Marketing Strategies:_ Location – Lohegaon,Pune. Reason to select Pune , good opportunity for our product due to the ban on Plastic carry bags and there are small scale paper and cloth bag manufacturers. Target industry – Retail Target Customers – All Retailer’s like jewellery showrooms, mobile shop owners, General provisional stores, grocery stores , etc Target Consumers – People who shop from these Retailers

1. Entrepreneurship
Development
Product Presentation
BY:-
Mansi Deokar

2. Design
We offer a range of sustainable fibers. All of cotton fibers
are 100% recyclable as textiles.

3. Logo
NRM Cloth Bags
MISSION :- Our mission is to create completely eco-friendly
paper products and emerge as Eco-saviors
VISION:-Our vision is to be a “vertically Eco-friendly ”
company.

4. SWOT Analysis
Strength-
• Eco-Friendly In Nature
• Lower Price
• Less competitors
• Quality of product
• Plant WEAKNESS –
• Capacity
• Not useful in Monsoon
season
• Less Advertising Effort

5. THREATS –
Potential entrants in the market wit
same products.
-Existing small scale producers like
artisans or housewife's.
- Existing Plastic bag producers.
OPPORTUNITY –
• Plastic ban has resulted in an
opportunity for a substitute for
customers, which is a eco friendly
product and would hold the weight
of items.

6. Marketing Strategies
• Location – Lohegaon,Pune.
Reason to select Pune , good opportunity for our product due to the ban on Plastic
carry bags and there are small scale paper and cloth bag manufacturers.
• Target industry – Retail
• Target Customers – All Retailer’s like jewellery showrooms, mobile shop owners,
General provisional stores, grocery stores , etc
• Target Consumers – People who shop from these Retailers