This document provides 21 tips for using social media without going bankrupt. The tips include informing contacts through newsletters, designing social pages, getting fans through landing tabs, recruiting new fans through Facebook ads, creating content for Facebook notes, announcing events through Facebook apps, integrating YouTube into Facebook pages, using band page apps, selling on Facebook with free apps, taking care with free apps, collecting email addresses, understanding fan expectations, entertaining communities with the right message, posting often but not flooding feeds, teasing stories in parts, creating video and photo content, engaging communities by asking for feedback, following Facebook rules on contests, analyzing Facebook page stats, and allocating sufficient time for social media.
2. Inform your 1
contact
via a newsletter
Don’t forget to mention links to your social
page in your newsletter and email
signature
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3. Design your 2
social pages
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4. 3
Get a landing tab
to convert into fan
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5. 4
Fill the fields
to improve referencing
Don’t forget the links of your social page
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6. 5
Recruit new fans
Facebook banners
(pay per clicks & deep segmentation)
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7. 6
Create content
Write facebook
notes with your
content,
actuality, press
release, ...
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8. Announce 7
your events
Announce
concerts, album
release, ... with
the facebook
apps
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9. Integrate youtube 8
into facebook
with the
youtube apps
for facebook
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10. Use the 9
band page apps
to integrate
your content
into a
dedicated tab
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11. Sell on facebook 10
with wix free apps
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12. Take care 11
with free apps
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13. 12
Collect email
via form or
application
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14. Know what people 13
expect from you
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15. Entertain your 14
community
with the right
message on
the right media
Use a tool as hootsuite to manage your content
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16. Post often, but 15
don’t flood...
If you post
5 times a
week
people will
see it once
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17. 16
Tease your story
Split info in
small parts
and use
image, links
or video
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18. Create video or 17
picture content
Interview your
artists, artistic
directors,
sound
engineer, ...
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19. Engage your 18
community
It’s about them,
ask their question,
feedback, advice,
reviews, ... use the
Plan what you’re
going to say facebook tools
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20. Take care of 19
facebook rules
Don’t do
contests with
Contests are only max like,
allowed if they take
place in an
comments,
application
(try wildfire apps)
pictures, ...
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21. See what’s 20
working
Analyze the
stats of your
facebook
page
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22. 21
Get time to do it
Social Media
is time consuming
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