Eric Updike is seeking a sales or sales management position based in Wisconsin. He has over 15 years of experience in technical sales roles, most recently as a Regional Sales Manager for LITEON Industrial Automation where he was responsible for sales, marketing, and managing a team in a large territory. Prior to that he held several sales engineering and account management roles at Omron Automation & Safety, Cognex Corporation, and Faith Engineering. He has a Bachelor's degree in Occupational and Environmental Safety & Health from the University of Wisconsin-Whitewater and training in sales techniques like IMPACT Selling and SPIN Selling.

1. Eric F. Updike
W147N10681 Heritage Pkwy.
Germantown, WI 53022
Phone: (262) 501-1568
Email: efupdike@yahoo.com
Employment Objective: Enthusiastic, self-starter seeking a technical sales or sales management position
based out of Wisconsin.
Experience:
May 2015 – Present, LITEON Industrial Automation, Milpitas, CA
Regional Sales Manager – Responsible for sales & marketing of LITEON Industrial Automation products in large
territory. RSM primary responsibility to find, build and manage profitable relationships with key clients, OEM’s, brand
label, EDM/EMS, representatives and distributors of LITEON products. Helped hire, train, and manage sales and AE team
and set up distributor and representative partners. Collected market information and helped with product suggested
development for US market and pricing strategy. Developed sales and forecast planning for US.
May 2008 – April 2015, Omron Automation & Safety, Hoffman Estates, IL
Sales Engineer/Account Manager/Channel Manager- Provide focused planning and selling efforts primarily
at key and targeted OEMs. This includes increasing our market share and pursuing new business. Develop annual sales plan
to implement sales and marketing strategy according to territory, customer, and channel requirements. Provide application
expertise, leadership, direction, and sales support to distributors. Utilize Mutual Action Planning (MAP) process to drive
results. Work closely with Product Managers, Customer Care, Inside Sales, and Technical Support personnel. Utilize
distribution as the primary sales channel; direct channel also used. Develop close contact with key customers and channel
partners to establish and maintain strong relationships. Drive opportunity / funnel management activities with the
distributors. Maintain accurate and up-to-date customer records for significant calls / visits made, events taking place, and
history in SalesForce.com. Maintain a high degree of technical knowledge relevant to that required to fulfill the job
responsibilities.
April 2007-April 2008, Cognex Corporation, Natick, MA
Sales Engineer- Promoted and accelerated products to customers in local territory of WI. I prospected through cold
calling, list targeting, and generating target accounts. Positioned products as a solution by developing sales strategies,
techniques, and tactics based on customer feedback and market environment. Evaluated customer applications and
provided a solution with my technical knowledge. Turned customer inquiries into solutions and quotes. Developed and built
customer relationships and drove customer satisfaction through quick responses and customer requests.
July, 2003-April 2007, Faith Engineering, Inc., Monroe, WI
Sales & Safety Engineer– I searched for, cold called, prospected, and visited new customers to build a quick rapport.
Listened to customers and used astute questioning to understand, anticipate and exceed their needs. I calculated customer
quotations. Working knowledge of PLC’s, vision systems, motion control, and pneumatics. I quoted and overseen the
projects for turnkey automation systems for high speed inspection vision systems and stainless steel food & dairy
equipment. Developed and implemented a corporate safety plan, conducted all safety training and controlled safety
activities.
August, 2002-July, 2003, C.J.W. Inc., Racine, WI
Sales Representative - Called and sold to identified on and off premise beverage accounts. I secured new placements,
assured continued sales volume increases in the existing accounts, placed point of sale items and IRC into targeted accounts,
provided promotional programming to accounts, and continually monitored competitive pricing and promotional activity.
Education:
1996-2002 University of Wisconsin - Whitewater, Whitewater, WI
Bachelor of Science and Education in Occupational and Environmental Safety & Health.
1992-1996 Monroe High School, Monroe, WI
Diploma, June 1996
Training: The IMPACT Selling System (2008), SPIN Selling (2013), Dollarization (2013)
DISC Training (2013),
Qualifications: Proficient in using Microsoft Office, Outlook, Lotus Notes, Salesforce.com.
References: References available upon request