1. Date: 9-Jan-16 Slide: 1
Lakshmipura, Thataguni Post
Kanakapura Main Road
Bengaluru 560 062, INDIA
www.iba.ac.in
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Presented By
Gurpreet Singh
FPB1517/072
Retailers Buying Behavior and
Perception towards Cotton Carry Bags

2. Date: 9-Jan-16 Slide: 2
For academic purposes only Proprietary and
Confidential to Indus Business Academy
• New initiative by companies to protect the environment.
• Reusable, Environment Friendly, Stronger than other bags.
• Available in different shapes and sizes and also in different qualities.
• Can be modified on customers need.
• Washable and Long-Lasting.
• Qualities: Premium Quality, Normal Quality, Low Quality.
• Types: Hand Bags, Shoulder Bags, Designer Bags.
Introduction

3. Date: 9-Jan-16 Slide: 3
For academic purposes only Proprietary and
Confidential to Indus Business Academy
• Second largest industry in India, after Agriculture.
• Currently turnover US$ 108bn, expected to reach US$ 223bn by 2021.
• Contributes approx. 5% to India’s GDP and 14% to overall Index of
Industrial Production.
• According to GOI, India ranks third in global exports of textile (1-US, 2-
China) and sixth in global exports of clothing with market share of 5.3% and
3.3% respectively.
• The industry attracted FDI worth US$ 1.85 billion during April 2000 to
March 2016.
• Union Cabinet cleared Rs. 6000 crore package, aimed at attracting
investment worth Rs. 74000 crore, generating 10 million jobs & increasing
textile export by US$ 30 billion in next 3 years.
• Apparel segment is expected to grow at CAGR of 13% over a 10 year
period.
Industry Profile

4. Date: 9-Jan-16 Slide: 4
For academic purposes only Proprietary and
Confidential to Indus Business Academy
• Byram Holdings – New Start-up by the company.
• Branches - Student Living, Rasta Café, The Game Changer, BlueFrog,
Byram Cotton Bags.
• Customers – Supermarkets, Liquor Stores, Restaurants, Clothing Stores,
Medical Stores.
• Quality – Premium Quality & Normal Quality.
• Sizes – Small (15”*15”), Medium (11”*17”), Large (17”*17”), Customized
Bags.
• Designer Bags – For online retailers and also for displaying in
Supermarkets.
Company Profile

5. Date: 9-Jan-16 Slide: 5
For academic purposes only Proprietary and
Confidential to Indus Business Academy
Strength
• Ecofriendly Bags.
• Soft Fabric.
• Designer Bags.
• High Quality.
• Washable
Weakness
• Bags are not moisture
resistance.
• Bulky & Expensive to ship.
• Less awareness in remote areas.
Opportunity
• Increasing awareness to reduce
plastic.
• High demand of bags.
• Online market.
Threats
• High Competition.
• High end customers prefer Jute
Bags.
• Substitute products.
SWOT Analysis

6. Date: 9-Jan-16 Slide: 6
For academic purposes only Proprietary and
Confidential to Indus Business Academy
Objective
• Identify the awareness of Cotton Carry Bags among retailers.
• To find the retailers satisfaction level towards Cotton Carry Bags.
• To know the view point of retailers regarding Cotton Carry Bags.
Limitations
•The sample taken is a random sample.
• As the study was done for the limited period, the suggestions and findings
may not hold good.
• Sample of retailers selected doesn’t represented the entire population.
Research Methodology (1/2)

7. Date: 9-Jan-16 Slide: 7
For academic purposes only Proprietary and
Confidential to Indus Business Academy
Hypothesis
• H0 – Only few retailers use Cotton Carry Bags in their stores.
H1 – Most of the retailers use Cotton Carry Bags in their stores.
• H0 – Retailers thinks that the Cotton Carry Bags are Ecofriendly.
H1 – Retailers doesn’t think that the Cotton Carry Bags are Ecofriendly.
Target Customers – Supermarkets, Liquor Stores, High end Restaurants
and Clothing Stores.
Sample Size – 100
Method of Sampling – Convenience Sampling
Research Methodology (2/2)

8. Date: 9-Jan-16 Slide: 8
For academic purposes only Proprietary and
Confidential to Indus Business Academy
• Substitute of Cotton Bags is Cloth Bags mainly. Others bags are Jute
Bags and Paper Bags.
• Most of the retailers use cloth bags as it is price low and affordable for
everyone.
• Customers want only one time use carry bags.
• High end customers want premium quality of bags and they can pay any
price to purchase cotton bags to keep the environment safe for the future.
• Most of the customers need only normal quality of carry bags as
compared to premium quality bags.
• Retailers think that the cotton bags are environment friendly and are of
high quality.
Findings

9. Date: 9-Jan-16 Slide: 9
For academic purposes only Proprietary and
Confidential to Indus Business Academy
• Company has to do advertisement and promotion of cotton bags in
various events organized by the company.
• More incentive and offers should be given to retailers to create morale
towards cotton bags.
• Company has to manufacture normal quality of bags as compared to
premium quality bags.
• Company has to take the proper brand name of M.S.Ramiah group, as this
name is very popular in the whole Bangalore.
Recommendations

10. Date: 9-Jan-16 Slide: 10
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• Make the competitor analysis and market research for cotton bags.
• Sales has increased from all channels.
• Liquor Stores also become the customers of the company.
• Gave the idea to display the designer carry bags in the supermarkets and
company start generating revenues from it. (as our competitors were doing)
Benefits to the Company

11. Date: 9-Jan-16 Slide: 11
For academic purposes only Proprietary and
Confidential to Indus Business Academy
• Assumption that cotton bags are highly priced. But for only specific set of
customer.
• More retailers think that these bags are environment friendly and ready to
pay any price for saving the environment.
•Available in different quality and sizes.
• Washable, Durable, Long-lasting.
• Awareness is needed for cotton bags.
• Should be made in affordable price as there is huge market for these bags.
Conclusion

12. Date: 9-Jan-16 Slide: 12
For academic purposes only Proprietary and
Confidential to Indus Business Academy
• Applied theoretical knowledge into practical life.
• Able to work under pressure and in any kind of situation.
• Learn how to do cold calling.
• Lead generation and Competitor analysis.
• Improve Communication Skill and Presentation Skills.
Take Away / Personal Learnings

13. Date: 9-Jan-16 Slide: 13
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Confidential to Indus Business Academy
Thank You

14. Date: 9-Jan-16 Slide: 14
For academic purposes only Proprietary and
Confidential to Indus Business Academy
D:Study MaterialsSIPByramQuestionnaire.docx
Final Report.docx
Questionnaire and Project Report