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WITHOUT GOING BANKRUPTCY
  21TIPS & TRICKS




Thursday 29 September 2011
Inform your         1

                               contact




                              via a newsletter
   Don’t forget to mention links to your social
      page in your newsletter and email
                    signature
Thursday 29 September 2011
Design your    2

                             social pages




Thursday 29 September 2011
3
                    Get a landing tab




                             to convert into fan
Thursday 29 September 2011
4
                             Fill the fields




                     to improve referencing
      Don’t forget the links of your social page
Thursday 29 September 2011
5
                         Recruit new fans




                             Facebook banners
            (pay per clicks & deep segmentation)
Thursday 29 September 2011
6
                             Create content


                                   Write facebook
                                   notes with your
                                      content,
                                   actuality, press
                                     release, ...
Thursday 29 September 2011
Announce          7

                             your events


                                     Announce
                                  concerts, album
                                  release, ... with
                                   the facebook
                                       apps
Thursday 29 September 2011
Integrate youtube   8

                     into facebook



                               with the
                             youtube apps
                             for facebook
Thursday 29 September 2011
Use the        9

                         band page apps


                                 to integrate
                                 your content
                                     into a
                                dedicated tab
Thursday 29 September 2011
Sell on facebook    10

                   with wix free apps




Thursday 29 September 2011
Take care      11

                             with free apps




Thursday 29 September 2011
12
                             Collect email



                                      via form or
                                      application

Thursday 29 September 2011
Know what people                                                                                                                              13

                    expect from you
                                          !"#$%&'($)*(+#,-#./*                   "#$%#&'()*!              0%$-#'$$'$)*(+#,-#./!
                       KL(&1(-,2.,&5L(M&*.5(1-45&+*5L&42;0-.*(,&                    +,&                   [LM&5L(M&5L*.6&42.,3;(1,&:2992+&5L(;&
                                                  )*-&,24*-9&,*5(,                                        )*-&,24*-9&,*5(,&

                                                     !"#$%&'()*+,-.                                       @(-1.&-A235&.(+&012/345,&!F#$%
                                                     !//$%&0,1*23)4                                       8(.(1-9&*.:21;-5*2.&!F?$%
                            !"#$%&'()*(+,&-./&012/345&1-.6*.7,                                            D3A;*5&20*.*2.&2.&4311(.5&012/345,E,(1)*4(,&!IC$%
                                         !"#$%&8(.(1-9&*.:21;-5*2.                                        =>493,*)(&*.:21;-5*2.&!IJ$%

                                       !"<$%&=>493,*)(&*.:21;-5*2.                                        '()*(+,&-./&012/345&1-.6*.7,&!IF$%
                                !"?$%&@(-1.&-A235&.(+&012/345,                                            6447&*+--4*.48&!"?$%
          !BC$%&D3A;*5&20*.*2.&2.&4311(.5&012/345,E,(1)*4(,                                               G3,52;(1&,(1)*4(&!I#$%

                                           !#F$%&G3,52;(1&,(1)*4(                                         D3A;*5&*/(-,&:21&.(+&012/345,E,(1)*4(,&!I#$%
                                          !#B$%&=)(.5&0-15*4*0-5*2.                                       :4&;31.&+<&3&*+==,-(.>&!"#$%

                                             !55$%&6447&*+--4*.48                                         =)(.5&0-15*4*0-5*2.&!I?$%

                !#H$%&D3A;*5&*/(-,&:21&.(+&012/345,E,(1)*4(,                                              0,1*23)4&!"@$%
                                  !99$%&:4&;31.&+<&3&*+==,-(.>                                            '()*+,-.&!"@$%&

 N25(O&G2.,3;(1O&NP?H"IQ&R3,*.(,,O&@(-1.&NP###S&8(.(1-9&*.:2&NP##IS&D3A;*5&20*.*2.&NP##BS&=>493,*)(&*.:2&NP###S&'()*(+,E1-.6*.7,&NP###S&T((9&42..(45(/&NP##?S&
 G3,52;(1&,(1)*4(&NP##?S&D3A;*5&*/(-,&NP##<S&G2;;3.*5M&NP#<CS&=)(.5&NP##<S&U314L-,(&NP##BS&V*,423.5,&NP##?W
 D2314(O&XRY&X.,5*535(&:21&R3,*.(,,&Z-93(&-.-9M,*,W&G'Y&D53/M&<H??W&
Thursday 29 September 2011
Entertain your                    14

                              community


                                        with the right
                                         message on
                                       the right media
                  Use a tool as hootsuite to manage your content

Thursday 29 September 2011
Post often, but    15

                              don’t flood...


                                      If you post
                                        5 times a
                                            week
                                      people will
                                      see it once
Thursday 29 September 2011
16
                             Tease your story


                                       Split info in
                                       small parts
                                          and use
                                      image, links
                                          or video
Thursday 29 September 2011
Create video or       17

                             picture content


                                    Interview your
                                     artists, artistic
                                          directors,
                                              sound
                                       engineer, ...
Thursday 29 September 2011
Engage your         18

                              community


                                   It’s about them,
                                ask their question,
                                 feedback, advice,
                                reviews, ... use the
     Plan what you’re
     going to say                    facebook tools
Thursday 29 September 2011
Take care of      19

                             facebook rules


                                         Don’t do
                                     contests with
      Contests are only                  max like,
      allowed if they take
      place in an
                                       comments,
      application
      (try wildfire apps)
                                       pictures, ...
Thursday 29 September 2011
See what’s      20

                              working


                                    Analyze the
                                    stats of your
                                       facebook
                                            page
Thursday 29 September 2011
21
                         Get time to do it




                                 Social Media
                             is time consuming
Thursday 29 September 2011

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Social media tricks for free

  • 1. WITHOUT GOING BANKRUPTCY 21TIPS & TRICKS Thursday 29 September 2011
  • 2. Inform your 1 contact via a newsletter Don’t forget to mention links to your social page in your newsletter and email signature Thursday 29 September 2011
  • 3. Design your 2 social pages Thursday 29 September 2011
  • 4. 3 Get a landing tab to convert into fan Thursday 29 September 2011
  • 5. 4 Fill the fields to improve referencing Don’t forget the links of your social page Thursday 29 September 2011
  • 6. 5 Recruit new fans Facebook banners (pay per clicks & deep segmentation) Thursday 29 September 2011
  • 7. 6 Create content Write facebook notes with your content, actuality, press release, ... Thursday 29 September 2011
  • 8. Announce 7 your events Announce concerts, album release, ... with the facebook apps Thursday 29 September 2011
  • 9. Integrate youtube 8 into facebook with the youtube apps for facebook Thursday 29 September 2011
  • 10. Use the 9 band page apps to integrate your content into a dedicated tab Thursday 29 September 2011
  • 11. Sell on facebook 10 with wix free apps Thursday 29 September 2011
  • 12. Take care 11 with free apps Thursday 29 September 2011
  • 13. 12 Collect email via form or application Thursday 29 September 2011
  • 14. Know what people 13 expect from you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hursday 29 September 2011
  • 15. Entertain your 14 community with the right message on the right media Use a tool as hootsuite to manage your content Thursday 29 September 2011
  • 16. Post often, but 15 don’t flood... If you post 5 times a week people will see it once Thursday 29 September 2011
  • 17. 16 Tease your story Split info in small parts and use image, links or video Thursday 29 September 2011
  • 18. Create video or 17 picture content Interview your artists, artistic directors, sound engineer, ... Thursday 29 September 2011
  • 19. Engage your 18 community It’s about them, ask their question, feedback, advice, reviews, ... use the Plan what you’re going to say facebook tools Thursday 29 September 2011
  • 20. Take care of 19 facebook rules Don’t do contests with Contests are only max like, allowed if they take place in an comments, application (try wildfire apps) pictures, ... Thursday 29 September 2011
  • 21. See what’s 20 working Analyze the stats of your facebook page Thursday 29 September 2011
  • 22. 21 Get time to do it Social Media is time consuming Thursday 29 September 2011