Joe Kroeger is an experienced business professional with a record of driving sales and profits through analytics, project management, and business training. He has worked in roles at Walmart, DeVry University, Media Systems Supplies, and Clear Channel Communications. Kroeger has expertise in areas such as business planning, sales management, procurement, analytics, and customer relationships. He is skilled at analyzing data, identifying inefficiencies, and implementing process improvements.

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Joe Kroeger
3708 W. Mockingbird Lane Mobile: 513.324.9305
Rogers, AR 72756 joekroeger@gmail.com
Business Strategies ~ Analytics ~ Project / Program Management ~ Business Training
Award-winning professional with a record of driving sales and profits – tactically managing analytics and alliances to
yield triple-digit growth. Engaging trainer, speaker, and motivator known for elevating team performance and
forging solid business relationships. Influential sales closer and astute problem solver with ability to foresee
roadblocks and stay potential account issues.
Business Skills & Expertise:
 Business Planning & Sales Cycle Management
 Procurement & Supplier Negotiations
 Retail Link
 Advertising, Integrated Marketing & Promotions
 Walmart Item File
 Trend, Market & Performance Data Analysis
 Product Management & Inventory Control
 Customer Relationship Building & Retention
Experience & Achievements
WALMART, Bentonville, AR March 2015 – October 2016
(Global retailer, Fortune 1 company)
Senior Project Analyst (October 2015 – October 2016)
Led adoption and trained users, both internal and external, in Walmart’s new item file: Enterprise Master Item (EMI).
Incredibly quick learning, allowing me to become the SME of a newly developed team. Led business analysis for
multiple business units. Known for adaptability: easily handling face-to-face interactions with all levels of internal
and external organizations and with groups from one to thousands.
 Primary business contact for Grocery and Entertainment for EMI training.
 Reduced preparation time for transition to EMI by 46%.
 Responsible for connection between Walmart Item File and local RLUG group.
 Produced training videos for users as well as for presentation by department leaders at global retailers
conference in Washington DC.
 Trained the suppliers and merchants responsible for the first $12M in sales of items created in EMI.
Real Estate Tax Analyst / Tax Accountant 1 (March 2015 – October 2015)
Hired to increase production of the real estate tax team. Tasked with two main focuses: identify inefficiencies in the
current processes and champion a new software system for the department. Gather information used to negotiate
property values with appraisers throughout the country.
 In first full week in position, led team production.
 Within first month in position, took the lead with software: learned, implemented, and trained other team
members. Department has made the investment and implemented the new software tool.
DEVRY UNIVERSITY, Cincinnati & Columbus, OH 2009 – 2014
(Global higher education institution and the largest undergraduate school in the US)
Senior Programs Representative, High School (2013 – 2014)
Programs Representative, High School (2009 – 2013)
Hired to market DeVry to qualified prospective students – cultivating and maintaining strong alliances with key
leaders and high school seniors in multiple area institutions. Scheduled and executed college and career decision-
making workshops with candidates. Promoted in 2013 to senior-level role, taking the lead in creating team strategy
and training new hires. Reported to Director of University Partnerships.

2. Joe Kroeger
3708 W. Mockingbird Lane Mobile: 513.324.9305
Rogers, AR 72756 joekroeger@gmail.com
 Identified mismatch between team efforts and performance data following proactive analysis, resulting in lost
data recovery representing $414M in potential revenue.
 Ranked #1 on team in new applicants in 2014, working with approximately 50K students over tenure.
 Won Excellence Award in 2012, placing in top 2% nationally and earning recognition at national meeting in
Chicago.
 In first year of hire, increased production 216% over prior representative. By year 2, acknowledged as #2 out of
160 reps nationwide for highest prospect percentage.
MEDIA SYSTEMS SUPPLIES, INC., Cincinnati, OH 2003 – 2009
(Business consumables value-added reseller offering a wide variety of office supply products)
Sales Representative
Joined Media Systems to lead the growth and development of business – prospecting and capturing opportunities
to propel sales. Further, procured and maintained inventory for customers as product manager – negotiating prices
/ purchasing with vendors, monitoring customer usage, and preemptively delivering products to avoid out-of-
stocks. Controlled inventory for entire sales force for use with all customer accounts. Trained new personnel and
educated team in new product offerings.
CLEAR CHANNEL COMMUNICATIONS, Cincinnati, OH 2002 – 2003
(American mass media company specializing in radio and television broadcasting)
Sales Representative
Secured multifaceted sales and analytics role following completion of undergraduate studies. Evaluated consumer
spending habits across local market demographics through Arbitron and developed / rolled out territory plans
accordingly – maximizing sales of commercial air time for KISS 107 FM and achieving both quarterly and annual
goals.
Utilized software to ensure complete target / territory coverage. Researched advertising strategies spanning all
types of media to advise business owners; organized high-impact marketing campaigns; and created commercial
copy for production.
Education
NORTHWEST ARKANSAS COMMUNITY COLLEGE, BENTONVILLE, AR
Coursework completed in Retail Analysis, Supply Chain Analytics, Retail Math, and RetailLink.com (2015)
UNIVERSITY OF CINCINNATI, Cincinnati, OH
BBA, Marketing & International Business (2002)
Community Affiliations & Honors
Servant Leadership Award (Alumni) ~ The Summit Country Day School, Cincinnati, OH.
Tournament Site Coordinator; Board President ~ AJ Cohen Memorial Foundation, Cincinnati, OH: 10 years.
NCAA Football Official: Mid-American Intercollegiate Athletic Association: 9 years.