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Group 2
Hierarchy of Needs
The EGR Theory
Hierarchy of Needs
by: Abraham Maslow
Human beings possess a hierarchy of five needs:
• Physiological Needs
• Safety Needs
• Social Needs
• Self-esteem Needs
• Self-actualization Needs
Self-
actualization
Self-esteem
Social
Safety
Physiological
Hierarchy of Needs
by: Abraham Maslow
Hierarchy of Needs
Self-
actualization
Self-esteem
Social
Safety
Physiological Hunger, thirst, shelter, and other bodily needs
Security and Protection from physical and
emotional harm
Affection, belongingness, acceptance and
friendship
Internal esteem factors: self-respect, autonomy,
and achievement
External esteem factors: status, recognition, and attention
Growth, achieving one’s potential, and self-fulfillment
Hierarchy of Needs
by: Abraham Maslow
The ERG Theory
by: Clayton Alderfer
In motivating people, they are confronted by three sets of
needs:
Existence
Relatedness
Growth
The ERG Theory
by: Clayton Alderfer
In motivating people, they are confronted by three sets of
needs:
Food, air, water, pay, and working conditions
Meaningful social and interpersonal relationship
Individual making creative or productive contribution
The ERG Theory
by: Clayton Alderfer
“If a higher order need cannot be satisfied, a lower
need becomes dominant as a motivating factor”
Unlike Maslow, more than one need may be
activated at the same time.
end

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Mgt Motivation (hierarchy&erg)

  • 1. Group 2 Hierarchy of Needs The EGR Theory
  • 2. Hierarchy of Needs by: Abraham Maslow Human beings possess a hierarchy of five needs: • Physiological Needs • Safety Needs • Social Needs • Self-esteem Needs • Self-actualization Needs
  • 4. Hierarchy of Needs Self- actualization Self-esteem Social Safety Physiological Hunger, thirst, shelter, and other bodily needs Security and Protection from physical and emotional harm Affection, belongingness, acceptance and friendship Internal esteem factors: self-respect, autonomy, and achievement External esteem factors: status, recognition, and attention Growth, achieving one’s potential, and self-fulfillment Hierarchy of Needs by: Abraham Maslow
  • 5. The ERG Theory by: Clayton Alderfer In motivating people, they are confronted by three sets of needs: Existence Relatedness Growth
  • 6. The ERG Theory by: Clayton Alderfer In motivating people, they are confronted by three sets of needs: Food, air, water, pay, and working conditions Meaningful social and interpersonal relationship Individual making creative or productive contribution
  • 7. The ERG Theory by: Clayton Alderfer “If a higher order need cannot be satisfied, a lower need becomes dominant as a motivating factor” Unlike Maslow, more than one need may be activated at the same time.
  • 8. end