Independent presentation about brand background compiled by students.

1. LUSHFRESH HAND MADE COSMETICS
Tiffany Ko Jaina Patel Yashna Mutty Sagar Patel Yeshi Palmo

3. BRIEF TIMELINE
• 1970s Idea of selling all natural Hair and Beauty products.
All natural means All natural
• 1980s started supplying products to “The Body Shop”.
A major competitor today
• 1990 Failure in establishing real business.
Reason “The body Shop”

4. TIMELINE…
• 1995 Cosmetics-to-go was renamed,
“LUSH”
• 1996 First North American Lush store opened in Vancouver
Welcome to Canada.

5. LUSH TODAY
• Lush offers over 300 fresh handmade beauty products
through more than 650 stores across 40 countries
• Owns a market share of 0.1% of world and 2.3% of Canada
in Premium Beauty and Personal Care.

7. SALES STRATEGY

9. SALES STRATEGY
• Handmade – Natural & Organic
• Location
• Minimal Packaging
• Multichannel Strategy
• Ethical – Against Animal Testing
• Corporate Social Responsibility

10. Implementation of Sales
Strategy
• Excellent Customer Service
• “Word of Mouth”
• Excellent in-store demonstration

11. ACTIONS
THE COMPANY TAKES
TO IMPLEMENT THEIR
SALES STRATEGY

13. REWARDS
GIVEN FOR SALES SUCESS

14. BONUS
STRUCTURE

15. HOW DOES THE COMPANY MEASURE & MONITOR
SUCCESS?

16. IN STORE
• Daily goals
• Monthly goals
• Hourly updates

17. CORPORATE
IN 2014 LUSH SAW AN 8%
INCREASE IN SALES AND
PROFITS

18. HOW DOES THE COMPANY RATE
RESPECT TO THEIR PEERS?

19. • Ranked 7th in the UK 2013
• Limited packaging
• Product is designed to look artisanal
• Emphasis laid on sensory appeal
• Innovation and introduction to new
products

20. TACTICS
TO
PROMOTE
SALES

21. Limited marketing and advertising
promotion
Rely on hands on experience and instore
demonstration
Focus on CSR campaigns
Word of mouth

22. IS THE SALES STRATEGY
ALIGNED WITH THE MATERIAL
REVIEWED IN CLASS?

23. Customer relationship management
and partnering
Creating value added solution
Strong work ethics

24. RECOMMENDATIONS

25. Localized communication approach
Faster distribution channel
More hygienic
Target audience

26. THANK YOU