1. UNIVERSAL BUSINESS
SCHOOL
Karjat, Mumbai
Program name: New Business Project
Professor and Tutor: Prof. Bibhas Sir
Student Name: Surbhi Jindal
Roll Number: 1416
Batch: PGDM1
Date of Submission: 17th
Feb, 2015
Assignment: Business Plan:
Launch a product of Eco-friendly Paper bags
For men and women.
3. Table of Contents
1. Executive summary………………………………………………………………………………4
Industry and market environment……………………………………………………………………..……
Unique business opportunity…………………………………………………………………………………..
Key strategy for success…………………………………………………………………………………………..
Recycling Reduces the cost………………………………………………………………………………………
Improves sustainability……………………………………………………………………………………………
Resources and Capital being requested…………………………………………………………………..
Good practices can attract new customers……………………………………………………………..
2. Formal Executive summary…………………………………………………………………..5
Mission Recycling……………………………………………………………………………………………………..
Value Statement……………………………………………………………………………………………………….
Company Values……………………………………………………………………………………………………….
3. Business Description…………………………………………………………………………….6
4. Product Description………………………………………………………………………………6
5. Business Environment Analysis……………………………………………………………..7
PESTEL Analysis……………………………………………………………………………………
6. Industry Background…………………………………………………………………………….8
7. Market Mix…………………………………………………………………………………………..8
Product…………………………………………………………………………………………………
Price………………………………………………………………………………………………………
Promotion……………………………………………………………………………………………..
Place…………………………………………………………………………………………………….
8. Marketing Plan……………………………………………………………………………………..10
Segmentation, Targeting, Positioning……………………………………………………
9. Operation Pan……………………………………………………………………………………….11
10. Management Summary……………………………………………………………………….12
4. Executive Summary
Industry and Market environment: - Business is into the Eco-friendly and focuses on the Green
Business. There is a less competition in the market so will have great opportunity in the market.
We are into the retail Business. Running an environmentally friendly business helps you reduce
your impact on the environment and preserves natural resources.
Unique business opportunity:-The Product is a very unique product in all aspects-design,
quality and people will have the option to have an updated product through reselling the
product to the company @10% of the original cost and customized the product according to
their requirements so as to retain the customers.
Key strategy for success:-The strategy is very simple to produce the affordable and quality
products and the product is created through recycled paper not with leathers and this makes
the business differentiates from the competitors and will have distribution system in different
areas.
Recycling reduces your costs:-Avoiding, reducing, reusing and recycling can lower your costs.
For example, a few simple changes to how you deal with paper can involve your staff in
environmentally friendly processes while saving you money:
avoid using materials unnecessarily
reduce your paper needs by asking staff to print double-sided
reuse by encouraging staff to use scrap paper for message-taking instead of purchasing
message pads
recycle by shredding excess paper - you could recycle this commercially or invite staff to take
it home for their compost or mulch heaps
Improves sustainability:-Reducing the environmental impact of your business will improve the
sustainability of your business. If you are less dependent on natural resources than your
competitors and have ways to deal with rising costs due to climate change, your business will
have a greater chance of long-term success.
Good practice can attract new customers
Promoting your environmentally friendly methods can set your business apart from your
competitors and attract new customers who want to buy products and services from an
environmentally friendly business. Before making any environmental claims about your
products, you should read the Australian Competition and Consumer Commission's green
marketing and the Australian Consumer Law to help you comply with the Competition and
Consumer Act 2010 (which replaced the Trade Practices Act 1974 on 1 January 2011).
5. Formal Executive Summary
ECO-Paper Wrap up is incorporated under the laws of state of Maharashtra. It’s
Headquarters Located in Andheri, Mumbai. The Company was formed under the purpose to be
Environment Friendly.
The Company has developed a Unique Product-Recycled Paper clutches for
Women and Wallets for Men. The Company offers new Technique to the People that if they
want to dump their bags, they can resale to the company and we will purchase at 10% of the
original cost and people have the option of Customization. Initially company will target people
who strive for affordable prices. Additionally, the Company will promote the Product through
targeted advertisements distributed over the Web and through more traditional print media.
Being environmentally friendly can save you money, give you good publicity and even attract
new customers. An environmentally friendly business that uses resources efficiently is more
sustainable and more likely to minimize the impact of environmental risks. This guide will help
you put your business on track for environmental sustainability.
Mission Recycling
‘’To Retail Durable, Expandable Eco-friendly Paper Wallets for Men and Clutches for Women.’’
Value Statement
To produce affordable, Water resistant and innovative Paper bags to make you stay
Fashionable -offers Customized Product.
-Buyback of products @10% of the Original cost to reproduce.
-Waste Reduction.
Company Values
Integrity
-We conduct our Business activities in Open and in transparent manner.
-We act in an ethical, honest and professional manner.
Leadership
-We explore new techniques to address the waste and material streams.
-We research and share model programs and approaches for diversion and environmental
stewardship.
Service
-We provide high level of Customer Service.
-We continually evaluate the quality of our programs and services to ensure their efficiency and
effectiveness.
6. Business Description
We take swift and appropriate action to alleviate any adverse impact on the environment and
to improve the environment we produce Recycled Paper bags.
Product Description
The company has developed a unique product which will enable the customers to be eco-
friendly and affordable to all the class of people. The product provides three important
benefits-Durable, Expandable and Water Resistant.
The product is fully customizable, allowing the customer to configure the
product to meet his or her unique needs.
Paper Clutches (women) Paper Bags (women)
Paper Wallets (Men) Minimalist Wallet (Men)
7. Business Environment Analysis
Many environmental factors, especially economic or social factors, play a big role in a
company’s decisions, because the analysis and the monitoring of those factors reveal chances
and risks for the company’s business. This environmental framework also gives information
about location issues. A company is thereby able to determine its location sites. Furthermore,
many other strategic decisions are based on this analysis
complied with all the Tax regulations, Trade regulations, Safety regulations and Employment
Laws.Political
Technology
Legal
Environment
Social
Economic
The country has majority government; hence policy decisions will not be
delayed.
Economic scenario is promising with 7.50% of the GDP, Price pressure from
the competitors also marred its financial position.
Eco-friendly business has the option to pay less tax and there is a tag for 100% eco
-friendly business.
Have complied with all the Tax regulations, Trade regulations, Safety
regulations and Employment Laws.
There is a fast evolution of technology which will help the business to grow and to
market the product through digital marketing.
Favorable demographics, well educated, environment sensitive population.
8. Industry Background
Most of the clothes and bags manufactured today are composed of synethic fabrics, plastic and
harmful chemicals. This has greatly contributed to the process of global warming. The growing
concern for global warming boosts the demand for organic products. With chemicals taking a
toll on human health and environment, more and more people are becoming conscious of living
life; the 'organic way'.
Eco friendly products combining high quality with socially conscious
environmentalism has become a faction, and is in vogue Eco friendly labels are now appearing
on many products, due to the efforts of the companies to be perceived as environment friendly.
Health concerns represent a potential source of benefits and demand for organic apparel. Our
company deals with the manufacturing of eco-friendly paper bags.
'Green bags' is made from hundred percent organic materials like
soy, organic cotton and hemp. Variety of bags like wallets, minimalist wallets, purses, bags,
clutches etc. Not only the fibers used for manufacturing the bags are organic, but the dyes used
in the process of making these bags are also environmentally friendly, or those which have a
less impact on the human skin.
Eco-friendly products are a step towards nature conservation.
Manufacturers of today are considering organic bags to be ethical, and are striving to set new
market trends. Apparel business is very enormous, and there is always a resistance to change.
But with consumers dictating the market today; having an 'organic wardrobe' depends wholly
on the consumer's choice. The bottom line of every market is 'demand', and manufacturers will
only do what the consumers' desire.
Market Mix
9. Product:
Green marketing is all about the product. The whole point is that this one is different, it doesn’t
just do what it says on the tin, but it also takes into account a whole lot of things that most
other products don’t. In a way, you can say that your product is a hell of a lot bigger than
everybody else’s product. Don’t forget to use that when you are talking about it. Green
Marketing begins with ‘green design’. Product design constitutes an active interface between
demand and supply.
Price:
Pricing green products and services seems difficult, but it shouldn’t be.
In business. If you can offer a lower price than (green-A), don’t offer the lowest price you
Think you can do (you might have missed something), but you may undercut your competitors
a little. If you find that (green-A) is a lot lower than you think you can do , find out how they can
do what they do, and make your business decisions accordingly. If there is no (green-
A), it’s OK to make your offer somewhat higher than the non –green equivalent. But if you find
that (non-green-A) is a lot lower than you think you can do, you need to put your creative
thinking hat on. The price of green product has to be affordable for the customer to encourage
purchase.
Promotion:
This is what everybody thinks that marketing is about: getting the message out about your
product or service. Promoting green products has a lot of pitfalls, but there is one simple
exercise that can help you a lot. Imagine that everybody in the world who may need your
product or service, was already using it.
Not to excess, not any more than they actually need, and those people
who don’t need it aren’t using it. What would the World look like? Use this vision in your
promotional materials to show that you understand what being green is about. Companies that
do green advertisement that tend to portray an image of environmental friendliness, influences
their customer purchase decisions. Consumers love to associate themselves with companies
that are environmental stewards. When a company communicates this through their
advertisements, promotions, publicity and corporate social responsibilities, they are sure to get
many loyal customers.
Place:
The environment where a sale happens can have a big impact on the outcome. If you can, in
every little way you can, make this environment more natural and eco-friendly, your chances of
making an eco-sale will increase. Green distribution is a very delicate operation. Customers
must be guaranteed of the ‘Ecological nature’ of the product. The green environment is a
constantly regulated environment and as such high level of compliance is necessary when
carrying out distribution of green products. This is a common procedure in the United States
10. Marketing Plan
Segmentation and Targeting:-
Descriptors
Variables
Environment
Friendly
Art Lovers Value Seekers
Description
‘’Like going green
and eco-friendly’’
‘’I try to look out
for creative
things’’
‘’I like to buy
affordable and
durable bags’’
Sex Male Female Male Female Male Female
Income High High M/L M/L Low Low
Buying Habits High M/H M/L High M/L High
Relative segment 15% 20% 20% 25% 10% 10%
Target Prospect
Positioning Map:-
Affordable
Eco-Friendly Wrap up
Pinintrest.com
Non-Environment Environment
Friendly Friendly
Gucci
Fendi Roma
Expensive
11. Operation Plan
Saving water is everyone's business, and all workplaces should aim for long-term water
efficiency. There are many ways to reduce your business's water use.
Adopting water-efficient practices not only helps to conserve a vital natural resource, it can also
benefit your business.
By carefully managing your water use you can:
cut costs
develop an eco-friendly image
attract environmentally conscious customers
Access government support programs.
Waste management tips for business
By encouraging reuse, recycling and resource recovery in your business, you can reduce the
amount of waste that ends up in landfill. Reducing your business's waste can save you money,
and benefit the environment.
Steps to develop a better waste management plan for your business
Follow these steps to effectively manage waste in your business:
Step 1 - Measure business waste
Step 2 - Reduce waste going to landfill
Step 3 - Identify local collectors of recyclable materials
Step 4 - Understand waste and recycling collection contracts
Step 5 - Implement material collection systems at business premises
Saving energy will help your business cut carbon emissions, reduce costs.
12. Management Summary
Managers, directors, and executives are always looking for key business indicators to help them
predict the future. In this information age, not having all the relevant data at a critical business
juncture can be the difference between a profit and a loss. You need to be able to efficiently
forecast, view financial summary information, and manage purchasing and invoicing in order to
successfully manage your business. Since you cannot manage the business on your own, you
need the decision-makers to see this information as it relates to them.
Organizational structure
If you do not meet your obligations under the law your business can experience serious
problems. For this reason, it's important to seek legal advice from your solicitor and other
specialist advisers before you start your business.
Many of the legal obligations your business must meet can actually be beneficial to your
business. For example, accurate record-keeping is a requirement under taxation laws - and it
also helps you to minimize losses and manage your cash flow.
