This document provides an overview of a startup business called ENVO-KEY that produces paper shopping bags. The business was founded in March 2013 by four classmates with equal shares. The company's mission is to develop commercial solutions to reduce environmental hazards caused by plastic bags through superior, cost-effective paper bag designs. The company has identified the growing market for eco-friendly paper bags to replace plastic and analyzed competitors in the paper and plastic bag industries. The document outlines the company's manufacturing process, marketing strategies, and financial projections such as break-even analysis.
2. In November
2013 the business
will properly start
its products for
the market.
Equal shares
Four class fellows
Founded in March
2013
Introduction
3. The idea came from years of watching shopping
bags made from polythene and other harmful
stuff that are really poisonous to environment
Follow CSR, Go Green Pakistan and
International Business Ethics
best quality and trendy designs
Idea Generation:
4. Our mission is to develop commercial solution to the
environmental problem in order to reduce and ultimately
eliminate the hazards caused by plastic bags. To
constantly grow the customers by designing superior and
cost effective product through contribution of ideas.
Mission
5. Our Vision is to become a proactive, integral and responsible
member of our environment and community, making us a
strong global supply base for world class products.
Vision
6. Company is divided into
following four branches:
Designing and
development manager
Marketing Manager &
H.R Manager
Finance Manager
Production Manager
Management & Organization
7. Step 1
Paper in roll
Gum
Printing ink
String
Misc. chemicals
Lamination
The raw material of the unit is easily available from the market.
Raw Materials
12. • When your store, shop and / or company are a part
of trendy clothing, then we could create our
shopping bags in a very trendy and eye-catching
way.
• the variety include white paper bag, black, purple
and other several designs and colors according to
the trends and needs.
Variety
13. Made in accordance
with your own
business’ standards
Bags of various
sizes.
Men and women
will be easily
attracted
Variety
14. Shopping Bags business is all about the plastic bags and paper bags
There are many types of bags available in the market
This is the best field to get in to, Under SMEs.
It has a lot of potentials.
Example of a normal market, anything you purchase comes with a packaging
and a bag
From a stall to a big super mall.
Industry Analysis
16. Tough competition in the shopping bag industry , many
small to big scale industries are producing bags
The main competitors are plastic bag makers and paper
bags that are produced for branded products
Several low quality bags that are produced locally.
Will offer innovative products in a familiar style at a
competitive price
The competition
17. Approx. 380 trillion bags are
used every year. Approx. 100
billion out of the 380 trillion
are plastic shopping bags
An estimated 60 million
barrels of oil is required to
make that many plastic bags.
Plastics are not bio-degradable
Only 1 to 2% of plastic bags
are recycled.
Why should you buy Envo-key??
18.
19. Thousands of marine
animals and more than
1 million birds die each
year as a result of
plastic pollution
The United Nations
Environment
Programme estimates
that there are 46,000
pieces of plastic litter
floating in every square
mile of ocean
It causes various
diseases in humans
Pakistan Ministry of Law
and Justice has notified
the Prohibition of Non
degradable Plastic Bags
(Manufacture, Sale, Use)
Regulation 2013
Why should you buy Envo-key??
20. Provide breeding ground for
disease-causing germs,
bacteria and insects
Depleting Natural Resources
Stay in the environment for
hundreds of years while they
break down
Plastic contaminate soil
fertility
Plastic bags are photo
degrades
Problems
22. The Target Market
As this is
B2B so the
target
market is:
Food service
Chemists shops
Shoe shops
Clothes market
Very few of the markets provide paper
bags which is equal to about 3% only.
24. There are three major ways
Product identity, quality, and novelty
High employee motivation and good sales attitude
Innovative and friendly services options.
ENVO-KEY is among all the competition which focuses on the
environmental hazards.
Competitive Strategy
25. Mardan
Over 150 businesses in this specific locality.
Local population
1804562
Within 10 minutes drive from every sub urge.
Market location
26. • To serve customers in a unique and effective
way
• Build a strong relationship.
• Trendy and having different colors.
• Reasonable and affordable prices
• Environment friendly & such kind of
strategies have never been adopted
Product Positioning
27. Social and cause
The competitors have stable quality, they have also high prices. E.g. metro
charging 100 R.s/cloth bag, card gallery, wishes and illusions also provide
such bags at high prices.
We have set reasonable prices
The high sales volume will result in falling cost.
Marketing Strategies
28. Strength:
It is eco friendly
Less competitor’s
Quality of product
Current fashion trend
Stylish design
SWOT
29. Weakness:
•Plant capacity
•It is not useful in monsoon season
•One of the major weaknesses faced
by this campaign is how to reach the
audience base and conduct effective
communications with them.
SWOT
32. Fixed cost=756000
Variable cost = 288000
Break-even point= FC/selling price- per unit variable cost
=75600/15-1.74
=57013 units
Per unit cost=Rs.9.8/-
Commission =10%
Profit margin=25%
Break even analysis
33. 18×24 40×50 12×18 42×60 36×48
Pricing
will be
according
to design
and sizes.
Sizes