities to reduce network traffic and improve user experience, edge computing will also play a critical role in enabling use cases for ultra-reliable low-latency communication in industrial manufacturing and a variety of other sectors.
This Ericsson Technology Review article explores the topic of how to deliver distributed edge computing solutions that can host different kinds of platforms and applications and provide a high level of flexibility for application developers. Rather than building a new application ecosystem and platform, we strongly recommend reusing industrialized and proven capabilities, utilizing the momentum created with Cloud Native Computing Foundation, and ensuring backward compatibility.
The rise of the innovation platform
Society and industry are transforming at an unprecedented rate. At the same time, the network platform is emerging as an innovation platform with the potential to offer all the connectivity, processing, storage and security needed by current and future applications. In my 2019 trends article, featured in this issue of Ericsson Technology Review, I share my view of the future network platform in relation to six key technology trends.
This issue of the magazine also addresses critical topics such as trust enablement, the extension of computing resources all the way to the edge of the mobile network, the growing impact of the cloud in the telco domain, overcoming latency and battery consumption challenges, and the need for end-to-end connectivity. I hope it provides you with valuable insights about how to overcome the challenges ahead and take full advantage of new opportunities.
Ericsson Technology Review: Spotlight on the Internet of ThingsEricsson
The Internet of Things (IoT) has emerged as a fundamental cornerstone in the digitalization of both industry and society as a whole. It represents a huge opportunity not only in economic terms, but also from a global challenges perspective – making it easier for governments, non-governmental organizations and the private sector to address pressing food, energy, water and climate related issues.
5G and the IoT are closely intertwined. One of the biggest innovations within 5G is support for the IoT in all its forms, both by addressing mission criticality as well as making it possible to connect low-cost, long-battery-life sensors.
With this in mind, we decided to create a special issue of Ericsson Technology Review solely focused on IoT opportunities and challenges. I hope it provides you with valuable insights about the IoT-related opportunities available to your organization, along with ideas about how we can overcome the challenges ahead.
Ericsson Technology Review: Driving transformation in the automotive and road...Ericsson
A variety of automotive and transport services that require cellular connectivity are already in commercial operation today, and many more are yet to come. Among other things, these services will improve road safety and traffic efficiency, saving lives and helping to reduce the emissions that contribute to climate change. At Ericsson, we believe that the best way to address the growing connectivity needs of this industry sector is through a common network solution, as opposed to taking a single-segment silo approach.
The latest Ericsson Technology Review article explains how the ongoing rollout of 5G provides a cost-efficient and feature-rich foundation for a horizontal multiservice network that can meet the connectivity needs of the automotive and transport ecosystem. It also outlines the key challenges and presents potential solutions.
This presentation explains the importance of SD-WAN technology as part of the Enterprise digital transformation strategy. It goes over the first wave of SD-WAN in a single vendor deployment, with Do-it-yourself (DIY) as the preferred model. Then continues with the importance of orchestration in the second wave of SD-WAN deployments in a multi-vendor ecosystem, turning to SD-WAN Managed Services as the preferred model. It ends up with some examples of use cases and the Verizon customer case. More information on Ericsson Dynamic orchestration - http://m.eric.sn/6rsZ30psKLu
Ericsson Technology Review: 5G-TSN integration meets networking requirements ...Ericsson
Time-Sensitive Networking (TSN) is becoming the standard Ethernet-based technology for converged networks of Industry 4.0. Understanding the importance and relevance of TSN features, as well as the capabilities that allow 5G to achieve wireless deterministic and time-sensitive communication, is essential to industrial automation in the future.
The latest Ericsson Technology Review article explains how TSN is an enabler of Industry 4.0, and that together with 5G URLLC capabilities, the two key technologies can be combined and integrated to provide deterministic connectivity end to end. It also discusses TSN standards and the value of the TSN toolbox for next generation industrial automation networks.
Ericsson Technology Review: Meeting 5G latency requirements with inactive stateEricsson
Low latency communication and minimal battery consumption are key requirements of many 5G and IoT use cases, including smart transport and critical control of remote devices. Thanks to Ericsson’s 4G/5G research activities and lessons learned from legacy networks, we have identified solutions that address both of these requirements by reducing the amount of signaling required during state transitions, and shared our discoveries with the 3GPP.
This Ericsson Technology Review article explains the why and how behind the new Radio Resource Control (RRC) state model in the standalone version of the 5G New Radio standard, which features a new, Ericsson-developed state called inactive. On top of overcoming latency and battery consumption challenges, the new state also increases overall system capacity by decreasing the processing effort in the network.
Ericsson Technology Review: Cloud-native application design in the telecom do...Ericsson
Cloud-native application design is set to become standard practice in the telecom industry in the near future due to the major efficiency gains it can provide, particularly in terms of speeding up software upgrades and releases. At Ericsson, we have been actively exploring the potential of cloud-native computing in the telecom industry since we joined the Cloud Native Computing Foundation (CNCF) a few years ago.
This Ericsson Technology Review article explains the opportunities that CNCF technology has enabled, as well as unveiling key aspects of our application development framework, which is designed to help navigate the transition to a cloud-native approach. It also discusses the challenges that the large-scale reuse of open-source technology can raise, along with key strategies for how to mitigate them.
Ericsson Technology Review: Service exposure: a critical capability in a 5G w...Ericsson
To meet the requirements of use cases in areas such as the Internet of Things, AR/VR, Industry 4.0 and the automotive sector, operators need to be able to provide computing resources across the whole telco domain – all the way to the edge of the mobile network. Service exposure and APIs will play a key role in creating solutions that are both effective and cost efficient.
The latest Ericsson Technology Review article explores recent advances in the service exposure area that have resulted from the move toward 5G and the adoption of cloud-native principles, as well as the combination of Service-based Architecture, microservices and container technologies. It includes examples that illustrate how service exposure can be deployed in a multitude of locations, each with a different set of requirements that drive modularity and configurability needs.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
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- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
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Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
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Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
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👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
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Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
2. Contents
METHODOLOGY
INTRODUCTION AND KEY FINDINGS
3
THREE MARKETS, THREE REALITIES
4
CONSUMERS DEPEND ON CONNECTIVITY
5
GROWING FRUSTRATIONS
6
NEW CONSUMER NEEDS
7
ACCOMMODATING USERS’ DESIRES
8
SERVING NEW NEEDS 9
TOWARDS A BETTER
CONSUMER EXPERIENCE
10
This Ericsson ConsumerLab report looks at how smartphone
usage and connected lifestyles influence consumer needs and
expectations across three markets – US, Brazil and Indonesia.
We collected data in 3 phases, consisting of online qualitative
research across 5 target groups, including college students,
professionals and parents; 4 focus groups in 3 locations – Chicago,
São Paulo and Jakarta; and an online survey of 1,000 interviews
in each market. The sample is representative of consumers who
have a smartphone and internet access at home, including
92 million in the US, 27 million in Brazil and 23 million in
Indonesia. The data is thus representative of approximately
150 million smartphone owners.
the voice of the consumer
Ericsson ConsumerLab has close to 20 years experience of
studying people’s behaviors and values, including the way
they act and think about ICT products and services. Ericsson
ConsumerLab provides unique insights on market and
consumer trends.
Ericsson ConsumerLab gains its knowledge through a global
consumer research program based on interviews with 100,000
individuals each year, in more than 40 countries and 15 megacities
– statistically representing the views of 1.1 billion people.
2 ERICSSON CONSUMERLAB CONNECTED LIFESTYLES
Both quantitative and qualitative methods are used, and hundreds
of hours are spent with consumers from different cultures.
To be close to the market and consumers, Ericsson
ConsumerLab has analysts in all regions where Ericsson is
present, which gives a thorough global understanding of the
ICT market and business models.
All ConsumerLab reports can be found at:
www.ericsson.com/consumerlab
3. Evolving
connected lifestyles
The digital services market is
continuously evolving, offering
new apps and solutions that allow
users to communicate, socialize,
find information, enjoy media
and make purchases online.
What’s more, these services can
be accessed on mobile devices
anywhere and at any time.
Although the connected lifestyle
presents new opportunities for
consumers, it can also create
complications, such as keeping
track of additional bills,
passwords and subscriptions.
Users can become frustrated
if they experience a drop in
connectivity or are unable to find
the content they need.
As a result, the connected
lifestyle creates new needs and
expectations which should be
taken into account. For example,
many consumers welcome
services that simplify life, offer
good value for money, and are
easy to access and manage.
New expectations are also driving
more companies to go beyond their
existing offerings, which in turn
stimulates the digitization of society.
In this rapidly changing world it
is important to understand newly
created needs. This Ericsson
ConsumerLab report evaluates
consumer perceptions and
emerging expectations today. By
testing concept ideas covering
different service areas, the study
identifies drivers that will shape the
connected lifestyle of tomorrow.
Key findings
> Seven emerging needs areas
Our connected lifestyles
generate new needs. This study
identifies seven important need
areas central to introducing
successful services: Instant
access everywhere, Customize
my world, Switching off,
Assisted productivity,
Enhanced togetherness,
Consumers in control and
Location based me.
eeping everything
K
in one place
Successful services reduce
complexity, are intuitive and
integrate seamlessly with
overall consumer behavior.
New services need to
simplify management of
content, prices and actual
usage in one place. Shared
data plans are an example
of how this can be achieved
and appealed to 69 percent of
smartphone users surveyed.
onnected lifestyles
C
demand real-time solutions
fit in with the mobile
To
lifestyle, services need to be
customized according to time
and location. For instance,
location-based services appeal
to 52 percent of consumers as
this functionality can assist in
day-to-day planning.
Opening up market
opportunities
New consumer needs
force actors in the connected
landscape to look beyond
their existing offerings, with a
focus on a holistic experience
and aggregated services.
Consumers who pay for digital
services regularly are more
motivated by new offerings,
from which some service
providers stand to capitalize.
ERICSSON CONSUMERLAB CONNECTED LIFESTYLES 3
4. Three markets,
three realities
Consumers in three countries were interviewed to represent the full spectrum of market maturities.
Figure 1 demonstrates that the majority of smartphone users in all 3 markets actively use the internet for
more than 3 hours per day. However, as discussed below, connectivity, user demands, and willingness
to pay for services varies greatly across the three countries. It should be noted that in countries with low
internet penetration, the online population is often dominated by early adopters who are likely to display
an equal, if not higher, level of maturity to average users in markets with high internet penetration.
USA
As the most mature market
in the study, the network and
digital services in the US are
well developed and have high
penetration. There is an interest
in receiving more media content.
Any service that could save time
and reduce hassle and stress
is well received.
Brazil
This is the second most mature
market analyzed. Free services
are frequently used and few say
that they pay for additional media
content other than TV. Overall,
people are excited about new
technology, but mobile connectivity
is perceived as a strong source of
frustration in this market.
Indonesia
The least mature market is
Indonesia – however technology
aspiration is very high in the country.
Many of the people interviewed have
more than one phone/SIM card.
Those surveyed said that price is the
deciding factor for additional media
services and customers are happy
to switch providers to save money.
Figure 1: Frequency of internet use
68%
2%
2%
4%
USA
77%
1%
1%
4%
BRAZIL
2%
1%
1%
80%
INDONESIA
15%
24%
Several times a month
1-3 hours per day
Several times a week
Once a week
More than 3 hours per day
Less than 1 hour per day
Source: Ericsson ConsumerLab 2013, Connected Lifestyles. Study base: Smartphone owners in USA, Brazil and Indonesia with internet at home
4 ERICSSON CONSUMERLAB CONNECTED LIFESTYLES
18%
5. Consumers depend
on connectivity
The research in this ConsumerLab study focused
on digital services covering communication, media,
online shopping, information and daily tasks along
with connectivity – the foundation for the connected
lifestyle. The large majority of consumers in all three
markets surveyed use the services for at least three
hours each day.
Digital services covered in the study
COMMUNICATION
Keep in touch with
friends and family
ONLINE SHOPPING
Make purchases and
transfer payments
MEDIA
Watch TV, listen to music,
stream videos, play games
and interact with social media
The amount of services, apps, brands, providers and
situations for people to choose from is vast, and will
continue to grow in the future. This can make it difficult
for consumers to decide what type of service they
DAILY TASKS
Organize and plan
schedules, save money
INFORMATION
Receive news, services
and social media updates
want, how they access it and who provides it,
giving way to a complex connected landscape,
as shown below.
A complex connected landscape
DEVICES
Mobile phone, tablet,
TV, gaming devices
MARKETS
App store,
Google Play, operators
PROVIDERS
Over-the-top (OTT)
providers, operators, cable
companies, app developers
SERVICES
Communication, media,
information, shopping,
online connectivity
ACCESS CHANNELS
Apps, web service,
web page
SITUATIONS
Home, work,
out and about
ERICSSON CONSUMERLAB CONNECTED LIFESTYLES 5
6. Growing
frustrations
I am not a fan of multiple
providers. I have over 10
logins for work which adds
to the frustration of managing
the various access points.”
Parent, USA
on-the-go
services
While the connected landscape is complex and
constantly growing, future innovations should simplify
choice for the consumer.
One main user expectation is uninterrupted access
to a fast and reliable connection wherever they are.
This is important for fitting into busy work and life
schedules. Consumers say a drop in data connectivity
is highly frustrating.
Users want a simple, personalized and continuous
experience throughout the day. Managing a large
number of services, keeping track of passwords,
overlapping content and using different service
providers are barriers to a seamless experience.
This can lead to frustration, take up valuable time
6 ERICSSON CONSUMERLAB CONNECTED LIFESTYLES
and cause people to miss out on relevant content and
offers. Consumers who pay for digital services such as
Netflix and Hulu expressed the need for better solutions
to find and manage their viewing content, rather than
having to switch between different service providers.
Another troublesome area is payment and
business models. When a person’s preferred
method of payment – whether it is PayPal, credit
card or direct debit – is not accepted, it can lead to
frustration. Safety in making online payments is also
an issue, but consumers will still pay for OTT services
as they believe there is no other option.
I like to have everything
right away. I start panicking
if I do not have immediate
online access.”
Career-focused person, USA
7. new CONSUMER needs
Figure 2: The connected lifestyle creates new consumer needs areas
3. Switching
off (with the help
of technology)
2. Customize
my world
1. Instant
access
everywhere
4. Assisted
productivity
5. Enhanced
togetherness
7. Location
based me
6. Consumers
in control
Source: Ericsson ConsumerLab 2013, Connected Lifestyles
Study base: Smartphone owners in USA, Brazil and Indonesia
with internet at home
Based on consumer feedback in this study, we
have identified seven new needs areas – shown in
Figure 2 – that open up new market opportunities.
1
Instant access everywhere
Users expect to be connected around the
clock, anywhere and on any device. Busy work/life
schedules require instant access without waiting for
pages to load or calls to connect. Therefore, people
expect a fast and reliable connection to come as
standard, across overlapping contexts in
multiple environments.
2
4
Assisted productivity
In a world of meetings and appointments, consumers
will look to their digital services to manage and coordinate
their schedules. Consumers want to free up time to allow
them to concentrate on more important things, knowing
they will never forget or miss an important event.
5
Enhanced togetherness
Friends and family will increasingly rely on
technology to keep in touch, wherever they are.
Technology-assisted social activity is expected to
continue in the future, and people want these services
to become more seamlessly embedded into their lives.
Customize my world
With consumers at risk of information overload,
relevance of content has never been more important.
The study showed that people increasingly welcome
the idea of personalized services and alerts as long
as they are tailored to their preferences. The need for
personalization will continue to grow as greater choice
becomes available in the future.
Consumers in control
Consumers want to be in control of their
connected lifestyles, keeping track of spending, data
usage and information updates. People will continue
to shop online to save time, hassle and money. Safe
payment models will also be important to reassure
buyers that they are receiving the best possible deal.
3
7
Switching off
Consumers will want to balance the need
for instant access everywhere by actively making
time to switch off, relax and unwind. Consumers
expressed an interest in services that can help
them to do so.
6
Location based me
Consumers express a need to get information
that is relevant to where they are at any given moment.
Also, people will look for new opportunities to interact
and gain information about the environments and
people around them.
ERICSSON CONSUMERLAB CONNECTED LIFESTYLES 7
8. Accommodating
users’ desires
I would like to
be able to watch
all of my shows
via one service
provider.”
Career-focused person, USA
Consumers expect new innovative digital services
to integrate with their lives. They will be looking
for tailored experiences and personalized services
according to their needs. The desire for a seamless
experience independent of context, location and
device will encourage the use of the cloud and drive
the need for constant connectivity.
Location and time
Being able to engage with their immediate
environments, access and receive content in any
location and set their own schedules are important
expectations. Personalization based not only on
behavior and preferences, but also time and place, will
make for a truly customized experience. Services such
as smart notifications, contextual suggestions in real
time, augmented reality and geo-tagging will allow
people to interact in new ways. Network performance
must be adapted to any situation to provide the
required connectivity.
Reducing complexity and offering control
Internet access is the basis for all digital services.
Consumers want to get online anywhere, at any time
and on any device. Additionally, consumers are also
interested in simplifying payments and improving control
over their spending and usage of data. In Brazil and
Indonesia, where the lack of connectivity is a source
of frustration, the main desire is for a reliable
connection no matter where they are.
8 ERICSSON CONSUMERLAB CONNECTED LIFESTYLES
Manage and pay for subscriptions
One way to simplify life is to manage and pay for various
subscriptions – e.g. communication, internet and
media – using one account. Consumers appreciate
that such a service would save time and reduce stress
through centralized management, which gives better
control of spending and usage. In the US – a market
where connectivity is more built out – consumers are
searching for ways to simplify their life and reduce the
hassle of multiple bills.
This also applies to expectations on shopping services.
These should provide people with the possibility to keep
track of receipts, invoices and transactions, giving an
overview of monthly spending. A service that can do this
proved popular across all markets, as users welcome
anything that can save money or make life easier.
Discover and access content simply
Similarly, for media consumption, consumers are asking
for services that aggregate specific media types, such
as TV and movies, into one place. This would simplify
discovery of and access to different media content.
Again, consumers see the benefit of maximizing value
for money by only having to pay one bill, and having one
central account. Another benefit identified by consumers
is a parental control feature, which will ensure younger
family members only access appropriate content.
Furthermore, having a cloud based service would allow
consumers to access all their content on any device.
9. SERVING
NEW NEEDS
When the level of appeal for new services was
tested on smartphone users in Brazil, Indonesia
and the US, respondents gave positive feedback,
seeing a need for the solutions in their everyday lives.
Everything will be
personalized and relayed
to you according to the
importance you place on it.
You will feel like the center
of the world!”
Shared data
69 percent were interested in shared data plans,
which was by far the most popular. Consumers
appreciated its ability to offer one monthly bill and
one connection for all devices to be used anywhere,
anytime and between household or family members.
Users believe such a service saves money and
simplifies life.
Smart subscriptions
The next most popular service was smart
subscriptions at 59 percent. This service allows users
to view all of their subscriptions, pay for them with one
account, and add family members. It gives an overview
of actual usage of the different services and offers
suggestions for new products suited to the consumer’s
usage patterns. The high level of appeal for this
concept stemmed from being able to simplify
payment, and base spending on usage.
Monitor and modify
This service offers an overview of personal financial
transactions to keep track of receipts, spending
and online purchases – it appealed to 54 percent of
consumers. Its creates a complete picture of monthly
spending and acts as a tool for managing household
finances. Finally, it allows the user to store their
usernames and passwords for all services and
online shops. Consumers were interested in this
service since it manages and aggregates their
finances in one place.
Career-focused person, USA
Location based updates
This provides smart notifications based on user
preferences, usage and location. 52 percent of
consumers thought that it would offer control of
data usage and spending. Consumers also saw the
benefit of receiving relevant news and alert updates
that could help them better organize their day.
Media recommendations
Finally, media recommendations, with an appeal of
48 percent, lets consumers manage media services
and websites based on their preferences and usage.
The main benefit perceived by consumers was the
possibility to discover new content – such as films,
music, books or games – and reduce the time they
spend looking for such media. Recommendations made
to other users, specifically children, can be controlled.
An additional benefit of this service is that it suggests
modifications to other services or settings to improve
performance when viewing movies or listening to music.
Figure 3: High level of appeal for future solutions
69%
SHARED DATA PLAN
59%
SMART SUBSCRIPTIONS
54%
MONITOR AND MODIFY TRANSACTIONS
LOCATION BASED UPDATES AND REMINDERS
MEDIA RECOMMENDATIONS
52%
48%
Source: Ericsson ConsumerLab 2013, Connected Lifestyles
Smartphone users who say that the future solutions
are very or extremely appealing on a 5 point scale.
Study base: Smartphone owners in USA, Brazil
and Indonesia with internet at home
ERICSSON CONSUMERLAB CONNECTED LIFESTYLES 9
10. TOWARDS A BETTER
consumer experience
Figure 4: Usage of digital services vs. regular payment for digital services
100%
US users who pay for service
US users with a free service
80%
60%
Brazillian users who pay for service
Brazillian users with a free service
40%
20%
Indonesian users who pay for service
Indonesian users with a free service
0%
VoIP
Streaming music
Video and movie streaming
Source: Ericsson ConsumerLab 2013, Connected Lifestyles
Study base: Smartphone owners in USA, Brazil and Indonesia with internet at home
Motivation among paying consumers
Many consumers have started to pay for digital
services. In general, people’s willingness to pay for a
service increases if they use it often and it addresses
specific needs, thereby adding value to everyday life.
It should be noted that consumers surveyed in Brazil
and Indonesia have more of an early adopter profile,
which explains the higher likeliness to pay for services
within these markets, as shown in Figure 4.
Consumers who have started to pay for digital
services regularly to any provider are more motivated
than the average smartphone user to try new offerings.
The consumer segments most interested in the
new services shown are young professionals,
career-focused people and parents with a rational
mindset. Figure 5 illustrates that those who pay
for services regularly show a higher interest in the
future services tested for their appeal below.
Combine the best services
When looking at future offerings, combined services will
be important. Connectivity is the main factor behind users’
preference for adopting future services, making up more
than a quarter of preference share as shown in Figure 6.
This is followed by shopping services that include paying
with a mobile phone and managing finances such as
spending and transactions. Nevertheless, all services are
of importance, meaning that there is no single area that
will solve all consumers’ priorities.
Figure 5: Level of appeal for consumers who pay regularly vs. consumers that don’t pay
80%
60%
40%
20%
0%
Not yet paying
for services regularly
Shared data plan
Location based
Started to pay for
services regularly
Smart recommendation
Optimal content experience
Monitor and modify
Source: Ericsson ConsumerLab 2013, Connected Lifestyles
Study base: Smartphone owners in USA, Brazil and Indonesia with internet at home
10 ERICSSON CONSUMERLAB CONNECTED LIFESTYLES
11. Better
control
of spending and usage
Figure 6: Share of preference for adopting future services
18%
17%
27%
28%
13%
14%
USA
15%
11%
14%
Media
on-demand
INDONESIA
14%
14%
15%
Customer
service
24%
14%
13%
15%
Connectivity
BRAZIL
21%
Enhanced
communication
Location
services
13%
Shopping
services
Source: Ericsson ConsumerLab 2013, Connected Lifestyles
Study base: Smartphone owners in USA, Brazil and Indonesia with internet at home
Know your consumers
The need for personal, data-centric customer care
cannot be overstated. By offering real-time value,
a service provider can become more proactive and
relevant for when consumers choose new services.
Since customization is increasingly important in
connected lifestyles, when applied in a user-friendly
manner it can act as a differentiator. At the same time,
when building services tailored towards consumer
needs, behaviors, preferences and location and time,
respecting consumers’ privacy is vital.
Simplify choice
Services need to offer control and reduce complexity.
Aggregated services or cross-industry solutions
could help consumers to get a better overview of
content in one place and find what they need faster.
Such solutions could also gather several services in
one place, centralizing management, payment and
subscriptions. This means there are opportunities for
new offerings and actors to enter the market, while
existing actors have the potential to innovate their
service portfolio.
The connected landscape is evolving, and the
time is ripe for building new, improved and holistic
services that address consumer needs.
ERICSSON CONSUMERLAB CONNECTED LIFESTYLES 11