e-Reputation Monitoring
WORKSHOP
Presentations
Why & how do you monitor the e-Reputation of your organisation ?
Why monitor e-Reputation ?
Public Relations
Measuring marketing effectiveness
Manage crisis situations pro-actively
e-Reputation
Monitoring
What is your organisations’ on-line identity ?
What is said ?
Who says this and what is their influence ?
Define your work scheme
Management
Define your on-line strategy
Build your on-line identity
Engage in the on-line conversation
Anticipate & react to crisis situations
Define your work scheme
in this workshop..
Define your keywords
Look up & evaluate your organisations’ on-line identity
Try out some e-Monitoring tools
Who sais what – where – how – how often ?
What is their influence ?
Set up an e-Monitoring work scheme
Exercise 1
Define your keywords
Exercise 1
Find additional keywords with Google Keyword Tool : https://adwords.google.com/select/KeywordToolExternal
Discussion 1
Which keywords did you define ?
Exercise 2
Look up & evaluate your keywords’ on-line identitywww.google.be & www.bing.be
Filter by :
Content
Location
Language
Date
Discussion 2
How do you evaluate your online identity ?
Exercise 3
Try out some e-Reputation monitoring tools :
Google Alerts : www.google.com/alerts
Facebook : www.openstatussearch.com
Blogoloog : www.blogoloog.be
Youseemii.co.uk : www.youseemii.co.uk
Addictomatic : www.addictomatic.com>> Browser bookmarks
Exercise 3
Twitter: http://archivist.visitmix.com>> Saved Searches
Social Mention : www.socialmention.com>> E-mail alerts & RSS feeds
Samepoint : www.samepoint.com>> RSS feed
RSS-feed Readers : www.netvibes.com
Online influence
Klout : www.klout.com
Mentionmapp: www.mentionmapp.com
Professional tools
www.trackur.com (1 saved search for free)
Others : Ubervu, Radian6, Sysomos
Discussion 3
Which tools should you use ?
How to set up a work scheme ?
Tips
Update your keywords regularly
Follow up new e-Monitoring tools
e-Reputation
Monitoring
What is your organisations’ on-line identity ?
What is said ?
Who says this and what is their influence ?
Set up a work scheme
Management
Define your on-line strategy
Build your on-line identity
Engage in the on-line conversation
Anticipate & react to crisis situations
Set up a work scheme
Strategy
Listen
Engage
Manage
Social Media Policy
www.fedweb.belgium.be/nl/publicaties/cc21_sociale_media.jsp
www.fedweb.belgium.be/fr/publications/cc21_medias_sociaux.jsp
Join the Linkedin GroupCOMMnet-KMnet
Social Media Management Tools
www.hootsuite.com
Others: Tweetdeck, Seesmic
Useful Links
http://socialmedia-listening.wikispaces.com/Tools
http://seamlesssocial.com/platform-list
http://www.thesocializers.com/social_monitoring_tools.html
http://wiki.kenburbary.com
www.salesrescueteam.com/social-media-measurement-tools
Presentation delivered to High Schools to explain how Social Sites can effect our reputation and maybe influential on college, university or employment selections process.
Keynote presentation about e-reputation in the Hospitality Industry.
LES RENCONTRES VATEL "Tourism in the Digital Age: Challenges and Opportunities for #Mauritius"
Online reputation management (ORM) is quickly becoming an important branding tool for marketers as people are spending more and more time on the Net. Branding is still a major part of traditional advertising, but with so much business done online now, there is a need to take it to a new level. Having a presence on the Net is no longer enough. Much more is needed to build, maintain and grow your brand and reputation. What is being said about you or your company? How can you find out what is going on out there? How do you engage your audience to influence your brand positively? The presentation slides will cover the following aspects of Online Reputation Management:
1. What is Online Reputation Management
2. How to manage Your Reputation Online – Do’s and Don’ts
3. How to Track your Online Reputation using Reputation Tools
4. How to manage your online reputation using SEO
5. Design an Online Reputation Management Strategy
6. Setting up an Online Contingency Plan
7. Engage and Act
e-Reputation Monitoring
WORKSHOP
Presentations
Why & how do you monitor the e-Reputation of your organisation ?
Why monitor e-Reputation ?
Public Relations
Measuring marketing effectiveness
Manage crisis situations pro-actively
e-Reputation
Monitoring
What is your organisations’ on-line identity ?
What is said ?
Who says this and what is their influence ?
Define your work scheme
Management
Define your on-line strategy
Build your on-line identity
Engage in the on-line conversation
Anticipate & react to crisis situations
Define your work scheme
in this workshop..
Define your keywords
Look up & evaluate your organisations’ on-line identity
Try out some e-Monitoring tools
Who sais what – where – how – how often ?
What is their influence ?
Set up an e-Monitoring work scheme
Exercise 1
Define your keywords
Exercise 1
Find additional keywords with Google Keyword Tool : https://adwords.google.com/select/KeywordToolExternal
Discussion 1
Which keywords did you define ?
Exercise 2
Look up & evaluate your keywords’ on-line identitywww.google.be & www.bing.be
Filter by :
Content
Location
Language
Date
Discussion 2
How do you evaluate your online identity ?
Exercise 3
Try out some e-Reputation monitoring tools :
Google Alerts : www.google.com/alerts
Facebook : www.openstatussearch.com
Blogoloog : www.blogoloog.be
Youseemii.co.uk : www.youseemii.co.uk
Addictomatic : www.addictomatic.com>> Browser bookmarks
Exercise 3
Twitter: http://archivist.visitmix.com>> Saved Searches
Social Mention : www.socialmention.com>> E-mail alerts & RSS feeds
Samepoint : www.samepoint.com>> RSS feed
RSS-feed Readers : www.netvibes.com
Online influence
Klout : www.klout.com
Mentionmapp: www.mentionmapp.com
Professional tools
www.trackur.com (1 saved search for free)
Others : Ubervu, Radian6, Sysomos
Discussion 3
Which tools should you use ?
How to set up a work scheme ?
Tips
Update your keywords regularly
Follow up new e-Monitoring tools
e-Reputation
Monitoring
What is your organisations’ on-line identity ?
What is said ?
Who says this and what is their influence ?
Set up a work scheme
Management
Define your on-line strategy
Build your on-line identity
Engage in the on-line conversation
Anticipate & react to crisis situations
Set up a work scheme
Strategy
Listen
Engage
Manage
Social Media Policy
www.fedweb.belgium.be/nl/publicaties/cc21_sociale_media.jsp
www.fedweb.belgium.be/fr/publications/cc21_medias_sociaux.jsp
Join the Linkedin GroupCOMMnet-KMnet
Social Media Management Tools
www.hootsuite.com
Others: Tweetdeck, Seesmic
Useful Links
http://socialmedia-listening.wikispaces.com/Tools
http://seamlesssocial.com/platform-list
http://www.thesocializers.com/social_monitoring_tools.html
http://wiki.kenburbary.com
www.salesrescueteam.com/social-media-measurement-tools
Presentation delivered to High Schools to explain how Social Sites can effect our reputation and maybe influential on college, university or employment selections process.
Keynote presentation about e-reputation in the Hospitality Industry.
LES RENCONTRES VATEL "Tourism in the Digital Age: Challenges and Opportunities for #Mauritius"
Online reputation management (ORM) is quickly becoming an important branding tool for marketers as people are spending more and more time on the Net. Branding is still a major part of traditional advertising, but with so much business done online now, there is a need to take it to a new level. Having a presence on the Net is no longer enough. Much more is needed to build, maintain and grow your brand and reputation. What is being said about you or your company? How can you find out what is going on out there? How do you engage your audience to influence your brand positively? The presentation slides will cover the following aspects of Online Reputation Management:
1. What is Online Reputation Management
2. How to manage Your Reputation Online – Do’s and Don’ts
3. How to Track your Online Reputation using Reputation Tools
4. How to manage your online reputation using SEO
5. Design an Online Reputation Management Strategy
6. Setting up an Online Contingency Plan
7. Engage and Act
A simple model for reputation is presented: reputation is information used to make value judgments about a person or thing within a context for a time.
Each of the concepts are discussed in some detail, and finally a simple example is presented (traffic estimates on Google Maps for Android) that demonstrates the model at work, and how to use it to make system design improvements.
Online Reputation Management for Brands by VanksenVanksen
At Vanksen we have been analysing the e-reputation of our clients for some years with the desire of delivering concise and activable information, it is this same desire that has driven us to create this study.
We wish to offer a holistic, precise and objective view about the ins and outs of what e-reputation means for brands today.
But as you will see, the subject remains open to exchanges, so please do not hesitate to give us your feedback.
Online reputation management, advanced social media session presented at Digital Summit 2013. Geared to marketers to move beyond the basics of social, digital monitoring and elevate the ability to build and enhance an online reputation - and understand how social snafus can happen to us all.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Social CRM: Turning the buzz word into an integrated part of your strategyFabio De Bernardi
Social CRM is a big challenge for 'traditional' CRM professionals and the automotive industry is one of those which can benefit from it the most. Social CRM has already become an empty buzz word too, and the goal of the presentation is to give an idea of what can be achieved and which departments can benefit from investing in it.
A simple model for reputation is presented: reputation is information used to make value judgments about a person or thing within a context for a time.
Each of the concepts are discussed in some detail, and finally a simple example is presented (traffic estimates on Google Maps for Android) that demonstrates the model at work, and how to use it to make system design improvements.
Online Reputation Management for Brands by VanksenVanksen
At Vanksen we have been analysing the e-reputation of our clients for some years with the desire of delivering concise and activable information, it is this same desire that has driven us to create this study.
We wish to offer a holistic, precise and objective view about the ins and outs of what e-reputation means for brands today.
But as you will see, the subject remains open to exchanges, so please do not hesitate to give us your feedback.
Online reputation management, advanced social media session presented at Digital Summit 2013. Geared to marketers to move beyond the basics of social, digital monitoring and elevate the ability to build and enhance an online reputation - and understand how social snafus can happen to us all.
Online Reputation Management. The most effective way of clearing off persistent negative online stories and posts by completely drowning out any unwanted, undesirable, or reputation-damaging news stories so that a strong and favorable public perception is maintained on the Internet.
Social Media & Reputation Management: The Why and The HowDaniel Riveong
Presented at Social Media Marketing Summit in San Francisco, this presentation present approach to actual reporting on understand a Social Media Reputation Management campaign.
Social CRM: Turning the buzz word into an integrated part of your strategyFabio De Bernardi
Social CRM is a big challenge for 'traditional' CRM professionals and the automotive industry is one of those which can benefit from it the most. Social CRM has already become an empty buzz word too, and the goal of the presentation is to give an idea of what can be achieved and which departments can benefit from investing in it.
During the DMA2013, conferences and exhibition in Chicago, I did this presentation about International development : Making Global Campaigns relevant for local customers
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Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
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1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
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1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Agenda
I. Introduction
II. Manage your e-reputation
III. Main Findings
IV. What Can I Get From Monitoring
V. How To Get Started ?
VI. How To Engage Conversation ?
VII. Practical Cases
VIII. Key To Succeed
IX. Q & A
How to improve your e-reputation
3. Social Media
Map 2007
The plate tectonics Social Media
of Social Media Map 2010
* flowtown
4. Communication channels
TV!
…! Radio!
Social
Press!
Media! Social Media is a new
communication
channel, who will not
replace others
channels!
…! Mailing!
E-
Internet!
mailing!
DM!
6. Social media give people a
voice...
Everybody is talking:
• your customers!
• your donors!
• your volunteers!
• your employees!
• your investors!
• your critics!
• your fans!
• your competition....
• anyone who has internet access and an opinion
7. “Every two days now we
create as much
information as we did
from the dawn of
civilization up until
2003.”
Eric Schmidt,
Google CEO
9. “ It takes 20 years to build a
reputation, and 5 minutes to
ruin it. If you think about that,
you will do things differently.”
Warren Buffett
10. What is buzz monitoring ?
“Buzz monitoring is the keeping track of consumer
responses to commercial services and products, to
establish the marketing buzz surrounding a new or
existing offer. Similar to media monitoring it is becoming
increasingly popular as a base for strategic insight
development alongside other forms of market research”
11. Most companies rely on search alerts
Keeping tabs on buzz about your brand is
vital. Even if a company is less involved
directly in social media, its customers almost
definitely are, and their conversations can end
up a big story.
A majority of companies were using tools like
Google Alerts to monitor discussions of the
firm and its competition across social media
sites. Outsourcing the task or using a
dedicated application for the purpose was
relatively uncommon.
12. According to a recent survey by Synthesio over 200
million conversations accross 17 countries in a three-
month period, the 10 most talked about topics on the Net
are :
Auto &
Health Games
Motor
14 % 13 %
10 %
14. We have realized a comparative analysis
of the 20 most relevant monitoring tools
We’re scanning the market in order to define which analysis tools fit best to our clients’ needs!
15. Monitoring tools overview
Main monitoring tools are developed in the US & the
UK
UK company are developing their tools for French and
Dutch language
16. Monitoring tools overview
± 100 suppliers have developed their own proprietory
Own technology. Then there are many copycats!
technology
An undefined number of suppliers market “me too’s”
Me too and offer reskinned programs.
There are thousands of free tools. Each has a specific
Freetools purpose or function: languages, media type, but with
no global view
18. Main results of our analysis
Conclusion #1:
Vague and confusion in terminology used!
19. Main results of our analysis
Is the glass half empty or half full?
Conclusion #2:
No common code of « metrics »!
20. Main results of our analysis
Conclusion #3:
Social media monitoring strategy ≠ listening strategy !
21. Main results of our analysis
Conclusion #4:
Even if we can do magic, no tool can do miracles!
22. Monitoring tools categories
Monthly price
Plenty
of
tools
developed
by
one
consultancy
company.
Strategic
10.000€
WOM
recommenda=on
and
very
deep
analysis
consultancy
Focus
on
research
and
result
relevance.
1.000-‐
WOM
research
Strong
segmenta=on.
2.500€
Dedicated
account
for
the
project
200-‐
Technical
tools.
500
€
Technology
and
Recommenda=on
analysis
Dashboard
with
results
and
graphics
1-‐150
€
Pure
Technical
tools.
Pure
Technology
and
tools
Only
lis=ngs
no
charts
23. Main categories in monitoring tools
Listing of raw data Graphics & deep analysis
24. Main categories in monitoring tools
Human expertise & “insight” Consultancy services
25. Segmentation in the monitoring tools
market
E-‐reputa=on
Share
of
buzz
Categories
of
monitoring
tools
Market
Insights
Brand
evolu=on
27. Complaint
solve
problem
Compliment
Influencer
find
your
next
tes=mony
ambassador
Expressed
Crisis
need
warning
-‐
new
product
10 Reasons reputa=on
To Use
Social Media
Monitoring!
Compe=tor
iden=fy
their
ROI
measure
forces
Crowd
iden=fy
Audit
scan
your
trends
market
Threats
comprehend
28. you will be surprised…
Customer
service
Sales
Product
Innova=on
Brand
Mgmt
Corporate
…by
the
value
of
the
insights
from
a
monitoring
Com
approach,
especially
for
your
company
70. Avis wanted to beat its rival Hertz
in the profitable business sector
Avis identified key positives and negatives about its brand in relation to the
competition.
They found that a key positive for Hertz business users was the availability
of Neverlost (GPS) navigation.
After this monitoring they realized they needed to :
• install GPS
• improve the loyalty scheme
• simplify the contract
Car rental sector is growing at 1% per year
After having done their online social media activities, the Avis’ turnover
increased by 13%
72. • INFRAB
EL
INFRABEL : www. securiteferroviaire .be – crisis communication
spoorveiligheid
15 February 2010 : Biggest Belgian train crash ever,
Infrabel, manager of the Belgian railway infrastructure need
to react quickly
73. • INFRAB
EL
INFRABEL : www. securiteferroviaire .be – crisis communication
spoorveiligheid
Create a website in 48h based on Infrabel content to explain
the rail security to people. Press Release to announce the
opening of the website.
74. • INFRAB
EL
Technical explanation doesnʼt fit with people expectation!
INFRABEL : www. securiteferroviaire .be – crisis communication
spoorveiligheid
Create a website in 48h based on Infrabel content to explain
the rail security to people. Press Release to announce the
opening of the website.
75. SHARE OF BUZZ VOLUME
Conversation
about :
• Hall / Buizingen
• Infrabel
• NMBS / SNCB
Conversation Generator
INFRABEL : www. securiteferroviaire .be – crisis communication
spoorveiligheid
Monitor online conversation to discover what people are
talking about.
76. First reaction was about sadness, then they were angry about
security, delay and structural functioning
INFRABEL : www. securiteferroviaire .be – crisis communication
spoorveiligheid
Create content that answer to the real concerns
77. First reaction was about sadness, then they were angry about
security, delay and structural functioning!
INFRABEL : www. securiteferroviaire .be – crisis communication
spoorveiligheid
Create content that answer to the real concerns
79. • INFRAB
EL
LEVI’S : Store Opening
Challenge : Create store traffic and sale via online buzz for
store opening and concert by Headphone. Action: 10 days of
blogging, social media postings and online activation. Result:
Sales objectives reached , high attendance by 2000 visitors
and increase to 7 pages of Google referrals.
80. • INFRAB
EL
LEVI’S : Store Opening
We use buzz monitoring tools to find where conversation
appears, were where the brands lover, headphone lover,
people speaking about Gent.
81. • INFRAB
EL
LEVI’S : Store Opening
We create conversation on social media to create public
interest - Headphone fan / Rock Fan / People leaving in
Gent / Fashionista
82. Post-campaign buzz
monitoring
Google search « Gent Levis Headphone » : 7 first page of google are only
talking about the action
One month later : Google search « Levi’s
or Headphone » present on the first page
84. Select the right tool
Select a tool responding to
your needs
Share of buzz
E-reputation
Market Insights
…
85. Select the right tool
The Cost Policy
Per word, languages, timing, sentiments
tone of voice, analysis, …
86. Select the right tool
The Dashboard and reporting
qualitative or quantitative results, charts,
export results, …
87. Select the right tool
The alert
How do you know what's happening?
88. Don’t need to
answer to all the
mentions
“It is better to keep your
mouth closed and let
people think you are a fool
than to open it and remove
all doubt”.
Mark Twain
89. Start with a modest objective
that’s tied to a priority
Segment what
you want to
start monitoring
90. Begin by spending time
listening
Learn what are
the conversation
topics
91. The human element is essential
Human
interpretation is
essential
(native speaker)